What is Every Person’s Favorite Word? Hmmm…
Pop Quiz: What is every person’s favorite word?
Hmmm…
Believe it or not, every person on planet typically has one absolute favorite word.
What could that word be?
Free? Fun? Hope? Love? Money?
Nope.
Well, if you guessed the word “I” or that person’s name, you are absolutely correct.
That’s right, every person loves their name.
Above all, it is absolute music to their ears.
Dale Carnegie famously declared, “a person’s name is to that person the sweetest and most important sound in any language”
“Using a person’s name is crucial, especially when meeting those we don’t see very often. Respect and acceptance stem from simple acts such as remembering a person’s name and using it whenever appropriate.” ~ Dale Carnegie
For example, walk up to someone and call them the wrong name and see what happens.
Unfortunately, we have all been there. Total embarrassment.
We respond quickly, “I am SO SORRY!”
Scrambling to find a justification for the blunder.
As a result, feeling like a complete fool as we walk way.
Take it one step even further.
Even worse, try misspelling or mispronouncing a prospect or potential customer’s name and see how that works out.
Let’s flip the script and put the shoe on the other foot.
Think about this, how do you feel when someone reaches out for the first time misspells or mispronounces your name?
Especially when a salesperson contacts you trying to sell you something.
You are completely insulted and offended.
A typical reaction, “if you can’t spell my name correctly, why on earth would I do business with you”?
Right?
If that person doesn’t take the time and care to get our name right, what else will they ignore or neglect?
That person has immediately broken your trust. Correct?
Connection and relationship building is all about “know, like and trust.”
So a great way to make a HORRIBLE first impression is butchering a persons name.
This kicks off the potential relationship at a deficit and a deep hole that is tough to climb out.
Start by spelling or pronouncing the person’s name correctly. This is absolutely critical to make a great first impression.
With that being said, since we do not know a person’s name when they land on our website or social media of choice, what do we do?
As we recently discussed, our ideal buyers are thinking about themselves. All day, every day.
Therefore, we want to avoid talking about ourselves.
You especially want to avoid the “We-We Syndrome”.
Furthermore, an excellent word to use to on your website instead of WE?
The word, “YOU.”
You can make it ALL about THEM by using the word “YOU.”
A few helpful lines to consider to make it all about Your Soulmate:
- Dedicated to serving YOU the highest quality
- Committed to delivering YOU on-time service
- Providing YOU THE BEST Solutions on the Market
- Working relentlessly to drive YOUR revenues and profits to unthinkable levels
- Not eating, sleeping or breathing until YOU Reach success
- UNAPOLOGETICALLY DEDICATED TO SOLVING YOUR PROBLEMS
In conclusion, make it ALL about THEM and YOU will be thrilled with the results.
Check out WIIFYS = What’s In It for Your Soulmate?
Wrapping It Up
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