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Stop being the best-kept secret.
We coach owner-led manufacturers to build a marketing plan that turns what you do best into sales growth, and keep you on track to work it every week.
Most buyers narrow the list before they ever pick up the phone. If your website and content don't show what your team can do, you never make the list.
Fewer calls from new buyers. Competitors with weaker work win the meeting because they show up first when buyers search.
Frustrating. Referrals built the business, and that network keeps getting smaller. Marketing feels like guesswork.
You haven't had the time to build a strategic marketing plan and a way to carry it out. It's time to get more intentional.
The best manufacturer in the market deserves to be found first.
You don't need to outspend them. You just need to share what you know, so the right buyers find you first.
Engineers and buyers want to learn, and they want to be successful. The company that answers their questions first, clearly and generously, is the one they trust and call.
Your team already has the answers. Coaching helps you turn that know-how into a steady stream of education that makes you the go-to expert in your market.
With a coach in your corner, or on your own.
Curt and Damon coach owner-led manufacturers to build a strategic marketing plan around what you do best, then work alongside you to put it into action, week after week. When you need extra expertise, they bring in specialists who have it.
Your coaching is built on the Digital Game Plan, a proven framework for turning your team's know-how into content that gets you found. Not ready for coaching? Start the Digital Game Plan on your own, free.


Running the business, running marketing, or running both? We'll coach you from wherever you're starting.
One marketer. The work of three or four. Give your marketer a plan built on your buyers' real questions, the tools to execute it and a personal trainer every week.
See CoachingYou're the expert and the marketing department. You talk about the work you know best, and your answers become videos, blog posts and social posts, produced and published for you.
See the AcceleratorBring the Digital Game Plan to the manufacturers you serve through open roundtables, cohorts and a community built to help them get found online.
Explore PartnershipsGreat people, deep expertise, and a digital presence that undersells everything they can do. Curt and Damon have seen it again and again, through decades of building businesses and working side by side with hundreds of manufacturers.
Here's what they've learned: a good plan isn't enough on its own. The teams that grow are the ones with someone in their corner, helping them work the plan week after week.
One of the biggest eye-openers was realizing that a five-minute conversation could become 30 different pieces of content. More importantly, we started having people call and say, 'I found you online.'
Carl Stroud, Sales Manager, Niagara Specialty Metals · Watch the video
Definitely one of the best grant funded projects that we've done, and certainly one of the best marketing projects.
Ryan Bankel, CEO, Imago Manufacturing · Watch the video
I learned so much about LinkedIn, SEO, and how AI fits into all of it. I also learned how to interview people, turn those conversations into blogs, and build a content process that really works.
Matthew Pittelkau, Marketing Director, Se-Kure Controls · Watch the video
You checked a lot of boxes. It seems like people are finding us, and business has been solid over the past few months. We'll just keep building and keep it going.
Bob Shabala, President & CEO, Niagara Specialty Metals · Watch the video
Theresa and the team were incredibly helpful throughout the process, making what initially felt overwhelming much easier to understand. I learned so much about LinkedIn, ChatGPT, websites, and Google Business Profiles.
Becky O'Connor, Truco Machine · Watch the video
This was a great opportunity for us to have a third-person point of view on what we are dealing with as a business, and then we were able to redefine who our customer is clearly, and then learn how to approach those people.
Yukie Huebner, Co-owner, DOCKSTAR LLC · Watch the video
Their expertise allowed us to focus on what was unique about Niagara Specialty Metals and our business, while they showed us how to use the tools, create the content, and put everything into action.
Jeffrey Marshall, CFO, Niagara Specialty Metals · Watch the video
We knew we needed to get out there and market ourselves online, but we didn't know how.
Melinda Marks, Director of Sales and Solutions, Pedoc Power Solutions · Watch the video
The amount of strategy, content, and planning already in place is impressive. Our roadmap is built out months in advance, giving us confidence in where we're headed.
Dave Hanitz, Business Development Manager, Insyte Consulting · Watch the video
Trusted by Manufacturing Extension Partnerships including IMEC, Purdue MEP, Impact Washington, Montana MEP and the New York State MEP network.
No 40-page strategy deck lost in a shared drive. A plan you can use every week, and see in action every day.
Here's how it works:
Step 1
Know exactly who you're for and what they search.
Define what you do better than anyone, who your best customers are, and the words and questions they use when they search.
Step 2
Get found, and know where buyers come from.
Tracking that shows where visitors come from, a Google Business Profile done right, and a website that answers clearly.
Step 3
Turn your team's answers into content every week.
Answer a few questions each week, and they become blog and social posts. A monthly report shows what's working and where to go next.
Start on your own, work with a coach, or have the heavy lifting done for you while your team learns.
Start on your own
$0
Get started today
Work With a Coach
$1,950 per month
Coaching while your team does the work
The heavy lifting done for you
$3,000 per month
For the first 90 days
Doing nothing is the most expensive choice you can make.
Free, practical and live. Pick the format that fits your week.
LinkedIn Live · Mon, Wed & Fri at 12:20 ET
Curt and Damon dig into a Digital Game Plan topic you can put to work right away.
Monthly Webinar
Each month, Curt and Damon sit down with a guest expert to share what's working in marketing for manufacturers. Bring your questions.
One practical marketing tip a week, built for owner-led manufacturers. Quick to read, easy to use.