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Your Buyers Can't Choose You If They Can't Find You.

Stop being the best-kept secret.

We coach owner-led manufacturers to build a marketing plan that turns what you do best into sales growth, and keep you on track to work it every week.

Are the Right Buyers Finding You Consistently?

Most buyers narrow the list before they ever pick up the phone. If your website and content don't show what your team can do, you never make the list.

What You See

Fewer calls from new buyers. Competitors with weaker work win the meeting because they show up first when buyers search.

What It Feels Like

Frustrating. Referrals built the business, and that network keeps getting smaller. Marketing feels like guesswork.

What's Really Going On

You haven't had the time to build a strategic marketing plan and a way to carry it out. It's time to get more intentional.

The best manufacturer in the market deserves to be found first.

Let's Out-Teach the Competition.

You don't need to outspend them. You just need to share what you know, so the right buyers find you first.

Engineers and buyers want to learn, and they want to be successful. The company that answers their questions first, clearly and generously, is the one they trust and call.

Your team already has the answers. Coaching helps you turn that know-how into a steady stream of education that makes you the go-to expert in your market.

Your Plan to Get Found.

With a coach in your corner, or on your own.

Curt and Damon coach owner-led manufacturers to build a strategic marketing plan around what you do best, then work alongside you to put it into action, week after week. When you need extra expertise, they bring in specialists who have it.

Your coaching is built on the Digital Game Plan, a proven framework for turning your team's know-how into content that gets you found. Not ready for coaching? Start the Digital Game Plan on your own, free.

Curt Anderson, B2Btail coach
Curt Anderson
Damon Pistulka, B2Btail coach
Damon Pistulka

Built for Owner-Led Manufacturers

Running the business, running marketing, or running both? We'll coach you from wherever you're starting.

Your Marketer Needs a Plan

One marketer. The work of three or four. Give your marketer a plan built on your buyers' real questions, the tools to execute it and a personal trainer every week.

See Coaching

You're the Marketing Department

You're the expert and the marketing department. You talk about the work you know best, and your answers become videos, blog posts and social posts, produced and published for you.

See the Accelerator

For Associations and MEPs

Bring the Digital Game Plan to the manufacturers you serve through open roundtables, cohorts and a community built to help them get found online.

Explore Partnerships

Proven With Hundreds of Manufacturers Like You

Great people, deep expertise, and a digital presence that undersells everything they can do. Curt and Damon have seen it again and again, through decades of building businesses and working side by side with hundreds of manufacturers.

Here's what they've learned: a good plan isn't enough on its own. The teams that grow are the ones with someone in their corner, helping them work the plan week after week.

Manufacturers Like You Share Their Experience With the Digital Game Plan

One of the biggest eye-openers was realizing that a five-minute conversation could become 30 different pieces of content. More importantly, we started having people call and say, 'I found you online.'

Carl Stroud, Sales Manager, Niagara Specialty Metals · Watch the video

Definitely one of the best grant funded projects that we've done, and certainly one of the best marketing projects.

Ryan Bankel, CEO, Imago Manufacturing · Watch the video

I learned so much about LinkedIn, SEO, and how AI fits into all of it. I also learned how to interview people, turn those conversations into blogs, and build a content process that really works.

Matthew Pittelkau, Marketing Director, Se-Kure Controls · Watch the video

You checked a lot of boxes. It seems like people are finding us, and business has been solid over the past few months. We'll just keep building and keep it going.

Bob Shabala, President & CEO, Niagara Specialty Metals · Watch the video

Theresa and the team were incredibly helpful throughout the process, making what initially felt overwhelming much easier to understand. I learned so much about LinkedIn, ChatGPT, websites, and Google Business Profiles.

Becky O'Connor, Truco Machine · Watch the video

This was a great opportunity for us to have a third-person point of view on what we are dealing with as a business, and then we were able to redefine who our customer is clearly, and then learn how to approach those people.

Yukie Huebner, Co-owner, DOCKSTAR LLC · Watch the video

Their expertise allowed us to focus on what was unique about Niagara Specialty Metals and our business, while they showed us how to use the tools, create the content, and put everything into action.

Jeffrey Marshall, CFO, Niagara Specialty Metals · Watch the video

We knew we needed to get out there and market ourselves online, but we didn't know how.

Melinda Marks, Director of Sales and Solutions, Pedoc Power Solutions · Watch the video

The amount of strategy, content, and planning already in place is impressive. Our roadmap is built out months in advance, giving us confidence in where we're headed.

Dave Hanitz, Business Development Manager, Insyte Consulting · Watch the video

Trusted by Manufacturing Extension Partnerships including IMEC, Purdue MEP, Impact Washington, Montana MEP and the New York State MEP network.

Your Path to Get Found

No 40-page strategy deck lost in a shared drive. A plan you can use every week, and see in action every day.

Here's how it works:

Step 1

Build Your Digital Game Plan

Know exactly who you're for and what they search.

Define what you do better than anyone, who your best customers are, and the words and questions they use when they search.

Step 2

Set Up Your Foundation

Get found, and know where buyers come from.

Tracking that shows where visitors come from, a Google Business Profile done right, and a website that answers clearly.

Step 3

Talk, Publish and Measure

Turn your team's answers into content every week.

Answer a few questions each week, and they become blog and social posts. A monthly report shows what's working and where to go next.

Find the Right Program

Start on your own, work with a coach, or have the heavy lifting done for you while your team learns.

Start on your own

Digital Game PlanFree

$0

Get started today

  • Your strengths and where you can win
  • Your best customers, defined
  • The keywords and questions they search
  • A content plan built around those questions

Work With a Coach

Digital Game PlanCoaching

$1,950 per month

Coaching while your team does the work

  • Your 10-stage Digital Game Plan, built with you
  • Weekly one-on-one sessions and bi-weekly office hours
  • Coaching on Google Analytics, Search Console and Business Profile
  • Monthly performance report and website review
  • AI readiness coaching

The heavy lifting done for you

Digital Game PlanAccelerator

$3,000 per month

For the first 90 days

  • Everything in Coaching, plus:
  • Hosted video interviews with your experts
  • Videos, clips, blog and social posts produced for you
  • Google tools, tracking and website optimization done for you
  • Hands-on AI readiness setup

Where Will You Be a Year From Now?

Doing nothing is the most expensive choice you can make.

If Nothing Changes

  • Buyers keep finding your competitors first, even when your work is better
  • Referrals keep drying up, with nothing to replace them
  • Sales growth stays on the someday list while you put out fires
  • Good deals go to companies that just look bigger online
  • A year from now, you're having this same conversation

With Your Digital Game Plan

  • A digital presence that shows the world who you really are
  • Your experts' knowledge working for you every week
  • A monthly report that shows what's moving
  • A team that knows exactly what to do next
  • More at-bats with the buyers you want

Join the B2Btail Team Live

Free, practical and live. Pick the format that fits your week.

Monthly Webinar

Jam Session

Each month, Curt and Damon sit down with a guest expert to share what's working in marketing for manufacturers. Bring your questions.

Get the Secret Sauce

One practical marketing tip a week, built for owner-led manufacturers. Quick to read, easy to use.