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Manufacturers Who Stopped Being the Best Kept Secret

Owners, sales leaders and marketers from manufacturers and MEP partners share, in their own words, what changed when they put a Digital Game Plan to work.

Hear It From the People Who Did the Work

Short conversations with the leaders who went from unclear and invisible to organized, consistent and found online.

Video testimonial: John LaRoy, Apparel Redefined

Apparel Redefined

"Specifically for B2Btail, you took us out of the dark ages."

John LaRoy, CEO, Apparel Redefined

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Video testimonial: Matthew Pittelkau, Se-Kure Controls

Se-Kure Controls

"I got to learn a lot of how LinkedIn works, how SEO works, how AI works with all that."

Matthew Pittelkau, Marketing Director, Se-Kure Controls

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Video testimonial: Ryan Bankel, Imago Manufacturing

Imago Manufacturing

"Definitely one of the best grant funded projects that we've done, and certainly one of the best marketing projects."

Ryan Bankel, CEO, Imago Manufacturing

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Video testimonial: Carl Stroud, Niagara Specialty Metals

Niagara Specialty Metals

"We started having people call and say, 'I found you online.'"

Carl Stroud, Sales Manager, Niagara Specialty Metals

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What Changes for Manufacturers Like You

Three results come up again and again: buyers start finding them, their own people learn to run the system, and they finally have a clear plan.

Buyers Start Finding You

One of the biggest eye-openers was realizing that a five-minute conversation could become 30 different pieces of content. More importantly, we started having people call and say, 'I found you online.' That's when you begin to see how digital marketing can impact sales.

Carl Stroud, Sales Manager, Niagara Specialty Metals

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You checked a lot of boxes. It seems like people are finding us, and business has been solid over the past few months. We'll just keep building and keep it going.

Bob Shabala, President & CEO, Niagara Specialty Metals

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It's that organic traction that you just can't pay for.

Ryan Bankel, CEO, Imago Manufacturing

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Your Team Builds Real Marketing Muscle

It was a fantastic experience. I learned so much about LinkedIn, SEO, and how AI fits into all of it. I also learned how to interview people, turn those conversations into blogs, and build a content process that really works.

Matthew Pittelkau, Marketing Director, Se-Kure Controls

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The Digital Game Plan gave us the building blocks to get started. Everything became organized and integrated, making it easy to plan, distribute, and build on our content months in advance.

Leah Wengender, Marketing Specialist, Niagara Specialty Metals

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Working with the B2Btail team has been a great experience. Theresa and the team were incredibly helpful throughout the process, making what initially felt overwhelming much easier to understand. I learned so much about LinkedIn, ChatGPT, websites, and Google Business Profiles, and it was fascinating to see how everything works together.

Becky O'Connor, Truco Machine

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You Finally Have a Plan

We knew we needed to get out there and market ourselves online, but we didn't know how.

Melinda Marks, Director of Sales and Solutions, Pedoc Power Solutions

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This was a great opportunity for us to have a third-person point of view on what we are dealing with as a business, and then we were able to redefine who our customer is clearly, and then learn how to approach those people.

Yukie Huebner, Co-owner, DOCKSTAR LLC

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B2Btail really held us accountable and guided us throughout the process. Their expertise allowed us to focus on what was unique about Niagara Specialty Metals and our business, while they showed us how to use the tools, create the content, and put everything into action.

Jeffrey Marshall, CFO, Niagara Specialty Metals

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"The amount of strategy, content, and planning already in place is impressive. Our roadmap is built out months in advance, giving us confidence in where we're headed."

Dave Hanitz, Business Development Manager, Insyte Consulting

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Many of these engagements were delivered alongside Manufacturing Extension Partnership centers that connect manufacturers with grant funding and trusted experts.

  • IMEC (Illinois)
  • Insyte Consulting (New York)
  • Impact Washington
  • Purdue MEP (Indiana)
  • Polaris MEP
  • Alaska MEP

Browse All 73 Client Stories

Every testimonial, success story and partner video in one place.

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Ready to Be the Next Success Story?

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