Digital Marketing Strategies for Manufacturers

Still relying on trade shows and word-of-mouth to drive new business? You need to learn how to use digital marketing strategies for manufacturers to drive leads.

In this episode of Stop Being the Best Kept Secret, we share real strategies that help manufacturers crush it online!

This session covers Digital Marketing Strategies for Manufacturers, including SEO, content that builds trust, and tools to help you attract the right-fit customers. You will learn how to out-teach, not outspend, the competition and win online.

This high-energy session is packed with practical advice, powerful stories, and actionable next-step strategies you can apply right away.

Key Highlights of Digital Marketing Strategies for Manufacturers

• Digital Marketing Strategies for Manufacturers: Introduction and Overview 0:01
• Identifying and Leveraging Core Strengths 1:22
• Creating Ideal Buyer Personas 3:12
• Effective Communication and Engagement 5:00
• Focusing on Digital Marketing Strategies 8:16
• Final Thoughts and Takeaways 9:15

Resources for Digital Marketing Strategies for Manufacturers

Lastly, thank you for taking the time to read this post.

If you found this information valuable, check out some of our other blogs. 

You might want to read these blog posts:

Creating a Robust Referral Network with Your Soulmate 100

SEO Strategies for Manufacturers: Out-teach the Competition

How Manufacturers Can Use Subject Matter Interviews to Dominate SEO

To learn more about SEO for Manufacturers, check out SEO for Manufacturers: Foundations, Strategy & Implementation. 

B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions 

Get Your FREE SEO Report 

You Have Only One Chance to Make An Outstanding First Webpression https://b2btail.com/webpression/

Stop Being the Best Kept Secret: Manufacturing eCommerce Strategies

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Transcription 

Curt Anderson  00:01

Hey, man, welcome to stop being the best kept secret. Damon, how are you, dude? I’m doing great. Curt, ready to go? Alright, let’s go fast and furious. We’ve got a lot to cover on this wonderful, beautiful day today. So welcome everybody. How Happy Monday to you. It’s a Monday if you’re catching this on replay. Happy whatever day it is to you. Yep. And so today, we’re going to dive in. Damon, we’re going to talk about digital marketing for digital marketing strategies for manufacturers, okay? So, you know, for manufacturers, they’ve been, they’ve done phenomenal, incredible work on like, trade shows, sales reps, knocking, you know, word of mouth and just the world has changed, right? So now, all sudden, they’ve got to get into this digital marketing strategy. What’s a what, what? What’s a great place for these folks to start.

Damon Pistulka  00:44

Well, I really think that if you don’t way to the beginning understanding what your true strengths are, I mean that really is when you get come down to it, if you’re manufacturing off road vehicles, a contract manufacturer doesn’t matter. You need to know what it is. Because I’m, I’m an off road manufacturer for the person that’s going to do this. This is the kind of vehicles I do. Or I’m a contract manufacturer. I do this type of contract manufacturing, typically for people in this industry that need this kind of work done, right and really understanding it, because I was actually thinking about this over the weekend with with companies, and really about how it’s so important to really refine those strengths, because if I’m really good at doing just say global supply chain, and I have a local customer that will never Have an idea of global supply chain. Is it something that I really do? Do they really see my value, if I can source anything from anywhere in the world to really bring things together or or not,

Curt Anderson  01:51

right? Yeah, it’s in it. It’s just talking with a client couple weeks ago, and they they’re getting out of, like, what was a kind of a legacy sector of their business. And just technology has changed, equipment has changed. His talent has changed, skill set, just everything changed. And so, like they were, we’re XYZ man, you know, we do this. We do this when, the meantime, growth areas were taken off, but this one legacy area was really weighing them down. And so also, like, he had this epiphany, aha, where he’s like, I’m not going to do that anymore. Like, it’s just, it’s causing stress. The customers are happy. I’m not happy. My team’s not happy. It’s expensive capital expenditure, so and so forth. So I love what you’re saying is, like, really leaning in heavy onto your core strengths and those opportunities, right? I mean, that’s just so critical.

Damon Pistulka  02:41

Yes, it is

Curt Anderson  02:44

okay, so diving in. So let’s talk about, like, ideal buyer personas, right? So when you understand who your buyer is, you know, think about, you know, we’ve gone we’ve been talking about like, niching down till it hurts. We’ve been talking about, like, focusing on your core strengths. How do you what advice or suggestions you have for folks, like, how do you create that ideal buyer persona to really zero in on, like, one or two people, not trying to be everything to everybody? What advice do you have there?

Damon Pistulka  03:12

Well, it is, I think, to start at your current customers, your best customers, the ones that really see the value in what you do. And then, you know, trans translate that into what that looks like in someone that’s if they’re looking for someone like you, and really understand how they how they would, you know, the kind of things, their their challenges they’re facing, kind of life situations they’re in, like market, of course, you know, on some of the other things. But it really is important to to start with some of your best customers, or the people that you you have found out that will be your best customers,

Curt Anderson  03:49

absolutely. So let’s go. Hey, let’s take a little road trip. Man, we’ve got a little software tool. Damon, if you tell anybody about the

Damon Pistulka  03:55

digital game plan, yet, I’ve talked to a few people about the digital game plan. So

Curt Anderson  03:59

we’ve got a new software tool. It’s called the digital game plan. And so the great thing is, this tool, it takes a step by step process exactly what Damon’s describing, as far as like, focusing on, like, those core strengths, right? And what you guys do best at. And then secondly, we’re talking about that buyer persona. So Damon, let’s take a look at a buyer persona, and let’s dive into some of the the characteristics here. So when we’re when we’re picking apart a buyer persona, what are things that stand out to you when you’re working with a client, or even for yourself, for when you’re working with, you know, for trying to check business for your company,

Damon Pistulka  04:36

I completely lost track of what you’re saying. I was writing down an idea about this.

Curt Anderson  04:44

Back up just for a second, yep, so on the buyer persona. So what advice? What suggestions do you have for a manufacturer, just kind of starting out with that buyer persona?

Damon Pistulka  04:55

Yeah, it is really understanding, you know what? What is. This typical client, what is it or is it like a good one? Off to the right there is what’s the size? I mean, if you, if you vibe with great big companies, that’s one thing. If you vibe with with regional companies, that’s another one. You could be vibing with startups. Are they B2B or B2C? Those are great places to start, because that’s just the beginning of then you really diving down into as this shows you know who that person is, where they’re getting information from, how they like to communicate. I mean, I think about this in in the communication part is so huge, because if I was in the construction industry, I might be doing more tech space, more WhatsApp, whatever that is, or something else that we don’t even talk about, because that’s how they communicate. A lot of people like to use texting to communicate. So it’s, it’s all those, those kind of things that you really dive in once you once you understand that person, you know.

Curt Anderson  05:52

Let’s hit that harder. You know you’re talking about communication. So like, for example, what we’re coming back for, for this particular person, you know, this is actually the CEO, you know. So this example, we’re targeting the CEO. Where are you going to find or connect or engage communicate with these folks, you know, email, LinkedIn, executive briefings. You know, they’re talking about here, going to certain forums, maybe webinars, you know. So we were just on a call with a client the other day, and, you know, I’m always reluctant to tip my toe into like, Hey, do you guys want to do a webinar? They’re like, Oh my God. We were just talking about that. We were just, we were all high fiving because they want to start issuing webinars. That’s a great way to, you know, we always use that line out teach the competition, yep, well, you know, so you know when you’re looking at different buyer personas. Now, let’s come back. You know, we’ve got our singles, doubles, triples, home runs, right? So now for the single This is suggesting, well, hey, maybe it’s more email newsletters, YouTube could be man. I’ll tell you, if you’re Damon, you’ve been doing search, are you seeing Reddit on every

Damon Pistulka  06:50

search result? But yeah, yes, you know more and more. Yeah,

Curt Anderson  06:54

Instagram is a great place. So All right, let’s talk about a couple more things here, and again, like this is a great place to start for your digital marketing strategy as a manufacturer. And again, as opposed to trying to be everything that everybody and Damon, we’ve had our dear friend Michelle, has been on the show a couple times where she talks about, like, that digital sprint, yeah, or the, I’m sorry, the tactic sprint, where you just, you know, hey, we’re going to do all the things. And, you know, this is an opportunity, like, just really lean in again, I’m using that line, lean in and focus. Let’s we start winding down, focusing on that digital marketing strategy, like the frustrations, the motivations. What do you what do you have to say there, as far as, like, you know, speaking to that particular

Damon Pistulka  07:33

buyer? Well, this, this really, when you, when you’ve figured out who that ideal buyer is, and understand their motivations and their frustration points and things like that. Then you can begin the education process, the content generation process around you talked about webinars or live streams of other things like that that you really can help to answer the questions that they have about the industry, about your products or service, about different things that really help them and help them to see that you can be, you can be the choice for them in the situation that is right,

Curt Anderson  08:12

right, exactly. And I think the big thing is the, as a matter of fact, I just got an email from a mutual friend of ours, and they were asking about, like, pain points, right? And so right here, when you, you know, you always say, hey, what’s the pain? What’s the pain? I know that’s cliche, but if you understand their pain and you can help solve that problem, gosh, it’s what a great way just to earn their trust, earn their business and create those long term business relationships. So here, you know, like this last one in particular, right? Slow, inconsistent customer support for non business buyers, you know? Yeah, unclear compatibility between parts. And this is a electronic manufacturer. That’s a huge deal. You know? Are these, these parts, going to speak to each other? Are they going to play well together in the sandbox, right? So, all these are so important. This is just a great way. So, you know, when we’re starting to focus, I’m going to stop sharing, and I’ll come back over to you when you’re focusing on like that digital marketing strategy, you just really want to laser focus on who, as Damon said, What are your course rates? What are your superpowers? What are you absolutely best at? Who is that soulmate, that ideal buyer, and how do you help them solve that problem? How do you all teach the competition? Hey Damon, we got Trish here today. Hey Trish, soulmate. I love the strategy, connect and serve. Thank you. Absolutely love this. And how about proper understanding of your audience and forms your next step? So I’m in wamini if I’m saying I’m not sure if I said I apologize for butchering I was Butch my own name. So that was thank you for dropping your comment here. Appreciate you guys. Damon, words of wisdom. Parting thoughts that you want to share is we’re going to close out for

Damon Pistulka  09:47

today. You know, marketing is not that, you know, crazy hard, it’s just following the basics. Start with the basics and work from there. I mean, really get to know your customers in there. You know. Things You do best, how that helps them. And talk about that, I’d say

Curt Anderson  10:05

the biggest takeaway, and I wish I, I wish I could practice what we’re preaching, is keep it super simple. Man. I just I, I’m a total, totally guilty of this. Like, hey, let’s over complicate things. Let’s make things harder than what they need to be. Or, let’s do all the things, I think, if you just laser focus on what you’re best at, and really as you understand that I do a buyer, where are they hanging out? And how can you communicate with them? And just express and display you’re just sheer dedication to helping them when they you know our dear friend, Trish, if you guys, if you need language translation services, yeah, or your website, especially like we’re showing electronic manufacture and Trish is your go to for those solutions, those services. Nobody better. That’s what she does, great at. So again, think about what you do best, and how do you execute that. So alright, we’re going to wrap up for today. So we appreciate you. Thank you for stopping by. Damon, anything you want to share as we close out. No,

Damon Pistulka  11:01

just, just start, start, start thinking about this stuff and start doing

Curt Anderson  11:05

Go out there. Just be awesome as always. And Trish says, Thanks for the mind of relationship. Start with getting to know your people and how your superpowers can help. Thank you. And thank you, Trish. Hope you’re having a wonderful summer as we’re winding down. Guys, have a great rest your week, and we’ve got another comment here, true. Keep it short and keep it simple. Drop the mic. So all right, we’ll close out on that, guys. We’re back here next Friday with more wonderful information for you. Drop us. Know, connect with Damon on LinkedIn. We’d love to hear what you got going. I’d love to connect with you. I’m I’m Curt Anderson. We’ve got a great newsletter called The best kept secret sauce comes out every Thursday. You can sign up on Damon’s LinkedIn profile. You can sign up using my profile, or simply visit B2Btail to receive our weekly newsletter. So guys, thank you. We appreciate you, and we will see you next time.

Damon Pistulka  11:53

Have a great day. All right.