Niagara Specialty Metals Turns Content into Customer Opportunities with B2Btail
B2Btail helped Niagara Specialty Metals discover how easily its existing expertise could be transformed into valuable digital content. By turning short conversations and videos into multiple pieces of content, Niagara was able to consistently share its knowledge without having to create everything from scratch. More importantly, the team began seeing the impact—new prospects finding Niagara online, customers engaging with its newsletter, and people traveling across the country to attend an event they discovered through Niagara’s digital marketing efforts.
“One of the biggest eye-openers was realizing that a five-minute conversation could become 30 different pieces of content. More importantly, we started having people call and say, ‘I found you online.’ That’s when you begin to see how digital marketing can impact sales.”
Sales Manager, Niagara Specialty Metals
About Niagara Specialty Metals
Niagara Specialty Metals is a U.S.-based, employee-owned (ESOP) specialty metals processor and supplier serving the aerospace, defense, industrial, and premium cutlery industries. With fully integrated in-house processing capabilities and a commitment to quality, Niagara delivers precision specialty metals backed by technical expertise and responsive customer service.