Niagara Specialty Metals Builds a Sustainable Marketing System with B2Btail

The B2Btail Digital Game Plan gave Niagara Specialty Metals the building blocks to create an organized, consistent, and sustainable digital marketing program. With content calendars for LinkedIn, Instagram, YouTube, and blogs working together, the Niagara team developed a clear system for planning and distributing content weeks and even months in advance. Rather than starting from scratch, the Digital Game Plan provided a foundation the team could easily expand, improve, and manage while keeping everyone coordinated around the same marketing strategy.

“The Digital Game Plan gave us the building blocks to get started. Everything became organized and integrated, making it easy to plan, distribute, and build on our content months in advance.”

— Leah Wengender
Marketing Specialist, Niagara Specialty Metals

About Niagara Specialty Metals

Niagara Specialty Metals is a U.S.-based, employee-owned (ESOP) specialty metals processor and supplier serving the aerospace, defense, industrial, and premium cutlery industries. With fully integrated in-house processing capabilities and a commitment to quality, Niagara delivers precision specialty metals backed by technical expertise and responsive customer service.