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2026 State of Marketing to Engineers Report

 

The 2026 State of Marketing to Engineers Report reveals powerful insights that every manufacturer and industrial marketer should know!

In this exciting B2Btail Jam Session, we welcome Wendy Covey, CEO of TREW Marketing, to explore the latest research on how engineers and technical buyers discover information, evaluate suppliers, and engage with manufacturers.

Wendy shares findings from the ninth annual report, featuring insights from more than 1,000 engineers and technical professionals.

And WOW! Some of these findings might surprise you!

What Will You Learn?

During this educational Jam Session, Wendy explores several important trends:

What Does This Mean for Manufacturers?

Your customers are searching for answers.

They’re researching products, comparing suppliers, watching videos, and learning from industry experts.

The big question is:

Will they find YOUR manufacturing company?

Throughout the conversation, Wendy shares practical ideas to help manufacturers improve their marketing, build credibility, and connect with the right customers.

We also explore how these findings align with the B2Btail Digital Game Plan, including identifying your ideal Soulmate Customers, answering Ridiculously Important Questions (RIQs), and showcasing the incredible expertise inside your company.

Stop Being the Best-Kept Secret in Your Industry!

Whether you’re a manufacturing business owner, a solo industrial marketer, or a sales leader, this Jam Session offers valuable ideas to help you reach technical buyers.

Watch the full conversation with Wendy Covey and discover how to strengthen your manufacturing marketing strategy!

A huge THANK YOU to Wendy and the TREW Marketing team for sharing their research, experience, and insights with our B2Btail community!

Get your FREE Digital Game Plan and put your strengths to work.

If you found this information valuable, check out some of our other blogs. 

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Follow B2Btail on YouTube, Reddit, and LinkedIn.

Curt on LinkedIn

Damon on LinkedIn

Learn more about our sponsors: 

IMEC

Purdue Manufacturing Extension Partnership (MEP)

New Hampshire Manufacturing Extension Partnership (NH MEP)

Montana Manufacturing Extension Center

Manufacturer’s Edge 

CAMPS – Center for Advanced Manufacturing Puget Sound

Manufacturers Association of the Southern Tier

NARSA

NWIRC

Vessel

Transcription of 2026 State of Marketing to Engineers

Curt Anderson  00:01

Awesome. Okay, and all right. Why don’t we go ahead and get started? And so now, Wendy. So Damon, Wendy and I, we got together just a month ago, right? Wendy, we saw each other in Chicago, and so my daughter crushes me about my phone, and so my phone was like I was doing selfies with me and Wendy, and like the like I’ve got pictures of like Wendy. She’s all happy. She’s and she’s like, hey, wait a minute. I’ve got a picture of her. Like, dude, your phone is like horrible. Like our faces were all blurry and stuff. So Wendy, I apologize for my. I’m a bad selfie taker. My daughter will tell you that too. As soon

Wendy Covey  00:33

as you took it, I’m like, wait. There’s a lot of smudgy like roteness on the on the. You know, half the time I forget to clean the camera lens, so I do get it. I’m the

Curt Anderson  00:42

I’m the old dorky dad, so I go. I’m like, hey, so we both have Lauren’s for daughters. I’m like, Lauren, I’m like, dude, you got to help me. My phone, my friend Wendy’s killing me, and I took other. So we were at the IMTS show together in Chicago. I took a bunch of selfies. They came out horrible, Wendy. So anyway, hey guys, I’m gonna just welcome everyone. Happy Thursday. Appreciate you taking time. I know how busy your schedules are. We don’t take that lightly. Thank you for being here today. We’ve got a dynamo guest here today, Wendy Covey, dear friend. We’ve done many many projects together, and she is the CEO of True Marketing in Austin, Texas. Founded Monday, if I’m not mistaken, like it was like it was like great times in the economy, like 2008ish, right? Wasn’t that much?

Wendy Covey  01:23

Yeah.

Curt Anderson  01:24

So we’re going to go ahead and get started. Before we do that, hey, I want to give a shout out. We got a couple of our sponsors here. So hey, Derek Ellis at Vessel. Derek, thank you, brother, coming to us from the great state of Idaho, man. How are you,

Derik Ellis  01:35

Danny? Yeah, doing great. Thanks for having me. I’m excited, Curt.

Curt Anderson  01:38

Absolutely. So, and Nate, do us a favor while you guys are popping in. If we were in person, we’d be handing out business cards. We’d be high fiving. Drop your LinkedIn profile. It’s a great way to connect with some new friends here. Hey, we’ve got another sponsor in the house here. My dear buddy Nate, man. Nate and I, hey, we’re dear friends, family friends, and he also is Nate. Where are you, man? Yeah, Dinosaur, New

Speaker 1  01:59

York. So not too far from you, Curt.

Curt Anderson  02:01

That’s right. Hey, we go to church together. How’s that? So, Nate, give a give a shout out to NARSA. What’s going on at NARSA?

Speaker 1  02:07

Yeah, yeah. So NARSA is the International Heat Transfer Association. You know, our members are comprised of anyone that’s manufacturing, distributing, or manufacture or repairing heat exchangers. We do a lot of networking, a lot of content, and events as well, so happy to be here. Hey,

Curt Anderson  02:23

I appreciate it, Nate. Thanks for joining us, and Nate or Derek, why I’ve got here. Give us a little shout out to Vessel. What’s going on at Vessel?

Derik Ellis  02:30

Mark assessment platform for MEPs, associations, and other groups. We have 1000s of manufacturing assessments that can be deployed. So yeah, an exciting time for us, and we just launched the National Assessment Center with the Baldridge Foundation, and some other big news that’s coming down the pipe here soon. Curt,

Speaker 2  02:48

awesome! So

Curt Anderson  02:49

guys, connect with Derek, connect with Nate again. If you if you’re just joining us, drop your drop your LinkedIn in the chat box. Would love for everybody to connect. Do yourself a favor, connect with Wendy. We’ve got my my co-host, my partner in crime. We’ve got Damon here today. Damon, how are you, dude?

Damon Pistulka  03:03

I’m doing great, Curt. Happy to be here.

Curt Anderson  03:05

All right, drop your LinkedIn in the chat if you would, my friend Wendy. Let’s, with no further ado, let’s just dive in now. I want to give a shout out here, Wendy. You’ve got an incredible program coming up in February, man. This is a blockbuster event. What is the Industrial Marketing summit.

Wendy Covey  03:21

Yeah, so this is for marketing professionals in manufacturing and engineering, and we know that marketing technical buyers and the individuals that we target is is pretty unique, and you can’t just rely on just general marketing advice. So this is a time to to network with each other, to learn what’s working now and to get pretty sophisticated, we keep the program level at mid level to advanced topics. So it’s a two and a half day event, workshops, sessions, dual tracks, lots of fun, a longhorn.

Speaker 3  03:56

Awesome. Well,

Curt Anderson  03:57

perfect. All right. Hey, we’ve got some more friends. Nicole just joined us. Judd’s here today. I see Cecil, Clay. Great to see you. Santa is here. So guys, thank you, thank you, thank you for joining us. We’re gonna dive right in. So we’ve got a powerhouse session here today. Wendy, you do a phenomenal job. The name of our program is 2026 State of Marketing for Engineers, and you do a an incredible job bonus report. Let’s go ahead and why don’t you share and get started, please?

Wendy Covey  04:24

Okey doke. All right, share slideshow. Here we go. So yeah. So hi, I’m Wendy. This would be an informal presentation. We’ll have lots of time for Q and A, I have about 30 findings that I’ll show you, and some best practices in particular on AI visibility because that’s the thing that I’m getting the most questions about right now. This is the QR code where you can download the full research report and get access to these slides. So I want to like take you could sit back and really. And and just listen and you know ask questions. Let’s see real quickly. If you’re not familiar with my agency, I’ve been around the 18 years. We only work in engineering and manufacturing, and for smaller businesses, we’re an agency of record. We’ll be like that whole outsourced department. For larger companies, we tend to be specialists in things like strategy, brand messaging, and content development. So that’s what we do. But today we’re going to be talking about this research. So this is our ninth annual research report, and True Marketing puts this research together. And me specifically, I’m the researcher for us, and we have a counterpart over at GlobalSpec that puts this together for us, and what’s nice about that is GlobalSpec has a vast database of technical buyers. We brought in a third partner to get more of an international perspective, so Elector came in to help us with that, and we’ve done a lot of deep dive on different regional trends, and more often than not, what we’re seeing here in North America is pretty much what we’re seeing in Western Europe, with a couple of exceptions. So, anyway, we have a big sample size over 1000 qualified engineers and technical professionals, and so when I get into the findings. You’ll see the end sample on each size on each finding, so you can get it and you know just know how many people answered that. So everything is statistically relevant, looking good on these. So, without any further ado, let’s get started. So for each of these slides, I have kind of like the headline, and then in orange you’ll see the actual question that was asked, and then that follows by the end sample. So just know, because I’ll be going pretty quick on some of these. Some of the questions we ask every year, and they’re benchmarking questions, right? We’re watching them really closely. This is one of those. Others we bring in and out as we go. So this one we ask all the time. We say in thinking about the entire buying process, how much happens online before you’re ready to talk to someone at the company, and we see that 62 of technical buyers want to search independently online before they want to engage with your sales force. This number keeps going up year after year after year. When we break it down by age, we see that unfortunately, the younger engineers that need the most help tend to be the most independent when they’re looking for information online. So certainly a trend, and of course makes us look inward at what we’re putting on our website and where our brands are showing up, because sales is coming in later and later in that conversation and that journey. When they’re ready to talk to sales, what is that first trigger? And it tends to be one of three things, and these always come out the same here: pricing and inventory, the desire to validate information gathered online, because as we’ll see later, there’s some trust issues with online data, and then the technical complexity of a solution, which is of course, if you have technical salespeople, that’s exactly where you want it to be, right? You want them to be technical advisors. Email is their top choice for first sales contact, so not phone, not dropping by in person, not online chat. They want to at least at first engage with with you by email. Okay, let’s look at information sources. This is another one that we look at every single year. It’s one of the most important findings to a marketer when they’re going into planning, you know, for the next fiscal year or whatever. And it’s where do you routinely seek information when you’re researching a product or service for a work-related purchase?

Wendy Covey  08:57

Routinely finding information, and we see that online technical publications and supplier vendor websites are number one and two, followed by, believe it or not, print publications. That astounds me. That print is still alive and kicking. The most interesting thing here is technical publications and supplier vendor websites were tied last year, and the year before that, technical publications was like 20 percentage points lower than vendor websites. So vendor websites are we’re having an issue here. And so, is it that technical publications are doing something different, or is it that vendor websites are doing something different? I think this is direct correlation with the AI generated content slop that a lot of people are putting on their websites, and buyers aren’t trusting the vendor websites as much, and that’s why they’re going to vetted content and technical publications. So this would be an important thing to remember as we move forward and and look at some of the other findings. So I’m gonna circle back to it. Now, if you look at the bottom, you see podcasts, LinkedIn, and generative AI platforms. It doesn’t mean buyers aren’t using these. It just means they’re not routinely going to them as much as they are the things on top. Okay, webinars. Okay, I I call this the lead engine that still can because webinars. I I started producing webinars in 1999 at National Instruments. I mean, they’ve been around a long time now, and they’re still popular. 91% of technical buyers attend at least one webinar annually, and 49% attend four or more. So if you’re looking for a way to get your technical spokesperson in front and in front of an audience and build trust, webinars are a great way to do it. And if you’re wondering what type of content is popular, we asked that this year too. So we said, “What do you find most valuable about work-related webinars? And the answer is getting deeper technical information, learning about new technology or products, and hearing from your subject matter experts. Now, this was a multi-select, and we, as you see here, further down the list, we asked about whether or not it should be live or on demand, and the ability to attend live and ask questions was pretty low relative to being able to access the recording when someone has time to watch it, we still think the best practice is to present it live and then record it and have it available on demand. We’re still seeing good attendance for the live ones. A good benchmark is whoever registered. About half of those people are going to come to the live one, and the other half we’re going to watch later on demand, and then of course people after that can register. Curt, what are you seeing on trends? I mean, you do a lot of webinars. Are you seeing that 50-50 split?

Curt Anderson  11:50

Yeah, it’s it’s you’re you’re spot on, and I know a lot of folks. And I’ll tell you, anybody that wants to drop Damon or myself, you know, if you have any inquires on on webinars, we love this concept, and so, and we we constantly preach that line. How do you out teach the competition? You know, like that educational marketing is so critical, especially in the space that you’re in. And I’ll tell you, Wendy. You know, again, for anybody, a couple friends joined late, drop your LinkedIn in the chat box. Please connect with Wendy. She does a phenomenal job. I have the privilege of having a front row seat with this this program every year, and I just learn so much. It’s just priceless, Wendy. So again, thank you. But yeah, I’m seeing exactly what you’re reporting here.

Wendy Covey  12:28

Okay, good. Another way to approach webinar. So I have a few kind of best practices mixed in with the research. If you don’t have a vast database, consider either hosting a webinar with a complimentary partner, or you can do sponsored webinars with an industry publication. So we talked about already technical buyers are having a moment with industry publications. So why not have them sponsor it? You can expand your reach, expand your credibility, get into more places, if you’re doing the effort anyway. Okay, podcast. Believe it or not, 68% of technical buyers listen to work-related podcasts weekly, and for a while we’ve we’ve we’ve asked this question every year. It grew, grew, grew, grew, and then it kind of leveled off and dipped a little bit, and now it stabilized. So this is where we’ve landed. We are seeing people listen more hours than they used to, so people are going deeper. And then if we break this down by age, we see that podcasts are most popular with younger buyers than they are with older buyers. So a great way to reach those 35 and unders that are moving up as specifiers in the food chain. Okay, we’re going to go deep on search and generative AI search, and of course, if you’ve been at Google in the past year, you know that they’re sort of like this fuzzy middle area. So we tried as best we could to explain this to buyers when they filled out the survey, so we started with this: which do you use more often when searching for information? And we said we called it search engine and called out Google and Bing or generative AI platform, which you know we could also call large language model, right? ChatGPT, perplexity, etc. And you see that 77% said search engine, and only 16% said I use them equally. So search engine still more popular. We break it down by age, though. We see some differences. So again, the 35 and under crowd are more apt to adopt what I’ll call the newer technology than their older counterparts, and a lot more using them equally. And it’s going to be so interesting when we see the next round of data come through on this. We’re fielding surveys right now for the next report, so just to see in general how generative AI behavior has changed. Another thing we asked is how often do you use generative AI to evaluate or make a work-related purchasing decision? And it’s gosh, I kind of hate how we show these side by side. But let’s orient ourselves. So we have 2025 and 2026. Look at the never. So more people are using it somewhat. The rarely change, the sometimes change, the often change. So we’re seeing adoption. It’s not as I don’t know. It’s it’s not as rapid of adoption as I would have expected between 25 and 26. I bet you 27 is going to be a different story. What do you guys think? Yeah, lots of head nodding. Here’s why you don’t see more adoption. We said on a scale of one to 10, where 10 is complete trust. To what extent do you trust answers from generative AI platforms? And the average trust level is 4.7. This is up from 4.2 a year ago. So still a lot of skepticism in generative AI, and if we break this down by age, here we go. Older, older engineers and technical buyers are most skeptical. The 35 and unders, oh, they just trust whatever it tells them, right? No, they don’t. It’s 5.16. They’re still not that trusting, but comparatively So, okay. Sidebar on all of this and how it’s changing and what we’re recommending right now. So I went into Google yesterday because I wanted this to be very up to date. These screenshots it changes all the time. Okay, and the default mode when most people go to Google is called All. So you see the All selected in the tab, and I wrote in top RFIC manufacturers for this particular telecom application. And here you see that even though I went to all not AI mode, it’s giving me this AI overview. It’s giving me industry leaders, this this list of people, and then it goes into more detail on a sub application. Over on the right is this box, and this used to be like paid content.

Wendy Covey  17:08

That’s not what this is now. These are sources where they came up with the list on the left. Okay, so that’s an all. I did the same search in AI mode, and look how it changed. So we have a bigger AI overview at the top. We have more detail on each of the vendors, but instead of calling them industry leaders and market share, they’re now separating them by well, they are calling them leaders, I guess. So you have this list of vendors. Now, poor analog devices for whatever reason, dropped off. They were on this one, and now analog devices dropped off, and MediaTek showed up. So that’s interesting. And then over on the right-hand side, LinkedIn showed up on a source list instead of this markets and markets source that was cited in the previous one twice. So know that this is making marketers crazy. This is making executives crazy. No one knows why these nuances are like this. Same search, I didn’t change anything. So realize that these are behaving differently, and each time you do these searches, different things can show up. Now, I wanted to know in this research what happens when the engineer gets this AI overview, and a lot of times the stuff underneath is hidden. You know, depending on how you do your search, what what engineers do, and so we said, okay, when researching technical products or vendors, and you see this AI generated summary, what do you typically do next? And so, our thorough technical buyers-they will read that summary, but they’ll continue looking through the search results, or maybe even the the skeptical ones will skip the summary altogether and go straight to the links in the results. So, very few just read the summary and say that’s enough. Now, Curt, you may remember this about a decade ago. Well, we didn’t do this nine years, so I guess about six or seven years ago, we used to have this question we asked every year, and we said, “How many pages of Google results are you willing to scroll through before you stop? Do you remember that? And and engineers were more likely to go to page 15 than to stop at page one or two, you know they’re going to go deep, and so it’s no different here with these AI summaries. They’re still going deep, but the question will be: Are they going deep to find the vendor? Are they going deep to talk to the the large language model? And that’s kind of the remaining behavior that will continue to watch year after year. I did a third. I took took my example one more step because I feel like a lot of buyers are learning to do this. They’re telling their large language model. In this case, it’s still Google. Show the results in it. Table format, and here analog devices came back. They’re now 123, fourth place, and MediaTek is down lower. So again, okay. And then at the end of this table, it it tried to help me further. Hey, let me know your target frequency bands, and I can recommend specific part numbers and architectures. That’s pretty tempting, right? This is nice, and look at this comparison and and even core telecom focus. So it’s really important that you know how these large language models are surfacing your solutions, and and and you need to have the right content available and not behind forms and not in PDFs. Like, make it really easy for large language models to scrape this information, so you’ll be included in these tables and even recommended. Okay, sponsored search. So, search engines still have advertising, believe it or not. Not in this particular example. I found that really funny. I didn’t have any ads show up, but they still do show up. And when they do, how do technical buyers interact with these very clearly labeled, you know, sponsored content, sponsored ads, or whatever? And here you see a comparison in the in the Aggie Maroon. It’s 2026, and in the pink color, it’s 2023. And if you go to the far left, it says if the search result looks helpful, I’ll click on the link. Up to 33% will click. If you look on the far right, I actively avoid clicking on sponsored links.

Wendy Covey  21:36

That’s drop down, so there’s more receptiveness to sponsored links, and then in the middle here it says if a website if it’s a website I’m familiar with, and I guess shorthand for that if it’s a brand I know I’ll click on the sponsored link. So I think that’s an important nuance too. So if you’re considering Google advertising or search advertising being and all that, there is a place for it. People will click, but it’ll be interesting to see where they surface it when so many more people are are leaning towards generative results, or maybe they’re not, as the data showed. They haven’t. The techno buyers are less apt to do that, but they’re kind of forcing it on us. So, okay, this is not from my research report. This is a different company called Muckrack, and they, for two years in a row, have put out this report on how large language or generative AI engines, what sources they’re using to come up with their answers, and you see here that corporate blogs and content is 24% and journalistic sources is 27% So over half of the training comes from those sources. Now look on the right hand side. You see the age of citation and very very much favored brand new content, something that’s really fresh, less than a year old. So, what does this tell us? Content is really important, but content just on our website, like we used to do for search engine optimization and inbound marketing, it’s not working as well to train. You know, to have AI visibility, we really need to look at journalistic sources, and also if your content’s really old on your website, we’re seeing lots of companies just kill old blogs. Like anything old, refresh it or kill it. Having just more and more and more content isn’t the answer anymore. So my strong recommendation, as you think about 2027, is to invest in PR so that you can win this third-party credibility. We already talked about just popularity with techno technical buyers, and now we’re reinforcing it by saying. And by the way, the large language models are looking at it too. So the best way to do this is to pick a trending topic that’s relevant to your solutions, and then identify a credible spokesperson from your company. It doesn’t have to be an executive. Ideally, it’s a technical leader or someone really technical that has a lot of stability at your company. And put that person’s name attached to that topic, and then identify relevant outlets. Right? What are the media publications that are most relevant to that topic, and then think beyond just press releases and contributed articles. Also, think about blogging on your website. Think about sponsoring newsletters that they put out. Think about getting placed on podcast and doing conference presentations and industry events. This example right here is Applied Control Engineering, their system integration company, and we ran a PR campaign over their hot topic here, and they saw a 42% increase in AI visibility as a result of this pretty quick campaign. Excuse me, have a little nap flying at me. Okay. Okay. One last word of caution: when you are evaluating how you stand in these large language models, you can’t just go to the one you always use. Hopefully, you guys know this, but that one’s going to tell you what you want to hear, just like looking in the mirror. And those Gen Xers like me will probably recognize this from Saturday Night Live, but don’t do that. Right, you need to incognito mode. You know, fresh, not cash. Use somebody else’s computer. Whatever you do to get a neutral way to look at where you stand, there are tools that you can use for an AI audit. Absolutely zero of them are perfect at figuring it out because these models keep changing the the way they reason and how they’re doing things. So all this can do is give you a baseline that you can work off of, but it doesn’t truly give you a rank. Like how do we rank? Like poor analog devices, trying to figure out like what’s going on there, you know. So manual testing, and then pick one of these tools, and you can use that as a baseline. So that’s a good place to get started. Okie doke.

Wendy Covey  26:13

Another question I’m getting a lot is: Has generative AI replaced gated content? And gated content is such a hot topic amongst marketers. So it used to be right. We had this inbound marketing playbook, and we would create this great like guide or whitebook or or sorry, guide or book or white paper on a on a deep meaty topic. We put it behind a form. We print the leads. It was awesome, Legion. Now you can go to generative AI. You can search on that topic, and you can get a lot of information. You can ask it questions. It’s great. So here’s the the the debate here. 85% of technical buyers are willing to fill out a form if you give them good stuff. Good stuff, meaning e-books, guides, white papers, CAD drawings, webinars, things that are really important. My advice to you is also have pieces of this information available for free, and that way you’re training the model, you’re getting it out there, so you have your AI visibility, your SEO bump, but then you can still have the beautifully packaged long form version available behind that form. And if you want to see this in action, if you go to my website and you look for the research, you’ll see that 80% of my research report is available right there on this long scrolling page. It has tabs for the different sections, but we’ll have little teasers like if you want to see this broken down, you know, by region or by age. Download the full report, right? So we’re withholding a few things. Now I might go on a social media and have a breakdown by age that I share individually. So it’s all sort of being indexed somewhere. So I do think there’s a case for gated content, but we are seeing a dip across the board at people filling out forms, so it’s less about willingness and it’s more about they’re finding that information elsewhere. Makes sense. Okay, let’s let’s talk social. We ask this question every year as well. How valuable are each of the following social media platforms when seeking information for work? And the dark orange is very valuable. The lighter orange, somewhat. And then we move into not valuable. I don’t use it, or my company does not allow it. YouTube and LinkedIn and GitHub have by far been the top three answers every single year. Every year we do this study. So the main places you want to focus: YouTube and LinkedIn. Reddit has jumped up in popularity quite a bit over the past two years, and if you guys know your SEO trivia, then you know that Google started indexing Reddit about two and a half, three years ago, and so Reddit shows up in answers more than it ever did, which drove people to visit Reddit, which drove people to subscribe to Reddit, which meant that it gained a popularity. So Reddit has advertising on it. I don’t know if everybody knew that, and of course you can answer questions on Reddit, and it’s really easy to get kicked off if you’re being too self-promotion about your products or your company. So you have to have a technical person that’s willing to spend the time. It’s it’s a big commitment. So a lot of brands just aren’t willing to put the resources in Reddit, so they maybe default to advertising to have a presence and focus more on YouTube and LinkedIn because we already talked about. Well, we’re about to talk about video popularity, but spoiler alert: they’re popular. At the bottom, TikTok, WeChat, Threads, Discord, and. All at the bottom, Facebook and Instagram for culture potentially, but I would really optimize LinkedIn before you do any of that. Okay, who should author content? Your engineers are the most credible authors. That’s who technical buyers want to hear from? So you can see the top two here: engineering expert at a vendor company. Noticed it didn’t say executive engineering expert, and technical product managers. So technical people-that’s who they want to hear from. Technical editors for print publications, online publications. Number three at the very bottom: generative AI tool, so again, lack of trust, but yet we’re using it. So, so again, oh, it’ll be so interesting to see how this changes over time. So we know that they want to hear from your engineers at at your company.

Wendy Covey  30:58

The other thing we’re seeing is on social. People want to interact with other people, not brands, and they want to know that where this person’s point of view, not some AI-generated point of view that’s posted by the brand. So here you see a global segment manager at Hilti. Here she’s contributed articles. She’s very active on LinkedIn. She shows pictures of herself and her colleagues on the manufacturing floor. She has a Profis Engineering Tip of the Day with a video, like a quick video showing a different feature in their software. All of this very popular, and it’s very authentic to her position and who she is, she’s not trying to put something out that sounds all corporatey, marketing-ish. She’s coming from her point of view, and this is a great best practice: is to develop this within your own company for major solutions, product lines, applications, whatever it is that you’re focusing your marketing efforts on. Now, Google shares how their algorithm works, and right here they say that expert-authored content builds trust and helps to be more cited. And so, if you look under expertise questions, is this content written or reviewed by an expert or enthusiast? Enthusiast who demonstrably knows that topic well. So Katia, in her position, or somebody that that chairs standards boards, somebody who has the the backing and the authority to be able to talk about that topic. Those are the people that you want. So it wins with technical buyers, and it wins with SEO. So, 94% of engineers watch video for work weekly. We’ve asked this question every year. It’s always in the 90-something percent. Videos are very popular, and what type of videos do well? You might ask. How-to videos are most popular, followed by engineering deep dives, whiteboard sessions, product demos or feature walkthroughs, and explainers about technology concepts or industry trends. So those are the types of things they’re watching. Okay, we’re we’re almost done, and I’ll be ready for your questions. A couple more. We’re almost there. Newsletters are newsletters dead. Is the email dead? Well, 94% of technical buyers subscribe to newsletters, and this is why they subscribe to stay informed on industry trends, new products. Again, how-to content, but how-to was further down, right? So they really like the video. They think about YouTube as a lot of us do for how to. I know I walked into the kitchen one day and found my husband with fishing line like Uneschaft, and he was watching YouTube, learning how to create the perfect fishing knot, and made me sit there and do it with him. So great for how to, great to how to repair something, how to do something. But newsletters, industry trends lead in new products. Okay, I’m there, guys. The power of brand. So we asked when evaluating two technically similar solutions, how likely are you to choose the better new known brand? And we combined very and likely to show that 70% are going to prefer the better known brand, so if you are just saying my specs speak for themselves, and and putting all your money in a particular product, but people don’t really know who your company is or what that product is, you need to think about branding. And in fact, Curt and I just right before we got on this call, he was asking, “How’s business going? And what’s going on with True? And I said, “Man, Curt, every year we have one service that that just dominates that everyone needs, and right now it’s brand messaging and value proposition development because companies are realizing that they’re not sounding unique, they’re not differentiating.” And thus, they’re not being found with AI in search, and they’re not standing out amongst their competition. And so, this comes down to getting your message right, getting being authentic and unique, and then repeating it across all these areas in which you publish content. So, if you haven’t invested in your brand in a while, you might want to consider doing that for 2027? Okie doke, we got through it, and it was a lot of data really fast. In the report, you can see more regional breakdowns. You can see all the demographics in which I didn’t include that. Just I wanted to leave time for questions, but you can see which industries people came from that answered it, so we have a really broad coverage of industries.

Wendy Covey  35:47

And sometimes we’ll do different cuts, like let’s do just electronics and semiconductor. Let’s just do automation. Let’s do utilities. And I’ll be darned if the data doesn’t look exactly the same. So there’s a lot of behavior that’s just repeated across technical buyers, regardless of field, which I find interesting. We we still continue to dice it just in case, and probably the biggest differences we see with age, and I already mentioned regional also in this, but the regional differences. The biggest one is Europeans go to more trade shows. Our Asian sample size was a little bit smaller, but you would imagine WeChat more popular in Asia Pac. So, and then Curt already talked about Industrial Marketing Summit. So, thank you for that, Curt. But if you have a marketer, so this event does really well for all marketers in manufacturing and engineering, but in particular, if you have a marketer of one in your company, they are they are having a hard time. They don’t have any mentorship. They don’t have any peers to bounce things off of. Marketing in general is a very collaborative discipline, and this is a place. You know, our unofficial tagline is you’ve found your people. This is the place where that marketer of one or few can find other people like them and talk about how hard it is to reach these technical buyers. Talk about struggles they go to, how to cover all these different channels that are becoming more and more sophisticated, and all these tools. So it’s it’s it’s made for them. Now we have big companies that come to, and and and we love them, but we we really love our small marketers too. So okie doke.

Curt Anderson  37:29

Hey, and with that, Wendy, I’m gonna I’m gonna. So Damon, I’ve been sponsors of the Industrial Marketing Summit since they since they started it. And as a matter of fact, Wendy, you and I you and I met at Industrial Marketing Summit many years. I don’t know. It was like COVIDish or and I think in Cleveland, and that was before you took it over. And so anybody that’s interested, they do an amazing job. It is just a powerhouse community. It’s as you said, like everybody says, like oh, we found our people. The sessions are great, and it’s really the the friendships, the collaboration, getting the ideas, that type of thing, and so hey, we actually have a discount code. So anybody that wants to go, I’m dropping an early discount code into the chat box. It’s a wonderful event. Plus, Wendy, there’s a thing in Austin, Texas. They call it barbecue. It’s just a little, you know, right? Is there a barbecue thing going on in Austin? Oh heck

Wendy Covey  38:17

yeah! We we we don’t yeah. There’s there’s barbecue. There’s everybody wears their boots and their cowboy hats, so we encourage we lean in to the whole Texas thing. So

Curt Anderson  38:27

it’s it’s phenomenal. But let’s go here. So um let uh so Wendy, if you uh if you want to, let’s dive in. I mean, there was a lot of bombshells that you covered.

Damon Pistulka  38:36

Oh yeah,

Curt Anderson  38:36

and I just have huge eye openers. I’m sure everybody was taking notes. Um, I’ve got several things that I’d love to address, but I want to put it out to the our crowd here. First off, were there were there any questions, comments, anything that really jumped off the page to you? What do you guys have? Any questions to start with? Feel free to either drop in a chat, or if you want to take yourself off mute.

Wendy Covey  38:54

I see Jed raising his hand. Yes,

Judd Lyon  38:56

I raised my hand, and I’m looking forward to coming back to my old stomping grounds of Austin and to the

Wendy Covey  39:01

yeah. Hey Judd,

Curt Anderson  39:02

how are you, man?

Judd Lyon  39:03

Doing great. How are you guys?

Speaker 3  39:05

Awesome, awesome.

Judd Lyon  39:06

Question about how you’re thinking about YouTube and short form in your campaigns.

Wendy Covey  39:12

Yeah. So did I? I didn’t include length of video. I cut it, but we have that in the report. So so know that that’s in there, but you asked about campaigns. Tell me,

Judd Lyon  39:26

yeah. So I’m getting a lot of a lot of questions from clients around. You know, they publish. I work in a lot of machinery, and so it’s a lot of just here’s the machine, and so we’re trying to encourage them to do more to get people to get subject matter experts on camera and try and and they inevitably ask for examples. Oh, I got you. Not tons of great examples in B 2b and industrial of this type of stuff. So I’m constantly asking and looking around for

Wendy Covey  39:56

yeah kind of reference

Judd Lyon  39:58

points.

Wendy Covey  39:58

Oh, I got you. Okay. I can ask my team for specific examples, but one thing you could do is think about as you’re building your content strategy. Right, what are those overarching themes? What are those topics? How do we relate that machine back to one of the campaigns we’re running so it has some sort of direction? So it isn’t just a demo, but what are we trying to do with this, you know, how does it tie, you know, together? So that’s helpful. Is it going to be used for sales visits? Is it going to be used for how to those things too? But because you could maybe have that same machine featured in multiple videos for multiple uses, right?

Judd Lyon  40:37

Oh, I just gave him the idea to use the same same core part of the machine, and then just you know chop it out and have intros or outros that are tailored to the to the campaign or use to whatever

Wendy Covey  40:48

that uses. No, you can carry the machine into a sales visit, right? The other thing I’ve seen do well is I just had a guest on my podcast from was it Pop Coms P O P C O M M S, I believe it was them, and they create a visual extraction of a machine or a process. So imagine you can zoom in on each of the parts, and I’ve seen this like on websites or at a trade show and in a giant kiosk. So you could do this with a machine or with a manufacturing line, where here are all the things that we address, or here are all the parts, and so if you have a something where you want to break it down into a sub assembly, that’s pretty interesting too.

Speaker 4  41:33

Awesome,

Curt Anderson  41:34

Wendy. I’ve got a I’ve got a couple quick examples. I’m gonna I’d love to share really quick. So so again, if you guys popped in late, drop your LinkedIn in the chat. I know I think most everybody did, but connect with everybody. Drop your website or whatever if you want to in the in the chat. This was interesting. So what Wendy does a phenomenal job, true marketing, the high level agency. What Dave and I do, we do digital marketing training for manufacturers, and it’s kind of like do it with you, and like, hey, go at it. We’ve got two examples that are really powerful, Judd, on online. I just want to share super fast. I want to get back to Wendy, but there’s a company outside of Chicago. It’s called Amago Manufacturing. Here’s this is their website. It’s literally like a five-person CNC shop does a great job. Here’s his website. Here’s his YouTube channel and he just started like he just started posting videos and so Wendy when you and I were at IMTM ITMS in Chicago I’m so Ryan and I are super super tight. Here’s the owner, he’s all tatted up like he stands on the crowd. Usually wears a mohawk. He said he shaved his head for me just for Chicago, but just a great great dude. But he started posting all sorts of videos. He’s getting 1000s and 1000s of views at his CNC. He’s got one video has over 100,000 views on on LinkedIn or I’m sorry on YouTube, and then this is another company. This is Niagara Specialty Metals. It’s here in New York. They do a phenomenal job. They just a steel company, and they hired a new marketer. She’s fresh out of college, got her just earned her MBA, and they are blowing up Instagram and they’re blowing up YouTube and they’re just showing pictures of steel. That’s all they’re like. Look at this, 480. It’s a picture of steel. It just and and I’m taking I’m taking zero credit for this because I was like I don’t know if anybody’s going to be on on Instagram checking out like steel on a shelf, and they they have they literally have Instagram posts and reels where they have over 1000 likes, and and now it’s become a community where people are engaging and they’re asking questions and they’re like, oh, this steel is awesome. What about blah blah blah blah blah? So anyway, I just wanted to share those super quick. But those are two examples. So what I’m encouraging our friends in manufacturing, man, don’t be afraid to put yourself out there. And those are two great examples where I’m like, I don’t know about Instagram, but they’re doing a phenomenal job on Instagram and with their videos. So, anyway, back to you, Wendy.

Wendy Covey  43:58

No, that’s great, and it’s a good reminder. Industrial can be sexy, right? I mean, people get interested and they geek out at that. Yeah, so

Curt Anderson  44:07

exactly. Any other question, money? I’m going to talk about newsletters. I know a lot. You know, it’s comes up almost every year. You know, I remember like 15 years ago, like, oh, his email dead. You know, what you said, like 90% of was it? I thought was like 90% of your engineers are saying I subscribe to newsletters. Any I’m going to be a little bit generic. Any tips, advice, or if anybody wants to chime in, like do do newsletters work for you, or are you on a bubble, or what are you seeing on your end, Wendy, from newsletters for your clients?

Wendy Covey  44:38

So I’m seeing some companies turn to LinkedIn newsletters, which I didn’t. We didn’t specify this year. We pulled on that in 2025. But LinkedIn newsletters are interesting because it’s a way to get in touch with with maybe a different audience than who’s in your database, and they’re sent to people, but they’re also. Oh, I guess articles. LinkedIn articles are also indexed by LinkedIn. Sorry, by large language models and show up in results. I’m not sure if the newsletters are, but the newsletters are great to get to that community. And then, of course, just talking to your database-that’s a goldmine. They’re not ready purchasing. We know one. We have long sales cycles, right? Long purchase cycles, and how do you stay top of mind? They know you’re there, but they’re not ready. It’s hard to get in front of them at the right moment, and that’s really why email marketing is there. It’s a great reason to just just keep in touch. You can look at your opening clickthroughs to know if you have permission to publish more often. So, at a minimum, I would say go quarterly. Some of our clients go weekly or monthly because they have permission to do so, and they have a lot of things to talk about and look at look at your stats.

Curt Anderson  45:53

Excellent. Any any other comments as far as newsletters? Anybody having success with newsletters? Anybody on the bubble of newsletters? I don’t know, Nate, Derek. Any any feedback that you guys have as far as newsletters, Nate? What do you think?

Speaker 1  46:05

I mean, ours we get decent results, but honestly, needs to be refreshed the way that that we’re doing things, and we’re going to be using a new model moving forward. But but yeah, I mean, for the most part, it does an okay job, you know, keeping our members up to date on on what’s going on. The ones that actually you know read through them, but yeah, yeah, true. That’s true. But but yeah, I think it’s a necessity. But we have to do a little bit better. I think

Curt Anderson  46:26

a little better. Okay, Derek, what do you thought? Well, you know,

Derik Ellis  46:28

I’m I’m here as a student right now because most of our business comes from word of mouth or through relationships. So we’re rebuilding all of our email marketing, our newsletters, everything. So I’m I’m here to listen, not really to report successes.

Curt Anderson  46:42

No, that’s great feedback, Wendy. Any words of wisdom? Any thoughts that you would share with friends that are kind of like, “Hey, maybe we need to do things a little differently. Yeah, my

Wendy Covey  46:51

my pet peeve is when people look at the newsletter as the primary source of content. I’m like, no, no, no, no. Business goals, marketing goals, marketing campaigns, and then the newsletter is just a vehicle to promote what you’re already doing. So the more you can think about it in an integrated way, rather than isolated, be like, “What should we talk about in the newsletter? It’s like, no, no, no. First, what what are the big you know things we’re promoting, and then think of the newsletter as a vehicle.

Curt Anderson  47:17

Yeah, yeah, excellent, excellent. Damon, what were some of your notes, questions, thoughts, comments that you have?

Damon Pistulka  47:23

Yeah, I I like that idea that you’re talking about, Wendy, because we should have other things that are feeding and coming together in the newsletter, so we give people multiple multiple aspects because not everyone’s going to be interested in the same thing, and oftentimes, and you know, if you’re doing a lot of different technical things, you can put two or three pieces in there that really will grab. It might someone might relate to all of them, but someone might really relate to one. And I think that’s how we can continue to to and you know engage the entire group.

Curt Anderson  47:59

Yeah, and even for like our solo marketer friend, like Judd, you know, is a solo independent. You know, you know, the newsletter on e on on LinkedIn is a brilliant idea. If it’s new to you, number one, it’s free. Number two, anybody that connects with you, it will automatically get an invite to that newsletter. LinkedIn just does it automatically. Doesn’t cost you a penny to do it. It’s a great way to stay in touch, Damon. You do a great job. You know, I’ve been doing a LinkedIn newsletter for years, and so it’s just a great way to kind of get it pops in people’s feeds. So it’s just kind of like a little friendly reminder, like, hey, I’m still out there. So great advice, Wendy. Any from the LLM standpoint, I it’s going to be fascinating while it transitions to next year. You know, I have a baby boomer. He’s almost 70, and like he was anti, anti, anti AI. But I tell him now, like he has to go to AI anonymous. Like he’s totally under control. He’s like he’s got like the big beard and mustache. I’m like I see him like twirling the mustache of like now he’s like the AI guru. Are you seeing you know older folks? Are you seeing like what are you seeing with your clients as far as embracing AI? What are your thoughts there?

Wendy Covey  49:06

Yeah, it’s a it’s a necessity at this point, and so people are trying to figure out the efficiency side, like where we plug it in to work more efficiently. Where do we plug it in to to get deeper, you know, insight into things, but then from AI visibility, that tends to be a lot of the questions. How can I be visible? How can I show up in these results? Or people coming to me that are showing up, but it’s they’re not. You know, they think they are because they’re testing it on their own computer, like I talked about earlier, and it’s not real. Yeah, yeah. They combine some weird terms together, you know. Sometimes on that topic,

Speaker 1  49:46

sorry. Go ahead, Nick. Yeah. So regarding that, the AI assisted search. Are you finding any nuances between the various LLMs that the search engines are using?

Wendy Covey  49:55

Yeah. Yeah. So one of the big ones is Jim. Is using Google Business reviews and things like that, and then Bing is the underlying one. So Bing Business Place reviews things like that fuel ChatGPT. So that’s kind of one that’s a nuance. The others are pretty subtle, you know. I think they’re all like that. The PR, the biggest hack we found is the PR hack because you have press releases that are newsworthy and it’s news and it’s flagged as news. And then if you can get them in industry publications, that that that multiplier that seems to be the biggest win.

Speaker 1  50:36

Gotcha. Thank you.

 

Curt Anderson  50:37

Nice. Yeah. How about Clay? Any but any questions on your end, from your team, I know you’ve got a couple of teammates here. Any any thoughts, comments, questions, or what are you seeing on your end?

Speaker 3  50:46

Very similar to to Wendy and company, and we’re you can see a clay that’s a girl. I can anyway. That’s Alana Vesker. I know the powder coating, but she you’re muted. I don’t know

Wendy Covey  51:00

why it comes as clay. That like some secret plot of yours.

 

Curt Anderson  51:05

It’s a privilege, right, Atlanta? It’s a privilege to be clay. It’s an honor and a privilege to be clay today. Clone

Speaker 3  51:10

myself at Atlanta, as you can see, was a huge betterment. The machine is actually improving things. But let’s get back to work. No, I think this information is relevant. I was reminded my favorite book in college, which was Connor’s Advertising Research Report. Oh yeah, they were kings of the of the publisher generated research. This stuff is all similar, very similar. They were

Wendy Covey  51:38

our inspiration for this report. Is that mind of the engineer, but we wanted this report to be a little more actionable for marketers, and that one was a little more broad. But I love that you brought up Connor. So I was back in the ’90s, and that was that was their big roadshow.

Speaker 3  51:53

’90s, those guys they were ass kickers, and I loved them. But there, that’s all over now. But but this has been very helpful, and I think Atlanta and I and whoever else from our team is acting as Clay are feeling good today because we’re we’re kind of following your model. We didn’t know it, but and to good effect. So I’ll shut up for a while. But thank you for this. It’s great.

Curt Anderson  52:19

Thank you, Clay. Thank you, Lan. Appreciate you and your team joining us. You know, it was also powerful seeing like how critical, mission critical. Keep telling your clients for any of our marketers out there. You know, LinkedIn is not a nice to have. Like it is, you know, mission critical. Brian, if you don’t mind, I’m going to give a shout out to you. Any comments, questions, thoughts? What are you seeing on your end, or any questions for Wendy?

Speaker 5  52:41

Wendy, I I put in there the I thought the IMS was probably one of the best shows. 99%

Speaker 5  52:47

content, no pitching. Thank you. Really good. Nice to see that the websites for suppliers are still up there high.

Wendy Covey  52:56

Yeah,

Speaker 5  52:57

we’re seeing a lot of clients who neglected their websites for like eight to 10 years, are missing out on that opportunity a lot.

Damon Pistulka  53:06

Yeah,

Speaker 5  53:06

and now they’re realizing that you know just because it hadn’t brought a lead in in the last eight years doesn’t mean it can’t. Yeah,

Wendy Covey  53:14

and and and more and more the focus needs to change. It’s not everyone’s leads are going down, right? They’re coming straight to contact us or picking up the phone because of generative AI. We we need to just look at lead generation on websites completely different, and it feels like an older conversation. So I’m trying to like educate the market on that. It’s funny because

Speaker 5  53:34

you know you for a lot of my clients, I do a lot in the oil and gas world, and they don’t understand marketing, but they understand the funnel, and I’m like, well, that that top one, what says awareness? They’re not. They already got that. Yeah, I mean, they already got that from AI and all the research they’ve done. Now they’re just coming in to get the information and and do not have a dead end. You know, do not have a dead end where they just don’t know where to go because they’ll go someplace. Yeah, it’s interesting. We’re seeing that you know the the website because of all this AI-generated content, is like okay, we’re not going to get overload, and then you know basically be like, I don’t want to go to a website anymore, you know. So we’re seeing a lot of that, but yeah, that was lack of trust. I guess information was really good.

Wendy Covey  54:16

Yeah, good. Thank you.

Damon Pistulka  54:18

Good. Yeah, great

Curt Anderson  54:19

information. Now I tell Wendy, big thing for again. I was just mentioning like my baby boomer client, you know, mr. AI Guru. Met with him yesterday, and he’s like, he wants to start attacking industry periodicals, and that was the first time. And so, you know, in in that, I don’t know if anybody out there, that was that was a that was a nice little aha moment for me of like, you know, is there an opportunity? Like, hey, you know, if there’s an opportunity to advertise there, but not only just advertise, like kind of what Wendy mentioned, you know, is there a web, is there a webinar collaboration opportunity? Is there a podcast opportunity? Is there a subject matter expert interview opportunity? So, brilliant suggestions, Wendy, right? And you can really stretch it out without you know breaking the budget or. Or build those relation, and you know, start building those relationships. So, and

Wendy Covey  55:04

if you think about it from their aspect, you know, the editors they they need to publish content. They it’s hard to get to everything. I mean, think about IMTS, right? What do you write about that giant show? And so, how can you make their job easier with contributed content? So

Curt Anderson  55:21

that’s right. So I want to be mindful of time. I’m going to we’ll start winding down. Are there any other questions? I know some people are off camera, like Joe Cecil. I saw, hey, our buddy Dale’s in the house here, or did he leave? Is Dale still here? Santa’s here. So any other questions that you guys have for Wendy here today before we before we wrap up? In your thoughts, comments, or did anybody else have any other questions? Derek, did you come off mute? Did you have a there? You are. Yeah,

Derik Ellis  55:45

yeah. Mind blown about the email marketing mistakes because I’ve kind of sunsetted a lot of our email marketing. So, if you were going to look back at all of your lists of emails and revitalize that, what’s what’s the approach? I mean, at least

Wendy Covey  56:01

separate database from active contacts, right? Or run a campaign to revitalize, and then just say, “Well, before you do that, sorry, get to clean your database, right? So there are a lot of software tools out there that you can use to just people leave, they change jobs, so like take care of that, and then separate. Okay, no one’s interacted with me for the past four years. Let’s put them aside. Here’s who I think my marketable contacts are. Run a campaign, see who bounced, clean it again, and then you have the right database to work with. And then you can set your your baselines of open click through stuff like that. And then don’t forget, Apple OS still shows things as automatically opened, even though they aren’t. So it’s messed with everybody’s, you know, baselines. So you have to establish a new baseline. It’s going to look different than it was a while back if you haven’t measured in a while. Ah,

Curt Anderson  56:55

so cool! Thank you. Excellent. Yeah, Derek, definitely connect with Wendy and and guys, hey! Before we wrap up, how about big round of applause for Wendy Covey, our dear friend? And we do this every year. And Wendy, I never take it lightly because I know how busy you are. Thank you. This means the world to me. Your dear friend, love you to death. We both have Lauren’s for daughters, so we just got so much in common. I can’t wait to see you in Austin, guys. Check out the Industrial Marketing Summit 2027. I’m telling you, if you’re a marketer, as Brian said, that is absolutely the place to be. It’s just a the energy that you just come back like you’re ready to run through a wall and help your clients or help you know whatever your own business or wherever you’re at in your marketing journey. So, Wendy, any parting thoughts, words of wisdom, anything I miss, anything that you want to share before we close out?

Wendy Covey  57:41

I think we did it. Yeah, we did it. We did it again. So we do it every year.

Curt Anderson  57:46

So guys, again, I’ve got the coupon code in there. Hang on to it. It’s B 2b tale 100. Share it with your friends, your family. Could be a great stocking stuff this year if you’re thinking holidays, right? Or hand it out for hand it out for Halloween to the kids. They’ll love. There you go. There you go. So all right, guys. Hey, thank you all. Please connect with Wendy, connect with Damon, connect myself. I’d love to hear what’s going on in your world. We’ve got these jam sessions coming up next month and a month after. So, wish you guys massive, massive success with everything that you’re doing. God bless you. Thank you. We’ll see everybody soon.

Damon Pistulka  58:17

Have a great rest of your day. Bye.

Curt Anderson  58:19

Thanks, guys.

Damon Pistulka  58:20

Thanks, Wendy.

Curt Anderson  58:21

Thank you, Wendy. Appreciate you giving you a hug. Giving you

Wendy Covey  58:25

a hug. Ah, thank you. That was fun. I liked that it was a smaller group because we got to actually interact. Yeah. Yep. Yeah. Yeah. That’s a good group. That’s good.

Curt Anderson  58:32

So, if you want the recording be on my website, like woman on my team, Teresa, she’s like, like she’s probably like on it like in two minutes, but she’s phenomenal. Be on our website if you need anything from me. I dropped a message to Joe, so I want to try to do same thing with Gorilla. And then what I’ll do is I’ll start reaching out to all of your speakers like I did last year. We’re going to invite them on the the live show. And so anything that we can do between now and February, like if you have an idea, and there’s something you know, Damon’s been like his. Gosh, his LinkedIn reach has been phenomenal. You know, he’s got like 100,000 followers or whatever he has, and our a lot of our lives get pretty decent views. And so, like, if there’s anything, if you want to come on, I want to be respectful of your time. But if you ever want to come on

Wendy Covey  59:14

Morgan, I think let’s have Morgan come on your show. I think she she’s presenting, and you know, love

Curt Anderson  59:20

having more. She’s welcome. Like, I think she’s been on like probably half a dozen times. She’s

Wendy Covey  59:24

I’m I’m setting her up too. She’s she’s gonna be the face of the business. She’s the new one. The sunset. So I’m trying to set her up for that.

Curt Anderson  59:32

Awesome. Okay, I will. And anybody else on your team? Like I’ve had a couple of the other Guerrilla 76 folks on on the show. So anybody in your team, but anything that we can do to help promote between here and February, we’re we’re full on board. So,

Wendy Covey  59:44

all right, appreciate you.

Curt Anderson  59:46

Thanks, Wendy. Have fun tonight at your event. Have fun.

Wendy Covey  59:49

Thank you. Yeah, take care.

Speaker 3  59:50

Bye.

Wendy Covey  59:51

All right.