WIIFYS = What’s In It for Your Soulmate?
A pop quiz for you.
What is every person’s favorite radio station on the planet?
Hmmmm….
That’s right, every person has a favorite radio station that they listen to ALL day and EVERY day.
Give up?
The answer = W-I-I-FM.
Odds are you are familiar with WIIFM.
You know, the old “What’s In It For Me”.
A thank you to my friend Steve Melito from FuzeHub for shedding light on this gem.
As a consumer, when we enter a business, an online store or any other establishment of commerce that is looking to separate us from our hard earned money, we want to know, “What’s in it for ME”!
Which is exactly what we should be thinking.
Right?
Therefore as consumers, we are thinking, “How can you help me”?
For example, when we walk into a business, we are seeking solutions such as, can you feed me, cloth me, entertain me, or educate me?
On the business-to-business side of the world, we might ask questions such as can you save me money, make me money or make my business better?
Bottom line: Please make my life better than before I walked into this business of yours.
Even better, “WOW me” and my credit card can’t come out of my wallet fast enough.
With all of the stress and challenges in life, don’t you deserve a stellar customer experience?
Of course you do.
Well, your customers expect and demand the same from you.
So, let’s flip the script.
When a customer walks into our place of business, rather a physical presence or online, let’s make it all about WIIFYS.
What is WIIFYS?
So glad you asked.
WIIFYS = “What’s In It For Your Soulmate”
Related Article: Discover Your Soulmate: Yes, Those Ideal Buyers Are Waiting for You
Now maybe you pronounce WIIFYS either WI-FIES or otherwise WE-FEES.
Tomato, Tomahto.
Either way, you get the point.
So when you are prospecting your customers, your clients, your Soulmates, what are they thinking about all day, every day?
Themselves.
Unfortunately they do not care about us. At all.
UNLESS…
We possess information, experience or a solution to their problem at that very moment.
So with your approach to your online presence, you want to make it all about THEM.
It’s all about your Soulmates (aka Your ideal customers).
So, when you contact a customer, think of the stress, the challenges, frustrations, or problems that they’re trying to solve at that moment.
Everything that they’re going through, on a daily basis, whether it’s business or personal.
They’re constantly putting fires out.
When you reach out and you contact them, all you’re thinking about is how can I generate a quality lead? How can I close a sale?
Let’s take a different approach and make it all about them.
That’s exactly what you want to communicate with your online presence.
Let those Soulmates know that you have their back.
Whether it’s a LinkedIn profile, your Facebook page, website, your videos, or any other online asset, think about how can you make it all about them.
When you dedicate yourself, your business, your mission to WIIFYS = What Is In It for Your Soulmate, that is where magic happens.
Provide a superior product. Answer a question. Wow them with an amazing and powerful experience.
Commit to solving their problem. Efficiently. Effectively. Painlessly. Affordably.
Make them look like the rock star and super hero that they deserve.
Deliver ridiculously high value.
Save their day.
Thanks so much for stopping by to hang out with us.
We deeply appreciate you!
Looking for more…
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Wrapping It Up
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