Get Your Free Digital Game Plan Click Here

Brand Logo

A Marketing Plan Generator: How to Create a Strategic Marketing Game Plan

Learn how to create a complete marketing strategy using the Digital Game Plan, a Free Marketing Plan Generator. In this live session, we’ll walk through how businesses can quickly build a clear, actionable marketing game plan using the free Digital Marketing Plan Generator. Perfect for small businesses, entrepreneurs, and marketers looking to simplify their strategy and accelerate growth.

Key Highlights

• Creating a Digital Marketing Game Plan 0:01
• Identifying Core Strengths and Opportunities 1:41
• Building a Strategic Plan 3:00
• Segmenting Customer Base 4:09
• Understanding the Buyer’s Journey 4:40
• Creating a Content Calendar 7:42

Resources 

If you found this information valuable, check out some of our other blogs. 

Learn more about AI Digital Marketing Strategies. 

B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions 

You Have Only One Chance to Make an Outstanding First Webpression https://b2btail.com/webpression/

Stop Being the Best Kept Secret: Manufacturing eCommerce Strategies

Follow B2Btail on YouTube, Reddit, and LinkedIn.

Curt on LinkedIn

Damon on LinkedIn

Check out the Stop Being the Best Kept Secret Show live on Fridays at 12:32 PM EST // 9:32 AM PST.

Want to stay ahead of the game? Join our newsletter for fresh insights, tips, and updates delivered straight to your inbox.

Transcription

Curt Anderson  00:01

Curt, Well, hello there. My name is Curt Anderson, thanks for stopping by. Hope you’re doing amazing. And so what we want to talk about, we’re just going to take a few minutes, and we’re talking about creating a digital marketing game plan, and in particular, how to create that strategic plan without, you know, going through all the challenges, the hassles, all those fun things that we, we’ve, I’ve gone through for years, you know, I don’t know about you, but what we’re going to do is we’ve created this really cool tool, and it’s free, it’s completely free, no cost whatsoever. And it’s a marketing plan generator, if you will. So it’s a digital game plan, and we’re taking a look at it right here. And so I’m just going to run through a quick little example, and the company that we’re using here is called Hershey’s. We all know Hershey’s who doesn’t love a little chocolate today, would what a great way to brighten up your day with little little Hershey’s chocolate, right? No disrespect any other brands out there, but I just thought I’d dive in here and take a look at Hershey’s. But let’s go through a little couple examples here, and I show you how there’s an opportunity to go through a digital marketing game plan for your business. Now, let me spread this out a little bit. So what we’re going to do, we’re going to take that one of the first things you know, a lot of times as entrepreneurs, I don’t about you, man, I’ve been guilty of this over and over and over, is we try to be a little bit of everything to everyone instead of something to someone, really narrowing down your focus. You know that line of riches are in the niches. So what this tool does, first and foremost, we go through the so now, what’s the so if you’re familiar with like that, SWOT analysis, well, when you go through this fun tool, guess what? You have no weaknesses. You have no threats. It’s just strengths and opportunities. So when we’re looking at Hershey’s brands, what if you want to take a look at this orange column, what it does is it goes through and it’s aI generated, and it goes through like, Hey, what are the core strengths of your business? What really separates you? If you use that line like those unique value propositions that separator? What are your God given talents? What really separates you from the pack? And so, like for again, we’re, we’re just running through a quick example here with Hershey’s. So you took, you know, distinctive product affinity and iconic brands, you know, legacy, sustainable, sustainable manufacturing careers, you know, as they’re doing workplace recruitment and those types of things, strong alignment, national pride movements focus wealth on consumer insights. So again, what this tool does is it really, it gets us laser focused on, yes, this is what we’re best at, and this is how we are better than the bad guys, right, all those bad guys out there. Now, the other thing, what it does, it goes through some opportunities. And so, you know, the cool thing is, you know, maybe there’s some opportunities that you’ve been thinking about, but just hasn’t been a top priority, or maybe this tool will actually even generate some opportunities. Like, gosh, I didn’t think of that one. So again, like, you know, here’s some examples, like, niche product innovation in specialty chocolate, philanthropic, cause marketing expansion, you know? So it’s just pointing out some different opportunities for again, this example here Hershey’s chocolate to an employee experience and career path insights as they’re recruiting folks. So that’s what this first step here does. Okay? Now each of these tabs here, over to the left, it’s actually building out that strategic plan for you and for your business. So what I’ve done is I’ve dropped, dropped a link in the comment section for you. So you know, check out that link. It’s completely free, no strings attached, no obligation whatsoever. It’s just our little way of giving back and saying thank you for being an incredible, exciting, wonderful entrepreneur, that you are the business leader as you’re leading your charge, leading your team. Maybe you’re a solopreneur, sole marketer, whatever your case might be. And so as you go through, you can click all these tabs here, and each one is like a fun little exercise of diving into building out your strategic plan. So I’ll cover a couple more things real quick. Now what this tab does any baseball fans out there? This tab is called rounding the bases. Now what it does is, it’s so important to segment, Segment your customer base, right? And so Hey, for anybody out there, it’s a baseball fan. What we’d like to do is we talk about our singles, doubles, triples and home runs. Okay? And so what this tool has done, it’s created like, Hey, these are some companies, maybe some smaller companies that might be singles. Let’s take a look at the triples, right? So some of these are bigger companies, us, foods, broderie, and let’s dive over to home runs. So hey, if you’re in the northeast, you’re familiar with sheets, we’ve got, like, loves, travel spot, Travel Stops. They’re all over the place. Wawa circle. K So these are great customers. These would be home run customers to Hershey’s. Now one thing is we mentioned before, like, you know, trying to be everything to everyone, if you haven’t done this before. Now, if you’re a deep dive marketer, you’re like, hey Curt, you’re being captain obvious here. But for our friends. That are new to marketing, maybe our widget experts, or, you know, you provide a wonderful service, you know, maybe this whole concept, like that buyer persona, is a little bit different. So we call them soul mates. Who is that customer that you just absolutely crush it for on a convenient on a consistent basis? So for example, when we pop into each of these, like here, you know, these are convenience stores. Does a convenience store need Hershey chocolate? Of course, they do. When you’re on the go, you just need a little pick me up, right? So what this tool does it? It goes in and creates that buyer persona for you and for your business specifically, right? And like, Hey, what are those soul mates challenges? What are their frustrations? What are they going through? Why do they need your product or your solution that you offer. What are their motivations? How can we help them be the winner, the hero of the day, right? What’s the role in the buying process? And where can we find them? You know, what type of communication are they hanging out on LinkedIn? Are they going to trade shows, webinars, email, that type of thing. Let’s scroll back up here. Let’s take a look. Hey, how about a home run, right? Who does want to hit a home run? So you take a look here, and it’s talking about, you know, hey, this particular buyer persona, this soulmate, if you will, is David. And David is a large scale supplier of partnerships for Circle K, and he’s looking to have a balanced growth ambitions with risk mitigation mandates. Say that five times fast, right? And again, the more that we understand that ideal buyer, that you know their frustrations, motivations, their challenges, the better we’re going to be at providing them those services. Now. Last thing I’m going to share with you here is like, Hey, if you’re familiar like the buyer’s journey, maybe it’s a little bit new to you. Hey, what’s that buyer’s journey? Right? What are they going through? Well, guess what? Who likes to buy? Do you like to buy? Do you like to take out your credit card? Most people don’t like to buy. But boy, they love to be successful. So what we do is we call this here, instead of the buyer journey, we call it, hey, how about that soulmate Success Path? How could we help our soulmate be successful? Get them on the right path by providing them the wonderful, incredible product, services, solutions that you provide on a regular basis. And let’s just take a quick example here. So when we take a look at like that, home run, what are the challenges they’re facing? What’s the trigger right past supply chain, disruptions, misalignment with procure and procurement and marketing? And so we want to think like, what’s the search behavior? Would they have that problem today? They need to find a solution. What’s the first thing that they do? Are they turning to Google? Are they going to Webinar? Are they going to LinkedIn? Are they going to turn to chat, GBT, or whatever their favorite AI tool is? And how can we be there to meet them where they’re at to say, raise our hand and say, Hey, we have a we have a solution for this problem, my friend, let’s come over here. Let’s have a chat, and we will help you out. And so that’s what this tool does, and I’m going to skip ahead down here. And the last thing it does, it creates like a little content calendar for you. So I’m going to wind down. I’m going to wrap up. I cannot express my thanks, my deepest gratitude to you for taking a few minutes out of your busy day to join us here again. This tool is completely free, no obligation, no strings attached whatsoever. It’s just this wonderful AI tool, just little passion project that we’re super excited about to share with you. I had the link in the comment section. Grab that link, pop in there. It’s in beta version. So it might be a little it’s a little new, right? You know, when you buy a new car, it kind of has that new car smell that’s exactly you’re gonna have, like a little new car smell when you pop into the software tool. So we are super excited for you. You are out there, absolutely killing it. We appreciate you. Check out that tool. My name is Curt. I’d love to connect with you on LinkedIn, and I’m gonna wrap up. I’m gonna stop sharing. I’m gonna come back to you, and I wish you an amazing, incredible rest of your day, thank you so much. We’ll see you soon. You.