Summary
John LaRoy, CEO of Apparel Redefined, discusses how he partners with IMEC Illinois (the Illinois MEP)and B2Btail for digital marketing success.
With over 17 years of leadership at Apparel Redefined, John’s expertise in steering a company through innovation and strategic growth is unmatched. His insights on leading a team toward success in both online and wholesale sales make him an ideal speaker for this topic.
Apparel Redefined, based in Crestwood, IL, is known for redefining customer relationships and brand recognition in the apparel industry. Their mission is to streamline processes while ensuring top-notch service, and their partnership with IMEC has been key to achieving this.
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Transcription
It’s one of those things that, especially, again, not to get political. But in the political season, you hear about like, Hey, I’m doing this for small business. I’m doing this for small business, and it’s great to hear it. But how do you access it, and what, what does the program mean for me? And once I, you know, started digging through some stuff and found the resources. Got involved, had the conversations. Dave Musgrave has been great. He’s been out here several times. Jacqueline’s been phenomenal. But this is an organization that is truly there to help, right and almost at the juxtaposed to what’s going on in the county and other avenues, they are truly there with a focus on manufacturing to help manufacturers stop being the best kept secret, or get more focused on lean, embrace automation. There’s a whole different slew of programs in our in our co op in in Cook County. That is great. And here’s the thing we’re paying for, it, right? Payroll tax, property tax, every freaking tax you could possibly pay for so go use it and utilize it, because someone will right, and eventually, you know, they could be your competitor. So, yeah, you know, it’s like, hey, if the programs are out there, they don’t have, you know, a lot of ways to, I think ImEx done a better job of, you know, letting people know what they do and how they do that. But again, it’s, it’s, it’s up to us as an owner or operator or whatever, to go in, invest the time, talk to people and really take advantage of the program that’s out there.