Apparel Redefined Partners with IMEC Illinois and B2Btail

John LaRoy  00:00

So it was, it was more of like getting out of my own way and getting out of my own head exercise with Curt and his team, and doing the sequential steps and events to get to where we are today, right? You know, like, kind of like the field of dream scenario. We had a sand lot, you know, like with a chain link fence, maybe a snow fence, like, just a really crappy baseball field, and we were expecting people to come to it, right? So we had to build the Field of Dreams. Our website need to be redone. Curt, and his team did a phenomenal job building the website. And what’s really cool too, is like, again, you’re in the kitchen, you’re making the food, making lasagna, whatever, and it’s like, you don’t you taste it. You think it looks it’s great. It’s my lasagna, like, or my mom’s, you know. But when you have other people that are customers or potential clients come to your website after and you’re like, oh my god, this is really nice. And then you have people outside of our industry, they’re like, hey, it looks really good, you know, I think it looks good, but I’m the one that helps, you know, like, give you the vision, right? So, but it’s like, it’s really good to get that affirmation from people outside your industry, even inside, like, this looks really good, really professional. So I’m like, Okay, so now I have that affirmation. So now what’s the next step, right? The subject matter, expert interviews, and getting it out there? And it’s just like, I still, I’m I like, doing it, but like, when I see it hit the socials, it’s kind of like, oh God, you know, because then I’ll get my phone blows up every time I’m.