Manufacturing eCommerce Success

Curt Anderson  00:01

Hey Damon. Happy Monday, my friend. How are you doing?

Damon Pistulka  00:04

I’m doing great Curt. Doing great. You

Curt Anderson  00:08

know what? You look great. Is there anything like what happened over the weekend? Like you have an exceptional glow to today, you know that you

Damon Pistulka  00:14

just like got into the sun for the weekend. So

Curt Anderson  00:18

awesome. Was the weather nice?

Damon Pistulka  00:20

Yeah, it was it was pretty nice. It was chilly. It was chilly, but it was sunny. So that was good.

Curt Anderson  00:24

We got we got snow here.

Damon Pistulka  00:29

Yeah, I saw some snow when we over the mountains. But you see some snow not on either side.

Curt Anderson  00:35

We haven’t had snow at all. And, you know, I should have done it. Because there we go. Okay. All right. Let’s dive in. So Happy Monday, dude. It’s, we’re, this is one of our favorite topics. We’re gonna dive into today something

Damon Pistulka  00:45

we that we people, I don’t think people really understand that we actually do do something besides this. We work on businesses and b2b and eCommerce like we do. Yeah. Well, you

Curt Anderson  00:56

work right, I think. Alright, let’s dive in. And so yeah, this little eCommerce thing. Let’s dive in. You know, there’s nobody below us today. We don’t like we were guessing. Yeah, usually, usually we’re gasless. So I know. And we’re at a different time. So thank you for being flexible. Thank you for anybody out there. Boy. You’re out there. Join us. Whatever time zone you’re in. Think it’s early. Damon. It’s like seven in the morning, dude, you have breakfast, Jeffrey coffee.

Damon Pistulka  01:20

Yep. No coffee, but I had breakfast. All right.

Curt Anderson  01:23

You’re so you’re doing good. All right. So a little we’re at a new time today. And we’ve got a great topic that you and I that we’re super passionate about this topic. We’re gonna dive into b2b and E commerce. And the big takeaway is hitting that easy button. Did you know I don’t renew this. Just this year, they changed the name of like, you know, back in the day when I was a kid like electronic it was electronic commerce. Remember back in the 90s when it was electronic commerce. Did you know that they just changed it. It’s like an official. It’s the E now stands for easy. It’s easy commerce. It’s not electronic commerce. Did you know so? Moving forward from 2024 on. We are now calling it easy commerce. It is no longer called E commerce. For electronic commerce. It is easy commerce. Yeah. So eight D grant is here today D grant Happy Monday to you my friend gone. For join us we got Daymond Pustaka. In the house. Damon, we are talking b2b An E commerce for manufacturers how to hit that easy button. Let’s dive right in. So manufacturer out there, say they’ve been around for 100 years. They’ve been here for a long, long, long time. And they did word of mouth. They were you know, traveling, trade shows that type in you know, I don’t know that little COVID thing, maybe threw them for a loop. And so now, e commerce is no longer a nice to have. It is a must to have. Let’s dive into kind of an E commerce e commerce 101. They want to start looking at platforms like like, how would we get this party started? You want to run through weekend we just had a number of dear friends on the program here that that worked for major companies that are e commerce platforms, you want to give a shout out to a couple of platforms that that you that you would advise for a manufacturer to get started with. Yeah,

Damon Pistulka  03:14

you know, there’s there’s several that come to mind when you look at platforms. When we talk about platforms. It’s really software applications that are web base that help you sell products online, because the first thing you’re going to realize when you try to do b2b e commerce is I have to make a listing of some sort for a product, right? We go to Amazon and we look at all this stuff. We think, oh, it’s really cool. I can buy my whatever I’m buying. And I’m going to get on there. Oh yeah, I’m looking at up all that little information about it, the images, all that kind of stuff and put it in there. And when you do that, as a manufacturer that can be kind of daunting. So these companies like you we’ve had, like you said several on we have big commerce, which is one that’s well known in the b2b community. They they do a really good job. They’ve developed application Dobies got applications. WordPress has got applications that you can actually that help you manage your listings, because you need something that says here, put your images here or your video here to show your product. Here’s where you put the description. Here’s what you put the price. And here’s actually even some of them get what what we with several of my clients, when we’re doing b2b e commerce, it’s like, Oh, what about quantity discounts, you might want to if you sell five or 5000, or whatever, you might want to give a little bit of a discount or something like that. And then and you know, so they put these things together. So those platforms, and you can one that most people would know is Amazon Amazon has an E commerce platform you as as a producer or manufacturer, you can list your products and sell them on Amazon as well. So these these platforms make it easier for manufacturers and other b2b companies to get into this e commerce. So absolutely.

Curt Anderson  05:07

So hey, man, how about my heart Jr? Did your heart just get a little more warm than angers in the house here? Happy Monday. And hey, Andy Grant says thank you for renaming e commerce the easy commerce. So, d grant you’re more than welcome steal it shamelessly take it, run with it and tell all your friends your family, your mom, I told my mom yesterday, it’s now easy commerce, it’s no longer electronic commerce. So let’s do a quick recap. So manufacturer out there like Alright, guys, yeah, I’m kind of alright. You know, I’m most skeptical. I’m not you haven’t sold me yet. But okay, so we mentioned I think you mentioned Shopify. Right.

Damon Pistulka  05:45

Did you mentioned I did not mention Shopify? Shopify is actually and I sorry, I missed that one. Because that is probably the most popular well known auto because it’s the only started out in the smaller, you know, if I had a business in my garage, and Shopify is a great place to go, Okay, I’m doing something and selling my products online like that. But they’ve really evolved over the years. And they’re like the QuickBooks of E commerce platforms really. And, you know, integrate with a million different apps and all the different kinds of things they can do with Shopify as well. So these things are really, really have changed the game and made it easier to get into E commerce. Yeah,

Curt Anderson  06:24

you’re making a great point. So whether you’re just a startup or publicly traded company, all the way in between Shopify has really become the ubiquitous platform. It’s anywhere everywhere. Man, I can’t listen to a podcast without hearing the Shopify ads. Yeah, so a great place to start, you know, big commerce, dear friends of ours, they are heavy, heavy duty going after industrial b2b e commerce manufacturers. We talked we had our friend Jennifer on from Adobe last week, Adobe commerce, which used to be Magento is now Adobe. Phenomenal, you know more, if you have very complicated custom work. little pricey, right? And of course, WordPress is also ubiquitous. I think 30 some 35% of all websites are on WordPress, if you’re already on WordPress, you know, and I know some folks might be a little critical of, you know, going that route, but it’s a great opportunity to just tack on WooCommerce. And you can start there. You mentioned Amazon being the marketplaces. Let’s hit the marketplaces for a second. So again, so now we’re speaking to the OEMs. Right? The original equipment manufacturers. Yeah, we’ve had DigiKey. We’ve had Zorro on the show. There’s all sorts of marketplaces, you’ve had incredible success with your clients with Amazon, I know Walmart, talked a little bit about your experience with the marketplaces,

Damon Pistulka  07:38

in the marketplaces, the one thing that marketplaces give you is, is traffic that give you users that are there to buy your kind of products, right, so if I’m, if I’m someone that would potentially sell through Granger or to the kind of customers that come in, to visit Granger zero might be a really good place for you to list your products because they you know, they’re part of Granger, they’re trying to attract the same customers there and make it really easy for them. Because it is easy commerce, as we talked about, before, they’re kind of buyers to buy products from them. And you know, these marketplaces, the one thing that they do that I don’t know any other individual company can do as well as they are advertising to their buyers. I mean, that is what they do you look at the amount of money that Amazon spends on advertising aren’t they like number one, Google advertising banners advertising spend or something like that, you know, so they, they really are driving traffic to them, or they want to drive traffic to their sites. And then if your products are on their sites, right, you’re gonna get a lot more traffic than you do. It’s, it’s it’s incredible the amount of traffic that they can get. So if you’re a manufacturer and say, I’m making paint brushes, right and and I should be selling on Amazon Yeah, I want Yes, I want my own website, I want my own website because I want if I have customers that want to buy or or they want to, you know, my own website, I should be selling there too. But Amazon is just another place for you that’s going to give you incredible traffic and exposure on your products to absolutely I

Curt Anderson  09:18

couldn’t agree more in the thing you know, I guess you know, we’re gonna rattle off some things if we had like stat checkers or people you know, confirm it on us they might call us out. But what is it like 50 cents of every e commerce dollar goes to Amazon or something easy so that if you if you if you if you’re not on Amazon or some of the marketplaces, you know, Walmart etc, niche marketplaces that we mentioned, you know, you’re really putting yourself at a huge disadvantage. You

Damon Pistulka  09:43

bring up a great point. The niche marketplaces, most people don’t realize that Home Depot, right has has a third party marketplace where you can sell on. Most people don’t realize that Kroger has one right you have many of these stores. You can, you can go to on target does to you have to be invite only on target, it’s kind of hard to get into it. But these, these are the kind of places where it can really if you have the right product for that kind of right audience, right, they bring the audience. Right. Right. And it’s it’s a great investment to get on those those platforms. Well, and,

Curt Anderson  10:19

and that word, and what’s the investment? Right? You’re not talking? You know, it’s not you’re not building out a 1020 website, you know what I mean? Like the the investment is super low. And a big thing is the marketplaces they are attacking those exact keywords that you want attack. Yes. So whether it’s you or your competitors, somebody’s going to be on there. You know, Amazon, Walmart, Home Depot, global industrials, another great marketplace, you know, a lot of these folks are they’re attacking, they have the marketing budgets, they have the bandwidth or getting SEO free organic rankings. So it really can put someone at a huge advantage by partnering aligning yourself complete disadvantage by intentionally ignoring those marketplaces. Well,

Damon Pistulka  11:04

and you make a great point, why a points that people may not realize that Judas just made is, buyers are so used to buying things from Amazon, that if your product is any, or Walmart, or any of these Home Depot doesn’t matter which one, if your product is close and should be on there, you are probably missing buyers, because those same buyers a probably are not going to find you some of them are not going to find you and be even if they would find you and go to your website, they wouldn’t want to buy because they like to buy off the place that they like to buy off, and they’ll go buy a competitor’s product. So getting on these platforms is not just about selling a ton, right? Sometimes it’s just increasing your exposure across these platforms to be able to go, we are there if someone wants to buy us on this platform. So want to buy at that platform, that’s just fine. Ultimately, yes, we want to bring them to our own website where we’ve got our Bigcommerce or Adobe or Magento, or whatever we got going on, set up on on that. But they can if if they’re comfortable buying on Amazon or Walmart or one of these other platforms, why not be there?

Curt Anderson  12:20

Why not be there? Why not? You right? If mister missus manufacturer, why not you having your product out there. And that’s, you know, you’re talking about the amount of money that Amazon spends on Google. Amazon, how many times David, you go to Amazon to start your search, where you don’t even go to you know, how many millions of buyers b2b buyers not you know, we’re talking, just think about your b2b buyers that are starting their search on Amazon. Yeah. And not even not even going to Google. So, you know, I think you know, and we’ve, you know, in our webinars that we do, we show examples, where we’ve had clients that are dominating, you know, their particular product, that’s a niche product, but they’re, they’re really dominating that product. Because they’ve aligned, you know, on that search, you know, here’s Amazon, here’s another Amazon, here’s Walmart, here’s Digi key. And oh, by the way, here’s their website, you know, so they’re swimming in the same pond with with billion dollar companies. You know, we’ve seen small manufacturers Yes, on that page, but man, they’re owning that key word because they’ve aligned with those those marketplaces. Okay, yeah,

Damon Pistulka  13:26

you’ve got some great examples in your work, Curt, where where they’ve done that, right, you’re, you’re owning keywords against your competitors, because you’re on Amazon, because you’re on other platforms. Because so you bring up a great point. If you think about it, and you go, I’ve got the greatest whatever. And it’s listed on Amazon, Amazon wants to sell that Amazon will promote that product on Google. So you may come and search for your product, you might find that my Amazon listing is that is a sponsored listing is ahead of everything else on my on that page. I may not even be on the first page, but my Amazon listing might Yes, it’s just that it can really change the game for you and the exposure of your your products. Totally.

Curt Anderson  14:17

So let’s go here. Let’s take the contract manufacturer. Let’s let’s stay on the OEM for one more minute, then we’re going to the contract manufacturer. But let’s take the engineer you’re in Seattle, engineer at Boeing, and its engineering Elsa. And this morning engineering also came into the office and like a engineer and also you need to go find this product. She goes online does a search and she lands on Amazon. She can go from Amazon and then go to your website directly because she found you on Amazon. Now if you’re not on Amazon, and she didn’t find you and she found somebody else that was on Amazon, it might be an inferior competitor. It can mean your product but Guess what? They raised their hand. They were in the right place at the right time, and we chose not to be there. So that’s a negative. Hey, D grant has another comment for us. Hey, you’re both providing some great insights and tips platforms. Thank you d grant. Appreciate your comment. Any questions you guys have? Man, we’ve got the we’ve got the EZ commerce expert in the house here today, Damon Pustaka. So Damon, let’s go here. Let’s talk about we’re talking b2b and e Commerce today. Let’s talk for that contract manufacturer feels left out of the E commerce party. Okay. Now, a couple of big things that we love to promote. Okay, let’s dive into the customer portal. First, our dear friends at Big commerce Ceman. I don’t mean, we love all those ecommerce platforms. However, I do have to say, our friends at Big commerce do an amazing job with the customer portal walkthrough folks are just explaining like, what is the customer portal?

Damon Pistulka  15:52

Oh, it is it is a way that you can make these repeat customers just make it so easy for them to order from you. 24/7, right, because they can, they can be sitting there and go, Okay, we’ve got this custom assembly, right, I’m gonna buy this thing from and I buy it from you. Because you’re the supplier, we designed it together, we built it together, it’s completely custom. But I know now that I pay 100 bucks for him and I ordered them and lots of whatever however we buy, all this stuff is already set up in there. So and say you’ve got 25 of those different things and they’re going every week, we got to we got to place an order for this. Well, what better way for it to allow them to do it through an E commerce portal where they can log in, they have their own custom pricing for each item they buy from you quantity pricing everything cut technical support materials if they needed that, but just for the ordering alone, you just made it so there’s no pushing purchase orders back and forth. It just It simplifies the process, even to the point that if their systems talk to your systems, you could even get it. So once your inventory goes below a certain level, it automatically kicks a kicks in order over to you, their customers inventory gets low automatically kicks it over for replenishment, everything is set up, nobody touches the darn thing. And away you go in this, this stuff can literally change the way you do business. Because now your people are not going, Oh, I got a purchase order from this. I got a process. I got it. But you’re not they’re actually talking to people, building the relationship with them, helping them do you know making their world better. And that’s what we want them to do

Curt Anderson  17:35

completely. So let’s give a shout out to our friends at Gen Alpha. Right, Chris? Yes, then Kevin, let’s give a shout out. So if anybody out there is not familiar check out Gen Alpha Gen alpha.com. They do they offer an incredible, powerful e commerce solution for manufacturers and distributors. And even what’s Christmas for the best line of all time, right? Don’t force your customer to call you for the price of the O ring. Right? Yes. She don’t force your customer to call you for tracking information. But let’s go here. Right? Yeah. All right. So for the manufacturer, let’s put ourselves in the, in the customer service person, the person that’s receiving, you know, let’s be mindful of their time, let’s think about, you know, like, you know, for real tiny manufacturer, you get a couple pills a day, not a big deal. We got a data entry, you know, somebody sends me a PIO and I enter it. Think about the person that receives 10 2050 pos in a day, right? Yep. And now it’s automated and it’s E commerce into your system. You didn’t eliminate a job, you created more opportunity. Right? What like, let’s, let’s dive into that for a minute. Let’s let that marinate and savor for a minute.

Damon Pistulka  18:51

It’s a huge and I’ve been able to see this firsthand. And then some clients where we’re literally processing you know, 1000s of orders a week. And, and it and it happens with little or no human interaction. Right? You’re moving product

Curt Anderson  19:06

real quick, real quick. Can you imagine that? I’m very familiar to your clients been on our program? Can you imagine if there was a data entry component to every order that came in they would not be in business you can’t because

Damon Pistulka  19:21

your accuracy and just the time it would take it would would not allow it but but what it does is it like like I said it allows you to handle these these volumes with almost once a lot computer glitch you may get once in a while you may have a problem, but it’s not very darned often. Right? But you get that just happens, right? So now now your people are not talking to someone on normal routine, things are talking to them, helping them when they really need it the most. Right when there’s a problem or when they need some more technical expertise. You know, that’s the that’s that’s what we really want our people to do. And that’s Automation you mentioned another thing you know back back when we were actually had businesses I mean in businesses running them right how big of a pain was it to tell everyone you know people call in just to know that you’re doing my product ship now we get we get automated notifications so I ecommerce it goes out the door it automates that when we think about it anymore, we get it, that kind of stuff. But those are important things that ecommerce just automates and makes it easier to give your customer a much better experience and make your your business more effective and efficient.

Curt Anderson  20:32

Completely, completely. You know, I you’ve heard this one before, you know, when I had my E commerce business 100 years ago, I running joke was how do we get the phone to ring? And how do we get the email not to ding? Yeah, point was anytime every time the phone rang, and there was a question. We were like, you know, everybody run around. Okay, why did the phone ring what? What information was not on the website? Yeah, what, you know, oh, we got an email. Why? And so like, every time just relentlessly, you know, this was 2005, six, you know? Yeah. Every time somebody asks a question, we’re like, Okay, why, you know, why do we not have the dimensions to be not the size? Do we not have the shipping? Do we not have this? Do they not get their tracking information? So I mean, if you could just relentlessly think about your customer in the spirit of what’s our new line? Easy commerce, right? If we just dedicated ourselves ecommerce, you know, you taught me like that frictionless experience, right? And so, so again, so for that contract, you know, we’ve been I’ve been rambling, we’ve been going on about the customer portal, Portal portable, custom portal. So for that contract manufacturer out there, we’re like, hey, wait a minute, guys. I don’t have the compare the proprietary good. I don’t have the, you know, you know, the I’m not an OEM. You know, I feel a little bit left out, you absolutely can have that customer portal situation. Right. Yeah.

Damon Pistulka  21:52

It I mean, I think back to the companies, our contract manufacturers that I ran, and it would have been so nice. I mean, we were doing it by email, or by you know, in the old days by fax even where you’re going, Okay, this is our order for the month, sorry, for the week, whatever we need to do, or this is our production schedule, you know, you got to keep up with it. Right. And now that that’s just that can all be automated. It’s, it just it makes it so much better for your customer service people and their purchasing people on the other side, right,

Curt Anderson  22:22

makes our buddy Dave Chrysler proud. So let’s, let’s go here. Damon. So for the contract manufacturer, they’ve got several opportunities here with E commerce, they can have that customer portal set up, number one. Number two, let’s talk about what we love to preach is, though, they don’t have a proprietary product. They have proprietary processes. Yeah. That proprietary process, can be in could be and should be their e commerce, aka e commerce opportunity. Yep. Right. So if you’re a contract manufacturer, you’re manufacturing, you know, the widget that goes in turbine engines on Tuesdays, or whatever your niche product is. The question you want to ask yourself is like, well, this little widget, it goes in that engine? Are there other engines on the planet that that part can go into? Right? So the engineer is not typing necessarily your process? You know, and how many times have we talked about like your keyword strategy? Right? See, I bend metal, I cut steel, very broad. When you get into like, I make this part for this engine. Just talk a little bit about how, like what you’ve seen with your clients how important that is?

Damon Pistulka  23:38

Well, yeah, you got to niching down like that is critical. Because just like you said, you’re gonna, you’re gonna make it so much better for them to be able to find you and find you specifically what you need. Because your customer is searching for that they’re not searching for, they may know what it is, right? So the more you can do that, the better off you’re going to be and get the listing found and get your products found really,

Curt Anderson  24:05

right. Absolutely. And now we could go back to our marketplace conversation, right? Because now you can take that part and you’re gonna say, Well, wait a minute, you know, people are not going to order that part. However, that part is now coming up on search. That part is now coming up on Amazon. That part could come up on Walmart or Zorro or DigiKey or any of the marketplaces. Right?

Damon Pistulka  24:27

Yeah. And you know, I’ll tell you the dirty little secret of the, the industries that do this, right. If I go on and I buy say I need a headlight for a Mercedes Benz, whatever. It can be the same headlight that goes into Toyota something, right? That Mercedes headlight when I type in the Mercedes headlight, that a DA, right? You can likely charge more for it and they do. Right, right. It’s bid, you know, you can do brand based stuff, but it’s the same ball. But it’s the same thing that goes into both of them. But just because of the way you’ve got to listen on a separate listing, you can you can charge differently for two and OEM and custom manufacturers. I mean, you can all do this kind of stuff. But the E commerce allows you so many different opportunities to really change the way that you’re thinking about your your sales and marketing these products.

Curt Anderson  25:25

Right, absolutely. So I so let’s go here and let’s dive so we’ve covered for the contract manufacturer, we’ve talked about that customer portal, we’ve talked about taking your proprietary process, and converting it into a proprietary product, opera, ecommerce, ecommerce opportunity, right? And man, if this resonates, you know, reach out to Damon reach out to me and we’d love to Geek man, I just geek out on this stuff. Yeah, let’s let’s let’s take it home here. configurators Oh, yeah, this is becoming more and more common. You know, we’ve been talking about it for many, many, many years, but is now becoming more common language, you know, in E commerce and with manufacturers. Your experience wire configurator is just such a great resource.

Damon Pistulka  26:08

Oh, it is like, go try to order any vehicle try to order gone Ha’s h a s and look at CNC machining centers, you can configure a machining center to run and matter how you want it and long put the all pieces together different. Whatever the things you’d select on something like that. It spits out a cost, you can order it right there, you know, configurators, for you, I don’t care if you’re making snowblowers, or whatever the heck it is, you rocket engines, right? You could you could have configurators that put these things together. And even when you think about things like fabricated components and other things like that, if you just think about a metal enclosure, you could how many different gazillion sizes of metal enclosures are there. Well, they’re you know, you could configure, you could build a configurator that says we go in sizes of two inches, any direction, you can have these different features on it can be painted can be stainless can be blah, blah, blah, blah, blah, they could just select all this stuff. And and you could build out the pricing for something like that, relatively simply anymore with these systems. And in it, what it does is it allows you, as you said, going back to your custom process, giving you something that you can sell ecommerce is of the products that come off of that product, or process. And it’s amazing what you can do you know, you and I geek out on this all the time on these configurators. And sometimes now you’ll even see where you can drop a 3d model into a configurator. And it will give you an estimate. Yeah, right? That you’re talking about something and it makes it your engineering de better. If I’m designing something, I go, Hey, I need a this is a prototype, I gotta get a price on it, blah, blah, blah. And if you’re that many custom manufacturer on the other side says, Hey, sure. Laws, we know the material, we can give you a even if it just says a ballpark estimate on it. If you can drop it like that, how much better off are you then somebody else that they have to call up? They have to talk to somebody, they have to exchange the designs, you have to review the design, you have to then say, oh, okay, we’re gonna make an estimate, blah, blah, blah, blah, blah. And that person may have just wanted to know, is it a $10? Part or $1,000? Part? I couldn’t agree more. And you know, so you can get that kind of thing as a custom product manufacturer in so many different industries? It’s, I mean, you just think there’s so many different industries that you can do that with, right?

Curt Anderson  28:36

No, no doubt. And just, you hit it right on the head engineer out there. They’re creating a prototype, and they’re just like, you know, what, I just I need to know, you. Like you just said, Is this a $10? Part? Is it $1,000? Part? Can you just give me an like, I just need to know, as fast as possible. You know, we did a webinar a couple weeks ago, and you know, manufacturer came on and you know, their customer said to them? Why do you make it hard to do business with you? Like do you need like, I really like you, I like your product, your quality, you know, but you make it hard to do business with you. And I think, you know, everybody out there is putting out quality quality product. But boy, you would just hate to have an inferior competitor beat you to the game, just because they made it easier to be found on search found on a marketplace found on Amazon found on Google, what have you, right? And then it was just, I could get a quote like that. Or like you just said that we’re going to a wait a minute, guys. Like I’m a wire harness manufacturer. We have an infinite number of configurations. You just said, you know, what if it’s just an estimate, I’m not, you know, this might be $25 to 35. We’re not sure exactly. Could you send us a drawing but we’re at the 75 yard, you know, we’re sort of we’re 75 yards in. We’ve got 25 yards ago, and we’re almost home you know, I’m sorry to throw it a football analogy, but anyway, whoever’s listening gets appointed

Damon Pistulka  29:59

you Yeah, yeah. And you know, you said something to that I think people listening need to really understand, especially in the OEM manufacturing space, it’s not necessarily the best products that win, right? It’s not necessarily the best manufacturer that wins. And I can remember this happening years ago in these manufacturing businesses, I was in Italy, you’d see other manufacturers that were taking the time to get out there and be seen, and worrying about their marketing worrying about making it easier for customers. They’re not necessarily the best product so don’t think that your product because product or service because it’s better is going to win out just because of that. It’s not that you’ve got to be found. And you’ve got to be easy for customers to do business with you and easy Commerce does that makes it easier. And you know, if you’re in b2b and you’re trying to do e commerce, it’s just getting out there and making it easiest, so important.

Curt Anderson  31:00

Absolutely. So I think when we announced it today, we’re changing the name of the show did you know so it’s manufacturing easy commerce success? Yeah, just just we just made that up now. So anyway, Damon any parting thoughts words of wisdom for this wonderful Monday that you want to close things out with?

Damon Pistulka  31:18

You know, I think people that are looking at b2b e commerce should really take a hard look if they aren’t doing it already. Because it it can change the game for your business. I mean, you know, you’ve got examples Kurt from your, your past where small manufacturers are getting Lockheed Martin, Boeing, Raytheon, all these huge companies are buying product from them, that they would have never been able to engage with, if they had not been on E commerce. And this is really turns you into a global supplier without even having to be a global supplier. It just what it can do for your business is it shrinks the world. So it’s in your hand, and you can sell right from there.

Curt Anderson  32:04

Drop the mic, brother to drop the mic. Man. That was a great line. We might we might have to record that. And that might be our closing. Every show, man. Just shrink the world and put it in your hand. How about that one? Huh? How about that for a Monday morning? That’s not going to

Damon Pistulka  32:22

wake up? Where are we at?

Curt Anderson  32:24

Yeah, we’re drinking this morning. So all right. Why don’t we let’s close out we’ll wind down and thank you for hitting us at a different time today. Appreciate everybody’s flexibility. And we will close things out and man Do we have a good guests on Friday, man, we’re gonna have it’s gonna be a great time with Trish. It’s gonna be a great time with Trish for going global on Friday. We’ve got all sorts of fun things happening here. So alright guys, close out. Have a have an amazing, incredible rest of your week. God bless you Daymond Dude, you’re very inspiring today. So just like I love to say go out and just be someone’s inspiration.

Damon Pistulka  32:59

Thanks, everyone. See ya.