A.I. Digital Marketing Strategies for Manufacturers: Building a Content Calendar
In this episode of Stop Being the Best Kept Secret, we will have a fun discussion on “A.I. Digital Marketing Strategies for Manufacturers: Building a Content Calendar.”
Let’s roll up our sleeves and break down how to build a powerful digital marketing content calendar using AI designed specifically to attract your ideal customers.
This fast-paced session highlights the B2Btail Digital Game Plan and how it helps create content that gets found, builds trust, and grows sales. No fluff. Just real tools, clear strategy, and simple steps to turn digital marketing into your best sales asset.
Key Highlights
• Discussion on AI Digital Marketing Strategies for Manufacturers 0:00
• Importance of Planning Ahead with Content Calendars 1:46
• AI-Driven Content Tools and Their Impact 5:00
• Practical Applications and Final Thoughts 8:48
Resources
Lastly, thank you for taking the time to read this post.
If you found this information valuable, check out some of our other blogs.
You might want to read these blog posts:
Creating a Robust Referral Network with Your Soulmate 100
SEO Strategies for Manufacturers: Out-teach the Competition
How Manufacturers Can Use Subject Matter Interviews to Dominate SEO
To learn more about SEO for Manufacturers, check out SEO for Manufacturers: Foundations, Strategy & Implementation.
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Transcription
Curt Anderson 00:00
It. Hey, Damon, how are you dude? I’m doing great. Curt, doing great. How about this comment here? Look at that image right there. Man, is that just, oh, man, is that the most handsome couple you’ve ever seen? Or what that’s, I do believe that’s Dan. I remember
Damon Pistulka 00:18
the actual picture from that. Dan. Bigger.
Curt Anderson 00:21
What just man, he’s What a lucky devil he is. Look at this. So all right, Dan, Happy Wednesday to you, dude. Love he’s coming on the show next month. So nice for the record, I’m trying to get him to bring Julie on, but it doesn’t look good, so I don’t know. So anyway, Dan, thank you, brother. Appreciate you. Lots of love to use. You’re like, having a great time in the Carolinas. So all right, let’s dive in, guys. Damon, welcome to stop being the best kept secret. How’s you doing? You having a good week? How’s it going? Yeah, it’s a great week. It’s a great week to have a great week. So alright, we’re going to talk about AI digital marketing strategies for manufacturers in particular. We’re going to dive into the content calendar. Damon, what’s your thoughts about the content calendar. You have one for your little live show, don’t you? Yeah,
Damon Pistulka 01:05
yeah. I mean, we have content calendars for everything we do. Basically, because you’re you need to know what you’re going to be posting before you do it,
Curt Anderson 01:12
absolutely so, man, our content calendar is like, is, is packed, absolutely packed, right? So we do a LinkedIn live, and so we have our guests lined up. That’s our calendar, with all sorts of different topics. We do an enormous amount of blogging and content. Yeah, so like, we have our content calendars booked out. I, if I’m not mistaken, I think to like Thanksgiving, from an uh, from our SEO content blogging standpoint, and for our live show, we’re booked up until October. So again, being out ahead of time is just so valuable to be prepared. Of like, what are we going to talk about, as opposed to, like, today? Hey, demon, what do you want to talk about?
Damon Pistulka 01:50
Right? Yes, yeah. So, I mean, because if you just take the time to get out ahead, the nice part about it is, once you it’s a it’s a bit of work to get out ahead, right? It is. But if you get out a week, two weeks, three weeks, or a month ahead, then you’re then it’s like, oh, I don’t have that thing hitting me on the panic hitting me on the day before I really need to be posting something or putting a blog out, or social posts, whatever it is, I’m working on something that’s three weeks out, four weeks out, and I can, and I can slide a little bit or get a little bit earlier or farther out if I have
Curt Anderson 02:24
time exactly, nice. So let’s dive into a couple examples. So if someone’s out there, like, man, what on earth are we content calendar? Like, what are we talking about? Boy, just to be the stop being the best kept secret. So Dan. Dan says, I plan three hours ahead. Dan, there you go. Dude, look at that. There you go. He’s just so prepared. Yes, we should get Dan on here right now. Dan, what are you doing? Why don’t you join us right now? So anyway, okay, we’re going to talk about content getting a content calendar cooking. So Damon, let’s give a little example. So we have a brand new software tool that we are really excited about just, this is just labor, not even a labor of love, right? Just something that we’ve been building out. So this is one of our clients, and this is their content calendar that we’re building out for them. So you take a look and what they do. They are a brown strap manufacturer, ground strap manufacturer, so I guess the topic isn’t overly important for this example. So think about like, what your superpower is, what your core strength, what you guys are best at, and what are those keywords that you’re pursuing and no solution. So when somebody has a problem, they are typing and you come up. Okay, so, David, let’s take a look here. What what stands out to you right away, anything in
Damon Pistulka 03:39
particular? Well, it’s breaking it down into weeks. That’s the thing that I see when I look at this right and I tell
Curt Anderson 03:45
you what I love over here is the RIQ driven content angles right now. Damon, what are the what our RIQs? What does our RIQ
Damon Pistulka 03:54
stand for? Ridiculously important questions.
Curt Anderson 03:57
Ridiculously important questions. So the key, is we have our our RIK’s, R, I, K, ridiculously important keywords. Now we’re talking about like, what are those ridiculously important questions that your ideal customer? We call them soul mates, that your soul might might be asking. So for example, like, hey, what’s the difference between braided and solid ground straps? Right? How do I size and select a ground shop for my application. So now, over here, this tool, this wonderful AI driven tool that we have. It’s a B2Btail, digital game plan. It’s now driving specific content ideas. So it’s tying into like hey, types of ground straps, braided, solid, custom options, how to size and select a ground strap for your application. So anyway, so it’s got some great topics here, some great suggestions. And then it gets even deeper on how to build trust, how to use LinkedIn, and some other opportunities here. So anything that you want to add from this Damon,
Damon Pistulka 04:56
now, I think this the this part of it, and. In the fact that we are starting and continuing. We really have been in this a long time. But these questions, these questions help to help to get you into AI search, or actually answer the questions your so many customers have. Because, as we know, the keywords would just try to, and they do a good job of trying to direct people on Google to a or a search engine to the right article or something like that, that would help them find answers to their questions, but if you create content that specifically answers the question, that’s more an AI enhanced search kind of response that will help people find the answer to their question, not the place where there is good content to answer their question
Curt Anderson 05:42
exactly, and so in this tool also gives suggestions for call to action buttons. It dives into actual like, engagement conversation posts. So there’s a lot of information here. So like, let’s just give let’s take a look. Like, hey, does this work? Okay, great in theory. Does this actually work? So let me share this tab instead. So again, so this company is a ground strap manufacturer, and so very competitive space. And so, you know, this a very small family company, and they put out an enormous amount of content. What’s cool here in the Google generative AI, here they are right here, in the number two and three position over here to the right, and you take a look at this piece of content right here. You know, the official ground strap resource guide. And so what the company has done is they put together a great amount of information and content that their ideal buyer would be thinking the questions that they’re asking, and how do we answer these right away? So any thoughts, comments on that? Damon,
Damon Pistulka 06:40
I think that is a wonderful way to get yourself in the position to be seen by a lot of people,
Curt Anderson 06:47
absolutely. And the thing is, when you go down, you see like, you know, they’re using their RIKs, their keywords over and over. They have all sorts of backlinks, so a lot of super health helpful information around their ideal customer, what they might be asking around that specific particular product and solution that they’re looking for. So again, this is just a great example here. So again, you know, diving into like your ideal customer, focusing on, what are your ideal focus on, what are your ridiculously important keywords, and then really targeting those ridiculously important questions that your soulmate might be asking, right? Mm, hmm, okay, alright, we’re going to start. We’re going to wind down. And so, Hey, Dan Bigger says he’s going to be joining us on nine. Nine. The topic is animal house. Let’s just do it. So Dan, that is going to be a great topic. I can’t wait. It’s going to be awesome. Damon, any parting thoughts, words of wisdom that you want to share, as far as like, content calendar, anything that you want to really leave us with for today regarding this topic.
Damon Pistulka 07:48
And I know Dan’s comment just brought back a nasty memory of me waking up in my college house, stepping out of my room and stepping into something that’s really not that good.
Curt Anderson 07:58
Well, you know you get you’re supposed to keep that to keep that to yourself. Yeah,
Damon Pistulka 08:02
yeah. But it just hit me, sorry, Dan. But, you know, I think that when we talk about the the the content calendar, it’s it’s such a huge thing to be able to get out plan ahead and really, like you said, use the information all the way from your soulmate, customer, what you learn about them, what you learn about their concerns all the way through the keywords, and then those, those critical questions are asking through the different stages of the buying process and creating content towards that
Curt Anderson 08:30
absolutely so. And the nice thing is, like plotting out, like here, you know, they’ve got July, August, September, you know, we can actually even go six months out, you know. So we can go a little bit further plot out, October, November, December. So the nice thing is, you know, like, right here, like, what is a UL certification that is extremely important when it comes to, you know, electrical products and grounding and all those types of things. So, okay, I’m going to stop sharing. So, Damon, just again. Little tip, you know, connect with Damon on LinkedIn, connect with myself. We have a wonderful newsletter, Damon. What’s the name of that newsletter that we’ve got going on the secret sauce, best kept secret sauce. So stop by Damon’s profile. You can sign up for the newsletter. Stop by my profile. Go to B2Btail.com, and we’ll be back here more for wonderful, great, helpful information. But again, take away today. Start thinking about that content calendar. Get out ahead. Boy, you’re just going to thank yourself to be more organized and more efficient with your time and get that content out there, to stop being the best kept secret. And in particular, today, we’re just diving into A.I. strategies, digital marketing strategies for manufacturers using and capitalizing on your content calendar, so All right, guys, we wish you an amazing, incredible rest of your day, and reach out with any questions, and we’ll talk to you soon.
Damon Pistulka 09:46
Have a great week. You.