Capture Client Success with HighLevel

Damon Pistulka  00:09

All right, everyone, it is Friday, and you know what that means? It is time for manufacturing, e commerce, success. I am one of the CO hosts, Damon pistolka, that pretty gentleman right over there is Curt Anderson, and wow, do we have a guest today, because we’re going to be talking about capturing client success with high level. We’ve got none other than Chase Buckner, Director of Product Marketing at high level. I’m so excited, Curt, I’m going to have to let you take it away, my friend.

Curt Anderson  00:39

Thanks. Damon, appreciate you, dude, happy Friday. Couple friends here. Let us know that you’re out there. Let us know where you’re coming from. You want to absolutely connect with our dear friend, Damon, did you do you take your heart medicine like I told you? I weren’t. I did okay. I told you, okay. All right. Well, anyway, hey, we have an amazing, incredible guest here today, Chase Happy Friday. Thank you for joining us. How are you man?

Chase Buckner  01:02

Happy Friday to you guys. I’m great, excited to be here. Oh, this

Curt Anderson  01:05

is so awesome. All right. Chase, so we have a ton to unpack. We are just raving fans of high level. I want to dive into a little bit of your background, but I’m going to go, I’m going to take a little step back in time. If you don’t mind, here, my friend, we’re going to take a step back in time. Chase, when you’re a little guy growing up, when you’re a little guy growing up, who was your hero? Who did you look up to? Who did you admire? Who made you the wonderful human being that you are today? Who was your hero? Oh,

Chase Buckner  01:32

man, that’s a great question. I would probably say it was my uncles. So I grew up in a big family, lots of aunts and uncles and a million cousins, and we were super lucky that my my grandma took the whole my mom’s whole side of the family every year on two vacations, one to the beach in the summer and one to go skiing and then snowboarding when that came out in the winter. So spent a lot of time with my uncles, and they were definitely my heroes, huge Springsteen fans, really hard working guys in the in the building industry. My one uncle’s a mason and my other uncle’s a master builder. And I would say, yeah, they were, like, second dads to me and my brother, and they were, they were definitely the coolest dudes on earth as we grew up. Oh,

Curt Anderson  02:16

that is awesome. How about names? Can you drop a couple? Uncle who and uncle who,

Chase Buckner  02:21

yeah, Uncle Doug and Uncle Mike, who, who passed away, unfortunately, a few years ago, a little too early from ALS. So we honor him here in Mexico with Day of the Dead right around the corner. He’ll be on the alfrenda for sure. Awesome. Alright.

Curt Anderson  02:37

Well, hey, big shout out to our uncles, Doug and Mike. Absolutely love that. That Damon, that’s a new one for us. We haven’t had the uncles before. Uh, hey, we’ve got a few friends here. Why

Damon Pistulka  02:46

we got Dave chrysals in here today. Said I’m on here earlier for this one. He’s at LFG ready to go. Gary wood with us today. He’s ready to go as well. And then we got IOSA, sorry, ice. I Excuse me. Hey Damon. And said, rest in power. Think she’s talking about your I appreciate that.

Curt Anderson  03:07

Very thoughtful. Thank you. And again, guys drop us know, let us know where you’re coming from. Here. Absolutely connect with our friend Chase. Here does all sorts of wonderful content, lots of videos on go high level. So Chase, let’s alright. So uncles are here. Hey, by the way, what beach did you guys go to?

Chase Buckner  03:24

So we grew up going to Ocean City, New Jersey, and then I got super lucky that when I was like 15 ish, my dad got a little inheritance and bought like, a beach cottage in Long Beach Island, New Jersey. So we’ve been going to LBI since I was like 15 every year, every summer with my kids, and we go with my parents. It’s great

Curt Anderson  03:45

that dude that is I, I’m a huge LBI fan. My wife and I used to go there many years ago. So that is a beautiful place. Damon, you need to go there sometime. So Chase All right, let’s fast forward a little bit to my understanding. You, I want to go into your agency life, if you would, kind of like walk, take us through that path of, like agency, and then when you kind of had this, I, you know, this, aha, this epiphany of, like, man, high level is really a powerful solution. Walk us through what led you to go high level? Yeah,

Chase Buckner  04:13

I’ll try to give you the the abridged version. So I actually graduated college as a teacher. I was teaching high school English for like, two years, I had an early life crisis, you know, I was like, oh, shoot, I don’t know if I’m ready to sign up for this regiment of you know, waking up at 530 getting home at seven. For the next 35 years of my life, I hadn’t really traveled the world much, and I really had a strong wanderlust. So a friend of mine and I decided we were going to take a six month road trip from Santa Barbara, California to Costa Rica, and surf the whole way down. And, you know, do the whole thing. So when we committed to it, I was like, I don’t have money for this, but I have my car. I had a great old Subaru wagon. And, you know, my buddy was like. Look, I’ll make sure we don’t starve if we can take your car knowing it probably won’t make it back. And so that was the pact, and we set off. And but I needed to work while we were traveling, and so a friend had started an online refurbished cell phone store, and he needed customer support and marketing help, and that was how I got into the industry. So as we were traveling, I was doing that, learning, you know, online marketing. And then when I settled down in Mexico, I got a job as a webmaster for a luxury travel company, and that’s really where I cut my teeth. They gave me the freedom to, like, teach myself. WordPress, built their blog, got an SEO, started ranking articles for them. Taught myself Photoshop, and you know, I’ve always had a good eye for design, that led me to believe that if I just could find a developer, I could launch my own agency. And as you know, fate does so often, I met a guy quickly after who was a developer, and so I quit my job, we started an agency, and with one within one year, we were out of business. That I’m sorry,

Curt Anderson  06:08

can you, can you say that in one year you were not in business, you were out of business?

Chase Buckner  06:12

Is that out of business? And that was the year that we had our first, my first son, and so the timing was perfect, yeah, but that’s when I started. I don’t know if you guys have ever read the book rocket fuel, this concept of the visionary and the integrator. You know, we were two integrators, and neither one of us wanted to be the sales guy. You know, we were making a lot of classic mistakes. And so coming out of that, I realized, hey, I need to find somebody that balances my skill set. And through Gary Vaynerchuk, actually huge Gary Vee fan, and through an interview he did, I ended up meeting a guy named Matt Coffey, who was the total yin to my Yang, purebred sales guy. And so we partnered up, and then we built a seven figure agency over the next, like six, six and a half years, and at a point, and I feel like this is pretty classic, pretty typical for an agency journey you get to this stage where you’re like, man, you know, we’re delivering success, but we could do even more if we weren’t hindered by the fact that every client we have to like tie these six softwares together and try to maintain that as a system? Should we just build a software that, like, does all this stuff in one place? Luckily, our dev team, who were WordPress developers, were smart enough and humble enough to say, Hey, we are not full stack developers. You guys don’t know what you’re talking about. Like, do not try to do this. And so we went on the hunt. We were like, surely, somebody’s doing this. And that’s what led us to find Sean Robin and Varun. We were one of the very first high level customers. And as we were onboarding, I was like, I told my team, hey, I’m going to kind of go into a cave for like a month and build out our SOPs around this thing, and then next month, every new client we’re going to onboard into the software. And while I was doing that, Sean, our CEO, and the one co founder, was checking in with me, like, every other day. Like, all right, show me what you’re doing. What have you built? What are you missing? Like, oh, and he really loved the documentation and the videos I was creating. And so I got the opportunity to join the team. I jumped on board because I knew it was going to be rock chip. I knew that, you know, this was going to be the tool that every marketer on the play. Marketer on the planet was going to want. And, and I think I made the right bet. Yeah, I’d

Curt Anderson  08:29

say it was a great bet. So alright, so I love how a kid from, you know, Philly, South Jersey, you know, ends up, you know, surfing his way down, down to Costa Rica, and, yeah, ends up, you know, building a tech career. So, yeah, go ahead, David, oh,

Damon Pistulka  08:43

we got a ton of comments in here. Segundo says, Hey, I know the area, Bruce Springsteen’s area, because you’re talking about your your uncles. And that’s awesome. That’s awesome. And then we have, uh, he’s talking about, he read the book, I believe that might be an attraction or rocket fuel and doing that, but then this is, this is another great book. If you haven’t read Zen,

Chase Buckner  09:07

I haven’t I should read that one, because I’ve heard it recommended a lot. That is a

Damon Pistulka  09:10

good one, that is a good one. But, yeah, great comments. Keep them coming. Keep it going. Curt, yeah, keep

Curt Anderson  09:16

those comments coming. As a matter of fact, thank you for the book recommendation. Any other suggestions, man, I’m looking for some great book suggestions. So Chase, let’s go here for folks that aren’t familiar with high level, go high level. Please share. How do you and the amazing, incredible team make the world a better place? Can you walk us through what is this?

Chase Buckner  09:34

Yeah, for sure. So the the mission on high level, at high level, has sort of been threefold. I would say from the beginning, one is to build the best all in one marketing tool on the planet, right? All the tools that you need in one place so that you don’t have to tie them together. It’s a fully open system. So we have inbound, outbound web hooks, fully open APIs. You can connect it with anything that you want. You know, I think that was one of the big reasons. I fell in love with it because so much software back then especially was like a walled garden, like the game was, Hey, you can’t take your data out of here, because if we let them connect it to anything else, then they might want to leave. And we were the opposite. So everything you need to do, full stack marketing, and I consider that, you know, the mantra dialect is, capture, nurture, close, evangelize, reactivate, all the tools that you need to do that are in one place. The second is the pricing structure. So we were, we sort of bucked the trend. You know, traditional software is you build something, you then go, try to write, raise money to hire salespeople to then go, try to sell it to businesses directly. And Sean and Robin and Varun recognize the fact that most businesses have no clue the software they need, and they have no idea how to set it up, so they typically turn to this layer, this forgotten about layer of the consultant, the agency. And it was like, what if we built unsold software and priced it for that layer and then allowed them to white label if they want to, and resell it as their own software? And so that was a complete game changer. It meant no tiered pricing by contacts in the system, no tiered pricing by users or by accounts. And that used to kill us, right? Like we used to put all of our customers on Active Campaign as to CRM, and then we get in and start running ads and running campaigns, and we start blowing up their CRM. And then every month it gets more expensive, so we gotta go. We gotta either eat that and, you know, eat margin, or go back to the customer every month, be like, Hey, we gotta raise your bill. And, you know, to them, it felt very nickel and dimey, yeah, to us, it’s like, you know, the price of the CRM is increasing by hundreds of dollars, yes. And so all that went out the window with high level and I think that was a big piece of it. The third piece of it is the affiliate program. So from the beginning, the co founders had the vision to price the product at a point where we could afford to pay a 40% recurring commission to anybody who wanted to recommend the product, and we have the strongest affiliate program in the game. It hasn’t changed, still, 40% if you know somebody who needs a great marketing tool, and you send them your link and they sign up for high level account, we will send you 40% of their monthly payment forever. And so I think we’ve paid out over Oh, shoot. I hope I don’t get this wrong, but I’m pretty sure it’s over $20 million at this point. We give away cars if you hit certain tiers. And you know, I think so I said captioner to evangelize, reactivate, right? The evangelize piece is so missed by most businesses. We don’t put time and energy into getting reviews, getting recommendations, and it’s really the fastest way to grow, and so it’s how we’ve grown high level and but a key piece to that is pricing yourself correctly from the beginning. Because if you don’t have the margin to share, you don’t have the margin to create this, this army of partners, then it doesn’t work. And so I think you know, if there’s one thing you take away, be really conscious of that and and recognize the fact that you’re probably not putting enough energy into turning one customer into many and that really is the secret of how you can, you know, make leaps and bounds when it comes to scale.

Curt Anderson  13:28

Yeah, absolutely love it. Hey, Damon, we got a couple more comments. Dave Chrysler has a little comment here for Chase. Great

Damon Pistulka  13:34

story. He says that, thanks, Dave, yeah. And then segundo says, that’s the way to go, yep, in here. And I, I also said, fire, yeah. Absolutely

Chase Buckner  13:44

love it.

Curt Anderson  13:45

So again, guys drop us a note. Let us know you’re out there. Let us know where you’re coming from. Connect with Chase from go high level. Check out the go high level website. As a matter of fact, we’re going to be pulling it up here in a sec. Chase. What I’d love to dive into a little bit further is that referral network. So Damon, I we do a lot of training with manufacturers, and we’re constantly preaching, like, how having that really robust, vibrant referral network is so critical to success. And I just, I feel like you guys have really set the bar super high. Can you just talk a little bit about, like, how you guys are just so relentless, so committed to the success of your customers? It’s in like Robin was on the show, you know, in August, and just, it’s in your DNA, it’s in your blood. Just share a little bit about how it is at high level, and how, you know, as small business owners, we can, you know, we can take a piece out of your rule book, you know, your playbook, yeah, imply to our businesses. Just dive into that a little bit,

Chase Buckner  14:35

if you could. Yeah, absolutely. I really think in a lot of I spend a lot of time thinking about this, and I think that it’s it could be the future. It could be the future that saves Main Street, meaning any, any, if you think about this, any retail shop right in your hometown is dying on the vine most of the. Shops are getting crushed by people going direct to the brand online, right? And I see this, you know, again, I come from the, actually, the board sports industry, right? So surf shops are just getting killed. Skate shops are, you know, closing the doors left and right. And I think the Savior to that is the affiliate program. So let’s think about a snowboard shop or a skateboard shop, right? I have my shop, and I can only house and I can only house so many brands, and I can only afford to buy so much of their product, right? But what if I could tap into all the other brands that I wish I could sell ecom systems on my website and house all that digital inventory, and as my community buys it for me, off my site, I get the affiliate cut, and it’s the same margin that I would get by buying it wholesale, right? And I really think that that if businesses start thinking about that and trying to build these relationships with the brands in their space, build the community. What happens is, what happens with us? Right? Our eyes light up. We start salivating at high level when we come across somebody who has a community of marketers, right, a big YouTube following or whatever, because we know if we can hop on a webinar with them and talk about what we love to talk about, introduce our product to them. We’re going to get tons of them to sign up, and we’re going to pay that person an affiliate commission for every one of them. So if you as a as a local business or a business owner, cultivate a community, that asset is so valuable to the bigger brands in your space, and when you reach out to them and say, hey, you know, I was thinking about this because I always love to put it to the plumber test. A lot of marketing ideas are really fun and exciting, but it’s like, yeah, but could it work for a plumber like the most boring business on the planet? Right? Imagine a plumber who’s built a community of dads, and every week they’re online, you know, sharing dad jokes, sharing how to tips, reviewing tools, this and that, and then that plumber reaches out to, you know, DeWalt, and they’re like, Hey guys, you know, I’ve got a community of 5000 dads across the United States or the Northeast or whatever. And you know, we’re just all about DIY and building at home and this and that, can we do something together? Dewalts gonna go, Heck, yeah, here’s, you know, they probably have a playbook for it, like we could fly out a rep if you want to put on an event, or we could send you product that you could give away in a raffle. Or we could do this, or that brands have the budgets for this kind of stuff. Yeah. And so I really think if you if you start thinking about, how can I create a community of my customers, maybe even beyond my customers, and then how can I leverage that with the bigger brands in the space that have tons of money that they’re looking to spend, you just got to connect those dots. You know what? I mean,

Damon Pistulka  17:57

yeah, and building that community is so huge, because it’s often just the passion that the community builder has

18:05

absolutely, yeah. So

Curt Anderson  18:07

Chase We have so on this little show of ours, we have these things like, when somebody like, just really, you know, drops, we call it drop the mic, right then when they take it to the next level, pun intended, when they go higher level, we call it like, Hey, we’re going to time. We’re calling a timeout for a moment of silence. So that might have been one of the like, Dude, you gave me chills. Like that was one of the most profound statements. And I just hope whether you’re catching this live, catching on replay, just let that sink in. And it doesn’t matter if you’re local plumber on Main Street. Now, a lot of folks that we’re targeting is our manufacturers. You could be the printed circuit board person. You could be the CNC shop. I couldn’t love more what you’re preaching. And this is what Damon i That’s a common theme on our show here. Is like creating that collaboration content opportunity is really what you’re describing, you know? And I just, I hate and Damon, we got a couple more comments here. We got to pull out here. So,

Damon Pistulka  19:00

yeah, what we got going on? Oh, yeah. Dave says he’s been testing high level out. It’s got so many integrated features. That’s awesome,

Curt Anderson  19:06

good. And he’s a, he’s a superstar. Chase, you would love the Yeah, man, nice and

Damon Pistulka  19:12

yeah. And segundo says, As a McKinsey and CO alumni, I appreciate your spirit. Chase,

Curt Anderson  19:18

yeah, hey, we need to, and Segundo, you know, connect with all of us. We’d love to hear what you got going on. Especially, man, get a compliment from somebody, a McKinsey alum that is phenomenal. So Chase, let’s go in here. So let’s, let’s roll up our sleeves. Let’s get into some of the services that your software. Let me take that back, some of the problems that your software solves the things that you know. And I’m a recovering antiquated, you know, I’m a Gen Xer and Damon. Can tell you firsthand, go high level to save my life, put hours back into my weeks. Just let’s go through, like, some of the steps of what high level does for small entrepreneurs.

Chase Buckner  19:56

Yeah. So again, when, when you when I think. About marketing. I think what most people think about marketing, it’s this vague, daunting term, right? And it’s like, oh, gosh, where do I start? Well, what’s helped me over the years is that framework, you know, I’ve, I’ve been calling it the universal marketing blueprint these days. So capture, nurture, close, evangelize, reactivate, high level’s got the tools do all that. If we start at capture the tools to help you capture more leads, right? If you want to scale, you have to constantly be capturing leads. So things like putting a web chat widget on your site, we have an awesome widget. It can be live chat. I don’t love live chat. I like it in SMS mode. It allows your potential customers and your customers to text message your business, and then you can text them back from within the high level CRM, you’ll be amazed at how many more leads you start getting as soon as you do that. Because people hate to talk on the phone these days, right? They want to text. And so if you enable that channel, you’re going to see growth there. You know, creating content and ads. We’ve got ad manager in high level now you can launch Facebook ads without having to leave the platform. We’ve got the social media planner so you can schedule social across all your channels, right from with high level to generate leads. From there, the nurture piece is where I find you can really change the game. It’s certainly as soon as we implemented it back at our agency, we saw our lead to booking rates jump by like 60 to 70% across our client deck, and this is because the very fundamental principle of speed to lead guy, he was an MIT professor, did a big study. Long story short, there’s a five minute shot clock, right? You have to get a lead to engage within the first five minutes, or you basically are not going to ever have a chance to get that lead to engage. So just by automating back, you know, because here’s typically how it goes, right? Business hires ad agency to run a campaign. They run the ads, they set it up so that the business gets an email every time a lead comes in. It says, here’s the the lead’s name, email, phone number, yeah. And then what happens? Nothing, right? And the best case scenario, somebody from the business sends an email the next day, right? Like, and that, when you, when you see the math of that study, you you realize, like, this is all just basically worthless. You use high level to immediately send back, of course, an email, but also an SMS, right? And, and the hack that I like is you just ask a very simple question, whatever the you know, we used to work with a ton of med spas. We ran a lot of Botox promotions. So anybody who claims to promo immediately gets a text back that says, hey, Chase. You know, thanks for claiming the Botox promo. Have you ever had Botox before? So whatever the promotion is, you just use that. The question is, have you ever XYZ before? What’s going to happen? There’s a very high likelihood that they’re going to just reply yes or no. Doesn’t even matter which way they’re replying, great. The next step is whatever it is, but you’ve got that lead to engage within five minutes, so you’ve tipped the math in your favor. And so that is often the lowest hanging fruit. It’s like, okay, how are you generating leads? Great. Let’s use high level to automate back some immediate replies here and get these leads engaged immediately, and as soon as you do that, you can just immediately see a jump in all of the outcomes. So now you’ve got more engaged leads coming into the system, which means your team’s closing more deals as they close more deals. We use high level to build our reputation. We send review requests. We ask for recommendations, everything that we just talked about, right? We need to evangelize these folks to build, you know, build our reputation up online. Show what’s the term I’m looking for here. So it’ll come to me in a second. But we’re turning one customer into many, right? And that’s the name of that game. That’s how you can really scale quickly, exponentially. And then the final piece is reactivate again. This is a piece that I find is most businesses are not doing at all, which is going back to your database, your customers and your leads with you know, it doesn’t always have to be a promotion, but the promotion works every time, right? We all remember Groupon, amazing theory sucked because you had to give away a 50% discount, and then 50% of what you took to Groupon. You could run your own Groupon if you’re activating your database, right? So you can send promotions whenever you want. That’s like hitting a sales on demand button, storytell, send new stories. Every time you introduce a new product or send a story about the backstory of why you created that product, you know, any story that you can tell to your database, they’re going to love that. It’s going to build that connection, that community and it. Lead to sales. So, you know, oftentimes I ask people, when was the last time you emailed everybody in your database? Usually the answer is, I don’t have a database. Or what is a database, right? So you got to start there. And it’s like, okay, well, let’s go into your QuickBooks. Let’s go. Let’s get this database set up so that you can now start storytelling, sending promotions to these folks, weekly, monthly, whatever it may be. And if you can get to the point where you’re doing that via SMS, oh my gosh, like, you know, a good open rate for an email is 20% the average open rate for an SMS is like 98% so if you can get people agreeing that they want to hear from you via SMS, and then you reactivate them weekly or monthly. Oh my gosh. Then, then, you know you’re cooking with gas.

Curt Anderson  25:47

Mm hmm. Cooking with gas. Love it. And hey, we’ve got a couple more comments here. Damon,

Damon Pistulka  25:52

we got a few going on here. Uh, Segundo says, Know your customer, and then connect. That’s great stuff. Then we got Sadia comes in and says, Hello, everyone and Hi. Said, too. Said, Absolutely, be aware and know your product. So that’s good. Ah, he also said group segundo. Also said group Groupon sucked. The

Chase Buckner  26:16

funny part was, it worked, right? Yeah, really, yeah, fast. But then, like, it took a month or two to realize, wait a minute, we’re never going to do that again. Like that just cost us money and headache. Yeah, there were a lot of transactions that were generated. You can’t deny that.

Curt Anderson  26:31

I definitely, I just got a great podcast from how I built this guy, Raz with the founder of Groupon, and it was fat, one of the fastest, I think, the fastest growing company of all time, or something. It’s a great story. And one last one, Samuel pops in. Samuel, happy Friday, reengaging your previous customers can awaken them. I love that. Yes, to become customers again. So again. Guys, thank you for the comments. Keep them coming. Any questions that you have for Chase, what do you got? Damon, yeah,

Damon Pistulka  26:56

and it’s, it’s one of those things, like it’s, if you have the ability, right? Because it comes back again to what you talked about at the very beginning, when you were talking about the agency and having all these different tools. Well, high level puts it all together, so it’s easy for you to do, and that’s there’s not many things that do that like high level does, so as a as a small business owner who’s going to go out and take the time to stick all these things together and then try to make them talk, and then have the time to, you know, think about a Groupon type promotion, whereas in high level, it’s not that hard. It’s like, step, step, step, step, step, boom, yeah. And

Chase Buckner  27:41

I would say, like, there are classic examples of this that most businesses don’t have in place, right, that we can easily set up in high level, like a birthday campaign, yeah? Well, just automatically reach out to your customers on their birthday or the week before, however you set it up, yep, offering them a promotion or just saying hi, whatever it may be. But these things, because they’re automated. They just happen consistently, and it just creates consistent growth. Yeah,

Damon Pistulka  28:07

yeah. And, I mean, everybody thinks that when you do these kind of outreaches using a system, that they’re like, you know, Sam, how many guys sterile? And they really aren’t, but you can, you can make them yourself, right? You can make them sound like you. You can make them feel

Chase Buckner  28:27

fun. There’s so much, I mean, think about this, if you’re like me, you probably have tons of junk in your mailbox, which means you’re on tons of email lists, right? But last year, on your birthday, how many of those businesses sent you anything for me? Zero, yeah, and I want that, right? Like, for example, there’s a company called outer known Kelly Slater has a really expensive high end clothing brand, and it’s all really high quality stuff, but it costs a fortune. So every black friday that’s, like, the one thing I do it, like, go buy out or none stuff. If they emailed me a discount on my birthday, I would be thrilled. I for sure, would buy something, right? So it’s like, all you gotta do is set up the automation and it will just run, yeah, by itself.

Damon Pistulka  29:14

It is, it is amazing. You know, as users of high level, we do it, and it’s you, can have so much fun with your outreach. So

Curt Anderson  29:21

let’s, let’s dive into if Chase, if you don’t mind, I’m going to show you a couple of examples on how it’s really changed for our business, because we’re talking a couple things, you know, we’re talking about, like that outreach. But what we’re really talking about is that is, you know, what did Chase say earlier? Building community. That’s what it’s about. And how can we make it as easy as humanly possible for somebody to do business with you. Damon, you always preach about, like, remove those, those road bumps, those that friction, right? And I think, you know, go high level, does an amazing job. So Chase, let me, I’m going to pull up a couple different things here. Let me grab this. Let me just show you for example. So can you guys see my screen? Yeah, okay, let me move a couple things around. And come back to you guys. And so, alright, for example, this is our scheduler. Okay, so again, if you guys use Calendly, or we’re like, Okay, I got that covered. But for those of you that don’t, or you’ve got Calendly, then you’ve got a separate email, then you’ve got a separate scheduler, you’ve got separate social post, you know, schedule, all these different things we’re going to talk about how, you know, go high level, is that all in one but when you take a look here, what we’ve done is, so we have this little live show that we’re trying to build our community here. And so what we’ve done is we want to make it super easy, and taking a page out of Chase’s book, it’s like, hey, we want to reach out to subject matter experts, other people that are, you know, really passionate about, you know, helping other small entrepreneurs, helping manufacturers, you know, who really, you know, are relatively new to marketing. So what we’ve done here, not so much about us. This is, I want you painting a picture of like, what you could do is like, hey. Step one, thank you. We’re absolutely thrilled. Number two, hey, let’s grab a date. Hey. Number three, we’ll send you the link. Number four, we’re going to go live. So what we’re doing is like we’re we’re showing them step by step of what the process is. What we’re doing isn’t so much relevant, but it’s what we can do with our clients. Chase, do you want to just do touch on that, just for a second, on like that? How that schedulers? Yeah, absolutely.

Chase Buckner  31:13

And I, you know, scheduling is something that’s key to, I don’t know, 80% of the businesses on the planet, right? Yeah. So it’s such a pain to have to integrate a scheduling with other things, and so the fact that it’s all native and high level enables you to not just create calendars and take bookings, but to action off of yes bookings and whether or not they happen, and send reminders to make sure people show up. We can increase our show rates, all that kind of stuff. So there’s a ton of stuff that you can do. And I want to show, I’d love to share my screen. And yeah,

Damon Pistulka  31:49

you can present down there at the bottom what you want to do. And yeah, I’m just bringing it up real quick when, when I first saw this integrated together. And Dave, Dave’s talking about some stuff. Dave, Chrysler’s brought it in here too. That’s one of the features I like. The ability to create custom data fields, connect between workflows, the survey, to the CRM to auto email sequences, all this stuff. I when I saw this working together, I was like, Oh my goodness. I just took all the web junk off my WordPress site that we spent 10s of 1000s of dollars or $100,000 in a lot of people’s cases, to try to make work together. And it’s nuts how good it works. Couple

Curt Anderson  32:30

quick comments while you’re pulling it up. Chase so Segundo, he had a couple here. I’m going to go back here real quick. Damon, keep involved with your customer. Be authentic. Yeah. Absolutely love it. Then he says, Sorry, I’ve got to run. I need to take care of a few things. Reach out to me. So we’ll connect.

Damon Pistulka  32:44

I will Segundo, I’ll reach out to you. And Dave has a

Curt Anderson  32:47

question for you. Chase, will, will the scheduler connect with teams at some point in the future? What are your thoughts about that?

Chase Buckner  32:54

Does that mean, like, Microsoft Teams, or just teams in general?

Damon Pistulka  32:59

Oh, like the Zoom link, like a team like, oh, we can talk about that. Dave, I’ve already done it. So it’s pretty easy. It’s easier than you think. Okay, cool. So I think one might be, I don’t know about that.

Chase Buckner  33:13

I think I’ve got my screen shared there. If somebody there you

33:17

go, we’ll put it in. Let’s do it. Okay, cool.

Chase Buckner  33:19

So here’s what I love about having everything one in place, right? We can create, we can use sales pipelines, and then we can create the Funnel Report. And let me, I could probably just make this a little bigger here. Yeah, can I if I rearrange some stuff? Okay, here we go. Cool. So like to me, this is always such an eye opener for a business. It’s like, do you have this view of your business? Can you see how many leads you generated, and then how many of them engage with you, and then how many of them book something, and then how many of them took the next step? Because if you can get a view like this, you know exactly where you need to go work, right? Like, if one of these lines was really short. You know, there’s a glaring hole in whatever this process is, and you gotta go. Maybe it’s Hey, we’re getting tons of people to book calls, but none of them are showing up. Okay, what does that tell us? We need to go. Maybe send more emails. Maybe send text messages. Maybe revise the messaging of those emails, text messages. But we gotta get more people to show up, because when they show up, they buy and so a Funnel Report like this just helps you zero in on exactly where you’re falling short. But most businesses don’t have this view available to them, and most of the time, because they can’t even tie the different tools together, they would need to have this view. When you use high level, you have all the tools one place. So we can just give you the final report right here. And, and I really love, you know, showing businesses this, because I feel like it’s usually like a light bulb moment of like, oh my gosh, if we could do that, if we could see that, we could really advance our business forward. So I think that paints the. Picture of having it all in one place, yeah, yeah, excellent, yeah. Do

Damon Pistulka  35:03

you hear that? Do you hear that? I hear those angels singing,

Curt Anderson  35:09

just me. I

Damon Pistulka  35:09

mean, this is, this is a huge problem in business. I mean, I, I’m just, I’m not, I’m making fun of it, but it is a huge problem. Well, every

Chase Buckner  35:16

process is different, right? But the fact that you can build the custom path, and then yeah,

Damon Pistulka  35:23

game changer, yes, yeah. Alright. I would just be quiet now and contain minus another moment of

Curt Anderson  35:30

silence. Was that? Yeah, another Alright. So let’s, let’s again. Keep the comments coming. If you just joining us, we’re over the top of the hour. If you’re just joining us, we’re here with Chase Buckner from go high level, having a deep, wonderful conversation about making your life just a little bit easier, building community, just really trying to make it easy as humanly possible to do business with you, and just, you know, on both sides, right, it’s making your life easier and making the customer’s life easier. Chase again, you know, shameless plug. I’m going to show I’m going to show folks. So we, Damon, I’ve actually built a course, and so we’re looking at all these different platforms. Should we go on this one? Should we go on that plan? And, you know, we’ve been on go high level for years, and like, hey, wait a minute. We can just throw it on, on so, like, you saved us a ton of money, a lot of time, lot of stress, because we had somebody on the show just last week or two weeks ago. Damon, he’s a SaaS expert. Yeah. You know what? Nobody on the planet needs or wants more software, like nobody wants more software. They just want solutions. They just wanted the easy button, you know? So Chase, I’m just, I’m going to pull up something I’d love to get your feedback, and let’s see if I can find it here. How about this? How about this? Hey, look at these two crazy guys. All right. So let’s scroll down. So what you’re looking at here, this is actually a go high level web page. And what we’ve done is, you guys can see my screen right, yep. And let me pull this down. Let me come back to you guys so I can see you. And so what we’ve done is like, we’ve built this out right into go high level. So now the thing is, so now we have a front end web page so you can see, you know. And you guys might like, hey, Curt, shamelessly shown us, you know. But hey, this is just a I’m just showing the how applicable it is. So not only do we use it for a scheduler, not only do we use it for all of our social posts that we put out on a regular basis, now we’ve posted this so people can come on here sign up for the course. But then the great thing is, let me grab another screen real quick. Let me grab this one. I’m going to show you real quick Chase. We actually have the course in the back end, and I’ll just show people. So just talk a little bit. If there’s somebody out there building a court like Dave Chrysler is at I’d love for you two to connect. Guy is absolutely brilliant. He’s a huge mentor, wonderful friend for myself. But here we have our course all embedded right into Bentley. Or, I’m sorry, Bentley, this is a private label, but this is on go high level.

Chase Buckner  37:44

Yeah, yeah, the course community products are some of the newer products in high level, but totally you can build full blown courses in high level, which is something that’s becoming more and more common. It’s a great tool to build community, even, you know, maybe you’re just onboarding customers, and you need a video series and a nice place to put that, you know, courses, works great. And then we’ve recently launched the community platform, which has grown like crazy, where you can actually have a full blown community in there, and we’re about to announce a bunch of really cool updates to that next week as well. But yeah, those, those two pieces can be huge when it comes to growing a community,

Damon Pistulka  38:21

and then when you look at it, the integration is again, it comes back to the high level philosophy of starting with everything in one place and really connect them together, because all of our stuff flows back into workflows and automations, and just keeping in touch with People let them know what’s going on, you know. And just, we didn’t

Chase Buckner  38:43

really sorry to cut you off. No, go ahead. We didn’t really, you know. So again, capture, nurture, close the close piece. We have tons of payment tools in the platform, right? So, yeah, connect, you know, Stripe, PayPal, authentic, like, whatever you want to connect. And then we have payment tools left and right. So we can, we can do things like, okay, hey, let’s build a landing page, like you just showed, and we’ll build a form that goes on that page where people can opt in as a lead magnet. And then we’ll, you know, send them a PDF, which we can do, obviously, in high level, yeah. And then we’re going to nurture them with emails, text messages to get them to buy something. And, you know, we’ve got the payment set up in there, whether it’s a form or a payment link or whatever. And then if they buy, then that unlocks access to the course that we’ve created at high level, and that’ll send them their login information. And now they can go through the course. And then we can measure, did they go through the course or not? And if they do, maybe then they get another thing. So all of these things we can build out in one place, which is probably still unprecedented, you know, I don’t think yes,

Curt Anderson  39:45

yeah.

Damon Pistulka  39:46

And then on top of that, you just release some stuff about e commerce and be able to shut up stores. And, I mean, yes, it’s early, yes, you know, it hasn’t been long, but when you look at a lot of the people that are listening. To this today, they might have a handful of products they don’t need to Shopify. Where I can list 10,000 products or 1000 products. If I’ve got five products on my website, why not come into that I want to sell on a website This integrates it all together with your with your MailChimp, with your CRM, and puts it all together with the payments. And you think about the kind of things you can do for a simple business that it, ah, 100%

Chase Buckner  40:29

and I would say e com is one of the newer platform or feature sets in high level. It’s growing like crazy. The features are being added left and right. Yeah, it’s not yet there. If you’re like, you know, on magenta or something, and you’ve got some huge it’s not there yet. If you’re on Shopify enterprise or whatever. But if you need a quick shop that looks great, it’s awesome. And I also love to point out we have a native integration with the Printful, which is this awesome service that prints and ships on demand. So they have a library of like 1000s of products, T shirts, hats, hoodies, pants, flip flops, mugs, everything. So you can just upload your designs, integrate it with your high level store, and when somebody buys, they will print and ship it for you. So anybody who would love to have, like a fully automated swag store can set that up in high level super fast. It looks beautiful, and you never have to buy your house or ship the inventory. Wow. So you know what? Brand doesn’t want to have some swag available to in their community, and you can just build out that out to be fully automated with high level and the Printful integration. Yeah,

Curt Anderson  41:36

all right, well, unfortunately, I’ve got a bunch of things Chase, I’m sorry that I got to throw at you. So ironically, we have a guest who’s going to be on our live show Wednesday, and he’s, exactly, he’s screenshot, you know, screen shirt does all the printing material. Screen printing, yeah, screen printing on he’s going to be on the show Wednesday. He’s in Chicago, and he, he absolutely is going to hear about, you know, go, high level opportunities that he could take advantage of. Second thing, Damon, I just, I was on site with a manufacturer this morning, and what they’re talking about, what they want, like, for training, for staff, they want to, like, start putting up videos. Yeah. So, like, instead of, like, hey, every time somebody on boards, we have to show them, hey, how this, I use this piece of machinery, this, how you do it again. I was like, you know, hey, I just want to plant a seed with you guys. There’s this little, wonderful tool called go high level. And I was kind of, you know, talking about the course section where, like, you could house videos in there, so it’s not out on on YouTube, or just kind of out on a web that you can house it real rate in a system that they should be using with their automations as well. Last thing I want to talk about Chase is, you know, diving into, you know, for manufacturers say they don’t have that proprietary product, but they’re a little bit like that plumber. This is where, you know, it gets so many leads, gets they slip through the cracks. Okay? I had the landing page. I bend metal, I cut steel, whatever process I do in manufacturing, okay? And so again, like Damon said, like, I don’t have 10,000 SKUs. I just, I have a few processes that I do. And so now with go high level, they could land on that landing page, and it can speak clearly and concisely to that process. They could receive an RFQ. And now the automation starts. We’re now, it’s not taxing customer service. It’s not taxing sales. We can have that five minute, you know, would you say five minute warning or five minute, you know, time clock, a shock with a five minute shot clock that can get started with go high level, right? So let’s wind down on that. For again, for the small manufacturer, not tech savvy, you know, leads come in sparingly, but they slip through the cracks. Just walk us through like, what could the automation do with them? Where it is authentic, it is genuine, it’s not, you know, could you hit that for us,

Chase Buckner  43:40

for sure, I think the structure is the first thing you have to have in place, right? When I hear leads falling through the cracks, I cringe, but it’s super common, right? And that’s why it can’t just be an email. It’s got to pop up in a pipeline, right? And so you got to have your process mapped as a pipeline, and that’ll give you that Funnel Report, but you need to be able to go back and say, Hey, what happened to these 10 leads? Right? They’re still sitting in the stage. Did anybody call them? Did anybody follow up with them? You know? But like you said, of course, we want to leverage automation to do that initial outreach so and we can do really cool things, right? Like we can even when they reply, use AI to determine the intent of that reply and then branch it into the next step that we could automate back to them. We didn’t talk about this, but we also have proposals, estimates, invoicing now, right? So we can automate that. You can have a template for your proposal, for your service at a certain point, you know, maybe your sales rep drags it to a certain column in the pipeline, and then that automatically sends the proposal out. And then when they sign it, it automatically sends the invoice for the first X percent, or whatever you can build all that out. And if you’re a business owner and you’re not tech savvy, you’re going to want to partner with somebody, or find somebody in the community that can build it out for you. But once it’s built out, it’s as simple as that. Things are happening automatically. Your team just has to drag and drop to the next stage, or maybe change the status to won or lost. But you definitely want to leverage this stuff, right? I mean, the fact that we can save so much and now with AI, right? We haven’t even gotten into AI, but like, what’s happening now. So we have conversation AI in the platform. You can literally feed it your website, and it now it knows everything about your website, and it can talk to people in the chat widget, right? It can even book them into conversation, into things, which is crazy. So I just saw the stats yesterday, so I think every month, conversation AI is booking almost I think the current number is shoot now I can’t even remember. I think it’s around 1000 appointments. I don’t know if it was a day, a week or a month, but anyway, it’s growing like crazy. And so this thing is literally chatting with people answering questions. And then it knows Okay, at a certain point in the conversation, I need to ask them if they’re ready to book something, and then if they are, because the calendar is in high level, it sees the availability, it’ll literally say, like, Okay, I’ve got Tuesday or tomorrow at two, or, you know, Monday at four. And you could say, I’ll take Monday at four, and it’ll book them. Yeah, so it’s, it’s a whole new world. And you know, you get into, like prompting, and you know, you got to, you got to provide its guardrails. But again, if you work with somebody that knows how to do that, or you learn how to do it yourself, the sky is the limit with what we can do to this stuff. And then on the workflow side, we have chatgpt actions. So you can literally say at any point in a process, hey, take this, send it to chatgpt, do this with it, and then it comes back. And then you can the automation can continue on with the knowledge that chatgpt brought back to it. So it’s hard for me to even wrap my head around all the possibilities that that creates. But it’s like, if you’ve ever tried to build an automation, you’re like, Ah, well, somebody’s got to, like, think about this before it can go to the next step. Now with chatgpt, you know, it’s like, Hey, chatgpt, analyze this email reply and determine what language it was in, comes back. Oh, the language is Italian. Oh, send it down the Italian branch, you know, like, if you’re an international manufacturer of something, like, there’s all sorts of things that you can do with this, yeah, sky’s the limit. It’s just, you know, now we’re at that point where it’s like, Okay, let’s see what creative solutions people start coming up with now that the tools are there,

Damon Pistulka  47:39

yeah. And I love the the way that you guys are rolling out so many changes every day that it just It boggles the mind to look at the change log. Just so much, so much fun. It

Chase Buckner  47:52

creates some unique challenges on our side, but with it as well. But it’s exciting, that’s for sure. Yeah.

Curt Anderson  47:59

So Damon, we’re keeping Chase way over.

Damon Pistulka  48:04

No good though.

Curt Anderson  48:06

We’ve got two more comments from Dave that, I think, yeah, he said,

Damon Pistulka  48:08

Dave chrysler says, I’ve been using the funnel pages on a sub domain for land each page testing loves the AB testing, and everything is connected so you can do so much more with nurture and sales sequence. And he said he’s excited for those other updates. We are talking about, have Tessa, but still love some features from circle. He’s talking about some other stuff that he’s working really

Chase Buckner  48:30

cool. I like circle a lot too. And we’re, you know, obviously we take influence from them and school and some others. But, yeah, no, it’s getting built out fast, so you’re going to see a lot of really cool features come to the Canada world. You know, Dave mentioned landing pages. One thing we don’t talk a lot about, but I’ve always loved working with lots of clients, is oftentimes, and you may be thinking to yourself, if you’re a business owner, you’re like, Man, this sounds awesome, but oh my gosh, even thinking about having to touch our website, you know, makes me cringe. Landing pages are an amazing way, yep, to bypass all that old mess, right? Build a nice page in high level, send it live on a subdomain of your site, or even if your site’s WordPress, we have a plugin where you can publish high level pages into your WordPress site onto your root domain. So I feel like that. A lot of people don’t think about that, but it’s a really great stress free way to not have to spend 1000s of dollars going back and fixing your old site to just build around it and start running campaigns to new landing pages that look really great, that you can change really fast and high level to start testing new things. So great point. Dave, yeah, excellent

Curt Anderson  49:45

staff. All right, Chase, so we’re going to start winding down. So first off, I cannot express my thanks, my gratitude, appreciation for you being here today, sharing your passion, your expertise for and what’s going on at go high level. Quick question for you. I know you picked my. Curiosity. I’m going to go back earlier. You mentioned, I think you’re a South Jersey Philly guy. Is that my close, right? And then you mentioned Springsteen uncles, Uncle Mike and Uncle Doug, if I heard you correctly. Are you a baseball fan? Are you Phillies? That’s like, what I’ll Philly?

Chase Buckner  50:14

Yup, of course. And that was a tough one, tough really hoping we were going to make a deeper run there. But what I’m most excited about is tonight, michkov, the new flyer, is making his debut, his professional debut. I think he’s 19 years old. He’s a phenom, unbelievably skilled. Nobody thought that we were going to get him out of Russia, but he’s here, and tonight he is going to take the big stage, and I can’t wait, alright?

Curt Anderson  50:43

So big the Broad Street bullies. I love it. So alright, that’s phenomenal. So I do. I, since we’re talking baseball, I do have a quick baseball question, then we go. So alright, base, Phillies. Phillies are playing the dreaded Mets. Let’s just pretend. So it’s bottom of the ninth and the Phillies are playing the the Mets bottom of the ninth, your home team, there’s two outs, Guy on second base. Like, we need that run in to, like, put away these dreaded Mets. Okay, you with me so far? Okay, looks down the bench. He says, Hey, Buckner. Now by Are you related to Bill Buckner? By any chance? Is there any connection? Are you really, really,

Chase Buckner  51:17

I’ll tell you that in

Curt Anderson  51:19

the second. We’ll come back, all right. So it turns down the bench and says, Hey, Buckner, grab your helmet, grab your bag, get up to the plate, hit in the winning run. Will you please so we can all go home? So you grab your helmet, grab your bat as Chase as you’re walking up to the plate to hit in that winning run to beat the Mets. What’s your walk ups on?

Chase Buckner  51:39

Oh, man, maybe Badlands by Springsteen.

Curt Anderson  51:46

I was hoping you were gonna go with Bruce. So how’d you like that question? Was that good?

Chase Buckner  51:52

That’s an awesome question. And you have me on the edge of my seat, like, Oh no, where’s this gonna go? This is getting stressful. Very cool question. Thank

Curt Anderson  52:02

you. Thank you for playing

Chase Buckner  52:03

to answer your other question. You’ll appreciate this if you are a baseball fan. So my real name is William Chase Buckner, and it was funny, because the younger I was, the more I would get it, obviously, and now I get it less and less in life. But yeah, when people see that, they’re like, Bill Buckner, yeah,

Curt Anderson  52:24

you know. And I hate to David and our huge baseball Yeah, the guy had a legendary, legendary career, and that air did not cost them the like, there were other things that cost them the game. And it’s so unfortunate that that guy. So that is a funny story. So your real name is William.

Chase Buckner  52:43

Yep, William Chase, but I’ve gone by chase my whole life. It’s your whole life.

Curt Anderson  52:50

So we will, we will, we will. We will not use bill. So anyway, but I was a huge I appreciated Bill Buckner. I thought that was really so anyway, let’s get back. So I want to give a huge shout out. How about Damon? How about a big round of applause for Chase for just absolutely crushing it. Guys out there, give a standing ovation. Chase for just Amen today, as Dave chrysler says, so I’m going to appreciate I want to thank everybody here today. I want to give a huge thanks to chase and Damon. As we close out Chase, we’re going to ask you to hang out with us for one second. But how we’d like to close is just go out there be someone’s inspiration, just like our dear friend Chase was today, and you, my friend, will make the world a better place. So Damon, close us out, will you please?

Damon Pistulka  53:29

Alright, well, thanks everyone for being here and Chase, thanks so much for stopping by today and talking about high level and just the awesome stuff for you guys are doing and the awesome ways that can help businesses. I also want to thank everyone who dropped comments in the chat. We got Dave and Gary and isossa, MD, Segundo, thanks, and I will be reaching out to you, Segundo Saudia, Samuel, and anyone else I missed in here, but thanks so much for being here, and if you got into this late. You weren’t on the chat. Go back to the beginning. Listen to what Chase was talking about. Learn more about high level go out to their website. Go to the YouTube you got. You’re gonna see so many things you can learn there. Thanks everyone for being here. We’ll be back again. Have a great weekend. See you later. Bye.