Is it Time to Pick a Cause and Launch a Crusade?

Is it time for you to pick a cause and launch a crusade? 

What am I referring to? 

So glad you asked!

As an entrepreneur, you constantly face new opportunities (aka, need to make tons of tough decisions). 

So, how do you pick and choose the best direction?

Being creative and a visionary can be viewed as a blessing and a curse.

Especially when the challenge includes choosing the correct path.

Hindsight is always 20/20.

So, when facing a fork in the road, which one do you select?

If you find difficult to make those tough choices, consider committing to a cause. 

One cause. 

When you are crystal clear on your mission and your cause, decisions can be reached much easier. 

For example, one of the biggest reasons that companies resist change, no one wants to make the big mistake. 

What if the new, super expensive technology is a total bust? 

How about when the new vendor that you select completely drops the ball? 

Playing it safe can keep you under the radar. 

However, playing it safe also keeps you as the Best Kept Secret. 

As the famous saying goes, time either makes you a genius or a fool with typically nothing in between.

Actually I just made that up. 

Picking a cause helps you to tackle these tough decisions with clarity and confidence.  

Pick a Cause That Drives Your Passion

Let’s take a look at the many decisions that you face on a regular basis as a relentless entrepreneur. 

For example, do you hire a new person?

Make a big investment in the company?

Attend a trade show? 

Hire a new marketing firm?

If so, when will you see a return on investment?

More importantly, will you see a return at all?

Should you diversify?

Do you enter a new market?

Carry a new product line?

Put the business online and tip your toe into eCommerce?

Picking a Cause Avoids FOMO 

FOMO is a popular term these days.

FOMO = Fear of Missing Out

With entrepreneurship you just have to pick one cause which helps eliminate the Fear of Missing Out on the next shiny object. 

Make a decision and just go for it.

More acronyms to consider…

GEYG = Give Everything You’ve Got

BITZ = Be In The Zone

GOTF = Get Off The Fence

POTB = Put On The Blinders

Write your cause down on paper and then put it on your bathroom mirror.

On the back of your bedroom door.

Also on the steering wheel of your car. 

Tattoo it (wherever you find appropriate).

Many years ago, I thought it was a great business decision to be “diversified“. Wrong!

Come to find out, I was terrible as a multi-taker doing a bunch of things horribly instead of kicking butt at one specific goal.

Become the right knee guy or gal (aka – become the renowned expert in your field).

So what is your goal?

My close friend, sales guru Wesleyne Greer preaches how critical it is to have a solid concrete goal ahead of you. 

A clear and concise top line revenue goal. 

Another goal would include your deliverables such as the number of customers that you will impact. 

Most importantly, the number of lives that will be changed thanks to your superpowers as well as your service and solutions. 

In other words, without a specific goal, how will you know the amount of time, energy and resources necessary for you to reach success? 

So, bottom line, “What is your cause”?

Pick the one cause. 

THE Cause that just feels RIGHT!

Then go for it and Give It All You Got! 

Wrapping it Up 

Lastly, thanks for stopping by. 

Check out these additional articles to help you on your entrepreneurial journey: 

Niche Down Til it Hurts…So Good

Ladies & Gentlemen, It’s All About the Right Knee Guys & Gals

Ready to Stop Being the Best Kept Secret?