Guess What People Love to Talk About?…Themselves

Answer: Themselves. 

Question: Guess What People Love to Talk About?

In a previous post, we discovered every person’s favorite word on the planet:

Their name. 

We also uncovered that everyone has a favorite radio station:

WIIFM (What’s in it for ME). 

With all of this in mind, guess what subject people love talking about? 

You guessed it.

Themselves.

So as you are out hunting business relationships, let’s focus on earning the trust of those people that are just not going to automatically give it to us.

Allowing others to share their stories, discuss their experiences and expertise certainly serves as an excellent strategy to build trust. 

How could you do this?

Allowing customers, clients, soulmates, prospects or anyone else that you are eager to serve, let them talk about themselves. 

An incredibly valuable lesson learned was to commit to asking great questions. 

Asking excellent questions will help you obtain the relevant information necessary to move the relationship forward. 

Being genuine, authentic and intentional with drilling deep into the frustrations, challenges, motivations and goals of your soulmate provides you with priceless information. 

What if you shine a bright light on your prospects and ideal customers?

Think of all the things that you could do to showcase their skills instead of trying to sell them.

A few fun strategies for soulmates to share about themselves to consider: 

• What if you created an article or blog post about your prospect? 
• How about putting out a social media post highlighting all of their superpowers?
• What if you offered a podcast and you interviewed this person to discuss their greatness?

Starting with building the relationship, earning trust and helping your soulmate win the game delivers powerful results. 

Understanding their challenges is just going to make that relationship so much stronger.

Therefore, are you able to communicate clearly that you understand their needs and frustrations without coming across salesy?

What if you contact them and said, “I would love to help you” instead of “will you please buy from me”?

Reach out to your soulmate to say…

• “Just wanted you to know that I have your back.”
• “I am eager to help you be the hero of your story.” 
• “I understand your frustrations and challenges.”
• “Our team has vast experience, knowledge and expertise with the exact problem that you are facing.”
• “Having a trusted guide by your side on this journey will make your life so much easier.”
• “We are dedicated to helping you achieve your Why.” 
• “Let’s roll up our sleeves and help you out the ball in the end zone, cross the finish line, hit a home, win the game (or any other sports analogy you you feel fits best). 

Stop Being the Best Kept Secret