Industrial Marketing Summit 2026 Preview with Emily Ting
Industrial marketers, are you ready to level up your game in 2026? In this episode of Stop Being the Best Kept Secret, we talk to Emily Ting, Marketing Specialist at CCS America, a global leader in machine vision lighting for industrial automation. Emily has spent years driving content, strategy, and international marketing success across the Americas, Japan, and Europe.
We are previewing the Industrial Marketing Summit 2026, and who better guide us than the powerhouse behind it, Emily Ting!
From launching global newsletters to growing online audiences and bringing thousands of dollars in-house by mastering technical content, Emily understands how to make manufacturers shine in the digital spotlight. She is fluent in B2B, international marketing, and creating strategies that connect with technical buyers in real-world ways.
This episode is your exclusive backstage pass to the Industrial Marketing Summit 2026. Emily will share what’s in store for this game-changing event, from speaker lineups to emerging trends in industrial marketing, and how manufacturers can stop being the best kept secret by showing up with strategy.
Don’t miss this chance to get ahead of the curve and stand out in your industry.
Key Highlights
• Industrial Marketing Summit 2026 Preview with Emily Ting 0:02
• Introduction to CCS and Machine Vision 3:43
• Emily’s Journey into B2B Marketing 7:21
• Building a Distributor Benefits Program 12:27
• Navigating Compliance and Relationship Management 18:39
• Preparing for the Industrial Marketing Summit 25:15
• Final Thoughts and Best Business Advice 26:29
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Transcription
Damon Pistulka 00:02
All right, everyone, it is Monday, and it’s time for the stop being the best kept secret. Oh, my goodness, we are highlighting the Industrial Marketing Summit 2026, with another preview, with Emily Ting with us today. Oh my goodness, are we going to have some fun. Curt, I’m your coach, Damon Pistulka, but we’re going to turn it over that pretty gentleman right over there, if I get my finger pointing right, Curt Anderson, and he’s going to take it away.
Curt Anderson 00:30
You know what, Damon, you’re the best finger pointer that I know. I really I don’t tell that to many people. I’m like, you are. Try one more time. Usually it’s like this, yeah. That’s just to our vibes, right? Like when something’s wrong, like we pointed at ourselves,
Speaker 1 00:48
there you go. All right, hey,
Curt Anderson 00:50
happy Monday, everybody. Welcome for just what an absolute honor, privilege with Emily Ting in the house. Emily, happy Monday. How are you
Emily Ting 00:59
happy Monday? I’m doing good. How about both of you?
Curt Anderson 01:02
Oh, my goodness, if we were any better, Damon, you might have to call 911, on both. Yep. So Emily, we are thrilled to have you here. We’ve got a ton to unpack, lots uncovered. You’re, you are a speaker at the Industrial Marketing Summit coming up in Austin, Texas in March. We’re going to do a deep dive there, but before we go there, I have a I have a little question for you. Are you ready? Are you sitting down? You ready? Yeah, okay. Am I when you were a little girl growing up, when you were a little girl growing up, who was your hero? Who did you look up to, who, just like showered you with unconditional love when you’re a little girl growing up? Who was your hero?
Emily Ting 01:42
Who was my hero? Wow, that was not what I was expecting when I was a little kid.
Emily Ting 01:54
How little are we talking like what I was five years old? Could be
Curt Anderson 01:57
anywhere from kindergarten, high school, you know, it could be a parent, could be a grandparent, a teacher, a coach, a mentor, just somebody neighbor, who anybody that just who jumps up. We’ve had people have said, like TV characters. We’ve had sports, we’ve had cartoon characters. So we’ve had all sorts of different answers. Curious to hear what you think?
Emily Ting 02:18
Oh, um, now that you bring up cartoon characters, there was, you know, I loved, you know, watching superhero TV shows growing up. There were a lot of good animated ones back in the day. One of them was like Teen Titans. Love, oh yeah. Love that show. And and Raven was my favorite character from that. I also like anything X Men related. I was always watching that. And rogue was a favorite character. I think because both of them, you know, had, like, a lot of walls up around them and they just, you know, had a lot of depth this character that, you know, I think a lot of people could wait to try, you know, the struggle to open up, or, you know, be express yourself. Well, right, right.
Curt Anderson 03:09
Awesome, great answers. We put you on the spot. Thank you. Hey, Damon, we got a friend that stopped by saying, Hi here, Peter’s here,
Damon Pistulka 03:16
Johannes, Ben Heerden, thank you. Thanks for stopping by a day says, Happy Monday, and I hope I didn’t butcher your name too badly.
Curt Anderson 03:25
I think you did pretty good. You’re pretty good with names, man. So hey guys, drop us and vote. Let us know if you have any questions, because we’ve got an expert here. We’re going to be diving into a wonderful topic. Emily is a speaker at the Industrial Marketing Summit. On top of that, you are marketing specialist at CCS. Now, let’s go there. Now, Emily, what if you don’t mind? And I need to mention this to you, we’re going to pull up your website and just take a just to give people a little sneak peek, but sharing with the folks CSS who is C I’m sorry, CCS, who is CCS, and how do you and your team make the world a better place?
Emily Ting 04:00
Yeah, so we’re a machine vision lighting company, and if you don’t know what machine vision is, that’s when you’re, you know, using a camera to support, you know, an automated process in the manufacturing space, usually. So if you’re, you know, trying to inspect for defects on this, you know, product, and you want to make sure that those D, you know, those defects, don’t get passed and, you know, end up in front of your customer. You’re probably using a camera to look at it to see, Oh, is there a defect there or not? And those cameras usually require dedicated lighting to help them see what they need to see for a variety of reasons. Kind of break that down on on our regional website that you have pulled up there, but it can be because the product is moving super quickly down the line, or, you know, it’s, I think. People underestimate just how difficult it is for a camera to see certain things. Like, just because we think it’s easy to see, we can, like, see that scratch super easily. Yeah, doesn’t mean it’s the same is true for a camera, and you know, some so our lighting helps to, like, make those scratches stand out. Or if you’re trying to read an embossed code and make sure you know the lock code is correct. Light, you need lighting for that as well. So it just has a lot of applications across all different industries.
Damon Pistulka 05:32
Yep, I remember the first time I ever saw it. I was at a show in Chicago, and I saw machine vision inspecting spark plugs at high speed. And I’m like, oh my goodness, the cameras, the lighting, everything, because they were expecting, I think it was for quality and like, like the gap and a spark plug they were doing, and, you know, like you said, a scratch on something, or even for some simpler applications, like potato chips coming out of a fryer to go. This one’s too, too dark, you know? And this, there’s all different kinds of things that they use cameras for in manufacturing, like, that’s real high volume, and they do a wonderful job. Yeah, yeah. I one other one that was really interesting. I saw it in a seed plant in the Midwest where they were whether they were trying to grade seed that would go back out into the field as seed to grow more corn. And it was just like, you don’t realize that there’s gazillions of bushels that are that are photographed, one seed at a time. Just make sure it’s all quality. It’s so cool that you guys are doing different,
Emily Ting 06:41
yeah, you’d be amazed, like, some of the stuff that we encounter, and it’s just like, you know, the randomest things that you’re like, Oh, of course, this would have to be inspected. But, you know, we end up with a lot of, you know, interesting samples sometimes, like, once there was, like, some pickle jar application, so the customer gave us, like, 20 jars of pickles or something, and that, that engineer had a lot of pickles that she needed to eat, slash, you know, share with her friends and family.
Curt Anderson 07:12
Yeah, oh, that’s cool. That’s cool. Well, absolutely love it. And so Hey, Damon, just couple comments here from Peter. He says, Hey, you got it perfect, got it right. Hey, way to go. Damon, great job. You and Emily. He says he’s also a big DC and Marvel fan as well. So absolutely love it. So alright, guys again, drop any questions in the comment box, if you have Emily now you I want to go here. So when you come out of college, did you see yourself as a B2B marketing guru, or like, what does that look like when you’re so we talked about when you’re a little girl growing up, when you got into college, did you see this path now? You’ve, you’ve, you’ve worked at corporate in Japan, you’re here in the States. Talk a little bit about your your your journey coming into B2B marketing.
Emily Ting 07:57
Yeah, I had some experience in the tactical side of marketing already. You know, I’d done internships while I was in college, and it was, you know, managing social media accounts, for example, or doing basic website development things. And I had enjoyed that. So my majors in college were international relations and East Asian Studies and, like, pretty quickly on I had decided, you know, going into diplomacy or whatever, was not something I was interested in so, but I was just like, I don’t really care about that. Like, career wise, these are all subjects I like. So it might as well just take the four years to enjoy studying them, learning what I can about, you know, all this interesting stuff, and then, you know, after that, my career can be something completely unrelated to those majors. So yeah, I wanted to go into some type of marketing. And, like I said, my dad had a friend who had a friend who worked at CCS America at the time, and they were looking for a marketer at the time. But because, you know, I had expressed interest in that, and I, you know, spoke Japanese, they were, they said, like, why not and hire me? Awesome.
Curt Anderson 09:25
Well, hey, it’s always nice having friends and family that have that are in high places, right? So exactly gravitate to this wonderful career now, just what are some of the challenges that you face as a marketer on a regular basis? I know we’re talking a little bit kind of like coming into year end. What’s for our marketing friends out there that are manufacturers? What are the some of the challenges you have, and how do you navigate through some of those challenges?
Emily Ting 09:50
Yeah, planning in advance is always the challenge, right? However much time you think you need. You probably need two or three times more just because, you know, there’s budget approval, for example, and it can be very hard when you’re, you know, Director of Sales and Marketing, who, who is, who I report to always, you know, has a million priorities and finding the time to say, like, Hey, can I have money for this? And she might say, I need to think about it, because it, you know, is a pretty big chunk of money. And then maybe she doesn’t have time. And when I asked her about it again, she’s like, I haven’t had a chance to think about it. So there’s the challenges like that, and especially in manufacturing, I think, where so much of what we do relies on having, like, physical objects, or, you know, building physical demos, for example, for a trade show. It’s not as easy as, like, Oh, I forgot to do this post. I’ll put it up right now it’s, it’s no, like, we forgot to order this part, and now that we’re asking them about it, the lead time is like six weeks, and we have to, you know, ship everything in for something. Yeah. So if you’re not careful, you fall into that logistical trap very often in marketing, yeah,
Damon Pistulka 11:19
you bring up a good point. You bring up a good point. And like, if you’re doing trade shows as you’re talking about, the planning for those is intense. And if you’re doing multiple trade shows every year, like you said, Okay, what are we what are we doing? Adam, how are we preparing for that, physically and then digitally? You have to worry about that too. Yeah.
Curt Anderson 11:39
Yeah. Very cool. So, so mentioning trade shows, let’s slide into the conference. So you are speaking at the Industrial Marketing Summit in Austin, Texas, March of 2026 What an absolute honor. It is a powerhouse conference. Emily, you and I both have been at the past three it’s like the who’s who in industrial marketing, if all the cool kids are there, right? Emily, is that how that works, right? All the cool kids are there.
Emily Ting 12:05
Is that definitely. Looking at this year’s lineup, I was like, who, if I’ve got my work cut out for, man,
Curt Anderson 12:11
I’ll tell you, it is a Hall of Fame lineup, and we’ve had the privilege of almost all the speakers are, have either been on the show or are going to be coming on the show. So let’s dive in. I’m going to share my screen real quick. I’m going to pull up your particular topic. What a great topic. How did you so let me just share this. So how we built a distributor benefits program that excited everyone involved? Emily, how did it like please give us a curious minds would love to know, we’ll come we’ll come back to this in a minute. Curious minds. Would love to know, how did this come about? Damon, we run into this all the time, yeah, sensitivity, the delicacy, delicateness. I don’t know what the right word is, right, yeah. How delicate is maintaining, like that distributor relationship. Sometimes it’s great. Sometimes not so great. Emily, tell us the background. What was going on that that led you to this presentation?
Emily Ting 13:00
Yeah, it, I guess, from the start I was, you know, debating whether to submit an application. I like, I said, I’ve never done a presentation at a conference before. So I was like, oh, I want to take this challenge on. And I said, you know, why not? And so I asked Peyton Warren, who’s one of the main, you know, persons in charge of the conference, what types of topics people were asking for. So I could get some ideas. And I wasn’t surprised to hear that, you know, distributor marketing was a topic that came up in manufacturing. A lot of us, you know, have a most, if not all of our business coming through distributors. And it just so happened that this year we, you know, redid, and launched a new and improved benefits program for our distributors and all things considered, you know, it went pretty well despite, you know, like you said, how delicate that relationship management can be. And it was maybe one of the first ties where I felt like, oh, leadership and sales and marketing were all like, you know, really aligned, and I feel pretty good about what, what we put out in the end to our customers. And so I felt like, oh, you know, this could be a good thing to talk about, just to share like our experience and give some ideas or guidance on how people who are in a similar situation can create something similar for their own customers.
Curt Anderson 14:56
Well, absolutely love it. And so one thing that you kind of slipped. Right into one of the questions or slid into an answer. One of the questions I had is leadership. How did you get leadership by So leadership, sales, marketing, that that triangle that usually isn’t very symmetrical, right? Usually everybody’s kind of maybe rowing in a little bit of a different direction. So without giving away secret sauce again, you’ve got to catch Emily at the Industrial Marketing Summit in March, of course, but Emily, just share a little bit like, how did you, how did you get everybody on the same page?
Emily Ting 15:27
It was interesting in that this actually came from leadership, which I don’t know if you’re always, you know, so lucky in your company, but it’s one of those weird things, right? Where everybody kind of knows it’s an issue that you have to tackle, but you’re always saying, Oh, well, we’ll take care of it next year. And then you say that for five years, yeah, and then, like, for some reason, the stars align on one particular occasion, and it’s like, all right, like, this is the time that we’re going to make this a priority as a company, and you don’t really get to control that. So in that sense, we were fortunate. So, you know, they took the lead on maybe some of the more sensitive topics of just like, you know, how are we going to evaluate distributors as high performers versus low performers? You know, like, if that’s in terms of total annual sales, which, that’s one of the factors, and maybe the biggest factor, it’s like, how do we find the right number for that? They were, they were in charge of that conversation, which I think made it really helpful, and got everybody you know aligned. Nobody was just like, or, you know, there was a lot debate about it, but we, all you know, came out on the other side, like, very like, still on the same page, essentially. So that was really important. They, like, defined everybody’s roles in it as well. So marketing would be in charge of, like, once the different tiers were set coming up, we were in charge of coming up with the benefits and then working with leadership and sales to say, like, Okay, should we offer this benefit or not? If we offer it, does everybody get it? Or do we, you know, get the give the high performers a better version of that benefit, etc. And so the other departments then are, like, giving us feedback for that, and then we were responsible also for helping the sales team kind of go to market with it. It’s not necessarily a product, but helping them effectively launch and communicate that to distributors.
Damon Pistulka 17:54
Yeah, yeah. It’s a huge thing that to really go through that, because your distributor relationships can be massive in terms of sales. And you want to be able to, you know, really keep, keep growing the business in different ways. When Curt, and I would see it in the past, it’s really like, Okay, here’s an OEM, and we’ve got distributors, because that’s how we’ve done it for many, many years. But now we’ve got this little thing called eCommerce, where we can maybe do some e commerce sales too. It could be direct on our website. Could be on distributors website. There’s all these variations, and that is just such a challenge navigating. It’s so cool that you guys were able to do it.
Curt Anderson 18:33
We’ve got a couple questions here. Peter’s popping in a couple of questions.
Damon Pistulka 18:37
Damien, you want to grab that any governments or compliance challenges that come up within the B2B, manufacturing, market, space, marketing space, any pointers for how to navigate them? So, yes, Emily, do you have those kind of things that you’re dealing with? Yeah.
Emily Ting 18:57
I mean, especially because we’re a global company. So especially like the European regulations, they like, we inevitably like, have to follow those, even though we’re not, you know, selling our or we’re not selling our products in Europe. But obviously the company as a whole is so I always is it pronounced Ross rose, R, O, H, s, yeah, Rojas, Ross Oh. Rojas, oh, it’s like tomato, tomato, right? Yeah. So that’s one of the big ones recently. Also, I think there were some in Asia that are starting to come up, and it’s a challenge, because then, you know, you have to apply for the approval compliance for all of them, and that can be a big chunk of money. I think there was actually one product that are, um. You know, our headquarters developed a few years ago, but it because of some regulation standard in the US. We weren’t able to sell it in the Americas, but like other regions of the world, like Asia and Europe, didn’t have that issue. So it was, it’s kind of funny. So yes, definitely governance and compliance. Yeah, challenges,
Speaker 1 20:27
yeah. So good, yeah.
Curt Anderson 20:29
Peter’s on a roll. We’ve got another question for you. Emily, you ready? Here you go. Damon, what do you got?
Damon Pistulka 20:35
Oh, that’s a good one. Is relationship management a function of the manufacturing marketing side. And what is your go to for keeping your ducks in a row with relationship management?
Curt Anderson 20:45
Great questions. Thank you, Peter, what are your thoughts there?
Emily Ting 20:48
Emily, short answer is, I don’t know. I think I don’t succeed at it all of the time. It probably comes up a lot for marketing, just because so much I so much of marketing, comes down to like, getting buy in from other people, whether it’s like, buy in from leadership for a budget, buy in from one of your technical experts, of like, can you give me 30 minutes to ask you, You know, non expert questions about this particular topic. Or, you know, help me, like fact check this blog that I wrote, make sure that I didn’t say anything you know, factually inaccurate. Or just, you know, even with sales, like convincing them to to use the materials, or if you have to build a certain system or process, you know, like making sure that they’re following that process, like CRMs, I think are a good example of that, making sure they fill in, or what you know, that the necessary information gets filled in for you to report On, the things that leadership will ultimately care about, or, yeah, so there’s always just, like, some type of approval that you need to get from any department. So I relationship management is kind of a built in, like, big part of the job, I would say, and sometimes we get it right and sometimes we get it wrong,
Curt Anderson 22:25
yeah, well, it’s always, it’s always a process, right? It’s a work in process.
Emily Ting 22:31
So yeah, but maybe just say, like, try to interact with those departments as much as possible. It can be tough when you guys work remote, for example, but the more you’re in front of people, the more you can you get a sense of like, oh, this is how to communicate to this particular person, and this is how you communicate to this particular person. Or if you want a certain outcome, you know, oh, I should like go through this person to get that person to agree, because they’ll agree more easily if it comes from that person versus if it comes from me. So the more you interact with you know members of those other functions, the more you can like build rapport and figure out how you know, to navigate those relationships, to get what you want and build those connections.
Curt Anderson 23:29
How about, how about on the customer side? Emily, did you get involved, like any like customer relationship management, like, do you guys use a CRM tool, like Salesforce, or anything that you want to share there,
Emily Ting 23:39
we use Salesforce. It’s still a pretty new tool for us. And, you know, we’re in like the crawl stage right of like crawl, walk, run. We are, I think, still very much in the crawl phase. And we’re still all collectively learning that way in terms of marketing, being in front of customers aside from like trade shows, for example, one of the ways we get in front of customers is like in person trainings. That was another thing we made a bigger push for this year, and that was mostly marketing led, and that helped us get in front of customers as well. Some that you know, a new development this year that I think the benefits program might have, you know, helped play a part in, is that the we had more invitations from sales to join them on customer visits, which are, you know, when they were going to meet with a customer they would invite marketing, which, which didn’t always happen or almost never happened in the past, and so, yeah, that’s been, that’s been a great way also, to start getting in front of customers. And hear directly from them.
Damon Pistulka 25:02
Yeah, yeah. Getting that direct feedback is incredible for marketing, because secondhand anything is not quite as accurate as right from the people themselves. That’s cool. Yeah, so that’s I’m going to come
Curt Anderson 25:15
back to the Industrial Marketing Summit. So again, if you don’t mind, I’m going to share my screen one more time, and let’s go back to your session here. So again, guys, if you’re just joining us, we’re here with Emily Ting. She has a wonderful, incredible jam session. We’re going to call it coming up at the industrial marketing Summit. How we built a robust and incredible, vibrant distributor benefit program doesn’t say that right there. Emily, this is, I am a little bit but revamping distributor programs requires more than good intentions that take strategy and buy in. And so Emily, what else? What else can people again, we don’t want to give her a secret sauce away. What else can people expect when they catch you at your jam session, at the Industrial Marketing Summit?
Emily Ting 25:56
Yeah, they can expect, basically the story of how, like, from start to finish, how our again, since I, like I said, it came from leadership. So from leadership saying, Hey, we’re going to do this thing. How we, you know, developed the program over, I think it was q3 of last year. So it’s taken, essentially, like, a year and a half for us to get through this. So, yeah, developed it in q3 and from there, like, go, you know, pre launching it, to launching it, troubleshooting along the way, and hopefully giving people tips or things to consider, so that, you know, they can adapt it to their own situation, because I’m aware that it’s one thing to, you know, be a components manufacturer and selling through distribution, and that is not or some of the advice I give might not necessarily apply well in other manufacturing situations. So I’m doing my best to like, you know, show the nitty gritty, but also show a higher level of, you know, take a step back and ask yourself these questions to find out what works best for your company. So, yeah, everything that that went right, and even some stuff that went wrong, yeah,
Curt Anderson 27:47
well, and with that, and I’m gonna go start winding down here, I’ll be respectful of your time. Do you is there a particular culprit, or is there something that you’ve seen where most, like many as Damon was saying, like the OEMs that have those distributor relationships? Is there a common culprit that you see where people just whiff or miss or just kind of causes that chaos? Or is it just kind of an accumulation of different things, any any thoughts there,
Emily Ting 28:15
terms of things they get wrong? I’ll talk a little bit about it in the presentation. But I heard a good piece of advice from a distributor who isn’t in our industry, not in the machine vision industry, but was in the industrial, you know, manufacturing space. And one advice he gave was, you know, don’t create a lot of friction for your distributors, whatever you’re you know, ultimately going to do for them. You know, if you make it harder for them, or make it too hard for them, then that can hurt the relationship. And when you don’t leave, I like the specific example he gave was, like, they were forced into, like, using this very specific tool or something, and it made, I don’t remember the specifics, but it made things a lot harder for them, and that, you know, ultimately hurt the relationship. So that’s something you always need to keep in mind, like when you’re coming up with benefits, what types of systems and processes is that going to require you to put in place? And you know, how does implementing those affect you and the customer? If it creates a lot of friction for the customer, you probably want to reconsider. And if it creates a lot of friction for you, in some cases, it it doesn’t matter, like some things are just, you know, so important that you have to accept that you’re gonna have to do some hard work. But in other cases, you know, you can decide the hard work is. Not worth it and not offer that benefit. So that’s where it can get really personal for, you know, company to company,
Curt Anderson 30:10
yeah, and I think the key what you’re saying there is, like, those Win Win Win relationships is just, you know, when you dedicate yourself to helping your your distributor, because, I mean, basically they are your sales rep, you know, like they are a partner to you. And sometimes it becomes, like almost a little adversarial or confrontational, but I love the line that you have right here. You know, get the blueprint and, you know, it’s strategic, sustainable and profitable. That’s the key, profitable for everybody. Because if it starts getting, you know, if your distributors, you know, like, hey, gee, we’re, we’re being a little bit too generous, that can be detrimental if vice versa. So it’s like, really keeping that healthy balance, right? Yes, yeah,
Damon Pistulka 30:47
and making it simple, so it doesn’t cause the distributor a lot more extra work because they’re trying, you know, they got multiple brands they’re trying to deal with and and if you’re the hardest one to deal with, that might affect your your
Curt Anderson 31:01
sales, yeah, keep it super simple. So alright, let’s just do a quick rundown. So again, guys, if this has not been on your radar, march 3, what’s that?
Damon Pistulka 31:11
David, get it on the radar. On the radar.
Curt Anderson 31:16
So guys, we’ve got March 3 through March 5, 2026, Austin, Texas, the industrial marketing Summit, all sorts of amazing, incredible speakers. If you just Google industrial marketing Summit, you will check out the website again. Emily and I just mentioned earlier, we’ve been to the past three they are absolutely wonderful. They have Rand Fishkin for the keynote. They have workshops here. And all these folks have been on the show. You can catch replays of these where they’re given previews. Jake was on the show not too long ago. We’ve got Damon. We’ve got Mandy coming up next month. Jim’s been on the show. We’ve got Dale, who’s been on the show. And then, of course, here’s our dear friend Emily. Emily, as we wind down parting thoughts, why on earth? Like they need to pull out their credit card today and sign up for the now, we don’t make a penny, so we’re not making any, you know, we have no skin in the game, so we’re not trying to sell anything or be salesy. But this just really is, it’s the who’s who. It’s just a wonderful environment. The energy is just off the charts.
Emily Ting 32:12
So warm, so positive, so supportive. Everybody’s eager to offer up their experience, because everybody is, you know, had to wear lots of different hats. Some of them have worn it more successfully than others. So something that’s like super basic to them might be like mind blowing to you, and vice versa. And yeah, I think industrial manufacturing marketing is its own type of niche, and the advice that you get for marketing in general doesn’t always work, or you need to kind of weave in more like the specific constraints that you see in manufacturing that you don’t get in other industries per se. So this is a great place to get advice for those, like, really specific situations,
Curt Anderson 33:06
yep, hands on experience and just the networking alone, you know, just, you know, the, you know, they always say, like, the wider, cooler conversations. Plus, I don’t know, Emily, what you think the food is phenomenal. They do a really good job at the venue. And so, yes, put this on your radar. We’ve got, as a matter of fact, we the gentleman right below you, Josh, is going to be on the show next Monday. We’re going to be promoting Industrial Marketing Summit again, and from there, alright, Emily, we’re going to let you go, because I know you’ve got a really busy week ahead of you. As we wind down on one last question for you, best business advice. What is the best business advice that you’ve ever received that you would love to pass on to our friends out there today. Best business,
Emily Ting 33:45
business advice.
Emily Ting 33:52
Another really big question to end on. I started with a big question
Curt Anderson 33:58
we got, who was your hero growing up? And I think we heard a lot of the Marvel characters and close out with best and everybody’s on the edge of their seat, like they’re hanging on the edge of the seat. They’re like, oh my goodness, Emily, what do you have for us?
Emily Ting 34:10
Yeah, best business advice, something that I actually think I need to work more on but I have heard is, you know, good business advice. And I agree with it, is understanding how the P and L statement works that, just, you know, can open up a lot in your understanding of, like, how to, like, how your business stays afloat, and yeah, by you know, by consequence, how you can better make your case for the things that you want, especially if what you want costs money. So I still have a lot to learn about the P and L statement, but I I’ve heard the the advice, and I think it’s good advice. Advice.
Curt Anderson 35:00
Yep, cash in, cash out, where’s it going? Where’s it flowing? That’s a that is brilliant advice. Emily Ting, thank you very much. Damon, one more comment from our friend Peter,
Damon Pistulka 35:10
yes, wish I was in or close to Austin. Would love to attend the summit. Unfortunately, I’m sitting in South Africa. Thank you so much for all the insight. Really appreciate the feedback.
Curt Anderson 35:21
Well, Peter, thank you, my friend. We really we we never take that lightly. Everybody’s busy, so we always cherish when folks join us. Thank you. We appreciate that. No. Emily, thanks you. Damon, parting thoughts, words of wisdom. What are your takeaways from today’s conversation?
Damon Pistulka 35:35
Well, I think this is a I mean, like you said, Emily in in manufacturers that utilize this, distribute distributors in their in their sales process. I mean, you really have to think about it and get everyone involved and make sure it’s something that is is really beneficial for everyone, and it’s going to be great to hear what you have to say at Austin. That’s right,
Emily Ting 35:58
yeah, looking forward to it. All right, awesome.
Curt Anderson 36:01
Well, Emily, hang out with us for one second. And hey, for those of us that have been hanging out for past 30 some minutes, how about a big round of applause for Emily ping just after impression it and again, even our friend Peter. Peter, I don’t know. I think Do they do a virtual, I don’t say do a virtual marketing Summit?
Emily Ting 36:17
Maybe they have a pass. I think that access recordings of all the sessions.
Curt Anderson 36:25
So for those of us that are able to make it love to see you in Austin and beginning of March, and if not boy, we just wish everybody a wonderful, incredible holiday season, wherever in the world that you happen to be today, and stay safe, stay warm. For those of us in cold weather. And Peter, I think it’s summer for Peter, he’s like, he’s, he’s like, he’s, he’s, we need to tell him to stay cool right now. So alright, Emily, hang out with us for one second. And guys, we’ll be back here Friday. Game we’ve got Friday. Wesleyan Whitaker is launching her new book, and so we’re going to be present. We’re going to be featuring her new book on Friday. Can’t wait for that. So guys, have a great rest of your week. God bless you.
Emily Ting 37:05
We’ll see you soon. Thanks everyone. Thank you. Bye.