Manufacturing eCommerce Success – with Nevine Nass

Damon Pistulka  00:02

All right, everyone, it is Friday and what does that mean? It is time for the manufacturing eCommerce success show. I am Damon Pustaka, one of your hosts here today. And my co host right over there is not Curt Anderson.

Nicole Donnelly  00:22

Would you like my wig today? Yeah.

Damon Pistulka  00:25

Well, Kurt Well, we have another Nicole Donnelly filling in today for Curt. Curt couldn’t be with us today. He’s off traveling the world. He said something about an African safari and to see if he was gonna see if he could outrun a lion. We will see but

Nicole Donnelly  00:46

you know what, I think he could do it to a medic. He could

Damon Pistulka  00:49

I think

Nevine Nass  00:51

his energy for sure.

Nicole Donnelly  00:55

I would my money would be on Kurt. Yeah. It’s got nothing. Yeah.

Damon Pistulka  01:00

I agree. Well, today, we’re happy because we’ve got Nevine here today. And we’ve got Amy here today. And we’re going to talk about keeping your people healthy in businesses. Let’s take it away. And I got I was about ready to point that way. Because to me, that’s the right direction. But that’s taken away, Nicole.

Nicole Donnelly  01:21

Yeah, let’s do it. Let’s do it. Yeah, this is going to be such a great conversation. Employee Wellness is so important, especially in manufacturing, with what’s happening in facilities and all of the hard work that they’re doing. It’s so important to be thinking about how can you keep your employees healthy and well and thriving. So we’re so excited to have Nevine Nass here today with us today. She is the founder of medical screenings Unlimited, which really focuses in specifically on providing those awesome core wellness services for employers who really want to help their employees be healthy, happy well and do their best. So Nevine, welcome to the show today.

Nevine Nass  02:00

Hello. Hello. I can’t you have to start with why we are dressed like this. We can’t just ask Nevine Great. Just how we got

Nicole Donnelly  02:08

out today, right. It’s just an everyday thing.

Nevine Nass  02:11

Right. I just want to thank you for you know, playing part of my shenanigans. So

Nicole Donnelly  02:16

super fun. Yeah, we are all dressed up as our our Taylor Swift D favorite era. And so listeners out there if there’s any tweet Taylor Swift Fans, put in the comments and guess which eras?

Nevine Nass  02:31

Do we got? My plan? That’s a hint. I’m dressed to the butterfly. Yeah, their heads.

Nicole Donnelly  02:37

I feel like I’m pretty obvious for anyone who’s a Swifty fan.

Nevine Nass  02:41

But you’re not asked you’re a badass

Damon Pistulka  02:45

frozen in time. Frozen? No,

Nevine Nass  02:48

no, we’ve already decided your plan is working for you. It’s working. Oh, yeah, that scarf? Exactly.

Nicole Donnelly  02:55

Well, let’s so the first question while people are commenting on that guessing are errors and you can chime in anytime, on that. The first question I have for you. And this is a question that her always asks at the beginning of every show. When you were a little girl growing up, who was your hero?

Nevine Nass  03:16

Who was my hero? Oh, goodness. I want to say my mom. I know that’s such a standard answer. But it really was my mom, she she showed us how it was done. And she created three daughters. We call each other little women and growing up it was her and my two sisters and she really, you know, made it self sufficient and independent and she’s a spiritual warrior and just really instilled Why didn’t start with this question. This is such a wonderful time. I like that I really just I admire her and where she’s, you know how she’s evolved in her life. I I’ve encouraged her I need to do more to that she needs to really write a book. She’s got seven lives in her somewhere. So ya know, I’d say that we’ve got my mom. Thank you. Thank you for listening.

Damon Pistulka  04:08

Yeah, your explanation of it. And I can just feel it. That’s great. Yeah.

Nevine Nass  04:15

She’s the woman.

Damon Pistulka  04:17

Yeah, awesome. Awesome. may

Nevine Nass  04:19

start. Nice start. Yeah.

Nicole Donnelly  04:22

My mom’s my hero, too. She’s amazing. I don’t know how she did it. Raising four kids and working and all that. It’s amazing what they what moms can do what are capable of crazy.

Nevine Nass  04:31

Yeah, yeah. Yeah, I agree. I agree.

Nicole Donnelly  04:34

Well, let’s talk about let’s dive in. Let’s talk about medical screenings unlimited. Let’s talk about MSP business for seven years. Like that is a massive milestone. Damon, what percentage of companies make it to 27 years? It’s like so

Damon Pistulka  04:50

many. Yeah, yeah. Tiny, tiny.

Nevine Nass  04:52

I tell you there were there was about four times where we had to restructure of our business model and it was, but it was by design. I mean, we You have to do this, you shift when the industry changes. And my motto has always been adapt or die. And so also, you know, kind of slow and steady wins the race, really making sound decisions that, you know, where I have still control over it where it doesn’t, you know, get ahead of me, or I don’t get ahead of myself. So yeah, I, I love that I’ve been able to, you know, have my own business, but the with my kids that really allowed me to make, I mean, all my clients knew, like, my kids came first your events will get done, you know, but it was always it really allowed me to take the time off when I needed it. And to my son came in once and he goes, Yeah, I don’t know if I ever want to be you know, an entrepreneur who’s you know, you work a lot, he put a note on my Surface before 6am Go back to bed. So, you work a lot. I’m like, Yeah, but that allows me to be with you guys when it’s absolutely, yeah.

Nicole Donnelly  05:55

Oh, my goodness, and I’ve met your sons, well, not in person, but over zoom. And you can just, they’re just like really grown into such, you know, accomplished young men being able to see your example growing up, I see that in them and that they really look up to you and respect you. So it must be that stage of their life. So

Nevine Nass  06:13

you’re gonna, you’re gonna see, I mean, you’ve got little ones still on. It’s I love that. Every stage is so wonderful. The next stage, I’m dealing with adults now that actually looked at me, like I’m a person. And they’re like, Oh, I finally get what you do. And you actually have emotions and needs. And isn’t that great. I love this time in my life. I mean, I always used to say the age of eight was the best with my boys. Once they turned nine, it kind of shifted, which was wonderful still, but eight was still the yumminess. But this is my next yummy phase with them is that they’re young men, and they see the difference I’m making, but also that they’re, they’re interested in what I’m doing. So and I hope they’re proud of me. I hope they’re proud of me. So that

Nicole Donnelly  06:54

phrase, or that eight year phrase, five year phrase that your face my daughter’s into and it’s just so curious. So positive. So happy. Oh, hi. Yeah, really sweet. So it doesn’t really tie out. Because my 13 year old is just becoming a teenager. And it’s a whole new ballgame. I can’t keep up everyday with what’s going on.

Nevine Nass  07:12

I can’t give advice on girls. I don’t know where you’re headed. I know why I was. Yeah, no. My boys. Yeah, no. So we’re gonna keep tabs with you, Nicole, two dads, how that that 13 year old shifts into a young woman.

Nicole Donnelly  07:27

Oh, yeah. I love what you said about adapt or die. I think as entrepreneurs, owners that is so critical to that long term success is just always being ahead of what’s going on in the market, in the industry, with your customers, and being flexible enough and nimble enough to shift to those demands. And I love that slow and steady wins the race to I think that that’s that’s a really interesting, unique pairing there to adapt or die but slow and steady. Like how do you do both of those things? Right, really

Nevine Nass  07:57

strategic things strategic for sure. Tell us about

Nicole Donnelly  08:01

how you found in MSU? How did how did this start way back when this was like before employee wellness was really even pink? Right?

Nevine Nass  08:09

Yeah, it really was there really was, you know, I had I’d worked with a company. Well, first of all, you know, I’ve always been, you know, throughout my life, it was like always acquiring a skill. And even at a young age, I was like, I’m just going to do as many things as I can do until I turn 30. And then I’m going to look back and see which do I like doing the best. And by the time I reached 30, I was a mom and I had my company already for four years. And so but so when I decided to start the company, I had kind of worked in a lot of different, you know, whether it was research, you know, contracts, I was receptionist, I mean, you know, anything and everything I did, I was in management, I was in sales. And so that really gave me a, you know, I touched on every kind of aspect of a company. So when I had the opportunity to shift from my current clients, which were doctors, and when the company I worked for closed their doors, I was like, Okay, let’s shift let’s okay. And we were offering the service, the biometric screenings for free. So when we did the shift, they were like, like you said, wellness was, you know, it really wasn’t well known. And they were late or important at that point. And they were like, oh, yeah, no, we don’t have money for budget or budget for that. And maybe next year, and you know, we have money for marketing marketing. I don’t know how you do it, Nicole, Amy, I that is not my game. And so, you know, six months into doing what I was doing, I kind of had this epiphany in the middle of the night. I was like insurance companies are the common denominator. So I was able to contact them and I kid you not the next week I was out with Humana and then add meds and cover all of them. They all looked at me and they were using hospitals and not to, you know, go to the hospitals, but they were out there marketing themselves. It was more about, you know, you know, maybe they came on time, maybe they didn’t maybe they left early. We really just offered a concierge type service that really, you know, with the consumer experience at the top of our list so we were able to ship probably within four months, all of that business from hospitals to us, which is why I haven’t needed you for 27 years, Nicole, during the marketing, this is we just kind of, we were, it was all referral base, I barely had a card, it was all referral base. So I was really proud of what we accomplished with, you know, always having our reputation be the number one thing that we, you know, we relied on and that was how I made decisions, like I’d rather a client walk away saying, Oh, that was a great event and not get a receipt or an invoice for two people that were non members, I’d rather just eat the cost than have them walk away with that feeling. So I think that just really played into the the idea of like, you know, listen, people just want to work with us, and we’re going to do it right. And we can you can count on us being there. So while you say that, you know,

Nicole Donnelly  10:47

marketing, right? I mean, that’s a drop the mic moment for sure.

Nevine Nass  10:53

That I couldn’t, it was

Nicole Donnelly  10:55

okay, that you’re not great at marketing. But that is great marketing, the most foundation of successful marketing is delivering a great service, okay.

Nevine Nass  11:03

It was an introverts way of marketing. I’m gonna sit back and for years, I would wear glasses, I felt like I was hiding from people. They’re like, now we see you. We see you.

Nicole Donnelly  11:14

Yeah. Well, tell us a little bit about specifically, because I know to build your business in the beginning, you’re offering what’s called biometric screenings, which requires relationships with healthcare professionals. And so I think that says a lot about you that you’ve been able to really cultivate really great relationships with these health care providers that you can trust that can deliver the service for you on on your behalf. So tell us a little bit more what is a biometric screening for out there who maybe aren’t familiar with it? Or maybe they’ve seen like, in their company, posters about it, what exactly is a byte screening,

Nevine Nass  11:46

right? Well, in a simple form, it’s a it’s a collection of laboratory tests that will give the individual a clearer picture of their overall health and risk factors. And so those screenings will assess your risk for developing what is called metabolic syndrome, which is a cluster of conditions that occur together increasing your risk of heart disease, type two diabetes, and stroke. And so if you have an increased blood pressure, increased blood sugar, the you know, high triglycerides, large waist, and then also a low HDL, if you have three or more of those, your, you’re considered high risk for those factors. And so really having the people understand, you know, it’s not just you’re getting your blood pressure done, it’s collectively the blood pressure, the waist circumference, the blood work. And so being able to kind of put it in a manageable way of understanding, like, if you, you know, these risks lead to these things. And so if you don’t, you know, hoping they’re making changes based on the information they’re obtaining from us.

Nicole Donnelly  12:51

Yeah. Love it.

Damon Pistulka  12:52

It’s a lot in I liked that you’re including the waist circumference, because I think there’s a lot you know, we look at BMI, you can look at BMI, and there’s, you can look at somebody that’s got, you know, almost no body fat, but their BMI is all screwed up, because they’re a bodybuilder or something like that.

Nevine Nass  13:08

Right. Right. And that’s concern for sure.

Damon Pistulka  13:11

Yeah, yeah. Good stuff. And

Nevine Nass  13:13

the thing is, like when your point of the bodybuilder like lean, fat mass, and, you know, when we’re out there trying to do the, you know, the body fat mass, you know, body fat machine. For me, that’s not a number that I like to obtain. Because there’s so many variables that I mean, unless you’re doing the same person’s doing the calibers or you’re doing like submersion in water. It’s a number that there’s the value that if you’re dehydrated, it’s going to be off. And so I don’t tend to lean towards those. And so your point of the waist circumference, listen, we can’t do anything about our height, right? You’re longer than you are taller, but you know, so you try that one on, your longer than you are, you know, your waist circumference is what you really can’t adjust. And that is how your BMI, you know, ships.

Nicole Donnelly  13:55

Very cool. Well, how is this is so good and so important, you know, health and wellness and prevention. So how, tell me a little bit about how is the biometric screening different than just someone getting their physical? Like, why would a company you know, want to contract with your company, your screenings at their facility or offer it separately? Rather than just relying on employees to just get their annual physical what is the advantage to doing the biometric screenings or? Well,

Nevine Nass  14:23

so biometric screenings are preventative where the annual physical is gonna be diagnostic, you know, we’re not doctors, more importantly, we’re not your doctor. So when we’re out there, we’re getting giving them a snapshot of where they are in that moment. So when they go to their primary care physician, they’re getting a full workup. They’re considering their family history, other factors with making recommendations and diagnosing them. So seeing MSU or companies like MSU we’re really the gateway for them to their doctor’s office. It should never replace a visit to the doctor’s office, but we It allows us to, you know, help them to hate or the changes I’ve made it It made working for me, you know, do I need to shift my Medicaid like really kind of giving them a glimpse in between their visits to their doctor’s office? So I think that would be, that’s the two of the most important.

Nicole Donnelly  15:13

I love it. So your physical get at the doctor is all about, you know, diagnosis.

Nevine Nass  15:19

Right? Were about preventive, is preventive

Nicole Donnelly  15:21

education and almost like a catalyst for these folks that maybe are getting their annual physicals, as you know, every year like they should be. But if someone’s actually coming to the workplace, you know, if someone who works on the plant floor, for example, and it’s just right there for them, they just have to go in, you know, during their lunch break, or whatever, and get this done. It’s it’s such a great catalyst for them to be able to be like, wait, you know, I need to go to my doctor and get this checked out. You know, right,

Nevine Nass  15:47

right. Yeah.

Damon Pistulka  15:48

Or even just a How am I doing? Right? If you’re trying to do some a year over year, how am I doing? I mean, because, you know, you don’t have that kind of thing. Yeah, you get your weight at the doctor, you know, we do that. But that’s that and your blood work. But it’s not the same kind of thing. If you had that in between check, it’d be a lot better.

Nevine Nass  16:06

Yeah, I agree. I agree. Cool.

Nicole Donnelly  16:10

So what do you think are some of the reasons are advantages for companies offering this type of service for their employees? Like, why would a company want to invest in this? What are some of the things that you’re hearing from your clients about why they’re doing this? What the What’s important to them?

Nevine Nass  16:26

You know, what I think I think it comes down to so that you have an educated, Healthy Employee workforce. Like I mean, to Damien’s point, like we’ve gone our entire lives to the doctor, you know, oh, you’re fine, don’t worry. And then you leave. I mean, they’re, they have such limited resources at this point. I mean, we all see how many times we wait at the doctor’s office, they don’t really have the time to sit in, kind of explain and go through what HDL actually is. And so working with companies like me, we’re really there to fill in the knowledge gap with evidence based, not diagnostic, but evidence based information. So we have them as a captive audience, and are there to answer their questions when there’s an inflammation break down.

Nicole Donnelly  17:08

I love that. So as part of your service that you offer, not only are your staff that you send out to these employers performing the screenings, but they’re also providing some education as well. Correct.

Nevine Nass  17:18

They are with this with as much as we know that it’s, you know, listen, it’s a liability for us to be, you know, Hey, start exercising eat flaxseed oil, we can’t be making recommendations. So it’s really we’re limited with what we can stain. But really just kind of focusing, like I said, on the metabolic syndrome, it’s a visual picture, we have them, you know, listed of like, these are the factors and you fall within these categories. I mean, it’s really, it’s, it comes down to visual a lot. And in most times, people will be like, Oh, I know what cholesterol is, but like, what are triglycerides, triglycerides. And so we’re not going through a whole every every test and going through all, it’s really more of the higher ones, what they ask us for. And then we also have the ability to have a nutritionist on site with a table that they can then go, you know, after they see the screening, the results, after the results, they can then go to get their additional questions answered more specific. But so we have different options. There’s different tiers of what we can offer.

Damon Pistulka  18:13

Okay, well, are these are these kind of once a year they are you have programs where you’re gonna go, Hey, this kick it off, or we’re gonna start a challenge or something like that, yeah. It’s gonna be like six months later, or how does it work? Because, right, that’s really depends.

Nevine Nass  18:29

It really depends. It really depends on what your goal is, like, what are you trying to achieve, are you You know, you get a baseline with the biometrics, which is why it’s so important. And then from there creating programs, and if you have a very robust wellness, you know, consultant on site that’s creating, you know, monthly or quarterly, you know, competitions or engagement opportunities, they’re going to want to see if their efforts are actually making changes. And so they may do it every six months. You know, with insurance companies, a lot of times it’s like, annual, and then with the MC, you know, whenever we go on site a second or third or fourth time, we’re doing makeup days, we’re trying to collect the people that didn’t that weren’t seeing the first time around. But yeah, I think that it comes down to, you know, each group and what their goal is, really, and if it’s incentive based or outcomes based,

Nicole Donnelly  19:21

very cool. What does that mean incentive based or outcomes based for that incentive?

Nevine Nass  19:26

Yeah. So incentive based, we have a group that we’re working with right now. And they are they get, they’re getting $900 For just participating, nothing else to do with the results. But I know that what they’re doing is they’re taking that information and they’re going okay, we’re creating a baseline, we want this data to create a baseline and it’s being uploaded into a Wellness Portal that is then going to be more robust for them to you know, pull information down and be engaged in. And so then the other thing would be with evidence base, I’m sorry, was that was it was the Oh incentive base and then outcomes is that If you’re if it’s outcomes based, then you are, you get rewards points or incentives, and sorry, rewards for how healthy you are. Right? So one is just for participating. And then the other one would be for your actual results being, you know, kept you part of the scenario.

Nicole Donnelly  20:19

Yeah, and I imagine the HR teams that are involved in creating these wellness programs, there’s just like, so much complexity in terms of how to set that up, and how to structure the wellness program. And this biometric screening part that you’re offering is just this is a small piece of kind of that overall package that they’re trying to put together for their employees. So, you know, what do you recommend to companies who maybe haven’t invested at all in a wellness program, or maybe they’re looking at their existing wellness program and saying, you know, I’m really I want to see what I can do to kind of like, really take things to the next level, what would you advise for a company who’s really like just trying to get started, first of all, and most companies would be like, I’m not sure what I’m doing is working, I want to try to try something. Yeah,

Nevine Nass  21:03

the number the number one thing I would say, with any company across the board, and I really want to kind of focus on the manufacturing companies, what we can do with any company across the board, don’t be throwing good money after bad, you really do need to do a needs assessment, meaning you need to reach out to the individual member employee to see what moves them what motivates them, and then create programs based on that it may not be just things that are happening in your, in your, in the office, when they’re there, they may be like we rock rock climbing, you can, you know, create a program for that, you know, we’re getting engagement on that, Oh, I love plants, you know, hell, we’re gonna go to this plant Festival, and we’re gonna, we’re gonna, or we’re doing, you know, 5k runs, and we’re gonna do sponsorship, it really depends on how much what resources you have to, to give to this. And then when we’re talking about like the manufacturing employees, unfortunately, they’re at least the least likely to project next to truck drivers that will participate in a program like this, because they are on the line, they don’t have time to be pulled back. It’s more about productivity. So we’re speaking specifically to the manufacturing groups, I would say that, depending on your resources and the size of your group, I would recommend that you hire a wellness consultant to create a strategic wellness program that Now hear me hear me hear me is that has it has top down acceptance, meaning that the higher ups have a commitment to the HR teams creating a wellness culture, and allowing them to have flexibility and creativity with Shift schedules and changing which allows the member or the employee to participate? You know, we go out when my teams, for instance, my company, we go out, and if my teams are on site for longer than six hours, they get a half an hour lunch break, you know, they get their 15 minute breaks or anytime they need a break. But it’s a hard, you know, it’s a half an hour lunch break. And so when we have groups that are like, Yeah, we don’t want you stopping. Well, how do we do that when we need this lunch break? So we you know, throughout the years, we’ve added, okay, well, if that’s the case, then we have to hire more staff on that day to fill in during the rotating lunch break, we’re not gonna go down. And so, you know, if they have the resources in the higher up saying, you know, what, yeah, let’s go hire a couple of extra people, get them on the shifts that so that they can relieve them and maybe float through I mean, that’s just one idea. But it’s just getting creative, to be able to have them engaged in taking part in what your you know, your efforts are.

Damon Pistulka  23:28

And then when you look at most manufacturing operations, or multi shift operations, or something like that, I mean, you can strategically adjust your shifts or do things to be able to allow the time for people to just, yeah, it just takes a planning around it. But I tell you, when you, you know, being in a couple of manufacturing plants over the years, the the benefits of this are tremendous, because we’re not talking about the average age of manufacturing. Now, I don’t even know what it is, but it’s high, right? It’s not like 20 Something is like 40 something and we’re not talking about people that that can have the luxury of time to worry about their health later. And, and it so you talk about all the different things, right? So if I’m, if I’m on the manufacturing, and I’m doing whatever, and I get in a little better, better health. Does that how many less days does that mean that I’m not able to work? How many days how much more productive Am I because I do walk a few miles a day now and I’m not as tired when I work all day. I’m less prone to strain muscles, all these kinds of things. And that’s where I think manufacturers and construction and places where people are on their feet and move around have to think about this even more because the other the alternative of not doing something like this with taking this biometric data in really helping your people become healthier for themselves first and foremost, because the thing was safety in the workplace, as you’re hurt there, you’re hurt at home, and you don’t want to be hurt at home, and we can just be by getting healthier, we can live a better life not just work more. Right. So cool.

Nevine Nass  25:21

Well, you know, you know, you hit it hit a good point. And, you know, in the last 20 years, how wellness has evolved, you know, because when I started, like Nicole said, I mean, it really wasn’t, people weren’t really know, and they weren’t really paying attention. But the companies started when they, you know, they started asking themselves, like, how can we reduce claims and empower people to take care of themselves, the wellness, if et Cie have lunch and learns hand washing demonstrations, you know, trendy blood type testing, you know, even massage has evolved into a more strategic plan with programs that can produce a meaningful return for both a group in the individual, but that’s where the evolution really shifted and started, give them something tangible, where they are involved and accountable for their own health. So I think that that, you know, that is when the onus shifted from the group or the insurance company to the individual, and rightly so they that was something that needed to happen. So it’s really putting the accountability on the individual. So like you said, healthy home healthy work, you know, it’s

Nicole Donnelly  26:20

so good. Love it. Oh, Damon, your mic went out.

Damon Pistulka  26:29

Oh, sorry. I’m sorry. But this this is where honestly, we have a we have the opportunity as businesses to help reduce our overall costs, and have our people getting healthier mean, you don’t have the the double win like this very often worry, where you know, people are better your company, bottom line is better. And with a larger insurance, you know, when you have larger pools of people, if you got a few 100 people in your company, you’re probably using private medical insurance, which this kind of work will drastically reduce your

Nevine Nass  27:04

your costs. Oh, yeah. Yeah, absolutely. Absolutely. Yeah. If you’re, if you’re paying attention, and seeing, you know, what your efforts are doing? I mean, that that’s, that gets you budget for the next year. I mean, but it’s really being able to just, again, be strategic needs assessment, start, start knowing what, you know, just what, you know, what their needs are. What is it love languages, we’ve talked about love languages. It’s really understanding who your people are.

Nicole Donnelly  27:31

Yes, it’s so true and meeting them where they are. And it seems like that’s kind of the direction that wellness has been taking over time. It’s just really meeting people where they are rather than bucketing them into this, this very, like, constrained like, this is wellness, but rather identifying where they’re at in the journey and providing the resources to help them do it. Get them involved in things that they love and want to do, rather than, you know, kind of saying, Okay, well, in order for you to get this incentive for this program, you got to do XYZ things will give some flexibility, built some flexibility to that program.

Nevine Nass  28:04

And that’s the thing that you cannot legally make a wellness program mandatory. But you can do things. I mean, look at us today, we’re dressed up in a theming. My most favorite companies are companies when you show up and there’s just energy in there and superhero costumes and all the artwork is geared around the theme me Hello. You know, I so I think that that’s just one little thing that but those are my most favorite companies, when I show up and go, are you wearing a Pirate Bay? It was like, Yeah, it’s so much fun. And people are like, What are you doing over there? And so I think that, you know, just little things to get people engaged. But you know, it’s exciting.

Nicole Donnelly  28:40

It’s exciting. It’s fun. And I could see, I mean, you know, to Damon’s point earlier how valuable it is to be able to do these biometric screenings year over year. So as a company, you can start to see how is my overall populations proving changing? What are some of the risks I’m seeing? And how is it you know, that data can be really, really powerful from just an entire population health management perspective, to see what other you know, interventions? Do we need to think about adding to our wellness program to really help address what this trend that we’re seeing over time? So that’s, that’s really exciting. That’s really cool. Yeah,

Nevine Nass  29:17

you know, and Biometrics is under the umbrella, like, we are really just a small piece of it. There’s just so many other things that, you know, they’ll segue in, that’ll, you know, when you do one thing, and it leads to another thing. So, you know, We by no means are the end all to what you need to do for biometrics, but it really is important to create a baseline.

Nicole Donnelly  29:36

Yeah. And I love to what you said about manufacturers that like, you know, manufacturers who are thinking about this, and how they can make it work with, you know, their shift schedules, and all of that is just, how can they bake some flexibility into that process, you know, so that they give all of their employees make it easy for them to do the screening so that they’re not like, Well, I only have my break from these, so I’m just not gonna

Nevine Nass  29:57

I’m gonna get lunch or coffee. where I’m gonna get my biometrics, you can’t it’s like one or the other. Yeah. So you’re right.

Nicole Donnelly  30:03

Yeah. What are some other things I know, you really you provide on site biometrics, where you’ll send your team out to the facilities? It’s just it’s so convenient from that perspective. But what other types of biometric screenings options do you offer in addition to the on site?

Nevine Nass  30:18

So in addition, well, so we can offer, you know, with the shift with COVID, like contest kits, were just kind of like an idea in the cloud. But when when COVID shifted, we, you know, I happen to, we needed to figure out how we could still get the employees tested, because their premiums were based on, you know, the data. And so we shifted you to do home test kits, and we’ve, we’ve got most of our in cell for week, most of our people are back. So we’re not, there’s not a lot of remote work, but you know, so it’s on site, you know, home test kits. And then I’m trying to think, you know, and here’s the thing, if you have a large group that has like clinicians on site, where they it’s like they have their own their own little community, you can we can give kits to them where they can, you know, administer the test for the individual when they come in, because, you know, you can have like, oh, monthly, you know, meetings with a nutritionist, and that’ll be part of their, and they don’t want us coming out and testing one or two people, it’s something that we can give the power to the groups to implement the screenings themselves, but we don’t get a lot of that it’s really going to be on site, and then home test kits for people that are in remote settling locations or people that couldn’t make it to the actual on site event.

Nicole Donnelly  31:35

Yeah, I think that’s so important now, with just how many people are working remotely. You know, even if you’re working for a manufacturing company, not everyone is working at the office on the floor. So you got to be able to provide those flexible options for those folks that so that they have an opportunity to participate too.

31:50

Yeah.

Nicole Donnelly  31:54

So good. Yeah.

Damon Pistulka  31:57

So what are some of the things you you know, you’ve been at this for more than a few years. So these people, these people that have participated for a while, so you’re going I’m measuring biometric data. And Damon comes into you for the first time and now Damien’s coming to you for the fifth year, the 10th year? What kind of comments you get back from people, they’d say, you know, this is my, this is my speedometer. As to how I’m taking care of myself, you know, what are some? Well,

Nevine Nass  32:27

I will tell you so many times, we’ve had people that like, Oh, my doctors here? No, no, we’re not your doctor. You know, we see people over and over again. Yeah, and, you know, for us to be tracking the, their years. I mean, they, they know the importance, if they’re coming for 10 years straight, they know the importance of why we’re there, listen, they get a break, they don’t burn out at the desk for maybe 20 minutes, you know, they kind of did a pit stop somewhere else. But you know, our screenings take like 10 to 15 minutes. But when we’re seeing the people time and time again, and we see the change and the impact it’s making on their lives. I mean, there’s no, I’m not going to get into it, because I’ll cry. But we’ve had in 27 years, we’ve probably had three people that we looked at and said you need to go to the hospital now. And, you know, Pinky swearing with my staff that they’re giving up their truck that they’re going right then. And we lost one, we lost someone within 24 hours of seeing us that was something that was like emotional, but it’s something you know, we’re making a difference. We’re making a difference in those seeing those people time and time again, if their lifestyle change is is shifting, and they’re happy. We know that we’ve made a difference. And so there’s there’s only so much we can do on on site. But again, for them to have, you know, the biggest issue is really getting people engaged. And in demand. We’re seeing people every year 10 For the last 10 years. We’ve accomplished our goal.

Damon Pistulka  33:53

We’ve accomplished a good point. Yeah, just them being there. just them being there for dinner. Yes, showing up.

Nicole Donnelly  33:59

They’ve made it a healthy habit, right. It’s become a habit for them anytime that you can get them to develop that as a habit that they’re consistently doing over and over again. That’s I mean, I can’t second that enough. I’ve actually been at screening events like this many years ago, former life where we’ve we’ve helped people realize that their blood sugar was completely out of control, they had no idea whatsoever, and they you know, get them to a doctor right away. And it was really a catalyst for them to really, oh, and then I opened raishin that they share. They’re just like, I am so thankful for this information. Information is so powerful in that way. And especially for you know, those folks that aren’t going to the doctor regularly. So it’s really exciting to be able to part of that to see the life changing impact that these screenings can have for folks. To be a part of that is really cool.

Damon Pistulka  34:53

Cool. And you made a you mentioned one thing about these several people that you said hey, you Need to go the doctor now. We don’t realize over time, if our body is changing slowly, where we are really at, right? And nobody you look in that mirror, ever look at that mirror every day doesn’t look much different than yesterday. But if you look from year over year, and you’re seeing this or you come in and you’ve not done any of this before, it is such a blessing to be able to get that information when you need it. Right, because

Nevine Nass  35:30

it’s up on their forehead. Yeah.

Damon Pistulka  35:32

It’s a ticking time bomb for some people. Yeah.

Nevine Nass  35:35

It is a no, yeah. Your point is that, you know, you’re you’re a frog in water and you slowly boiling and you don’t notice it. So I mean, that was that’s an excellent point. Excellent. Yeah.

Nicole Donnelly  35:45

Yeah. I mean, it’s true. I mean, the leading cause of death and chronic diseases in this country are primarily preventable. I mean, most of them are preventable. And if people would, you know, which I think is really exciting, because I think employers are seeing that recognizing that the early earlier that they can have these interventions with their employees earlier in their life, then and help them develop those healthy habits early. It’s only going to help them down the line. Yeah. Yeah. Yeah. If

Damon Pistulka  36:10

we could just get get less of the smoking areas outside of our buildings. I’m just going to start let me just start I’m not gonna go there. But but you know, it’s just a healthy habits, right? We we yeah, we aren’t going to eat the best now.

Nevine Nass  36:29

It’s so it’s so hard with the smoking is because they’re like, Oh, it smells but nowadays, I mean, you’ve got the vaping. And the just the, yeah, there is no information out there right now that has been collected. We haven’t been around long enough to know the harmful what it’s going to do to us and so I’m for so long smoking was like, oh, no, it was was marketed as you know, cowboys and cool guys. And I mean, the vaping. And you don’t even smell it. It’s like, so just No,

Damon Pistulka  36:57

no, yeah, it’s part of it, though. You know, it’s and we’re slowly but surely with with the testing, like you’re doing, we can see the effects of these kinds of habits are light. Yeah. Know your numbers. Know your numbers. Yeah, yeah. Well, Amy, next week. See you next week.

Nicole Donnelly  37:19

Good job. I gotta go this month. I was just saying open to time. It’s that time, it’s time for me to get my physical. Well, Amy, I want to I want to bring you in here. And have you talk a little bit about you know, Amy has really been supporting Naveen providing content marketing support, so really helping to create content for her website, and for all of the places where, you know, her social channels and all of that just to help educate potential consumers and prospects about the value that employers have the value of doing screenings that employers should have. So Amy, I just love to get like your perspective, like, what is it that you think is so important about what Naveen is doing? And what what she you know, how content marketing is such a great strategy for her to help, you know, educate and bring awareness to the value of these programs?

Amy Sariego  38:10

Yeah, I think it just even thinking of myself, like I didn’t know what a biometric screening was before I started working with him. So I think having content out there, that explains like you just did on the for the past 45 minutes, like, what it is and why someone needs it like that. They can just read and be like, oh, like I didn’t even know this was the thing that I needed. And I feel like that’s and then distributing it using like the social the new social channels and your new website to do that is just going to help me so excited.

Nevine Nass  38:41

You guys. You guys are amazing. And love Amy and her vibe like you and I gel cola. You’re my you’re my soul sister, or my swift You are my Swifty Amy. We’re going to hairstyles are going in October on my birthday.

Nicole Donnelly  39:00

I think that’s what that’s an amazing testament to to Amy and any great content marketers to really understand who it is that they’re writing for the brand, the brand voice and making sure that you can capture that essence of Naveen and her brand that she’s built over 27 years, which is very, I mean, look at that. It’s so unique. grava amazing. And so I think for anybody who’s considering marketing that is such a key part to successful marketing and branding is making sure that your brand voice is authentic and speaks to you. And as content marketers, that’s what is so critical. A critical part of that process is making sure we really deeply, deeply understand that brand voice so that we can help you bring it to life. So cool.

Amy Sariego  39:44

I think now to AI like you have to the brand voice and like making it sound like a person is it’s only going to get more important. Like you have to identify as who you are. Because like you said that energy that people bring. That’s what makes that that’s what draws them to the events. That’s what’s gonna draw them to account later. intend to?

Nevine Nass  40:01

Actually, yes, thank you, Amy, your challenge.

Damon Pistulka  40:06

It’s and from from the other side of that, though, being the person that has a business, you have to think about your brand voice. You have to, you have to physically put characteristics. Think about him, and then put them around, you know how you want to sound. And it really is. It’s a strange thing for us on the other side trying to figure this out sometimes because we’re just us, right? We want to we have

Nevine Nass  40:33

your dream. This is your vision. Yeah. Trying to capture that. Yeah, he’s definitely done that. For sure.

Nicole Donnelly  40:40

Foveaux. Amy. I love your brand voice. Damon, it’s awesome. It’s just so refreshing. I call you the Zen master. So I think what’s really cool is like, the better that you can get at conveying that brand voice. It’s like people you don’t who you are, you’re educating and teaching people about who you are, so that they’re self selecting to want to work with you. Because they already know, you know, when they do reach out to you, Naveen, after all this content marketing work that, you know, Amy’s doing and building for you, by the time they reach out to you. They’re already sold. They’re like, I love what you’re putting out there. I want to work with someone like you. And you know, that’s that makes the selling process so much easier. Because you’re it’s not like this old school traditional, we’re gonna cold call you and, you know, it’s like they’re coming to you because they’re just attracted to your Yeah, well, if you don’t

Nevine Nass  41:35

need my lover,

Amy Sariego  41:39

giving away spoilers.

Damon Pistulka  41:44

You’re gonna get to that we were gonna get to this very soon.

Nicole Donnelly  41:49

So, Amy, you know, you know, Nevine, this is kind of like she mentioned earlier that this is her first. You know, she’s never had to really invest in marketing before for 27 years, she’s built her business, which is remarkable in and of itself, right. But I would just love your advice for companies who are just like, really like, you know, what, we’ve really got to amplify our voice and really get ourselves out there. If you’re just getting started with content marketing, and just trying to get started, what are your recommendations for companies on maybe the types of content they should be thinking about creating the topics? And how they should go about creating content? What would you advise?

Amy Sariego  42:28

I would say, know your audience and your customers. And I’m sure they over the years, whether they have content or a website or not like they have a sales team who is getting questions or a customer service team, maybe that is getting questions, probably the same questions again and again. And then base your content on that, how you can equip them to say, like, instead of having to type out the same answer every single time, say like, oh, here’s an article about why you need a biometric screening, once a year. And then they can just send it and let those people educate themselves. I always recommend they ask you answer by Marcus Sheridan. And they recommend the Big Five blog topics, which go into price comparison. Reviews, best of and one other that is escaping me right now. But that’s always like a good basis to have. And then you have five pieces of content that you can redistribute and share and kind of go from there.

Nicole Donnelly  43:21

Love that. So to answer your customers questions, that is so key, so you don’t have to write it over and over again, and figure out how to repurpose that content in different ways. So, you know, like, one of the things we like to do is make it an interview. So we get video from it too, right? So like, how can you create in different ways to kind of meet people where they are and kind of get the message out in different ways is really cool. We love Marcus Sheridan. Oh my gosh, he’s amazing. I just interviewed him on the podcast, and it was amazing. So anyone out there, I’m just I’m doing a shameless. Shameless plug. Go watch the podcast sales of a misadventure. You can hear Marcus Sheridan talking about all about what’s next. Okay. Anyway, that was seamless, but I had to go there.

Damon Pistulka  44:03

Oh, we’re, we’re at about 17. After the hour, we kind of have to think about wrapping up here. And I do have to ask, what is with? I mean, you’re all looking great today. There’s something going on with the three of you. And I’m, I’m secretly dressed. I just gonna, I’ll say that. So let’s, let’s hear it. Let’s hear it.

Nevine Nass  44:30

Go ahead. AV is yours. I mean, you can you’re gonna explain it better than I can. And we are all

Amy Sariego  44:36

one of Taylor Swift’s album eras. So we all dressed up to match the vibe of the the album.

Damon Pistulka  44:43

There you go. Yeah. So Amy, what are you then

Amy Sariego  44:47

I’m lover the color. The cover of the album is like a sunset rainbow. So I have my little heart earrings. And my rainbow

Nevine Nass  44:57

they love it. Love it.

Damon Pistulka  45:00

And then Naveen, which which are you.

Nevine Nass  45:03

I’m a hot mess. No, I just I’m also lovers of butterfly and whimsical actually, we can probably describe it better. But lover means

Amy Sariego  45:14

when she announced lover the album, I’m going into Nordland here. She had, like a humongous butterfly mural in Nashville and it was just like appeared one day. And everyone was like, What is this? And that’s how she announced the lover album. Love it. All right,

Nicole Donnelly  45:31

Nicole. So this is like my alter ego because you guys know I’m like always sunshine and rainbows. Right? Like you are

Nevine Nass  45:38

positivity. I was like, I gotta embrace

Nicole Donnelly  45:41

my alter ego, you know? So I am the reputation era. I’ve got my I’ve got my snake earrings on. I’m in a revengeful mood today. I’m ready to

Nevine Nass  45:52

take revenge every time you’ve been very kind. Yeah,

Damon Pistulka  45:55

you’re gonna leave a piece of trash on the street when you walk

Nicole Donnelly  46:08

pick it up rebellious thing I’ve ever done in my life. You’ll laugh.

Amy Sariego  46:18

Yeah, but now I want to know.

Nevine Nass  46:22

What do we have? 10 minutes.

Nicole Donnelly  46:23

I’m sharing that I’ll

Damon Pistulka  46:30

do that after?

Nicole Donnelly  46:31

Oh, man. You know what? I I’m embarrassed. For pretty rebellious things. I’ve done that. I have not.

Nevine Nass  46:39

We all have

Damon Pistulka  46:41

on the floor, I promise. Yeah. Not. This don’t even go there.

Nicole Donnelly  46:47

Yeah. Damon Damon, I would love to have that conversation to know about.

Damon Pistulka  46:55

Or we could talk about it. But yeah, so. And then me Of course. I’m stuck in the 80s 1980s 1989.

Nicole Donnelly  47:05

Crowd, loving it. Loving.

Nevine Nass  47:11

Thank you all for coming and dressing up. This is awesome.

Nicole Donnelly  47:14

Yeah. So fun. Had to do this for you, Naveen. I mean, come on.

Damon Pistulka  47:20

It’s been so great learning about this. Because, you know, we really need to to think about how we can help the people in our businesses, not just not just for the business sake for the people sake of it, right. Because our too long we’ve, we’ve looked at business, as you know, people can be numbers, they’re getting things done and things like that. And the more we realize, if we bring them in and get the entire person engaged, and we’re thinking about that entire person holistically, you know, family Hall and health, all these kinds of things that we’re trying to really improve or help them improve. Things like this biometric testing is just another way to help the people become healthier over time, and enjoy a more fulfilling life. So it’s good stuff.

Nicole Donnelly  48:18

You’re here. I think that was a such a great way to what a great and just awesome. Oh, my gosh, I can tell you, you’ve been doing this a while.

Nevine Nass  48:31

So thank you for being gentle. Yeah, I do. Good.

Nicole Donnelly  48:34

I do have one question coming up. And looking ahead. Looking ahead. You see, because you know, with COVID, employee wellness shifted dramatically. But as you look ahead to your industry, look ahead to what’s next for employee wellness and biometric screenings and what what what is it that employers companies should be thinking about? What is the next frontier for wellness for their for their employees that you see, that’s kind of rising up? It’s going to be Yeah,

Nevine Nass  49:02

you know what, I think you nailed it. And I think for me, I mean, there’s so many different things is always shifting, and if we can follow the trends, who has time for that, but really recognizing it, but I think for me, what’s most important is mental health and mindfulness. You know, back in February, and if you guys remember right before COVID Hit February 2020 Cigna was Cigna. I think Cigna did this whole mental health campaign. They had greenlit CIPA Nick Jonas, I think they had Ted Danson and they were talking about correlation between the body and the mind. And it was the first time I’d ever seen it out there like like it wasn’t taboo, talking about mental health and mental issues. And you know, we would all come to realize how you know act with COVID how important our mental health is, but I will tell you, it the top of her game, Simone Biles, she pulled out of the Tokyo 2020 Olympics, stating that she was you know, Putting her mental health first, a huge, that was huge. It was huge. So across so many platforms, normalizing mental health is the number one priority it has to be. I think another trend would be technology. But she’s we’ve been doing this it’s a slow burn. I mean, everything we’re on right now talking on is obsolete. Everything is shifting. And so you know, between with wellness portals, if you’re engaged in something like we talked about incentive based or outcomes based, getting a Wellness Portal that will allow the individual to track the rewards, track their uploads, upload, whatever. But then also fitness devices. I mean, we have Fitbits and Apple watches. And my girlfriend Candace, her daughter, Payton has a gluto glucose monitor on her arm where her mom can see from work, you know, it’s the technology and it’s always it’s just hitting it’s the tip of the iceberg, really. But again, adapter die, people adapt or die. So

Nicole Donnelly  50:54

yeah, yeah. And I imagine I mean, I just think for my mind right now, how AI is going to continue to shift this whole whole thing to I mean, yeah, that’s

Nevine Nass  51:04

exciting. It’s exciting. But we really need to grasp and understand that if Trump was on this call, he could really to kind of talk about the concerns of that. He’s kind of, you know, in that, you know, you’ve talked about it, but it’s exciting, but we need to really understand more about it.

Damon Pistulka  51:20

Yeah.

Nicole Donnelly  51:22

I mean, I’ve just heard like some doctors, for example, they’re saying that, with AI, the AI can basically replace doctors in certain situations, and that they’re, that they’re able to get better diagnostic results from a lot of the diagnostic procedures that are being done.

Nevine Nass  51:38

Yeah. Yeah, you know, yeah, so telemedicine. COVID really catapulted us, we were on our way to doing this. I mean, telemedicine is huge. We can have kiosks and go in and put them out, you know, put the camera on your skin, and it can just skin to blood pressure, everything’s uploaded. So we really were before COVID. To your point we were we were there really, but it really just kind of fast tracked it. And so they’re never going to be obsolete, the doctors are never going to be obsolete because it’s like, like the idea of like, with the hospitals med clinics opened up because they’re trying to handle the overflow from the hospitals and the doctors offices going okay, we can’t get in front appointment. That the it’s not an emergency or that. So going into a med clinic. I mean, that’s what how this industry has evolved to assist with the overwhelmed, you know, health care system. And so they’ll never be gone. Doctors will never be gone. But yeah, you’re right. The technology is going to be such that flying cars and who

Damon Pistulka  52:34

knows, you never know.

Nevine Nass  52:36

We watched the Jetsons when you were younger, right, Amy? You know, the idea of like this thing just popping up and it’s a pill and you’re fed owed six course meal. I mean, I love that no cooking, no cooking,

Nicole Donnelly  52:48

we would love it. I would be like what I want to taste an oyster. I want to taste the chocolate chip wants to

Nevine Nass  52:53

feel the slime. Yeah, of course. No, that’s what it tastes like. This pill tastes like a chocolate. Oh, it’s warm, and it’s gooey. It’s a chocolate chip cookie. technology, we can make it do anything we want. Right?

Damon Pistulka  53:04

Yes, you can do a lot with it. Well, Nicole, as we’re wrapping up today, final thoughts.

Nicole Donnelly  53:15

Final thoughts, I just want to commend you, Naveen, for what it is that you’ve built over the last 27 years. And just if we take a minute and just think about just the 1000s and 1000s and 1000s of lives that you’ve impacted, because of the work that you’re doing, and the impact, you know, that is just such a massive impact. I mean, the people that you screen 30 years ago, now have children, right. And that hopefully, I mean, you’d hope that it would help influence them and that kind of a thing and continue that, that path forward. So let’s just take a moment and just think about the cool impact the work that you’re doing has had on so many 1000s of people over the years, and I just have so much respect for that for what you’ve built and for your commitment to helping, you know build healthy populations and all of that and what a pleasure it is to just work with you and serve you. So thank you so much. Keep doing what you’re doing.

Nevine Nass  54:03

Thank you for your words of affirmation. Down on my list, I know ya know, I tell you, you know impostor syndrome at its best, but no, thank you very much. It’s very kind. Yeah, yeah. And again, we are just really part of we’re just a small little knot and this whole you know, wellness, you know, umbrella. So really, you know, I’m happy to be a part of anything my company, you know, my groups are creating anything they need. I’m there for it. Sounds very cool. Yeah.

Nicole Donnelly  54:34

Awesome. Amy, any last words from you? Lovely, lovely lover.

Amy Sariego  54:42

Pretty well. I think we can leave it there.

Nevine Nass  54:44

Very nice.

Nicole Donnelly  54:45

Damon, you get the last word.

Damon Pistulka  54:48

All right. Well, I want to thank all the guests that are dropping comments today. I’m gonna miss them names here all the way back from Karen and Ivan and Maurice. There’s so many in here Chris and Amy. And Dr. Levine and Anakin, Ahmed, Mohammed, we had so many people in here today. Thanks so much for dropping the comments. We appreciate you really appreciate you dropping a comment. We appreciate the listeners that are stopping by and even if you’re not dropping comments, you’re driving in the car at work, whatever. Be safe though. And we’d love to have you around. Naveen, thanks so much for being here today.

Nevine Nass  55:26

Thank you for having me. This was fun. This was fun.

Damon Pistulka  55:29

It’s a joyous occasion to have you here. It’s great to great to talk to you and Amy for driving the Taylor Swift’s themed Thank you.

Nicole Donnelly  55:41

Taylor would be so proud. Yeah, please count

Nevine Nass  55:43

on me that bring I think someone needs to send this to her. We need to send this.

Nicole Donnelly  55:47

Yeah, we got to take a picture.

Damon Pistulka  55:50

Okay, get a picture there. So he can so you can send it to Taylor,

Nicole Donnelly  55:53

say thank you. All right. All right.

Damon Pistulka  55:59

We’re out for this week, everyone. We’ll be back again next week with the Manufacturing eCommerce Success show hanging out for a minute everyone and we will finish up. Have a great weekend. Thank you