Summary Of This Manufacturing eCommerce Success Presentation
Meet Rhonda Johnson the President of Weber Knapp, Leila Bell the Sales and Marketing Manager Weber Knapp, Jeremy R. the Director Of Product Development at Weber Knapp, Holly McCully Jobe the Chief Operating Officer of protocol 80, Inc., and Joshua Curcio the Chief Revenue Officer & Partner at protocol 80, Inc.
Weber Knapp founded in the early 20th century as a furniture hardware manufacturer, has evolved into a cutting-edge leader in motion control solutions. Today, with over 100 skilled workers and 330,000 sq. ft. of workspace across two plant locations, they engineer state-of-the-art spring-assisted products. Beyond their hardware origins, they work closely with clients to innovate, creating new markets, products, and applications while prioritizing safety and quality. Collaborations with prominent companies like Kamado Joe and Hestan demonstrate their impact on various industries. Committed to staying at the forefront of technology, Weber Knapp continues to redefine motion control, all proudly based in the United States.
protocol 80, Inc. is an exceptional inbound marketing agency, consistently delivering outstanding results for their B2B clientele in the digital realm. They’re your trusted partner throughout the entire inbound marketing process, from drawing in new visitors to delighting existing customers. Notably, they hold the prestigious titles of Google Partners and HubSpot Gold Partner Agency, with their team boasting HubSpot and inbound marketing certifications. Specializing in manufacturing marketing and other B2B strategies, protocol 80 is all about ensuring their clients’ success, firmly believing that their own triumph is intertwined with the achievements of those they serve.
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Key Highlights
• Grilling and product development at Weber Knap. 0:02
• Innovation and entrepreneurship at Weber Knapp. 6:51
• Digital transformation and marketing in manufacturing. 11:30
• Content marketing for manufacturers. 16:45
• Marketing strategies for manufacturers. 20:38
• Content strategy, marketing, and manufacturing partnerships. 25:20
• Marketing strategies for manufacturers. 30:27
• Simplifying technical content for marketing and product development. 36:26
• Grilling products and their features. 39:11
• Grill innovations and safety features. 43:59
• Manufacturing, marketing, and community building. 50:14
Resources
B2Btail – Stop Being the Best Kept Secret! Click here for more resources and guides.
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Stop Being the Best Kept Secret: Manufacturing eCommerce Strategies
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- Dominate Search
- eCommerce Checklist
- Manufacturing Website Call-To-Action Strategies That Work
- 25 Blog Topics for Manufacturers Eager to Start Blogging
Exit Your Way– Helping owners create businesses that make more money today and they can sell or succeed when they want.
Damon on LinkedIn
DMG Digital – Scale your business by creating a digital self serve experience for your customers
Nicole Donnelly on LinkedIn
Presentation Transcription
Curt Anderson 00:02
Hey Damon, what’s up, dude?
Damon Pistulka 00:04
Hey, good. It’s good day, curt. But you know, I’m not that perceptive, but it doesn’t look like you’re in your normal normal live streaming spot.
Curt Anderson 00:16
I I’m throwing a little curveball I know it’s very subtle but it doesn’t look like my basement does it? It doesn’t it’s a little Yeah. Hey, I’ve got friends actually have people that want to hang out with me today. So how about this Damon? So a couple things that start with so first off good football weekend, right? Is team one. I know your team one. Yep. We have Bills fans here. So bill goes into is we want to talk about the bills but Steelers and Seahawks did great. So good weekend there, right? Dude, if you were we live in Western New York, it is absolutely stunning. Our leaves our fall foliage is at full bloom as it is here. It is absolute paradise here. So heck with anybody else. So just turn that game. Let’s dig in. We are at Weber Knapp today. This is a great incredible manufacturer. They they started like a year or two ago. Right? How many years ago did you start?
Rhonda Johnson 01:08
I started three years ago.
Curt Anderson 01:11
Oh, you’re not old enough for that. So what you’re doing 1909 Damon 1909. And so I’m not math major. But I know it’s a long time. 100 years ago. So I guys, hey, we’ve got some comments. Come in. Let us know that you’re out there. We’re here at Weber nap. I’m gonna do some intros. You ready? Oh, yeah. Are you sitting down? Are you ready? Let’s do it. Okay, all right. David, there’s not many people on the planet that have ever seen me with hair. Okay, there’s not many people on the planet that one of these. One of these five. Have seen. Can you guess which one?
Damon Pistulka 01:45
I would say Yeah.
Curt Anderson 01:47
Yeah. Well, I don’t she probably wasn’t born. He was probably like in grade school. These guys were in diapers. And so and so she, my dear friend Rhonda Johnson is here today. So, no, just the smartest, they’re the wisest, right. She’s the wisest, so Damon, Rhonda Johnson, president and just extraordinaire of Weber nap. Rhonda we we’ve been friends for about one or two years now. One or 219 1981? Damon we’ve been friends since when you do the math on that Rhonda. Bill 37 But you sold 37 And she still hangs out with me. How about that one? Right.
Damon Pistulka 02:19
She hasn’t learned by now.
Curt Anderson 02:21
She hasn’t learned she is a glutton for punishment. She’s a repeat offender on the show. So we’ve got Rhonda Johnson Rhonda, happy Monday. How are you?
Rhonda Johnson 02:29
Thank you I’m good. How are you?
Curt Anderson 02:30
I’m doing my god if I was any better they the Dave in the police might show up here in a minute if I never know any better so Alright, let’s move on line we have my dear friend Lila Bell Lila, first time on the show like I’ve been twisting her arm for years. We finally got Leila How are you today? Happy Monday. Happy to be here and what what’s your role your title here at Weber net sales and marketing manager sales and marketing manager let’s move down line. So we Hey Damon, you know you’re an engineer by trade, right? Is that correct? That’s what I want school for. Okay, well, hey, you might hang out with this guy. So Jeremy, happy Monday. How are you doing your title, your role here at Weber Knapp,
Jeremy 03:04
Director of Product Development, and I work with sales on developing new products.
Curt Anderson 03:09
Awesome. And so Damon. I know you’re sitting down for this. We’ve got some really cool products that we’re going to demo for you today. Nice. You don’t like to grill do you’re not a grill guy. Alright.
Damon Pistulka 03:18
I’ve never done that before.
Curt Anderson 03:21
You’ve grilled once or twice? Well, hey, we’ve got some power grilling. just extraordinary. Just it’s just just a powerhouse. Yes. Good stuff. Actually been here for a cookout before. So it’s absolutely awesome. Oh, hey, do you recognize this handsome guy?
Damon Pistulka 03:35
I’ve seen him before. All right,
Curt Anderson 03:37
Josh. Curcio. Yo, Josh. Happy Monday. How are you doing?
Joshua Curcio 03:40
I’m good. How are you? Okay,
Curt Anderson 03:41
so founder of co founder of protocol at like, where are you? Like, what were you in junior high?
Joshua Curcio 03:48
Like I wasn’t co founder what? We’re definitely been around since 2008. Donnie? Donnie was the founder of you know what he’s not here we can get. So let’s get let’s get right back into here.
Curt Anderson 03:57
So Josh was like, What are you fresh out of college? What was what’s your story? You’ve been here since 2008. What was going on?
Joshua Curcio 04:03
Yep. So I’ve moved from an agency in Pittsburgh, Donnie, and the other partner at the time needed some SEO and PPC expertise. So I came from another agency and I’ve been with protocol ad since 2008.
Curt Anderson 04:14
Well, he is the backbone. We know that so he’s, he’s, he’s the big guru. So I’ve been you know, we’ve been friends now as long as her but we’ve been friends since 2012. Dude, so I’ve been I’ve had a front row seat. Watch this company grow, which is absolutely amazing. They work relentlessly with manufacturers on internet marketing, and you name it content marketing, they do an amazing job. Damon, we have another repeat offender today. And there’s a couple changes about this young lady that I want to point out, so I don’t know if you’ve noticed anything different. Holly, happy Monday. How are you? Great. How are you? Good. What’s changed since last time you were on the show?
Holly McCully Jobe 04:49
Well, when you asked me I said I got glasses.
Damon Pistulka 04:54
I didn’t notice the glass.
Curt Anderson 04:56
I was thinking like there’s a little difference in her last name. You’re like she’s got it. knew last name. I’m like, I’m really excited. I haven’t seen this event. I’m like Holly, something new happens. She’s like, Oh, yeah, I got new glasses. So Holly what’s what’s going on with you since the last time you’re on the show?
Holly McCully Jobe 05:11
I was on the show. I got married got married.
Curt Anderson 05:13
Oh, she forgot apparently cuz she was just, I’m just teasing.
Holly McCully Jobe 05:17
Things are really life events. That’s one of them was being able to see
Curt Anderson 05:20
that’s that is that. That’s, and you’re still married after you can after you got the glasses, right? Yes, I see. Everything’s good. Yeah. Well, congratulations. And did something else. No just happened in your world?
Holly McCully Jobe 05:32
I wrote a book you wrote?
Curt Anderson 05:34
I did. Can we? What’s What’s the title? Um, it’s
Holly McCully Jobe 05:37
called the inbound immortal, the undying art of attracting customers. And I’m sure you’ll help me share a link to buy it on Amazon for anyone who Oh, yeah.
Curt Anderson 05:46
So for Holly’s mom out there, we are so proud of our dear friend Holly. Right. Man, she wrote a book Damon so guys, it’s a fantastic book. It’s out on Amazon. Dude, we timed it. She put it out today. Oh, my, it went on Amazon today just for the show just for the program. So man how Satan exists. So how about a little round of applause for Holly for writing a new book. So
Damon Pistulka 06:09
that’s a lot of work. Thank God. It’s
Curt Anderson 06:11
a lot of work. So hey, in the Holly’s, Mom, we were super proud of your your wonderful daughter here. So let’s dig into Weber Knapp. So Damon 1909 I don’t What are you doing in 1909? Do
Damon Pistulka 06:24
you I don’t know.
Curt Anderson 06:26
You don’t you can’t remember that far back. I think I was Yeah, I was riding bikes are saying run bike. 1909. So this is a great, incredible manufacturer great Made in USA success story. So let’s go here. My dear friend, Rhonda Mike Steen might my classmate here so how does Weber met nap make the world a better place? What are the products? What do you guys what problems do you saw what products you do offer what’s going on here a Weber nap?
Rhonda Johnson 06:51
So Webern Kapp is all about motion control. If it moves, we can enhance that movement. Safety is one of the big things so often we’ll have a manufacturer come to us because something is too heavy, a lid is too heavy, and or somebody’s been hurt. And so they need it fixed. So they will come to us to design a counterbalance hinge that will help take some of the weight away and allow them to to cycle that lead. And nobody gets hurt.
Curt Anderson 07:24
Yeah, I love that. And I know I’ve been here before we’re like, they have an example of like a, you know, a grill that you can like hardly lift, especially an older weak guy like me, like you can hardly lift it. And now thanks to Jeremy and the brilliance here at Weber nap you literally can lift it with a finger.
Rhonda Johnson 07:38
Yeah, we have an example of that, that will show you towards the end of the program.
Curt Anderson 07:43
Yep. And Damon, we’ve got examples. And Damon, I’m sorry, we’re gonna have a cookout without your dude. So sorry. But I didn’t want I wasn’t gonna I wasn’t just take
Damon Pistulka 07:51
it just take a bag and put that good smell inside of the ziplock and shut and send it to
Curt Anderson 07:55
I was like, we’ll get it over to you. So let’s go over to you. You’ve been here for how long? 17 years? 17 years, dude, man, are you seeing a trend here? Would you say 3333 years
Rhonda Johnson 08:06
for me? I mean, people come here. We haven’t drink the water. We have them buy into the culture. I mean, you asked me, you know, what makes? How does Weber nap make a better world. It’s not just the products we have. It’s the it’s the people in this company. The culture is very good. We care about the employees, the employees care about the company and the community. We’re all very involved in the community from, you know, not for profits to suppliers that are local customers that are local. It’s just a big deal to us to be a good ethical kind company. That’s one of the ways we make the world
Curt Anderson 08:51
a better place. There’s our first drop of mic moment about that. Savor, let’s savor that little juicy piece of information there. So wherever nap been around 124 years, so let’s talk a little bit about your role your job what attracted you to Weber nap?
Leila Bell 09:07
Well, I actually worked in engineering before I got into sales and marketing. I was an industrial engineer for another local company wasn’t really happy. There wasn’t, you know, culture wasn’t great, had an opportunity at Weber nap. Somebody that I worked for before worked at Weber nap. And so I interviewed and I don’t know for some reason they hired me. So I worked for seven years in industrial engineering and then Rhonda and Rex came to me and said, Hey, are you interested in sales? And I said, Well, I’m not really sure I know that much about sales, but just mixing my knowledge of processes with the sales process just made sense.
Curt Anderson 09:49
Yep, absolutely love it and she does an amazing job. So we’re gonna do we’re gonna be talking a little bit about e commerce and again, some content marketing. We’re going to dig over to our friends at p ad in a second. So but Lila just kind of spearheads that whole thing. And so I’ve had the honor of kind of having a front row seat of watching the evolution here, of you know, the marketing strategy in digital transformation at Weber NAB. So it’s just been great to watch. Jeremy has come over to you from an engineering standpoint, just talking about like, what attracted you Why do you love being here? Just let’s keep the love flowing. How’s that?
Jeremy 10:20
So I started about 18, half years ago, and what 18 And
Curt Anderson 10:23
I had to admit, I’ll always get started like junior high, Damon, I don’t understand what’s going on here. Right? Yeah.
Jeremy 10:32
So what attracted me to Weber Knapp was the diversity of products. And also being a smaller company having the ability to have a bigger say in the products and how they’re made and other design. And that really attracted me is kind of like my dream job to have that ability to be a little more flexible and work for bigger companies. And I actually got myself in trouble for fixing my own office chair. And I love that I love the hands on approach. I like to get my hands dirty. I like to work things I like to use the products that we we develop and make. And that was what was really attractive to me. So
Curt Anderson 11:04
well. I love it. And Damon, I’ve had you know, a number of friends, including this one right here. And so it would I’ve always admired is I feel like there’s a great not only the innovation, on how cool is it that you know, you’re coming up with these great solutions for people to make their lives easier. But just the entrepreneurial spirit that’s here, even though it’s a nice size manufacturer, you guys really encouraged that culture of entrepreneurship. I felt working with you, other folks that I’ve known here, do you want to chime in on that at all? Well,
Rhonda Johnson 11:30
that’s actually a little bit new to this company. Because until 2011, we were corporate owned, and we were really directed what to do, you will buy some products from the east, you will only manufacture hinges and ergonomic products. And in 2011, two longtime employees, Rex McCray and Don Pangborn, bought the company. And so for the first time in 90 years, we were locally owned again. And at that point, they allowed us to start making decisions that would benefit the company, we didn’t want to have all our eggs in one basket, we wanted to expand into new industries. And still everything is to do with motion. But we were getting into new industries. And it’s actually when I became president in 2018. We started marketing, prior to 2018, especially when we were corporate owned, they really didn’t feel there was a reason for us to market, the company or our products because you didn’t you didn’t see our products on the shelf. Nobody knew the Webern app name. When you went to the store to get a refrigerator in a big box store to get a refrigerator you didn’t know Weber Knapp, you knew the brand name of the refrigerator. Right. And so why market webinar while there was a great reason to market Weber Knapp, and so in 2019, we started working with protocol 80, and it has been fantastic. Yep. Okay.
Curt Anderson 13:11
And that slide there. And Damon, one thing that we talked about frequently week in week out is the opportunities in manufacturer women and manufacturing diversity in manufacturing. And like perfect example, you have a an engineer, that converts into a marketer and like, look at the career that you’ve built in manufacturing Lila, and you know, in Rhonda, here comes, you know, relatively fresh out of high school, young age starts working here. And you know, Damon, she’s one of those people like, Hey, I’m gonna, I’m gonna run the joint at some point. And sure enough, she did. And so 2018 She becomes the president of this manufacturing companies that’s founded in 1909. Just unite, get around a lot. I can’t tell you how much I respect you how much I admire you how much I love you. And just you know, what a role model especially for us girl dads out there to have somebody like Rhonda that’s just leading the charge. We’ve been on different local associations together. And she’s in charge of like a local Manufacturing Association. She was the president one time I was on the I was the president of the chamber and you and I would share podiums and stage and she does an amazing job. She’s an incredible leader. And so it’s just an honor. Let’s give a round of applause for Rhonda for her awesomeness. So you guys reach out to me number of years ago, you’re like, hey, we want to do this little digital transformation content marketing thing. Do you know anybody? And by chance I did do remember who I recommended.
Rhonda Johnson 14:33
I think it was protocol.
Curt Anderson 14:36
Protocol. Hey, my God, what a coincidence and her name and here they are dude, there, man. It’s like a reunion. So we went out to lunch. And you guys and there was a number this is way like, dog years like pre COVID. Right? So it was like 20 Now wasn’t 20 like five years ago, six years ago. And so they’re like, Hey, who do I know that does really crushes it hits a ballpark for manufacturers with content marketing. And of course the These guys. So Josh, let’s go there. Let’s talk about, first off who and what is protocol at how do you guys make the world a better place? And then we’re gonna slide into the relationship here with blabber.
Joshua Curcio 15:08
Sure. So protocol ad, we’re an inbound marketing agency, primarily focused on digital marketing, content production, things that help manufacturers drive leads, generate leads and help grow their business. What makes it what makes it a better place? The manufacturing industry tends to be somewhat slow to adapt. And when we think about marketing themselves, it’s difficult, you know, there’s a lot, everyone’s already working really hard doing what they’re already doing. So we’ve tried to turn our agency into an agency that understands the manufacturing world, the technical components, and then taking that and making it marketing friendly, and hopefully helping the manufacturers with that process.
Curt Anderson 15:55
Yeah, I love it. I’ve had a front row seat, I think when I first met, you guys had a handful of employees, tops, right? I might be generous with that you had three or three or four employees. And so now you have 18 or 18 employees. So it’s been great. Just watching having a front row seat watching these guys just grow their company, helping manufacturers all over the country, and bring it on, you know, back to women in manufacturing, this rock star over here, Holly, and if you guys just missed it, if you’re just joining us, again, drop us a note. We got some great comments here. So Ellen, do Hey, Ellen’s from Chautauqua County. So Ellen, hey, we’ve got some friends here. We’re in Faulkner in New York today. And so Holly has come over to you what you know you are, you’re amazing. I just have my again, my respect admiration for you. I’ve loved our friendship. And I’ve learned a ton from you. We’ve done different things over the years together. What you could have gotten any different industry what attracted you to manufacturing this b2b space?
Holly McCully Jobe 16:45
Yeah, so I started as an intern at bat doing writing in 2017. And why I stayed when Donnie and Josh offered me a full time position. And what has been what I’ve been obsessed with since is there’s nothing better than sitting with a client, picking a target picking goals, seeing how they want to grow, and then making that happen together. Like when I was working on strategy with Lila, it was so exciting when a good lead would come in off of a piece of content that we worked together to produce. It’s just so thrilling, and the culture and the environment at bat when that happens when we help our clients grow when we you know, put the pedal to the metal it’s just It works every time and I’m obsessed with watching that happen. And I always happen
Curt Anderson 17:33
that we’re just gonna savor like a big barbecue Damon, that was just so juicy, right? There was that not? They’re just obsessed with their, with their clients success. I just, I love that. And again, from first unite did a program I think in 2012 together and just became fast friends. And I’ve watched now I want to talk about this for a second. You paid for folks out there entrepreneurs, I don’t know who out there suffers from like the little shiny object syndrome man, I’m 55. And I’m still suffering from that darn thing. But you guys made a big pivot years ago, if I recall. And you really went you’re doing some website, you’re doing some different aspects. And you I vividly remembered like, you’re like, we’re going all in on content. Why was it so important for you guys to focus and kind of go all in and like what you guys do best at?
Joshua Curcio 18:19
Yeah, you know, when we look back at many years and working with manufacturers, the number one struggle was content, whether it’s like an email blast or a website page, just being able to produce content in a timely manner and have it be easy to read, easy to understand, that was always always a challenge. So we said, well, we’re gonna adapt for that and bring professionals in that can do that and help with that. So that was back in I think 2015. Maybe we went like full inbound. Yeah, and we still do website projects, we still project based stuff, but having someone that can take engineering focused content and turning it into something that is, again, easy to read, easy to understand. Yeah, because our focus,
Curt Anderson 19:02
yeah, I love that. And so again, like so for our manufacturing friends out there, you know, think about, you know, like man marketing, content marketing, but we know that, that engineer that person in procurement, like they have a problem today that needs to be solved, like somebody at the food chain, like, hey, you need to create this prototype, or you need to go make this, you know, they’re going to Google, they’re going somewhere in search, you’re going to LinkedIn like they’re going online. Our dear friend Greg Michoud just came up with a great content marketing report. It’s live on the presses right now. You know, 80% of the buying decision for manufacturers and b2b space is online. Research. Damon 75% of manufacturers don’t have a blog. Do you smell opportunity right there like like do the math that again, 80% of the buying decision is done online. 75% of your competitors are not online, man. It’s just an incredible opportunity. What I love what you guys you know, you’ve created a culture back to like that entrepreneurial culture in ovation, like really what inspired you guys? I know like when we made the connection with protocol 80. But that was like a cultural had to start from the top. Do you I want you to talk about like, what was your collective decision to make this digital transformation? A? B, do you have any advice for manufacturers where you were five, six years ago, of like just starting that journey journey. So talk about like, what was really going on here, we’re like, hey, we need help.
Rhonda Johnson 20:24
Well, we, like I said, we really, so a backup just one of the things about this company, we want all of the employees to feel safe, we want the customers to feel safe, we can continue to supply, you’re going to continue to have a job here. Well, to do that, you need to be, you need to make yourself as much recession proof as you can. And you do that by expanding into other markets, coming up with other designs, large customers that are also recession proof in other industries. So we came up with a business development team, and Jeremy and Lila, lead that team. So we have sales and engineering, when we go to a trade show or we talk to a customer, we have both sales and engineering, to be able to interface with the potential customer. Because sometimes if you’ve got somebody on the hook, or somebody needs something, there’s no time to travel back to your office, get somebody in touch. So that you can communicate. So that has been a really good thing for us, the business development teams, then we thought, okay, we really need to start marketing, we need to get our name out there, if we’re going to be going to these trade shows, it’s got to be a name that somebody recognizes. I mean, over 100 years in business, some of our customers are very elite, high end customers, we know we can make these products, we know we can make the products safer for them, we can elevate their product so that they’re, they’re elevated in their industry. So we need to make sure our name is known. And that’s really when we decided to to see who could take this was protocol aid. And in the one more thing, yeah, please. You said what is advice for manufacturers that were in the same place, be a little bit patient, because you start that marketing process? It does not happen overnight. It just doesn’t. So, you know, you’re putting you’re putting some cash out there, it’s gonna cost you a little bit of money, and it will come back tenfold. But you have to be patient, you have to give them time to do their job. That’s if nobody knew your name before. They’re not going to know it tomorrow because you paid protocol ad. Yeah, right. Yeah. Gotta get a copy
Joshua Curcio 22:49
- Yeah.
Curt Anderson 22:54
We’re gonna take we’re gonna take the clip, we’re gonna take the clip of the livestream right there, Damon?
Damon Pistulka 22:59
Yeah, well, it is it is a long game, right? Inbound, inbound is a long game, because you’re putting something out there that you hope that somebody finds it’s interesting to them that will help them solve their problem. And knowing your customers better you can get more of that. But still, you’re waiting for that potential customer or existing customer to have that situation that they come to you guys got a great blog to man, you just rocking it there. You know, when you got that kind of stuff behind and you look at your blog now, how many articles are on there? How much information is there? That doesn’t happen overnight. And when you start to go okay, I’ve got one piece I’ve got two pieces. Well now I’ve got hundreds of pieces of information that cover a wide variety of applications. Now you go okay, we’re gonna we’re in catch a lot more fish with a lot different bait, you know, and, and really saw help some people solve their challenges with the information you’ve got. So it’s cool.
Curt Anderson 23:56
Yeah, it’s fantastic. And again, I see we got a bunch of comments. I’m like, far from the country. Yeah,
Damon Pistulka 24:00
we got Nancy, we got a Nancy and Nancy
Curt Anderson 24:05
Damon, Nancy is our guest next week. And so about the Nancy, Nancy is in Chicago on and you guys want to connect with Nancy. She’s running an awesome programs she’s featuring every day for the for October for manufacturing month. She’s featuring Agenzia and how they’re picking a career in manufacturing. So Nancy, you absolutely need to click connect with this one. And so yeah, Ron is a great success story. He started manufacturing at 20 years old and is now president of this company here. So guys, if you’re just joining us here today, we’re at Weber nap or live on site. We’re going to do a demo here in a minute. And with my friends from protocol ad, incredible marketing, inbound marketing, content driven firm out of Pennsylvania, and they do an amazing job leads I’m coming back over to you and Jeremy I’ll pull you guys in how when you started this journey of getting into content can you talk a little bit about like, how was that process for you? And now what would I love with these guys do not only is it great content to be found, right Stop being invested kept secrets line that we always love to use is Secondly, now you have sales enablement tools, where like now a customer comes to you Oh, they ask you the same question over and over, these guys have created a ton of content that like, oh, well, let me send you this blog. Let me send you this video. Can you talk a little bit about how you started this content marketing journey with these guys? And just what from your perspective how that work? Yeah, absolutely.
Leila Bell 25:19
We we had worked with a couple other developers before we came to protocol 80. And they were telling me things like, you don’t need blogs, you don’t you know that. That’s a lot of work and a lot of trouble that you don’t wait,
Curt Anderson 25:34
wait, wait, Josh may have a heart attack. My chickens cold right now wait, they said, What I’m just teasing.
Leila Bell 25:41
Me, as Jeremy and I are working really hard to come up with blog topics are, you know, on our own and write these blogs, because we know, we know that we need to get the information out to the customer, or you’re not going to attract any customers, right? Information is key. And it doesn’t matter all the time how you get it as long as you get the information. Some people like to read some people like to watch videos. I’m not capable of doing all of those things myself, right, that that’s not my particular skill set. We needed to find somebody that would, you know, do this stuff for us and bring us what we need it. And so we talk to you, we talk to another local company, you know, and they almost everybody said, protocol is the place to go. So that’s how it all started. And we meet bi weekly, we talk about all the things that we’re doing, we talk about how we do things, what our processes are, what our capabilities are, and we make sure that all of that information is available on our website and other places, ads, social media everywhere, you know, we just put that information out so that our customers can make good decisions based on the information that we’re providing.
Curt Anderson 26:49
Well, that’s fantastic. And one of the taglines like, when we do our webinars, you know, I always say like, how can you help that ideal customer make a buying decision on a Friday night at midnight? Without having to wait for you to open up your doors on Monday? That’s exactly what you guys are doing here at Weber Knapp, especially with eCommerce opportunity now, Jeremy, from an engineering standpoint, do you feel like it has this content strategy? Like have you felt a better connection with customers? Has it helped you kind of like, look at things from their perspective? Or like, how is content kind of like enhanced your, your role here?
Jeremy 27:17
I think it’s a, it’s a medium to communicate to the customer, especially with like calls for issues or frequently asked questions, actually, questions is a big one, and getting that information out there that you don’t have to keep repeating yourself. And then you can get some of that feedback from those. And then just keep building on that. And I think it makes the design process better. And when he ended up with some questions, and it helps people interact with the product better and gives them a better user experience as well.
Curt Anderson 27:43
Excellent. Okay, great. Damon, we’re gonna start doing a demo. I’m gonna I lost track of time. What time we’re at the top of the hour, Curt. We’ve got tons on time we got we got demand we’ve got we can make sandwiches, we’re gonna go out. We got tons of time here. So let me come over to you guys. Working with manufacturers. Like we just want to bottle up what Rhonda just said it takes, you know, it is the long game. What have you found? Like, do you have to be patient as marketers with your manufacturers? How can you better communicate with them to just share a little bit of your insight from your 15? What do you 15 years experience now
Joshua Curcio 28:17
with 15 ad protocol ad? And that an agency prior to that? Yeah.
Curt Anderson 28:21
So what are what are some tips strategies that you’d like to share? When you start working with a manufacturer for the first time? How can you help them see the light of like, Hey, this is a long game with anything that you want to share
Joshua Curcio 28:32
that the more like Rhonda. They get it, they understand. And you know, we’re talking about culture. I’ve talked to many people at Webern happen sometimes when we live in Rhonda aren’t in the room. And they all have just great things to say. And I think that that carries over into the relationship probably with not just us, but other other vendors, as you know, they they treat it like a true partnership. And I think that that’s what you have to do to be truly successful. They believe it’s going to be successful. You’ve got the smart people like like Jeremy and engineers being involved, I think it needs to happen. Like you need to have that perspective of it. And I’m actually curious to hear how Jeremy has an engineer, or even Leila with an engineering background. likes working with agency people in marketing people like is it a difficult conversation? Is it easy to translate? Or is it fun to translate, like all that technical information and turn it into marketing? So I think, shorten that up, just belief that it’s going to work and that it is a marathon and not a sprint?
Curt Anderson 29:44
It’s a marathon. I’m going to come back to you one second. So do you want to i That’s a great question. You want to answer do you want to chime in on what Josh just asked? Yeah, absolutely.
Leila Bell 29:51
With having the engineering background, you know, obviously really good coming into the sales department and understanding what was there I mean, was talking about, you know where we needed to get to. But I think it’s great because when I came into sales and marketing, I kind of found my home there not that enjoy engineering because I really did. But marketing really speaks to me and I love being able to translate information into an easy to understand more edible
Damon Pistulka 30:24
or edible. Yeah.
Curt Anderson 30:27
Pun intended,
Leila Bell 30:27
yeah. intended. Yeah, I mean, to be able to take the purchase of the person in purchasing, and then being able to understand what it is we do, or at least have a pretty good idea of what we do and say, Okay, this is who my engineers need to call. Yeah, that’s perfect. Because we weren’t getting that before we were getting all of the engineers calling. And that’s great. We need to talk to them. But the purchasing guy is going to our person is going to be the first one that’s going to be out there looking oh, we need to hints for this. They go to the purchasing department said Please find this for us. If they don’t understand what we do, they’re not ever going to call us right. Yeah. Well, the other
Joshua Curcio 31:05
thing, just to jump in what you mentioned, like the engineers on the other side, your your clients, they’re really smart at engineering, the things that the engineer but they’re not necessarily smart at motion control and counterbalance, and just
Curt Anderson 31:18
couldn’t agree more that that is spot on. And I think that’s a disconnect with a lot of manufacturers, unfortunately, you know, and I’m guilty of it, you know, you make an assumption. And, you know, we have Westley in our dear friend, we do a bunch of webinars and workshops with Wesleyan. And she loves to say, like, you know, if I had to describe, you know, if somebody came down from another planet, and you had to describe to them step by step, how to make a peanut butter and jelly sandwich, like, you know, or how you commute to work, right? It’s like, you just do it automatic, you know, you show up, you’re like, Man, I don’t remember how I got here. I don’t remember how I made that Panama jelly sandwich. But somebody on the other side doesn’t know that like, Okay, I have to unscrew the top, I have to take a knife with a knife. I don’t know what a knife is. So I love what you’re saying, Jeremy, anything that you want to chime in on this conversation?
Jeremy 32:00
I just liked the team aspect of it. I think we learned I have a good appreciation, at least partially of what they do. Because we tried to write the blogs ourselves. It’s really difficult. So we have a true appreciation of what they do. And I feel we work together. Well. Yep. And I think that just leads to better content and better overall results. Right,
Joshua Curcio 32:22
so you don’t dread coming to it.
Holly McCully Jobe 32:26
Could you imagine if we found that out live? Oh,
Curt Anderson 32:29
yeah. Yeah, we know, like, turn it off. Turn it up. Right. Yeah. I think what we’re hearing a lot is like chemistry is key. But trust is key. The belief in each other is the key. I want to come over to Holly so let’s say there’s friends out there, man and chatbot How’s Damon? How’s the chatbox? Cool, it’s
Damon Pistulka 32:48
gone, man. We
Curt Anderson 32:48
gotta keep the conversation going. We are celebrating manufacturing month we’re here on site. We’re at Weber Knapp, check out Weber nap goods? Weber nap.com. Correct. Weber nap.com, you want to go to protocol att.com. Check out these guys. They’re amazing. Connect with them on LinkedIn, awesome conversation, we’re just celebrating just an incredible, I think I did my math wrong earlier. So it’s like 100 100, almost 120 years, right? I can’t remember I said earlier, but founded in 1909. Just a great, incredible, great, wonderful American success story here. Just cranking out great products, we’re gonna show them in one minute, Holly, I’m gonna come to you. So for any of our friends out there, they’re a solo marketer. And maybe they don’t have you know, it’s a smaller manufacturer. And you know, what, we just don’t have the budget bandwidth. Or maybe we don’t believe that we need a marketing firm. But man, I’m a solo marketer, and I’m trying to do it all. Okay, any tips advice? I know like, we’ve done a couple of webinars, I think way back in a day, and I just you do an amazing job. Any tips or advice that you have for that solo marketer out there that try to manufacture
Holly McCully Jobe 33:46
my favorite thing that I love to tell people is to start by you’re solving the problems in your sales process, because that will likely inform your marketing. So we could talk all day about like keywords and SEO and all of these tools, you don’t need them. If you’re writing content that is answering the questions that are being asked during the sales process. Those are the same questions that those leads are typing into Google and looking for. If your customers are asking it, your leads, and your prospects are asking it right. So the number one place to start would be to start getting conversations and getting topics generated online around that if you don’t have time to develop a robust blogging strategy, start with LinkedIn articles, start somewhere publishing some type of content geared at helping and answering questions and then scale from there. Because once you have a basis of that content, that really important stuff that you wish all of your leads and all of your customers knew, then you can start promoting it via different channels. So start small and start by problem solving. And that’s often a great way to start to get buy in from stakeholders from the sales team because if you’re providing them with an article, they can then share in the sales process, then that’s automatically when whether a lead comes in or not. So that sometimes helps that solo marketer potentially find budget For larger activities or grow that team or partner with an agency that kind of thing
Curt Anderson 35:08
What’s your mom’s name? Kimberly man How did you produce this Jen right what a powerhouse she is. And so Damon you know, she was somehow answering those questions and I know you’re a big fan we always mentioned that one there’s There’s a book out there called they ask you answer Marcus Sheridan. But you know what, Marcus, we love you but nothing personal we I’ve got a better book to promote now. So Damon, if there’s a solo marketer out there, you’re at a manufacturer boy, you need to go out on Amazon and grab Holly man, her mom. Oh, thank you. But this is her mom’s favorite book right here. And this is a great new book. It just came out on Amazon today. So check it out. Today. You’re just getting a little taste of what Holly delivers her on a regular basis. She never fails a disappoint What do you got?
Damon Pistulka 35:52
Share the title with us so
Curt Anderson 35:53
we know what your fails to disappoint. Did I say that right? No, no, I said that wrong. I did it wrong. Never fails to how do I never, ever disappointed 50 All right, don’t turn I’m 55 Well, how could I have said never disappoints. never disappoint ever disappoints. never disappoints. We’ll get that fail out of there.
Damon Pistulka 36:18
So what is the title though? Kimberly? That
Curt Anderson 36:20
was a little slip on my part. So Holly never disappoints. What?
Damon Pistulka 36:24
What is what is the book title?
Holly McCully Jobe 36:26
That’s what I want to inbound immortal. The undying art of attracting customers.
Damon Pistulka 36:30
Okay, inbound immortal. The undying are attracting customers. Awesome.
Holly McCully Jobe 36:35
Yeah, I silently like earlier. And I was just expressing frustration that some of the resources out there for manufacturers are really high level. It’s just kind of like, cool. Yeah, I know, I’m supposed to be writing content. But literally, what does that mean? If you’re just starting from scratch, it doesn’t mean anything to you. So I wanted to how to guide of literally step by step someone like we like she had partnered with us. I’m confident if she stumbled across this book, she could do what we’re doing seamlessly without ever having a conversation with us. So perfect.
Curt Anderson 37:03
Talk, you know, and that’s a great thing. Like, David, when you go to protocol 80s website, like a lot of marketers, you know, like, you know, unfortunately, you might be the cobblers kid with no shoes, right. And these guys have amazing resources blog. You have blog posts that go back years ago, they’ve been putting out their own content for years. And so when you go to their website, there’s all sorts of resources. There’s guides, there’s information for tactics on trade shows, email, marketing, HubSpot, you name it. They’ve got it. So what do you got? Yeah.
Damon Pistulka 37:30
Well, I was just gonna ask Jeremy and Lila. And Rhonda to as you’re going through the marketing process, have you? I mean, it would seem that you have to take technical things and simplify them so people can understand it. When the products you build. Has that helped you to really build better products, you think?
Curt Anderson 37:55
Great question. What do you think of that one?
Rhonda Johnson 37:57
Huh? I got Yeah, I think Jeremy’s the best one to answer to answer this, but I would tell you that Jeremy has spent a lot of years taking the technical down to where we could understand that. Yeah.
Jeremy 38:14
Um, yeah, I think it gives you a new perspective. As far as you know, getting it down to content that is readily edible.
Curt Anderson 38:25
That’s our new word, we need to add that to
Jeremy 38:29
put you in a different mindset, and it helps you empathize with the end user. And when you gain that empathy, I think it helps you design a better product, you understand how they’re interacting with, what they’re looking at the features that are there. And I think that it just continues to build as you go through that process. Right?
Leila Bell 38:45
To it’s really helpful for our business development team. Because having to, you know, make it a little bit less technical. It’s easier for us to say, okay, design team, what we really want is XYZ. And Jeremy can take that and make it more technical, right? Because now he understands, or his team understands what we’re really asking for it. Right? Very
Curt Anderson 39:11
well kiss our Damon keep it super simple, right? So as you get again, right, man, Holly just always crushes it every time. How was that? Was that better? So? David, let’s go on a little tour. You ready?
Damon Pistulka 39:25
Here. Let’s see what’s happening. Wherever now.
Curt Anderson 39:27
My laptop, we have a little cart. We’re going to try. So I’m going to show you guys some some amazing products. Jeremy is going to do a little demo. So why don’t we let’s all go on a little road trip. You guys ready? Let’s make this happen. So let’s I’m gonna raise this up a little bit. And all right, I am willing. Okay. How’s these comments, man? Look at all these comments. I
Damon Pistulka 39:45
know. Jason, we got a juice man.
Curt Anderson 39:49
Hey, a great question. Man. Jason, Ben, all these comments here, Jay.
Damon Pistulka 39:54
Yeah, we got great comments coming in.
Curt Anderson 39:56
We’re gonna slide over right. We’re going this way, right. So we’re gonna
Damon Pistulka 39:59
hear Get it. You’re getting it. You’re getting it.
Curt Anderson 40:02
Go. Here we go. Here we go. And then boom.
Damon Pistulka 40:05
It falls off the car. Yeah,
Curt Anderson 40:09
I’m not Yeah, I’m notorious for like, okay, we’re starting over here. Yep. So I can
Damon Pistulka 40:13
see it. Alright, what’s going on it over here,
Curt Anderson 40:16
Leila? Good. You guys gotta get we’re gonna do like little Vanna White thing here, right? Yeah. So like through the little like
Damon Pistulka 40:22
your Vanna. No, um, yeah, that your turn in the letter? I’m not really Yeah, not really.
Curt Anderson 40:27
So Okay. How’s How’s that looking? There you go. We’re good. Okay, yeah. Jeremy, what do you have?
Jeremy 40:34
This is our new TG grill. But there’s more than grill. So we wanted
Rhonda Johnson 40:39
TG for tail grade tailgater. All right, what’s a tailgate?
Curt Anderson 40:43
Right? Once or twice?
Damon Pistulka 40:45
I’ve been known to do that once or twice.
Curt Anderson 40:47
Right? They’ll Seahawks game. Right. Okay.
Jeremy 40:50
So you’ll notice that it has a custom solution here. Doesn’t fall down on you. Join hold that Yes. Okay. This, this product was actually inspired by our smoking ugly drum series here. Yeah. And so we really loved all the features of it. And you’ll notice that there’s some smoke on there, there’s maybe a little food to bring in there. That’s because we live what we’ve made. We love BB ice and different things that we do. And it helps us make better products again, back to empathize, the end user. So we love the fact that we had it we’d have a griddle on there, we have a pizza oven that goes on the drum. And we have the smoking ability, we said you know, it’d be really nice if we had a smaller version of that, that also did grilling. So that’s where we came up with this product. So you can travel with it. You can do griddle, you know, griddle stuff on there, you can put a grill grate on there, you can grill and then you can convert it over to a pizza oven. We’ve even had some adventurous people that have actually baked on it. I’ve personally made some turnovers. So it’s all good. There you go. Good. Good.
Rhonda Johnson 41:47
We have not seen them.
Curt Anderson 41:49
Yeah. JD now Jerry’s been called out.
Jeremy 41:53
I think I just got myself in trouble. Yeah. But yeah, so this is, this is a great product heats up? Well, the heats Excellent. As far as distribution, it’s easy to start easy to use. We’ve done a lot of field testing here, different employees within the company to gain different insights, and everybody really likes it. So that’s that product,
Damon Pistulka 42:15
grill to
Rhonda Johnson 42:16
smokin ugly line of products, both of these are. And really, this is really the first time that we’re selling to the end user versus selling to an OEM. So this is where we’re making our foray into E commerce as
Damon Pistulka 42:32
well. Okay, so very excited. Okay, both of those are very cool. Very cool products.
Curt Anderson 42:40
Okay, slide over, we’re gonna come over here now. Gaming party’s not over, dude. I know. We’re rockin and rollin here. So we’re gonna come over here. And I think that looks good. Let’s go
Jeremy 42:55
there. Alright, so this is another product that we have. This is more of a business to business product versus an end user product. But we noticed there was a need out and you know, by talking to people that you know, own restaurants and bars, hotels, and there’s, they want to have pass throughs, right. But everybody thing really likes the solid stone look. And so we were we actually went to a show in the hotel, we were staying and they had a pass through. But basically, the waiters and waitresses had to duck underneath the stone booth into the opening to come through. So it was really inconvenient. It says drinks and go underneath it. Or like, you know, we probably could build something to make it so you could have a pass through a solid stone. And then we got to thinking well, even people that don’t have the solid stone and all that weight, it’s a safety concern. People knock them down, they have to have latches and not convenient. So we decided that we were gonna design a better product and a product that works for natural stone. So this right here is a 65 pound piece of solid quartz. And I’m gonna let Rhonda demonstrate.
Rhonda Johnson 43:51
Places 65 pounds. Yep.
Damon Pistulka 43:56
Wow. Wow.
Curt Anderson 43:59
Now, I’m not allowed to demo because I still need two hands, Rhonda, just a finger you know? Yeah.
Damon Pistulka 44:07
But that’s incredible. That amazing,
Jeremy 44:09
stays up doesn’t fall down.
Curt Anderson 44:13
You know, when we were talking earlier about, like, how does Weber nap? You know, just again, just word of wonderful celebration. Yes, you’ll see products and just you’re looking at these great, you know, like, and I’m in a room full of different prototypes and different examples here. And so when you just look at, like, just the American innovation, just you know, in there making life easier by like 65 pounds, I can just do this. I think we have an example coming up, right? Safety too. And it’s safety, right? Hey,
Damon Pistulka 44:40
you can’t fall and hit somebody that I was just on a
Curt Anderson 44:43
call with two dudes, you know, prior to coming down here. And you know, they’re both bad backs, you know? And so apparently, maybe they don’t have what brunette girls I don’t know. They must well off to talk to those guys. Yeah.
Jeremy 44:58
Alright, so here’s another demo and we We’d actually take this and demonstrate it to different customers. And so a lot of these are just simulate like, grill. It’s basically yeah, and grill hoods are getting bigger double wall stainless steel. And not everybody’s made the same size and with the same strength. So if you had a really heavy grill lid, like this one and slam down pretty hard, and you have to get all the way open before it’ll actually stay, right? I know. Yeah. So we decided that we develop a counterbalance mechanism for large heavy grille lids. So if you’re a shorter person, you don’t have the reach. It’ll stay right there. So you can really hear, you know, doesn’t fall down. Oh, my. Yep. And it is the same. Both steel, same exact thickness, everything.
Curt Anderson 45:44
Wow. That is I’m going to chime in for a second because I think I was here for you had a huge cookout here. A couple of that was probably pre COVID. Right. And the cool thing is, if I’m not mistaken, the number of women that are now in that are barbecuing, the numbers have gone up dramatically my like, exponentially. I know I got fired. I don’t know about you guys on Josh. I know I got fired at my house from the grill. And you know, I used to be like a grill master. But me and my wife is an amazing dad. So the amount of you knew this about me. I don’t know if you guys knew this. So if there was an Olympic event for dishwashing loading for 55 year olds, I like I honestly think I might win. I might. I don’t know if I’d won a gold I can place when you’re mayor married to an amazing, incredible cook. Like you have to be a really good dishwasher loader. Right? Did you know that? So you’re right there with me, right? So my wife has an amazing grill master. And so the nice thing is, you know now, regardless of age, regardless of strength, now you’d like you literally, let’s see if I can even do this. Damon, even as rude as I am. I can look. Right, that’s that’s a statement right there.
Damon Pistulka 46:48
Well, then one of the things that I think is really cool about too, yes, the safety. I mean, when you drop the heavy one, I was thinking my fingers coming off like that.
Curt Anderson 46:57
Yeah, amputate a finger,
Damon Pistulka 47:00
right. But the other thing I also think about in the counterbalance lid, that counterbalance led, if I got a couple of nice steaks on there, I don’t want to flip that hood all the way open and let the heat out. I want to keep that heat in there. But I still want to check on him. How cool is that to go like a quarter of the way up a third of the way up and keep a lot of that heat inside and still see what you’re doing? Right. It was so cool, right? Oh my goodness. Can you try to do that with the two hand thing? You got that spatula and one you’re trying to do some work and the tongs and just man is cool.
Curt Anderson 47:32
Right right. There’s a beer cans and I was right. Yeah, exactly. This could like this could take out a lot. Right. So any other products that we want to show our sample here? Good.
Jeremy 47:45
Yeah, I think we’re, we’re good. I mean, like to re emphasize it not just religious but just any lady in general. Yeah, that would help with it. We’d be happy to we’d like that diversity, the different products right and the Sonia spattering over here
Curt Anderson 48:07
to me, why don’t we both start how are we doing on time let’s start taking on the after taking the whole month you guys come on over come on over we’ll start was we get the whole team back in here. Get the whole team come on. Come on over here. Come on over here. Oh, you guys are gonna they’re all going to be they’re all going behind how we get up here get up here. So okay, we’ll start taking home so Damon again we’re just celebrating USA manufacturing manufacturing month we’re at Weber NAB guys if you just started just came in and joined us definitely connect with all these amazing people on LinkedIn chat, follow their websites go to Weber nap and check it out. Check they’re on they have E commerce now. They not only have b2b solutions, your now let’s talk about your E commerce solution for a minute here.
Rhonda Johnson 48:51
li e commerce what you’re currently
Curt Anderson 48:55
watching you come up here. So Damon, they just got an eCommerce. Let’s hear about it. Leila.
Leila Bell 49:01
All right. So we just launched our smokin ugly line of products two years ago and just actually created a new store it’s a little bit higher tech so it’s much nicer for the customer and for us of course it’s barbecue grill products for Ugly drum smokers plus the TG you can get the T GM there it’s going really well. We’re still working on more content with protocol ad to make sure that our customers are getting all of the information that they need in order to decide to make the purchase. We’re really really happy with it awesome very excited about Josh
Curt Anderson 49:38
can take us Can you sign up here so so your your take on an eCommerce opportunity here at Weber an app
Joshua Curcio 49:45
is awesome. I got to build my own smokin ugly from the product. Yeah, I was talking to Jeremy earlier how well the heat maintains and it’s so consistent and easy to use easy to add the additional fuel for issue there. And the lid obviously, is amazing. And we had a picnic at protocol ad couple weeks ago and use the pizza oven we made. Oh, nice.
Rhonda Johnson 50:09
worked really well. Yeah.
Damon Pistulka 50:11
Wow. Super cool.
Joshua Curcio 50:13
URL. Yep.
Curt Anderson 50:14
Awesome. Awesome. Okay, so we’re gonna take things home. Let’s Jeremy, can you come over? So parties will go one at a time I’m gonna save. I’m saving you for that. So Jeremy, come on once you come over here, come over here. So parting words of wisdom thoughts for our crowd here today, as far as anything is like, how about this question? Why is Maine USA manufacturing just so awesome? Can you just share that with the crowd?
Jeremy 50:38
Just quality and it builds communities, manufacturing builds communities, and we’re all involved in the community. And we’d like to see communities thrive. Man
Curt Anderson 50:46
out there for a drop a migrate ball. That was Hey, Jeremy, thank you. Thank you for the tour today. Lila, come on over here. parting thoughts, words of wisdom that you want to share with our folks today?
Leila Bell 50:57
Well, I just want to say we talked earlier about being patient when you you know, we partner up with somebody that’s as fantastic as protocol, as we all know that we need to be patient things take time. But I can say from my perspective, when I get numbers that from the time that we started with protocol ad until earlier this year, we increased our conversions by 300%. Over 3%.
Curt Anderson 51:24
We I’m I’m David do you not hear that again? Yeah, we’re not we’re not young guys anymore, I guess. What? What would you say? Three 300% 300%. Dude, how about that one? How about savor that? 300%. Right. So
Leila Bell 51:38
it’s important. If you’re a manufacturer, you need to do inbound marketing. You need to
Curt Anderson 51:43
it’s mission critical, right? It is mission critical. Well, Leo, thank you for all that you’re doing. You’re an inspiration for all of us. So thank you for joining us today. Thanks for the tour. Josh wants your slide over here, dude. So man, my good old man, my good buddy here. So all right, any parting thoughts, words of wisdom for the folks today?
Joshua Curcio 52:01
Know as as Leila mentioned, if you’re thinking about doing inbound, your manufacturer, I know it’s somewhat difficult to change. You know, it’s easy to go out and buy a new piece of equipment if you’ve got the cash flow, but it’s not easy to invest in something that’s like this, like a process driven thing or a manufacturer or marketing thing. So just make the change. Read the book. From great manufacturers like like Weber nap, Rhonda, Leila and Jeremy and and be dedicated and do get a haircut like yeah, let’s
Curt Anderson 52:30
do we look like to work. 2820 is winning Damon. I know you’re right. Yeah. She’s not gonna match my haircut. But hey, congratulations on the book. I’m just I feel like a proud uncle right now. Yeah, so how he’s just crushing it, Kimberly, we’re just so proud of your, your lovely young daughter here. So any words of wisdom parting thoughts that you want to share with everybody today.
Holly McCully Jobe 52:50
I also wanted to go back to something we were talking about earlier, Randy, you spoke a lot about integrity. And Jeremy, you spoke about passion and love partnership and those kinds of things. And I will say something that is integral to marketing success is that as a company, you truly walk the walk. And when you’re putting out those blogs, when you’re putting out all that information, you truly mean that and you guys are the perfect example of that. So what makes partnering with you so easy, is it’s just seamless and your customers can look at that content and read it and say okay, and then when they interact with engineering and sales and whomever it really is a consistent branding message. So if I had a tip to marketing and sales teams and manufacturers everywhere, it’s, you know, make sure that your company is presenting themselves online exactly how they are. Which is really easy forever now because they’re great.
Curt Anderson 53:39
Kimberly, another drop the mic for your for your wonderful daughter, you’re the favorite daughter, right? So just a we’re gonna have we’re gonna have Holly’s Mom, come on. So that’s Holly, thank you for all that you do. You’re doing amazing. You’re an inspiration. I just I love working with you on different things. And so again, go out and get Holly’s book and she is a rock star. So connect with Holly connect with Josh on LinkedIn, all sorts of great tips that they offer. So thank you for joining us today. Man. Last but not least, Damon How about this one here? So we go back. So for if you guys just join us? We’ve been friends since 8119 81. Dude, she puts a weird, man she I don’t know how she put up with me for all these years. So anyway, it was easy. Yeah. And I gotta I gotta pay her for that. So yeah. parting thoughts, words of wisdom. So what before we go? Well go ahead words of words of wisdom parting thoughts.
Rhonda Johnson 54:31
So I guess I’m thinking back to probably an 80s commercial where you tell two friends and they tell two friends and so everybody on here that’s watching. Tell a couple friends about the how exciting manufacturing is. And then they’ll tell to friends and they’ll talk to friends. I mean, it’s just so important that we get people excited about manufacturing and build that back in this in this Contrary, Jeremy’s right, it does build community to do that, you know, used to be a very male dominated industry. It’s not that way anymore. Manufacturing does not care about gender. We want leaders we want engineers, we want accountants, we want CNC operators, welders powder, coaters, you name it. It’s a veritable mall, well stocked mall, you get into manufacturing and you pick what you want to do. You don’t like that, go do something else. You move so much to do. So everybody just tried to get more people excited about manufacturing, and kids in high school. It gives them hope and excitement for their future as well. So I got
Curt Anderson 55:48
a round of applause for man, how do you you can’t go You can’t can’t be all that you can’t. So true. Rhonda, thank you. So thank you for all that you’re doing. What an inspiration again, if you just joined us or have been please go back and hit that rewind button, catch all the inspiration. This is just amazing. So you know, you talk about opportunities in manufacturing. You know, our dear friend here started 20 years old 20 Plus in manufacturing and now she’s a president of this amazing company. Talking about community this is just such a great Stallworth company here in our community. We appreciate you We salute you we commend you and this is you know, it’s these are communities all across our country have stories like this but Ron has a very special one. And just how cool to celebrate manufacturing month here at a place like Weber nap so I think everybody here I appreciate you guys man connect with them on LinkedIn. Follow their website by Holly’s book and Matt Damon was this juice oh my god
Damon Pistulka 56:49
this is awesome what awesome awesome man was this Adam Yeah
Curt Anderson 56:55
yeah so much I we could go another hour but I know everybody’s busy so I’m going to Alright, so let’s do let’s go here. Go out in man manufacturing is truly the backbone of our economy. These are the heroes of our country. This is just absolutely awesome stuff here. Go out high five hug a manufacturer tell them what a great job they’re doing. Tell our young folks tell our old folks I don’t care who they are tell them that is just incredible opportunities in manufacturing just waiting for them just like here in boy let’s wrap up on this point. Just go out and be someone’s inspiration if you weren’t inspired today man you better get your pulse check because like I already went through a while here Damon this is just awesome stuff. So thank you guys. Everybody here at Wilder nap thank you for the comments Dame anything you’ve got before we close out
Damon Pistulka 57:40
now I just want to thank everyone that was listening today the people that were making comments people that were listening but you didn’t comment we appreciate all of you. And come back again. We’re gonna be back again Friday, aren’t we Kurt?
Curt Anderson 57:53
Oh my gosh, are we got we got a great guests on Friday man and he’s really handsome. I think it’s you
Damon Pistulka 58:02
forgot I actually forgot though. We got
Curt Anderson 58:03
a great session we’re going to talk about how to build a sellable business thanks to our dear friend, expert David Basilica. So guys, God bless. Have a great rest of your week and we’ll talk to you soon happy manufacturing everyone.
Damon Pistulka 58:13
See you. Thanks, Sarah. Whoever naps so cool. Thank you