Jam Session

Curt Anderson  00:00

Perfect. Okay, let’s go. How about slideshow? Let’s go here have a man about these beautiful people on stage here, guy. So we’re gonna go ahead and get started. My name is Curt Anderson, what an absolute honor privilege. I am just man. I couldn’t sleep a wink last time. So, so fired up for today. This is our jam session. We started doing these several months ago, man, and we just we have a great time, good turnout, good engagement. So how about we start here. So if we were all in a room together, we’d be high fiving maybe hugging I’m not sure what our COVID protocol would be. But we’d be handing out business cards and sharing each other’s information. I encourage you, I invite you, I welcome you drop your information, your LinkedIn profile, if you want to drop your website, email, whatever is a great way to connect with you. I would encourage you to do so I’m going to probably be dropping out a few times through the program as friends keep popping in and you absolutely please do yourself a favor. As matter of fact you will thank me later, you want to connect with our three esteemed panelists today. And so let’s just you know, let’s just get this party started. So today, we’re here to talk about how do you make a great first web pression what a great little fun word that is. I’m gonna give a shout out to our sponsors. We many I think many of us are connected one way or another through the M E P, what is the MEP the Manufacturing Extension Partnership? Many of us are in that manufacturing world. So of course we are very familiar with MEPs we have the Alaska MEP and NW IRC are sponsoring our little jam session today. So I want to give a big shout out and thank you to our MEPs whatever state that you are in. Boy, I strongly encourage you welcome you invite you to contact your local MEP, my dear friend, Emily, Joanne Wilkins, happy Tuesday, my friend how are you?

Emily Joann Wilkins  01:42

Happy Tuesday to you Kurt. Thank you so much for having us. Oh

Curt Anderson  01:47

my I’m so under look how professional you look. I like I’m so under just today. So hey, Emily is just an absolute incredible passionate marketer for manufacturers. She’s the founder and owner of marketing metal, and we’re going to dig deep please connect with me on LinkedIn. She’s absolutely hysterical. She has great post she talks about life, her health her past her business, and she’s just a joy to be in her circle. My dear friend Polly in Jersey sounds like what? like The Godfather is right here in the house. Right? So I might be talking about this Paulina Sopranos. But that’s another story. So Polly, happy Tuesday, my friend from AV creative. How are you?

Paul Kiesche  02:28

Awesome. Thanks for having me. This is great.

Curt Anderson  02:32

So Polly, branding guru encourage you guys, you want to connect with Paul. He’s a community builder for any of our friends who they’re familiar with a Twitter chat group. I know Paul, you won’t take credit for founding it. But boy, you are a huge advocate and integral piece of the Twitter group on Thursdays on a pilot dropped the hashtag in there. Just let people know what’s going on and Thursdays at two o’clock on Twitter. For anybody that wants to know my dear friend, my partner in crime down in Virginia right on the beltway of DC Nicole Donnelly. Nicole, happy Tuesday. How are you?

Nicole Donnelly  03:02

Happy Tuesday. I’m so excited to be here. Thanks, everyone for coming. This is gonna be so fun. We’re gonna have a great time. All right.

Curt Anderson  03:09

So again, if you guys just chimed in, boy encourage you jump into chat. Let us know where you’re coming from. Shop your website? Absolutely. You know, your your LinkedIn profile for sure. Great opportunity. You know, if you’re new to LinkedIn, it’s a great opportunity to start building up your profile with friends and family and my name is Curt Anderson. I’m an E commerce evangelist for manufacturers most important job on the planet. I’m a girl dad. And so we’re just going to dig into some fun stuff. Now, as we talked about how to make a great first impression. We’re talking web pression today. Hey, my friend from Miami is joining us today Rosemary’s popping in So guys, what we want to do is we want to speak your soulmates love language what is a soulmate? So now you know what the call back and let me let me I’ll go back one. My mom’s favorite book is called stop being the best kept secret and then stop being the best kept secret we talked about those ideal buyers are soulmates. So what we want to do today we’re going to talk about how these three esteemed panelists just do an amazing job not only just for their absolutely further further clients but also for themselves a lot of times as professionals consultants we find ourselves if you familiar the tagline. cobblers kids with no shoes will our esteemed panel here boy, they are not the cobblers kids with no shoes. Emily, my dear friend, you are man I just I couldn’t love this tagline. Enough. Radical job shops just talk to us like you know, let’s get radical right here right now. Talk to us about like the brand and the messaging behind your website.

Emily Joann Wilkins  04:46

Yeah, so um, about a year and a half ago I was a had been running my agency for two and a half years and I was very much a generalist. As many agencies are you and I decided to get focused on something that was near and dear to my heart and I had a lot of experience in and that was working with job shots. And jobs are, you know, they’re not the sexiest business out there, and they’re really struggling right now to find, to find people to help, you know, to find employees and talent and, and they kind of get overlooked by agencies because they’re, you know, their mom and pop shops, they generally don’t spend a lot of money on marketing. But in order for them to really grow and thrive, they, they need to be, they need to be excited about their, about their brand, and they need to have a website that’s not 20 years old and look like looks like all the other job shops out there. You know, they’re, they’re at huge risk of being a commodity. So what we do with their brands and their websites is we, we differentiate them, we make them different than the other job shops out there.

Curt Anderson  06:09

And I love that Emily, I want to go back one more. And so Hey, Rosemary is here today again, guys, thanks for joining us, deeply appreciate it. And so you know, you know, we have if you’re not manufacturing these processes, this concept is absolutely applicable to you as you’re trying to connect with your ideal customer. But you know, Emily’s taking a deep dive to understand, you know, just think of the person who owns that job shop, what’s music to their ears, what’s that love language, make big profits, and even bigger impact? Let’s get radical. Emily, I just love this, you have this two, two prong approach here, you know, step one, step two, just you know, you’re speaking to your ideal buyer, walk us through this page here.

Emily Joann Wilkins  06:51

Yeah, so like any good project, the setup is going to make the rest of the project go? Well, right, you have to have a great setup in order to execute project. So that it’s profitable for you and valuable for your client. So I did the same thing with my agency work, I think, more traditional kind of method for this as I talk to an agency for, you know, half hour or 45 minutes, whatever it be, and then they recommend a whole bunch of, you know, recommend all of these things. I took that piece out. And it’s actually it’s a product now. So it’s a two hour interview with them. And then after that I write a brief that gives them it can give them tips and insights that they can run with. And then if and when they’re ready to hop on board, they, I provide a recommendation for moving forward with a built out which can be a website, video content, social media content, and we we do it all in Sprint’s so instead of having, you know, 10 customers that we’re working on all the time, where we’re really focused on that one project. And we do it really, really quickly turn it around, we take up minimal time with our client, we eliminate that back and forth, that usually happens, where you’re trying to pull, pull content from the customer, they take forever to get back to you while so we kind of cut all that stuff out. And we just came up with this really streamlined process that my customers have really, really loved. So

Curt Anderson  08:42

that’s awesome. And what I love is like you’ve really taken a deep dive to understand like what you know, let’s recap you Emily niche down, you know, sort of being that journal generous, really loves working with manufacturers niche down and like they’re busy. These guys are dealing with supply chain issues, labor shortage, everything that’s going on through COVID. And what you’re doing is just coming in like hey, look, you know, let’s get a radical brand process here. And so kudos to Emily and we’re going to dig into some really fun examples that we’re going to cover with clients. Polly, my friend, you are up to bat here. Let’s talk about you know, you come down on your website, you have resources, you have information, you have all sorts of great information for your ideal buyers. Just talk a little bit about the process behind your website and how you make this applicable for your clients.

Paul Kiesche  09:29

Yeah, absolutely. Um, so we’ve been in business for 18 plus years. And we’ve been mainly working with manufacturers all the way through but similar to Emily, we discovered that that was a big niche market for us. So we really focused in on that. So as you come into the site, you know, right away we want to establish within that first couple seconds that we work with you we work with manufacturers we work with branding and marketing and so forth. And then as we come down into it, we want to start answering a lot of the pain points and challenges that manufacturers face. So how we help you, we educate your market, we, you know, want you to look relevant, up to date, cutting edge professional, we not only want you to attract leads and sales, but we also want you to attract employees and be able to grow your business that way. So just trying to make sure that you understand that there’s ways to stand out from your competition, differentiate yourself, and take yourself into the future. One of the things that drives me crazy is that a lot of manufacturers look very dated, but they create products that are the future. They’re putting products on aerospace, they’re putting products in all sorts of electric cars, and all sorts of things that are the future, and yet they appear and the perception is, is that they’re dated, and outdated. So basically, we want to bring them into the future and let them set a standard as they move forward.

Curt Anderson  11:06

So perfect. Hey, and I’m gonna politely ask if you happen to be off mute. If you could do us a HUGE favor, just pop yourself on mute. That’d be awesome. Just to just avoid any distractions for our speakers today. That’d be great. So Paulie, here’s another thing about making a great first impression that I love that you’ve done here is guys, you know, reviews. And you think, you know, hey, whatever my company is, if I’m a manufacturer, and you know, a number of you are in different space, you know, if you’re a marketer would have you, Paul, you’ve done an amazing job and 31 five star reviews. I mean, this is just fantastic. I’ve done a real terrible job here. And so this is a great you know, we’re going to talk today about like that social proof and getting those reviews is just a great job. So I salute you for that. The call you’re up to bat my friend, you know, big tagline that we love to preach and teach is right here. How do you out teach the competition? You just went through a whole rebrand with dmg digital, phenomenal job. Absolutely love what you’ve done here. Can you just talk a little bit about like, how you approach this, how you tack to in like getting inside your customer and speaking that love language of your soulmate?

Emily Joann Wilkins  12:12

Yes, absolutely.

Nicole Donnelly  12:13

So I started this business three years ago, before I started the business, I was working as an marketing manager in house for a manufacturer built their marketing department from the ground up, it was incredibly thrilling and exciting to be part of the transformation. There. They were like, We need leads, we need revenue and was able to build out this awesome content marketing engine for them, and said, You know what, I want to do this for other manufacturers. It’s exciting to be a part of. So when we were thinking about how we wanted to rebrand, we really wanted to make sure and focus in on how can we address the four things at the top of our website, the problems that our customers are having lead with that be very transparent with them about what our pricing is, show them about who we are, who our team is, you know, what’s our culture like, so they can get a feel for the faces behind the brand. And then provide them with a really rich learning center where they can learn and educate themselves and self serve, and help answer those questions that they have about SEO and content marketing. Our buyers are very new to, you know, SEO and content marketing. So we want it to be a place for them to go, where they can really like learn about that educate themselves and find the resources that they need, needed to get started.

Curt Anderson  13:28

Yeah, I love this page. And again, in both pages, guys, you know, whatever product, you know, your manufacturer, your marketer or manufacturer, think about you know, speaking clearly and concisely as Emily, Paul and Nicole have all done, clear call to action. Let’s work together. Let’s get radical, you know, just short and concise. Nicole, I just I love this page, you’ve got the magnet you’ve got you know, there’s really a lot of thought behind this. Just talk a little bit about what you did here.

Nicole Donnelly  13:53

Yeah, here, we’re just really trying to hone in on specifically what questions our target customers are asking, you know, a lot of them are overwhelmed, right? They’re overwhelmed by marketing, they don’t know where to start. Maybe they don’t have the resources internally. So when we created the content for this page, we’re really trying to lead with that. What are those main problems and questions that they have? How can we address those right out of the gate for them so that they see that we understand where they are? And how and before we even talk about what it is that we can do to help them

Curt Anderson  14:24

really and so you guys, are you seeing a theme here? It’s like you know really trying to get inside? That ideal customer solving their problem. Emily dropped the mic moment right here before you even speak how about this? Could you please share when I say the words noticeable, memorable and shareable who coined this phrase, you know, the person that coined this phrase by any chance?

Emily Joann Wilkins  14:46

I got it from PSL VA who is my business coach and she’s she wrote a book called badass her brand.

Curt Anderson  14:56

I read her I’ve read POS book that’s a phenomenal book.

Emily Joann Wilkins  15:00

It is really good. And I so I’ve been in her program for going on two years or so. or year and a half. Yeah, so that’s where I heard it first. I don’t know if she coined it.

Curt Anderson  15:12

I was gonna give you full credit. We know we don’t need to give credit, she gets enough credit. So anyway, you came on our live show. Oh, my goodness, I think was over a year ago. And with Daymond many of you guys know my partner Damon on our live show. And you dropped us just golden nugget ray here. Gail, our friend mutual friend Gail put out a great post. But let’s get in. So just, you know, I’m going to pull up a great piece of work that you did right here. And so you know, what if everybody’s sitting down, let me let’s let’s do a little before and after. Okay, let’s see, before Emily performed a little magic here. Do you guys notice like a slight subtle little difference? I know. It’s very, Caroline. It’s hard to see Linda Biggers out there today, rosemary, look very closely. But when I go here to here, very noticeable. You did an amazing job. So hey, Mike Henderson just joined us. Let’s actually and I in my screenshot doesn’t do it justice. And we talk about what did you it’s just magic. What you did for us. You know, a lot of this looks like a large manufacturer. But just talk about what you did for these guys.

Emily Joann Wilkins  16:13

Yeah. So Peters came to me through the NW IRC actually. That’s not true. Ashley Walters? Yes, we will actually refer them to me. So Ashley, and one of the owners are dear friends. And this is a second generation business. They and the daughter and her husband are taking over from her dad and mom. And so they’re, you know, updating things, bringing things up to speed. And yeah, they she knew she needed to update her website. But she really wanted to be intentional about it and wanted to have some, you know, some sort of a strategy going forward. So we we spent four days on site. They have two facilities, actually, three facilities we went to, to film a film with them. We did some interviews and put together a couple of different videos that they can now share on their social media. We encouraged Diana to hire a marketing intern. So she has that now. Yeah, so the headline Thank you rosemary. Is it came from doing a zoom call with Diana and learning. I did the setup with Diana. And she had this sign up behind her this like give a damn. I think that’s what I said. Yeah, give a damn. So I was just like actually trying to fall asleep one night and like, Oh, there he traded company like hot damn, like come on. So and she kind of told me, you know, people comment on it a lot and and it’s kind of become their, like mission state are kind of their tagline internally, not not so much externally. And I was so I kind of had to talk her into it, but they love it. And we made T shirts for their team. So when we came on site, they all have these awesome T shirts and they love them. They were just over the moon.

Curt Anderson  18:20

That’s phenom. Oh, you know, what an incredible job. And so you know, we were talking about like Nicole on her site has a learning center. You You guys have resource pages on your website, you’ve create, you know, look at them a million guys, for our manufacturers out there. Look at what Emily has done here. She’s created that learning center, you know, he treat 101 All sorts of videos, case studies, social media, why Peters, but it just an amazing, incredible job for a manufacturer. And again, let’s come back to the presentation. Look where it was. I’m going to come back here again, we’ll go we’ll go into slideshow, look where it was. And look where it is an Emily, I love what you’ve done, you bought you you brought boldness in just a little snarkiness a little fun and like that’s the you brought their personality out on their website. And that’s how you make a great first impression. How about a round of applause for Emily, what she did for this wonderful manufacturer is we’re doing we’re striving to make our manufacturers as competitive as possible on the global stage. So Emily, thank you for sharing what you’ve done there with Peter.

Emily Joann Wilkins  19:21

And real quickly thank you to our sponsor, the NW IRC, they did help fund this project. So talk to your local MEP is they can help you with things like this.

Curt Anderson  19:30

Absolutely. And we’re going to have another fun and WRC example coming up. Soon here. Paul, you’re up to bat my friend. Creative metal products did an amazing job. Now again, you have to look very closely like if you’re checking your cell phone or email, I’m going to invite you to like zone in because you really it’s a very subtle difference here of what Paul did before. Right. I know it’s hard to notice. And Alright, Foley drops a mic my friend drew us what an amazing jobs matter of fact, let’s go eight Guys, let’s go on a little road trip again, we’re gonna go check out this website. I’ve got it right here. Paul, he talked to us, man, what was going on with this company? How did you perform the magic here what happened?

Paul Kiesche  20:08

So the CMP was purchased by a new owner, and he wants to make his mark, stamp it in his way. And, you know, the old logo and website, as you can see was extraordinarily outdated and had, you know, some cheesy effects on it onto it. So we started with a rebrand of the logo, help them with some things like the tagline that design all of their branding. And then, you know, we love featuring the video right from the start. But right off the bat, you know, again, wanting to make sure people know they’re in the right place, addressing customer pain points, making sure that people know what to do and educate them a little bit on it, build trust, build reliability, you know, try to really create an experience that convinces the viewer pretty early on

Curt Anderson  21:08

and so forth. Yeah, this is fantastic. And so Paul, and you know, I love you’ve got the capabilities, you’ve got case studies, customer support, clean, concise, you’ve got call to action, fantastic video right on the front. And again, when you look at what you, you know, what the website was in, you know, no disrespect. We’ve all been there. You know, I was like, you know, pulling up, what is it the fall, but what’s that called the call back machine? What’s that called? When you can go back and back? Back Back to see Thank you? Yeah, no, you can, you know, and there’s a lot of challenges that we have out there, you know, but just when you you have to make your website, this is really your frontline defense. This is your first impression to anybody that’s reaching out to you is right here. So again, Paul, phenomenal job. And one thing I want to give you more kudos for, can you look at the before and after. Just let’s let’s just savor that for a minute. Let’s soak that in what Paul did here, take a look at this, you come to here. And Paul would I love what you did. Let’s again, throwing a shout out to you. You have your case studies and testimonials, testimonials, you know, read on your website. So guys, you know, we’re looking for that social proof social trust, get that on your website. And hey, I want to if you just chimed in, if you I’m letting people in. Thank you. I saw Linda was here, Chris Harrington. God bless you guys. Drop your LinkedIn, your chat your website in the chat. Let’s all connect with each other. If you guys have questions, man, we are here to answer questions. So you know, feel free to drop those in the chat. I haven’t been watching the chat real closely. Maybe my friends are watching the chat. But Nicole Donnelly, let’s take a look at this is us air filtration. Great company down in Texas. This is a before. Okay. And now you made a lot of changes. We’re working together on this massive massive e commerce renovation. Talk to us about some of the changes that you’ve brought to life here for us air.

Nicole Donnelly  22:59

Yes. So I think anytime you’re building out or thinking about a new website, the first thing that we thought of here is what can we do to create and build trust through the website, right? Because as time goes on, fewer and fewer people are going to be calling and picking up the phone. They’re going to be doing their research online, more and more of that research is happening before they talk to a sales rep. So how can you be building trust through your website. And we knew that we were wanting to invest in E commerce for this company, this was like five years ago, or four years ago or whatever. And so we needed a new website that would allow us to be able to sell start selling some of their products online, but also create a digital self serve experience for their prospects that would build trust. So some of the things that we implemented were they didn’t have a learning center or blog. So we implemented a blog. And not only that, but we started blogging at least twice a month, consistently for years so that we can build up a really nice library for people to get their questions answered. We, again created a really easy way for people to buy right away and to submit a quote, and and then we also just built out a ton of like online calculators so people could self serve and identify, Okay, how can I size out my equipment? How can I decide what type of filter media I need. And so we created these very simple quizzes through the website that would help them self select what it is that they needed, and created a really nice library of videos, product demos, assembly guides, etc. to really help create some sales enablement resources for their sales team that they could use, but also educate those those prospects before they’re even ready to reach out and pick up the phone and call. And we absolutely saw a huge transformation in terms of the number of leads that were coming in and the revenue that was generated from this huge content marketing play that we did for them. That was the website was one part of that but it was a lot of things happening behind the scenes that were out of this.

Curt Anderson  25:01

Yeah, this is fantastic and in from a search standpoint, so you know, we do a lot of, you know, deep dive training, SEO Training ecommerce training with manufacturers through as Emily has been mentioning. MEPS. And you know, Nicole, you and your team have done an amazing job here. And this is, you know, regardless if you’re a manufacturer, or like my friend, rosemary and a call, guys, man, rosemary, drop your newsletter in there today, you had a great newsletter that went out this morning. But it doesn’t matter what space you’re in, you know, five ways to reduce dust collection, operating costs, it could be, you know, whatever your superpower is, whatever you’re bringing to the table. This is just really powerful information. Just Nicole real quick, just, you know, talk about all this juicy information that’s in this blog post, and how valuable it is getting those first page rankings.

Nicole Donnelly  25:50

Yes, absolutely. So when you’re really intentional about creating regular content on your website, and adding blog posts and video posts and being really intentional about, you know, doing the SEO research to identify what are those keywords that people are searching for? And combining that with the questions that the sales teams are hearing over and over again, what are they what are questions our prospects asking over and over again, that we can turn into a blog post. That’s a great way for you to scale your system, your sales team, and just incorporating that that keyword those important keywords into the pages, building out a really cool internal linking strategy on these pages so that you’re linking out to other pages on your website, so that you can keep them engaged, keep them on your site and continue to build trust. Is it really we saw such a huge increase in the page rankings for just a ton of keywords by really being intentional about the content we were creating and the strategy behind it?

Curt Anderson  26:48

Yep, absolutely. This is just great. So again, guys, if you know if you want to grab screenshots if you’re like, hey, what was that website? So this is US Air filtration.com This was Nicole’s project. We have Paul’s project with creative metal products. It’s creative II creative mp.com. And here Emily did a phenomenal job working on Peters heat treat. So again, if you you know if there’s anything applicable here, grab a screenshot, grab these websites, and you know, just check these out. You want to go to their websites and see what they have going on. So alright, let’s keep this party rollin. My friend Emily, let’s talk about let’s go here. Okay. We have a mutual friend Ashley Walters, I had the honor and privilege I took a little tour of her facility. She Emily, but you know what, Emily? So Madison, humble Emily, plug your ears. The owner, President CEO of this company thinks Emily walks on water. So she just loves only Wilkins. She loves what you did for her brand. And this. I’ll tell you this is an exciting success story. So we have a lot of women on the call. This is a woman owned manufacturer she took over wasn’t her family. It was our husband’s family. She wasn’t here from Pennsylvania she was from I think she’s from Tennessee or down south somewhere, right, Texas or something like that. Right? Carolinas, I think Carolina? Yeah. She moves up north to Pennsylvania to take over her father, her father in law’s manufacturing operation, completely turned around, build it into a powerhouse, sold it to the employees. She just can’t she just sold out in December. And she’s a young aspiring entrepreneur looking for her next chapter in life. So Emily, you did a great job working with these guys. I reversed anxiety Amelie, here’s the before. Okay, here’s the before maybe let’s see if you guys notice a slight subtle difference.

Emily Joann Wilkins  28:31

That’s not even the worst before.

Curt Anderson  28:36

I didn’t take the worst. screenshot that. But you did it again. Kudos to Emily, you did an amazing job of like really getting them into the 2020s here. And you know, I love the tagline here. You know, just everything just talked about what you did for Ashley at her company how you turn this website around?

Emily Joann Wilkins  28:53

Yeah, so they had a WordPress website that was like, had become a just Frankenstein monster of stuff was not working properly. They had plugins that were breaking things. And they’re really, you know, pretty scrappy with their marketing and wanted to be able to manage it in house. And so and they they spent a lot of money on HubSpot. I know. I know. Nicole is a HubSpot player and that’s awesome. Like HubSpot is a great platform for for a lot of businesses. I think sometimes it’s way too much for you know, for certain size of business. And they were definitely in that boat where it was like they were just spending too much money on it and the the suggestions they had gotten from HubSpot. We’re not they didn’t make any sense. They were putting landing pages on an in their blog on HubSpot URL not on their URL Oh, and which is bad for your SEO, like you want all of that stuff, you know how it’s together in your website. And so they were just really struggling with it every time she went in to make changes, she was getting lost and frustrated and, and she just, they felt like it was not, you know, it was just kind of blob, like it didn’t have a personality or any sort of Yeah, no personality. I mean, it did not show who they were. And they were, you know, as you as Kurt has said, Ashley is an amazing person, she is passionate, and, you know, they’re really big into like, building up community. So actually the, on the homepage, I don’t know if this is live current, but their homepage is helping American or reigniting American manufacturing. And that’s their whole thing like they, they are here for a monument American manufacturers. And they’re in Erie, Pennsylvania, which had, you know, has really struggled through manufacturing going overseas. So they’ve been, you know, there’s, there’s just a lot of,

Curt Anderson  31:14

I don’t know, I’m ill.

Emily Joann Wilkins  31:17

I’m losing my train of thought. But manufacturing in Erie has suffered a lot and the community has suffered as a result of it. And it was, it’s starting to come back. So. So Ashley, really loved this, like, had this vision for like the heyday of American manufacturing, which in Erie was like in the 60s, and she had some, some trade show displays done that had that kind of 60s font treatment. So we kind of took a little bit of that and brought it into this website, their homepage, the video on their homepage, they all of their work is done off site on customer sites. So you know, it wasn’t something where we will be able to go there and film for them. Although I did I did do something similar recently with another customer, if you want to talk about that. But so we just took stuff that they had existing and got some stock footage, like these forge footage, that’s all stock. And then we put it together with some other things that they had this time lapse that they had to show more of the breadth of what they offer, and also bring in that kind of passion part of it, where they’re, you know, they’re really a staple in their regional community.

Curt Anderson  32:38

Yeah, this in for if, for further inspiration, this woman that we’re talking about, Ashley wrote a book. It’s called Grit and grace. And it’s just how she came in. And she had no manufacturing in her background. This was not in her wheelhouse. She didn’t, you know, she was like, I don’t even know what you know, what, for gene or any of these processes were. And she just completely built a powerhouse of a company. It’s a really wonderful success story. And Emily is I feel like you did a great job of just bringing that passion. Ashley’s passion. And here she is, I think she was on here somewhere, or yeah, there she was right there in industry week. And they they’re doing some really fun things at the company. And now it’s fully employee owned. It’s just what a great success story. I think 50 and 56 employees strong. And it’s just a really great story. So how about a round of applause for Emily of just turning this? You know what a little that we won’t say a train wreck, but there’s a lot of moving parts. And I think he made a good point there earlier. You know, so guys, as you get into this technology, it’s important to find somebody a trusted guide to and that’s what many of you are, you know, many of you out there you know, rosemary, Robin, you guys are like those trusted guides and resources out there. You know, just think of like the, you know, how you help the market in somebody when they rely on you, boy, just when you can bring those answers to the market on your website. And this was just really well done. Love what you did here. So great job, Emily. Polly, I think you’re going to be up again, my friend. Let’s get back on course here. Let’s get to this slide right here. Nor Walt, can we talk about this company right here?

Paul Kiesche  34:15

Yeah, absolutely. Yeah, if you want it, maybe we start with that before again. There you go.

Curt Anderson  34:21

Your title and i You guys gotta look really closely here. This is

Paul Kiesche  34:26

I got a little I got a little smushed. But yeah, if you want to go live, save

Curt Anderson  34:31

more time before and after. And let’s go to live site. Let me let me pull it up real quick. Go ahead. Pause it just Yeah.

Paul Kiesche  34:38

So normal. Normal had like an a, an issue with identity because when we got there, their whole logo. They were called norwall Design and a lot of people confuse them with a design company kind of thing, but they really specialize in automation. So we redesigned our logo to be more automation based is creating like a very memorable and out of a, you know, cycling belt. And then the tagline was created as well, we came up with the next evolution and automation did video shoots and photoshoots to bring in new new information. But as you come down, you know, we really want to quickly address the niche markets they work with, we want to, you know, one of the things that seems to be a massive differentiator is customer service. So we dive into that, we hit him with statistics pretty quickly. Like what was crazy to me is like, this is a company that they would go into a manufacturer and the manufacturer might be putting out, you know, 50 products per minute, and then they would like, re work it and it’d be spitting out 1200 products per minute. And I’m like, You have to show these statistics on your site. So you know, we hit up with a lot of their statistics, we build up credibility, through testimonials, and through case studies, and so forth, and then hit people with a nice, strong call to action. So the whole site just kind of reinforces their credibility shows a lot of examples. And it’s very convincing. What’s really exciting is this, we did this a little while ago, and they just now opened their second facility up in Florida. They were they have a facility in New Jersey, and they just opened a second one. So I’d like to think that we had some, some, some part of that.

Curt Anderson  36:32

take full credit for, you know, and hate. And what I love here is, you know, when we’re talking about the MEPs, they’ve got a little shout out here to the New Jersey MEP. And of course, I don’t know if there’s any basketball fans, but there was a really not for our friends at Purdue. But Farley Dickinson just took down Purdue if you were watching March Madness this weekend. So that was an exciting upset. So you know, and again, you know, social proof here, you’ve got the SHARP program, you guys aren’t familiar with sharp that’s, you know, safety. So all these certifications, you know, there was a lot of thought and a lot of intention behind Boyd Pollack, you know, let’s get into the weeds a little bit here. Like what were some of the other things that the owner that was really important to the owner, like the, you know, CSA certification CE like these are all really, when you’re in manufacturing, like these are really important pieces, you want to build

Paul Kiesche  37:19

credibility, and trust, reliability, all of those things kind of come into play. Absolutely.

Curt Anderson  37:26

Yep. Okay, and service and support. So again, guys, just, you know, phenomenal job for Paul and his team coming in, and just really turning the ship around for this manufacturer. So if you want you know, what, if you’re looking to open up a second facility, I encourage you to reach out to Paul Keshava, because he hasn’t made much. And you are opening up multiple facilities, thanks to Paul and his team. Avi. So our that

Paul Kiesche  37:50

page right, there is an interesting story in itself in the sense that a lot of people just say, Oh, we we offer services and support. But that’s such an important feature for something like a job shop or manufacturer, and talking about that. So one of the things we do is we dive deeper into those things and say like, Well, how do you support your customer, and what are all the different things to do, because that is your differentiation often, is how you’re treating your customers and knowing that they have that support. So a lot of people overlook things like that. And same thing with the careers page. If you’re having trouble hiring people put more attention on that careers page, show the benefits, show the different things that you do for within the team, you know, so there’s a lot of things you can do there. So we’ll talk about your benefits, talk about what you offer, and so forth. So, and that goes for the branding and web pression as well, in the sense that not only is your future client coming in through this, but you’re also you’re attracting employees to this as well, which is huge for manufacturers right now.

Curt Anderson  38:54

You know, let’s let’s hit them. I don’t think we can overstate that, especially in the manufacturing world. And what’s been going on through COVID was, you know, with labor shortages, you know, so many manufacturers, you know, I’ve gone to you know, workshops or you know, they’re like man, I’m at capacity, you know, I can’t bring on anybody and yet exactly what you’re saying Paul, if you go to their website maybe it looks like some of these earlier websites that were pulling up that you and Emily and Nicole have worked on, but you know like not thinking that hey, not only is a customer of soulmate boy that Rockstar that all star, you know, welder or again whatever space you’re in, you’re like just getting that right that phenomenal young talent they’re going to your website checking it out, if they don’t see like, you know, like here like hey, the good the company, you know, playing games and you know, having fun out on the golf course or whatever it might be like these are important. These are this is important, right? Like, was the owner were you encouraging the owner? Was it intentional? Like this page right here?

Paul Kiesche  39:51

Absolutely. This This was not in existence at all. And you know, you just you don’t want to go work for In a dying company, you want to know that they’re part of the future, you want to know that they have a good culture. And it’s going to be not just work, but kind of your next, you’re spending enormous amounts of time there, you want to have fun, and you want to have a pleasant experience. So, and all of these companies that we talked to, they all have good cultures and good environments, they just don’t talk about it. So why not just feature a little bit more of it, it doesn’t take much time to add that kind of stuff into a site, you know, what’s your

Curt Anderson  40:29

best kept secret? So guys, if you are, you know, you’re working at a manufacturer, you’re tight on labor, but just as important as it is to be recruiting those new clients, new customers, we want to be out there recruiting new talent. So, Nicole, I’m pulling, you know what, instead of going back to the presentation, I’m just gonna go to our dear friend, I’ll pop you lie. I was like, you know, like, if you guys had lunches, and we had lunch, because like, if you if you haven’t had lunch, I’m gonna warn you like Emily, you might not you might not want to look at this next slide, just to this next website is so if you guys are feeling like little hunger. Yeah, I’m warning you might not want to look this next website. So Nicole, this was a dear friend just came through the Purdue MEP state, great State of Indiana. And man, look, who’s our popular Nicole, let’s talk about this guy.

Nicole Donnelly  41:16

Amazing. 100 year legacy. This company has been in business for 100 years, I think it was the first Mexican American company. And they’ve manufactured Teresa located in Chicago. And the entrepreneur is a third generation, third generation family owned business. And he is just an amazing, amazing entrepreneur. He his his strategic mind is just incredible to listen to the stories of how he has transformed this business. So we started working with him. And we really our first part of this project was to really dive deep and understand his buyer persona that he wanted to target. So that was the first part of our engagement. before we did any, you know, website recommendations to anything we wanted to know specifically who who he was targeting and as much as we could. And so we understood that it was he was targeting distributors. And so what we did is we built out a distributors page here that was speaking just to that specific target. And what we did is we interviewed Edward, the wonderful entrepreneur here. And we recorded him just talking about, he just answered some of the top questions that these distributors had, that he was getting over and over again, and we turned it into a web page, and answered all of those questions through this web page, so that any distributor that wants information, they could just get it right here. And then we also built out this Learning Center for him. That that goes into more detail about some of these questions in depth. So like, what are the benefits of man of buying trees directly from the manufacturer? This was a big question or issue for distributors is that they want to go direct. And he wants to talk about why that’s better than just going with a supplier. So what we did is we interviewed him on Zoom, we were real scrappy, right. So we just, uh, we just recorded him talking about this topic, we set up otter, which is a really awesome AI transcription tool while we were interviewing him. And then we just took the footage of that video clip, turned it into blog post and turned it into video footage that we could then embed on the blog, which is really great, because it shows the face behind the brand, like everybody wants, you know, the company is made up of people, and people work with people. And so you want to really show those stories and show the people behind the brand, especially the founder, the founder story, people connect with that. And so we really wanted to bring him forward and and do so through through these blog articles. So yeah, that’s it was a super fun, super fun project. Super cool product. So it was great.

Curt Anderson  43:42

And one of the challenges that he was facing is like he had a phenomenal website, but it was attracting consumers. And he’s strictly b2b. And so Nicole did an amazing job of coming in and saying, hey, you know what, we’re not speaking to the right soulmate. It’s great having these consumers, but he doesn’t sell direct to those consumers. He’s on the distributors, grocery stores, that type of thing. And so what Nicole did is she added here, the distributor page, and the learning center and then just started interviewing that subject matter expert. Take took that transcription from the interviewer using otter. It just made it really meaty. And do you see what I did there? Emily made meaty, juicy blog posts about Teresa. So okay, let’s come back to the presentation here. I know we’re winding down. Again, guys, if you have any questions whatsoever, we have great expertise as you can tell to Nicole, you have one experience that I wanted to pull up when you talk about like that ideal customer from a branding that’s you know, like how do we take like, you know, it’s not always online, but you know, you had a great in person experience share this. And how do we apply this online?

44:50

Oh, my goodness. Okay,

Nicole Donnelly  44:51

so spring break is coming. Right. Everybody’s getting ready for spring break, right. Last year, our spring break. I went to a beautiful island in the Caribbean. And it was and have a beautiful weekend with my family. And we were at the airport and I was you know, when you’re at the end of a trip and you’re currently like I’m not I want to go home, I just want to stay on the beach and just like soak up the sun. And I’m in the airport, and I’m walking to my gate. And all of a sudden, this store just like I just walked in front of the store, and it literally stopped me in my tracks. I literally couldn’t do the color, the branding the display how clean it was, it just like spoke to me. My husband was walking right next to me, he just kept Why not right on walking, and he didn’t even stop at all. He didn’t even faze him, right. So I what I loved about this experience is, this is just a really great example of how, you know, a really great physical first impression that really stopped me in my tracks. And just made me think about like, how can you create the same kind of experience online, what was really interesting is that they spoke to they knew who their buyer was, they knew that the AI was their soulmate, you should have seen like the bag, like look at the bags in the window like that is like that is like so so me, but it is not my husband. And so they very intentionally made a decision strategically to say, we know that we’re going after the Nicolle Donnelly’s of the world. And so we have to create our branding and create our presence to reach to reach them specifically, if they would have tried to target me and my husband, they would have failed miserably. It would have been so vanilla and boring. Nobody, I wouldn’t have stopped. There’s just no way. Right? So as business, you know, leaders and owners, you really just have to get really intentional about who it is you’re serving, and not be afraid to niche down and really go all in because that’s when you’re really going to make the right first impression to the people that really matter to you into your business. So I just love this. It was like super bright, colorful, the branding how clean it was. When I went to the store, someone greeted me and said, Hello, welcome to the store, you know. So just thinking about like, how can you translate that experience to your website? Is was something that really just kind of made me think so. Yeah.

Curt Anderson  47:05

Great, great analogy, great comparison. So we’re going to be winding down here. So again, encourage you welcome you invite you obviously I’m going to stick around for questions. If you have any questions, drop them in the chat. I know Emily, Paul, Nicole would love to hit any of your questions. Once again, I’m going to give a huge shout out thank you to our sponsors. And EPS again, if you’re a manufacturer out there, you absolutely want to check out your local MEP. I have a couple of quick examples and I love for our panel to chime in. So this is since I’m on it, we’ve covered a couple Pennsylvania manufacturers. This is a great manufacturer and a wonderful state of Alaska. These are two women they are veterans, man they served our country proudly they are they they are war heroes. They came home they had PTSD it was I said pm PST. It was a PTSD would have what’s the acronym post traumatic PT, thank you. And so they came home and they decided they were really struggling. They’re like, hey, you know what we were in the military together. Let’s start our company and they do granola that does life and if I pull up this website, this woman that is their soulmate, she’s like sprinting up the hill. You know if you know for the person that’s like sitting around eating Cheetos on the weekends, like that’s not their soulmate. Their soulmate is springing up to sell. Very laser focused, very concise. Now I just show Teresa so maybe if Teresa was not your thing, Emily, are you a seafood fan? By any chance, Paul? Seafood? If you guys any seafood fans out there, you might not want to look at the next slide. I’m just warning you don’t want the next slide. Okay, eyes closed if you’re a seafood fan. Fan. How about this unleash your hunger man, I couldn’t love this website. Enough. This is a company we the honor and privilege of working with. They came in through one of our training sessions of I think two years ago now. And what they do is they have fresh Alaskan cash, they ship it right to your table from Alaska. And boy, if you think that was good, unleash your hunger, we’ll show you what you’re missing. How about this one? Off watering options on demand? Don’t wait, your taste buds will thank you. Once again, for those of us in the lower 48. If you want seafood direct from the Alaskan shores to your table. That’s who they’re speaking to. That’s the love language. So we’re going to wind down on this what I’d love for you to think about the takeaway is like what are your mouth watering options on demand that you can share with your ideal buyer with your soulmates? We’re going to wind down, what I’d like to do is I’m going to go back through our panel one last time. And again, before in case anybody sneaks out how about if you’ve been sitting for the past? I don’t know what time is it 52 minutes. If you feel like if it’s a good time to stand up and stretch, I encourage invite everybody wants to just stand up for a second. And how about we give a big huge round of applause for Emily Wilkins. Paul, Tish Shea and my dear friend Nicole Donnelly. Thank you Guys, thank you, thank you, thank you, but don’t go anywhere yet, just in case me was sneaking off. Let’s give a round of applause. Emily, any words of wisdom parting thoughts of that you want to share with folks like maybe they’re just starting out? Or they’re a solopreneur solo marketer how what advice do you have for them to like really just start making a great first blood pressure

Emily Joann Wilkins  50:25

problems are but I think keep it simple. Like that’s, that’s my whole keep it stupid simple was my, my lecture line. Yep. And, yeah, I actually have two freebies, I want to offer Well, once one invitation, so I’m gonna put it in the chat. This is a five ways to radicalize your boring website. Oh, nice. And then I also have, I’m going to be offering my LinkedIn workshop again. So I’m like this. Yeah. So you’re welcome to join, invited to join

Curt Anderson  51:07

Fanta and when is your LinkedIn workshop?

Emily Joann Wilkins  51:10

Um, it is going to be Friday, March. No. April, Friday, April

Curt Anderson  51:18

21. Okay. Yeah, perfect.

Emily Joann Wilkins  51:21

I haven’t even announced it yet. Oh, yeah. All right. Hey,

Curt Anderson  51:24

guys, you’re hearing it. First thing. So again, connect with Emily on LinkedIn, you can catch her LinkedIn workshop coming up. She’s got a free guide here. So Emily, you know, you’ve really I didn’t know man love to geek out about PSLV I’m a big PA. I’ve read her. She’s in Forbes, I believe, read over articles. I’ve read her book. She’s snarky very cutting edge. How talk about like your transformation? How did you decide like I’m gonna like you are very snarky, you know, very bold and I just And that’s who you are. How did you make that collective decision to go that route?

Emily Joann Wilkins  52:00

Yeah, um, so I kind of, I mean, Pa had a ton to do with that like I joined her program no BS agencies program. And she I was really inspired by her material her content that she put out It spoke to me very much so I have a long story of how I actually found her another time but I was I was in a kind of desperation for to keep the story short and um yeah, I just her messaging spoke to me and I you know, kind of identified this need and like that is who I am I’m I’m very sarcastic and you know, not afraid to speak my mind and I’m a sailor so I first like so it just kind of came out of me and and honestly going on your show and and mavens manufacturing was my first my first podcast that I ever went on and then I was on your show last January and doing those things and speaking about you know, speaking about my process and my customers on you know, on things like this helped me like just helped solidify it and made me you know, step into that even more and and feel comfortable you know, being that person and I think it’s something that I had always hidden in my professional life because I I live in a very conservative area and I moved here you know, after college so I kind of like I feel like I retreated into myself and was hiding that side of myself and professional settings and yeah, so it’s been awesome and it’s very well received so far so well keep customer not by others you know there’s a lot of people don’t like it but that’s that’s

Curt Anderson  54:06

what you’re doing yourself a favor because like you know, they’re gonna find that out eventually anyway, you know, and what I what I just love what you’re doing and admire and respect is you’re just being your authentic self. And like you know, your your your humor your snarkiness if it’s not a good fit for somebody, boy, get that out of the way right off the bat, you know, and here’s what’s funny I just sent so a couple of my Dorie Clark friends are here today. I just sent a PA Silva article she so my book is called stop being the best kept secret. She has an article in Forbes. And it says something along the lines like if you Google stopped being the best kept secret p&i Both come up and one of her Forbes articles comes up. And I just sent that Forbes article to a friend of mine last week, and she has a PhD from UCLA. So just tell pa that I’m sharing her her with friends all over. So Emily again, thank you big round of applause for Emily today. I know you’re super busy, and I can’t tell you how much I appreciate it. You’re sharing your passion, your expertise, your experience with us on how to make a great first impression. Paul, my friend, parting thoughts, words of wisdom, any advice that you would share with our friends today on how they can go out there, keep making a great first impression.

Paul Kiesche  55:14

I think a lot of stuff shared today was fantastic. I want one thing, or two things I would kind of come back to earlier on our conversation, is, make sure you’re addressing your audience directly. And not just speaking broadly, Trump stop trying to please everybody and speak directly to them. And then another thing that was very clearly spoken of many times today was, you know, go bold, don’t play it safe. Safe is boring, and will be forgotten. Right. So one of the problems a lot of companies do is they put, you know, everything up for a committee decision or debate. And that’s a big mistake. If you don’t have to do committee, like if you’re, you know, we’re working with a library right now. And they have a big committee, like they have to do things by committee. But if you’re a company that has, you know, a CEO or somebody in charge of that, or even a marketing manager, whatever, like, make a bold decision and go for it, stop playing it safe and stop involving everybody in the company and your decisions, because it’s just going to make everything boring. And forgettable. So that would be my mind was the my guess.

Curt Anderson  56:25

Okay, that was a total that’s that savor that dropped the mic moment right there. Boy, if it’s if it’s, if it’s marketing by committee, boy, you’re just you’re really you know, it’s great to get other folks feedback, but you need to find an efficient way to do it. Paul, that was just brilliant, brilliant advice. Be bold, be courageous, and just, you know, break through all that noise. My friend Nicole Donnelly, words of wisdom, parting thoughts.

Nicole Donnelly  56:51

I’m gonna share with wisdom from one of my someone that I met at the inbound conference before COVID. Amazing, amazing influencer, his name is Marcus Sheridan. He’s amazing. And I remember going to a session at the conference. And I’ll never forget what he said. He said, transparency builds trust. And so every time I’m working with a client on a website, project, I always keep that top of mind, transparency builds trust. So wherever you can be transparent, Be your authentic self, share your pricing, you know, try to just as much as you can build that transparency and just be honest with your buyers, and they’re going to trust you when you

Curt Anderson  57:30

do that. Yep. Excellent. So All right, guys. I see Lisa currently and Caroline’s up in Alaska, my friend Chris Robin in Toronto, guys. Thank you. Thank you. I’m sticking around. I don’t know if our three of our panelists you know, if anybody has a call top of the hour, please feel free to cut off. Diane buyer. Donna, Jim’s here. Miranda, who else we’ve got. We’ve got Whitney Robin wood tack is here. Dave, Chrysler, Mike, any questions, comments, and I’d be happy any of our teammates here would be happy to answer drop into the chat or feel free to take yourself off mute. We’d be happy to answer any questions, but any any questions? So, Emily, what do you got?

Emily Joann Wilkins  58:12

Can you stop sharing your screen so I can get the full group and take a little picture?

Curt Anderson  58:18

Absolutely. I would. That’s a brilliant idea. What a great idea. So everybody put your camera everybody throw your camera on. Let us know that you’re there. Everybody’s gonna cut off real quick. Right. Chris Whitney we have five time zones here represented today. Five time we had Alaska to the East Coast. Mike is here for the Mountain. Mountain Time Zone. Thomas is here. Craig. David Chrysler’s in house. Katherine in Chicago. So all right, Emily, everyone, everybody a big smile. Thanks. Smiles. Ready. Jeez. All right. Awesome. Awesome. Awesome. All right, guys. Megan’s here. Catherine. Carla. Safina? Did I see that correctly? I don’t know if I said that. Miranda’s here. So, guys, I hope you got a lot out of this. This was just awesome. Again, big round of applause for everybody. Um, you know what, if we’re sticking around, I’m going to ask one last question. Okay. If you’re going to if you have one, how about call to action? If like me, you’ve got let’s get radical. Paul, you had some great examples with your clients on called action, any pieces of advice for that call to action? You know, like a lot of times, you know, a lot of folks will have like multiple call to actions on a web page. Do you guys have any advice there for call to action that you advise? Paulie, what do you got?

Paul Kiesche  59:45

I’ll speak to this real quick. So I love being creative and having fun. I would say though, over the years so, again, we’ve been doing I’ve been doing this for Jesus since the Dawn of the internet right since the late 90s. And we played with a lot of different call to actions, a lot of different types of phrasing and stuff. Just be a little careful with being too creative. Because if it’s confusing, then you need to, you need to be careful that you’re not confusing somebody at a crucial moment as the call to action. So have fun with it, but make sure that people know it’s what they’re doing. So sometimes, we’ve done it where it just has to audit statement, and therefore they don’t know that that’s that call to action kind of thing. So I would just say, be a little cautious of making sure that the usability of it is not lost. When you’re having fun with the way you’re phrasing it and so forth.

Curt Anderson  1:00:46

You know, I’ve I’ve gotten that feedback from my on my website before where like, I have like this little you know, cutesy little Curt lingo, you know, and no, but if it’s a new person laying on my website, they don’t know Kurt’s cutesy, little lingo. Emily, what do you have?

Emily Joann Wilkins  1:01:02

I was just going to add, make sure you only have one call to action on each you know where you are. Because if you have too many, then you confuse your you know, just like Paul was saying, you confuse your audience if you have too many, too many calls going on.

Curt Anderson  1:01:17

And Emily, what’s your piece of advice? Kiss? Right? Keep it super simple. Chris Harrington, how about you know, your E commerce guru? Would any any feedback for our our friends today, my friend, Chris?

Kris Harrington  1:01:32

Well, you guys are the experts on this area. So we actually are undergoing a little bit of a transformation on our site, our website, so not ecommerce, necessarily. And I think, you know, I like to say it’s a living, breathing representation of you. So you got to change it up every now and again. So that’s what I would say, don’t let it become stale. Yep.

1:01:58

Excellent advice. Wonderful.

Curt Anderson  1:02:00

What do you think when you do a great job with call to actions on especially like us here that example we showed earlier, our friend at all popular any advice that you have on call to actions for folks?

Nicole Donnelly  1:02:11

Yeah, just make sure you have them on your blog. I mean, if you’re going to create a piece of a webpage, just make sure you got you’re inviting them to take that next step. Don’t ever not have a call to action at the bottom of your blog post. Invite them have an offer there for them. You know, whether it’s you know, Mike Henderson has this amazing design calculator, right, this amazing system. So like, have that at the bottom of your of your pages so that people can see it and they stay engaged. And they they you keep them on the page. So yeah, and I just second everything. Chris said about your your website is a living, breathing thing. And you constantly have to be adding new content to it. You can’t just let it be a brochure site, you need to be thinking about continuing to answer those questions that your buyers are having. Over time. So

Curt Anderson  1:02:59

excellent advice. And hey, how about Mike Henderson getting might give away like it’s a little shout out today, Mike. Thanks for joining us.

1:03:06

Hey, guys. Building call to actions you want to take everything you know about yourself in the company and throw it out the window and really step into someone’s shoes that knows nothing. We’re like, what? What am I supposed to do here? You know, a lot of times you see these, these call to actions, and I have some insider information.

Paul Kiesche  1:03:28

Yeah, really? Simple for somebody. Right? Yeah.

Curt Anderson  1:03:32

Absolutely. brilliant advice and how Hey, how about our efficiency expert, Mr. David Chrysler, anything you want to chime in here? Any? Any words of wisdom? Any any parting thoughts from your perspective on your web design strategy?

1:03:44

I think these guys have already pretty much nailed it from my perspective. So yeah, they’re definitely the experts that I lean on when I have a website and or inbound opportunity. Questions.

Curt Anderson  1:04:00

That’s right. Well, David, I don’t know if your ears ring because like you come up, your are frequent. Your name comes up frequently in my conversations, I’m like, alright, what am I going to automate today? What am I delegating? And what am I eliminating today? So like, Dude, I’ve got you like ringing in my head. If you need any, if you need an Efficiency, accountability, Guru, man, David Chrysler is your man. So I appreciate all that you do, David. So I want to be mindful of everybody’s time. I don’t want to cut anybody short. But I also don’t want to keep everybody hanging in any other questions. What a great conversation today, man. How about another round of applause for Emily Nicole and Foley about that. So all right, I’m gonna wind down. I have the I’ll have the recording for you guys. If you want this. Just I can send it out to everybody. And so again, we do this every month. We appreciate you guys chiming in. And, man, catch us on our LinkedIn live show. Catch us on LinkedIn and let’s keep the party rolling. So thank you, everybody. God bless you guys and have a great rest of your week. Thank you. Thank you, Emily. Thank you Nicole

1:05:01

thank you everyone so much Kurt

Curt Anderson  1:05:05

Thanks Donna Thanks Robin thanks Carla Thanks Catherine thank you guys see us yeah thanks