Purdue MEP Video Marketing Webinar with Jeff Long

Jeff Long  00:18

To be presented here to the Purdue MEP folks. So yeah, happy to be here.

Curt Anderson  00:25

Okay, fantastic. If you want to pull up your slides can I’m still letting people in. But guys, as you’re, as you’re coming in here, boy, if we were in person now that hopefully that little COVID things behind us, we would be high fiving we’d be handing out business cards, what I encourage you welcome you to do is drop your website or your LinkedIn profile in the chat box. I’ve dropped Jeff’s objet mine, I see Gary, I know you jumped yours in there. But guys, as you’re popping in here, my friend Janney Trish, are you guys out there, drop your LinkedIn profile or your website in the chatbox. Now, I do want to say this, this is super interactive, we want this to be just really rewarding beneficial for you. We invite questions as we’re going along. So drop them in the chat, I’ll be Jeff I’ll be I’ve got your back, my friend, I’ll be keeping an eye in the chat box. So any questions that you have as we go along, just drop it in there. And we will address those immediately. So Jeff, long, take it away, my friend, let’s get things rolling.

Jeff Long  01:21

Awesome. Awesome. Thanks so much. Again, thank you, for all of you that are here. If there’s anybody watching the replay, I know people are busy. And so I really want to dive deep into this topic of video. And so let me just briefly give you like, who am I? What do I do just so you know, I’m not just some guy off the street, making this up. So true focus media, I’ve owned my marketing agency since 2003. So been doing this a little bit. And I always tell people, we serve Ohio, the Midwest and beyond. And our company is kind of broken down into this pyramid. So the first one is marketing and sales automation, right? So anytime I talk with a company, it’s really with the focus of how can we automate part of your sales and marketing to make it more efficient, effective, and it’s so so it’s a 24/7 machine for you. And then how we do that is a lot of video marketing will obviously be talking about that today, in various capacities. Some things we won’t really touch on at all, is the side of my company that does web design, development, optimization, right. So that’s a whole different webinar, a whole different thing. And then lastly, and we’ll talk a little bit about the study is like elearning, and online training. And I think this is a huge missed opportunity for most manufacturers. And again, what we’ll talk about this from a video perspective. So I have a small team around me, there’s two full timers that work for me, and then some contractors that work a lot for me, going back many, many years. So that’s a little bit about me. Now, I have seen a breakdown a lot of the attendees here, but if you wouldn’t mind, type in the chat there, the type of company where you work, maybe the size of your company, if you’re not comfortable putting that for everybody, feel free to drop it in for me and Curt, or anybody else MEP. I’m not sure how you can break that down. Let’s see everyone or maybe just Curt or me, I’m not sure. So that will just help me know how to kind of custom tailor. This, this webinar. And just on a personal note, I was looking through the spreadsheet of attendees and I the name escapes me, there is a company that does dog training and dog type products. We’re getting a puppy this Saturday, my wife and kids and I so we’re we’re gearing up for that to lose a bunch of sleep, but have a cute little puppy. Alright, so I’m wearing a blue shirt. So I thought I’d find this incredibly attractive, probably male model guy. So maybe you’d think we’re the same person. But I just want to warn you, that guy on the screen is not me. All right, I don’t have those long locks there. And I’m not a male model by any stretch. But my goals for today are to really give you a strategy, you know, so you can get more leads boost SEO and increase sales. And I do want you to help you do more with less you know is it’s hard to hire people and and there’s just some some gaps that need to be filled. I really think that that video can fill some of those gaps. I want to help you showcase your products, highlight your company and demonstrate your expertise. And then I want customers to come to you. Now I’ve been working exclusively with manufacturing companies for many years now. So I totally understand the b2b model. I understand you’re not just selling to Joe Blow off the street or you know you’re not you don’t have a simple product. Typically the sales process is very long and complex. So we’re on the same page there. But let me just here’s kind of the hierarchy we’ll talk about. And then throughout these, Kurt and I will have a little discussion as well as you if you have questions, if you have comments, drop in a comment there, or, you know, if Curt wants to unmute you, and we can have a little chat, he can, he can do that if he wants. So we’ll kind of talk about this, and they all build on each other, hence, the pyramid there. So let’s, let’s jump in. So 73% of people are more likely to make a purchase, after watching videos explaining a product and a service. Right? So my question is always to manufacturers? Do you have video content that will service all of those people looking for more information? Or problems? Or solutions to their problems? To get answers to their questions? Or like most manufacturers? Maybe you don’t have any content? Or maybe it’s maybe one corporate video? And so we’ll be talking about a lot of that. create great comment there. Jay. Yeah. So you know, obviously, most people would rather watch a video than read an article. And I say most because there’s many people that is the opposite. So I totally get that. You can visually demonstrate your products, showcase your expertise, improve your SEO, and then tell the story of your company, your people, your customers, your successes, right, that’s, that’s key. These days, it’s, I think, as we all know, it’s less about shouting from the rooftops about you and your products. And more about telling this the successes that you help your customers achieve, that you help your employees achieve personally in their community and their families. That goes a long way these days. Alright, so the first step foundational aspect is showcasing your authority. All right. So this, this goes with being customer centric, and I really want to focus, hence the foundation about being customer centric, because most companies, probably not yours, right? That’s Washington’s but most manufacturers struggle with this. They are great at talking about themselves, their products or services, all of that, and that’s great. But there’s a missing component where it’s extra, customer centric. So create some of these automated sales and marketing video pieces. And we’ll talk about this more in depth here soon. But this is a video I created on LinkedIn alone. It has over 7000 views 24 comments and counting. And you know what, it’s up there. 24/7. And I think this is one of the videos I typically put in a LinkedIn message. Whenever I reach out to connect with somebody, it’s not salesy. It’s high value high good info. So here’s a little pro tip didn’t plan on saying this, but when you reach out to connect with somebody on LinkedIn, if you have a video that you’ve posted on LinkedIn, you can put that in the private message. You know, hey, this is Jeff Long. I like connecting with other manufacturers. I typically talk about sales and marketing things, here’s a video and they also say I don’t do any like obnoxious sales in my thread or whatever, you know, I just let them know. I’m a marketing guy but I’m not here to like be that annoying marketing guy. So Kurt, how how are you personally doing and showcasing your authority and being customer centric? Or how are you seeing some companies do this? Well? Yeah,

Curt Anderson  08:37

well, great question. And again, guys, thank you for joining us. I think I think I saw my friend Jean join Jane Jones might have popped in so Jean, happy Thursday, my friend. Thank you for joining. And Todd instructor comment Kelly just dropped a comment. So again, guys, if you just came in with Jeff Long president of true focus media, encourage you invite you welcome you drop your LinkedIn drop, your website’s a great opportunity to connect with some friends here. We’re geeking out today on video marketing strategies. I have a number of friends in the audience here, Jeff, I know Trish, Gary J. And you, of course, I have a little live stream show. And so, you know, if you go on my website, I have like literally, you know, Jeff, I’m in my 50s I have no hair and I have hundreds of videos of me on my website. So if I can do it, dude, anybody can do it.

Jeff Long  09:25

Exactly. It’s not a beauty game. You know, it’s,

Curt Anderson  09:28

it’s not Yeah, I’m not winning any beauty contests, but it’s just you know, like you said, it’s about that you know, number one. So guys, we’re here talking about seven boy Jeff is a high level video marketing strategist. I’ve hired Jeff myself. I’ve used them. We’ve worked with other MVPs he does tons of webinars. He’s a great educator. And so you know what I love about this marketing strategy, you hit it on the head. It’s like our little tagline How do you out teach the competition and that’s what we’re gonna get into. So let’s let’s keep the ball rolling. Jeff, let’s keep the fire away.

Jeff Long  09:57

Yeah, share my screen again. And And there we go. So, um, so I want to talk about oops, let me share here. There we go. Yep. All right. So then the next step is, is marketing. And I almost really renamed this, like high quality content, right? Because typically, whenever I talk with with a manufacturer, we in the video of video comes up, or excuse me, the topic of video comes up, usually people think, hey, we need a high quality video promoting our company. Right? And that’s all they think about. And that’s true, you do right for trade shows or for presentations, and sales calls and social media, YouTube, your website. So let’s kind of talk about that just real briefly. And then we’ll get into other tactics and strategies for that. So I love this quote, All right, by Regis McKenna, marketing is everything and everything is marketing, from your customer service, to your engineering to your sales people to your business cards, right? It all, it all matters, it all comes together. And so when we’re thinking about marketing, from a video perspective, you know, you want to have a high quality type of video. So let me show you just a couple brief examples. And in all these videos, I’m probably just going to show you like, let’s say 30 seconds or so 30 to 60 seconds of some of these videos, you can go on our website, true focus media.com. And you can you can binge a bunch of the videos that you’ll see on on the video marketing page there. But this one specifically was with Cargill, they opened a huge manufacturing facility in Lewisburg Ohio. And they were going to do a big grand opening, but then COVID hit, right and so they couldn’t have you know, press and, and customers and all these people coming in. So we did a couple things. First of all, we did these high quality virtual scans of the facility, so you can go online, and I’ll show you this here in a minute, and look around some of the rooms and and see it in high res. We also told the story of why they have this facility. And it’s very customer centric. So let me just play it here. Kurt, if you would let me know once I play it, if it’s not, if you can’t hear it, or if it’s if it’s generated, we’ll just kind of shut it down and go to the next slide. Now because sometimes this works, sometimes it doesn’t. But let me let me go here. And here we go. That’s coming through as long as the music

Curt Anderson  12:36

we can. No sound we can we can see it but can’t hear it. Okay.

Jeff Long  12:42

All right, well, I’m just gonna talk over this then as its, as it goes, I’m not sure why it’s not playing sound, but they talk about they talk about, again, why they created this facility ups. And, and just some of the benefits and it’s very customer centric. It’s very customer focused on their exact key customers, which probably like many of you in the audience here, you have a very specific type of audience, right? You’re not just selling to the mass. You know, people you know exactly who your buyers are, or distributors or you know, whoever those people you are working with. So anyway, we created that video for them to tell their story to do a virtual grand opening. And so we created this digital magazine, where a lot of these mini documentaries are housed at Lewisburg west.com. So you can see some of the website stuff we built as well as these videos and documentaries. Perfect Jeff, I

Curt Anderson  13:47

dropped your I dropped your website in the chat box for everybody. And again, I want to give a shout out so pet tutor dot biz was a was a website. Referencing my friend Alan is here today. Todd is here. Steve’s here. So again, guys, thank you. Thank you for joining us if you’re just chiming in. We’re here with Jeff Long from true focus media. And we’ve just covered we’re recovering seven of the top strategies for video marketing. We’ve got authority, you know, having that authority. Marketing is number two Jacqueline’s. Keep it rollin.

Jeff Long  14:14

Yeah, yeah, so since some of these aren’t playing audio, I’m sure there’s some switcher or something I need to click but for time sake, yep. I mean, you’ve all seen these high quality videos that are showcased at a trade shows and websites and things. So again, to me, that’s, that’s a no brainer. Like, you definitely need those. But I want to talk about so I’ll kind of skip through here. Oh, so this is that virtual tour I was talking about with Cargill, right, we went in, and we scanned it in like super high res. So you can on your phone or tablet or computer, kind of walk through a lot of the building and then you see these, these like red and blue and green dots. Each one of those are different data points. So the blue dots are all video content. And then the green are more just short bullet points, I think red was more safety related. And so we kind of color coded a lot of these things throughout their facility. So even though this virtual tour isn’t really a video, it kind of houses some videos. I mean, think about how maybe you could use this for your facility. And maybe you don’t scan the whole thing. Maybe it’s just partial or whatever. Trevor, you asked what software there’s several different types of software, we use Matterport is one of them. And then, depending on the output or the distribution, we’ve used some other other hosting providers to display those so it’s not always Matterport Yeah, what was that called again? Matter port, Ma, T T, E r, p o r t, I think it’s T T. Mac airport.

Curt Anderson  15:52

Okay. Matter port. And then a Trish asked the question. I think we’ll hit that she’s somewhat webinars, and I think you’ve got what, let’s hit that. When do we get to training? How’s that?

Jeff Long  16:02

Yeah. And then Jay said, there’s an option to include sound when you do the screen share. Let me let me let me unshare this. Oh, there’s there share sound. Thank you, Jay. Perfect.

Curt Anderson  16:16

Thank you, Jay. Hey, everybody needs to connect with Jay Skinner. And he opened us up with a song if you’ve missed it. So Jay might have to close this out in a song today just give you a heads up. So

Jeff Long  16:26

Jay saves the day, Jay saves the day. Alright, so the next foundational part of any company, besides marketing is sales, right? And, and so even though not every video should be like a heavy sales pitch. Everything should be sales focused. So whenever I do consulting for the marketing department, we always want to make sure we bring in sales and have that discussion. So they’re not separate silos. So the average b2b Customer watches 30 minutes of video content before making a purchase. So here’s the question I always ask, Does your company have 30 minutes or more of video content of your products and services, answering questions I’ve just found in my past 20 years, most manufacturers, they just don’t have it. Right. And thankfully, it’s getting easier than ever. You know, it used to cost a bajillion dollars, right just to make one video. And that can be expensive. But we’re going to be talking about some strategies that are more cost effective. And sometimes there’s a higher higher ROI if you do them over time. So So sales videos, right, so I want to play this real quick, since I didn’t get to play some of the other videos. So this is for Dayton superior. They’re a construction focused company. And so this is one of the videos here, Kurt if you can’t hear or otherwise, just let me know and but it should work. We’ll say

18:00

welcome to Dayton superiors demonstration of the top cast decorative finish system. In this video, you’ll see how all the top cast products work together to save you time and money. Let’s begin with the top cast SS 100 Sightsavers that is used to prepare your work environment before spraying the surface retarder. This innovative pre project spray is designed to keep the surrounding work environment free from splatter adhering to surfaces around your concrete placing and finishing operation.

Jeff Long  18:30

So let me go back to my slides here. There we go. So along with that, I want to make sure that I give you a good tip here because many of you probably have sales videos, but how can you then chop that up into segments. So with that, I didn’t show you all the segments of that last video, but there’s the SS 100. This is highlighted in that video, the E X 200 in the PR 300 et cetera. And so we built this video so that it could be one five minute video, but also chunked out to separate shorter segments. And I think that’s somewhat of an a newish thing. And it’ll pass, I don’t know, five, eight years type of thing. It used to be we just create one video and call it a day. But now we’re really hyper focused on how can we make it just more effective for email marketing and social and all those platforms. So I want to ask you, Kurt and even the audience to chime in there in the chat. Like, how are you seeing this done with with, you know, cutting up videos and chunking them down and things like that? Yeah,

Curt Anderson  19:40

absolutely. So we’re we are so bullish on videos. We’re bullish for ourselves, you know, we try to practice what we preach. You know, we do live streams, you know, multiple times a week we do these webinars, we call it edutainment we you know So Trish that might be something that we you and I might want to talk about when you’re doing webinars. It’s a great way how to We get out there instead of outspend the competition on advertising. We’re like Jeff, you know, last month we had our mutual friend Michelle Jones was here at Purdue. She called it the tactics sprint, were like, Hey, we need to do Facebook ads, hey, we need to do an email campaign. Hey, we, you know, like you just get caught in that race, when like you take a step back. And what Jeff is talking about is like, how do we work smarter? Not harder? How do we get more content? How do we repurpose it. So what we’re doing is we take a live stream, so like you’ve been on our live stream show multiple times. As matter of fact, I just did this this morning. So we did it. We call them our jam sessions, you came on and did a great video marketing jam session for us a few months ago, I took a little slice with just some golden nuggets that you shared on our program. So I didn’t have I’m not the smartest guy in the room. I brought in a smart guy. And then what I did is I just took a little sliver of that clip, I dropped it on LinkedIn this morning, then what we’re doing is we’re creating them on YouTube shorts. And we’re so excited a person on our team was like, Hey, why don’t we do an Instagram reels. And so we started doing this about a month ago, a couple of our I’m sorry, YouTube shorts. We started doing this a couple of months ago, we’re literally getting hundreds and some of our videos are getting 1000s of views, just because someone raised their hand and said, Hey, why don’t we take that long video and an hour of content? Pull out a minute of it, drop it on YouTube, we get for SEO friends out there, we get great backlink juice. And so that’s that’s what we’re taking advantage of. And it’s working really well, Jeff.

Jeff Long  21:24

I love it. I love it. Yeah. And so, so be thinking of kind of that multi prong strategy, right? It’s not a one and done. It’s like, one and then how do you leverage it to the max. And so I’m wondering, when those results that you’re seeing, I’m seeing the same thing with you know, what we do as well as you know, the companies we work with, and, and it’s, it’s in and what I love, is there still tremendous opportunities, especially for manufacturers, because most manufacturers aren’t doing this at all or much. No. So, I mean, some are doing it fantastically, and they’re dialed in and all that. But for a lot of them, they’re not

Curt Anderson  22:02

a true strapping another question here. What do you think of explainer videos?

Jeff Long  22:06

Yeah, it’s, um, how about this? How about I’m gonna click on this link, let’s just kind of take a look and discuss it real quick. Here.

22:16

We at Terra lingua are often asked what is the fastest and most cost effective way to translate my materials? And we have provided answers to our clients all over the globe with our ISO certified protocols for over 20 years. We know there are many off.

Jeff Long  22:33

So I’m gonna I’m gonna pause that. I mean, I think that’s a great video. Right? And so often it’s not a should we do this video. It’s more of like, should this one video we’re talking about led explainer video? The part of our overall strategy with additional content. And it’s Yes, right. So let me try to go back to that. Sorry. So that can you see the YouTube video there? Kurt? Yeah, yeah. Okay. So what I like about this is a lot of it is text on screen, which can be good for a trade show. It can be good for social media where somebody maybe they can’t have the sound on, but they can read. So yeah, I think these are really good.

Curt Anderson  23:12

You know, I mean, you just you hit something that just struck me. And so Trish, this is brilliant, you know, like each slide can actually be a social media post. So again, as we geek out, you know, we want to work smarter, not harder. How do you guys we want to create a competitive advantage for you guys. So say with Jeff’s point, if you shot a five minute video, you literally can create even like a 15 You know, say 510 15 minute video, you can create a month’s worth of content, just on that short video and get yourself out there. So Jeff, I thank you for pulling that up. Trish. Thank you for sharing that. She does amazing work. Trish, if you want to make sure drop your website chapter LinkedIn. You guys definitely want to connect with Trish. She is a powerhouse. She is wonderful. So definitely connect with Trish.

Jeff Long  23:57

Awesome. Awesome. And Kurt Well, I love that idea of like, each, each frame can be a social media post, right? I mean, that’s, it’s like, well, yeah, of course. Right. I love it. I love it. So a couple as I as I proceed here, it’s gonna be like drinking from a firehose, and that’s somewhat on purpose. Because I want to give you a lot of ideas, but I don’t want to overwhelm you or confused, whatever. So maybe write down one or two things you want to do, right? I don’t recommend doing all of these all at once or this year, but just know what the very end the last two points are going to be very specific strategies that I think you can take away and use that kind of pull all of this together. So if you’re kind of feeling like Wow, just going everywhere. We’re focusing this right true focus media is my company. We’re focusing focusing this as we go on. So to the madness, right, yeah, exactly. Exactly. So presale videos, right. I mean, there’s, oops, let me go back. There’s FAQs and product comparisons and pros and cons, industry trends, virtual 360 videos, social media, all of those can be done from a presale environment, right for this section, we’re talking about sales. But then during the sale, there’s FAQs, there’s product demos and case studies and webinars. And like Kurt mentioned, I love that you’re cutting up these webinars and different webinars you’ve done, and then posting them online, right? We do that too, and recommend that because, again, how can you get more mileage out of the one vehicle, you can, you can cut that webinar up and place it on different places, you can even put it into like email marketing, you know, so if you get the same question over and over, maybe put that into your next email newsletter or your sales pipeline, just be thinking about, maybe we could even create a sales webinar on purpose really think it through so it’s less random and more hyper specific. And then we’re going to cut that up and put that on social or email or website, YouTube, or shorts or Instagram. Be hyper focused on that.

Curt Anderson  26:09

Hey, Jeff Lutz, I want to grab a comment here from Trevor. So Trevor, thank you for joining us, we’ve got reminder audio can make or break videos engagement and watch time, especially for the long form videos. Any thoughts comments on Trevor’s comment there?

Jeff Long  26:23

Yeah, I mean, so especially with like, well, any video, if we can’t see a hear you, that’s almost more important than if we can’t see you. Right. So if my video was a little dark, I would rather you hear me, then the lighting be perfect in it. It’s not an either or, but like, especially if, if there’s no captions or anything like that, which more and more often, I highly recommend putting captions on videos, especially if you’re working with, you know, markets overseas and non English speakers. But a lot of times people are at work, and they can’t turn the volume on and so they want to read it. So captions are key.

Curt Anderson  27:02

I want to give a shout out to so you and I did a promo video like a year or two years ago for we were doing a webinar for when the MEPs and you and I did a little promo. And when you and I were next to each other you had like perfect screen lighting and everything. Like I was just like, it was not good. And so you gave me advice. I you know, I’m like I bought like $107 Camera thanks to you. And so I was on a webinar, I did a webinar with the Alaska MEP livestream yesterday, and one woman was commenting like, Man your lighting so perfect. What light do you use? Because mine is so dark and I’m like you know what, I don’t even use lighting I just have a window next to me and my buddy Jeff Long told me to get this great camera so the camera made a difference I do you recommend it that I buy this ring light that I don’t like I’m not even using it. So um, no, I think you know, for, you know, for folks out there like, Man, I have to buy a lot of expensive equipment.

Jeff Long  27:54

You really don’t Jeff, right? No, not at all. I mean, I use the Logitech BRIO it’s a 4k camera. i It’s probably under $100 still. And then yeah, any lighting. I mean, one of my lights right next to me is I think it was from Costco, I think was like 25 bucks. Right? And and granted I have high end very expensive lighting for like a real shoots we go out and do. But yeah, in fact, I was going to offer this at the end. You know, if people want kind of my recommended either home office studio or office studio, kind of the same thing. Maybe email me I’ll put my email here. And I have a you know, put my email in there. Shoot me an email and if you want that breakdown of like what equipment to buy that doesn’t break the bank. I’ll send you that information and go from

Curt Anderson  28:47

there checklist and I don’t want to distract cuz I want to get back on this program. Real quick. Our friend Alan asks, How do you feel about a business owner or service provider appearing in their own videos?

Jeff Long  28:59

Yeah, okay, so honestly, I don’t think there’s a huge right or wrong, I think there’s a time and a place for like, high end professional, every word is perfect. Maybe it’s even scripted. And those are difficult to do. But I also think especially nowadays the the barrier to entry has been lowered. So that authenticity is is valued, right? And authenticity means we stumble, we say and maybe we mess up a word right? But we keep that in the video because the content is key because the authenticity is there. So I think that’s important. I don’t know that it always has to be the owner on camera it could be you know marketing or salesperson somebody maybe that’s very comfortable versus somebody in the C suite. It’s hard to answer exactly. You know Alan what what the exact answer for you is, but those are just some of my thoughts

Curt Anderson  29:54

on you handsome devil. I say go all in man. Just you know, get out there and just everybody good on video, right, Jeff, let’s just let’s just talk while in.

Jeff Long  30:03

And here’s the secret. Hardly anybody likes being on camera, including me, even though I’ve done you know, hundreds of videos, I kind of have to gear myself up. Here’s my secret. I love teaching people. So I think, hey, if I can teach somebody something that lowers my anxiety, I was just talking with another video producer yesterday about just being anxious about being on camera. Hardly anybody likes to do it. But, but yet, you almost have to these days. So if you can teach or give value, or even in your mind, imagine one person you’re talking to maybe it’s your spouse or friend, or whatever, somebody you’re comfortable with. A lot of times that little trick, again, lowers that anxiety. So I have videos on my website, true, focused media.com on how to feel confident and comfortable on camera, you can check it out. Alright, so let’s kind of breeze through some of these. And then post sale videos, right? So once you’ve sold the product or service for some of you, you know, is there a setup, or install video safety troubleshooting FAQs, or some type of customer training program, you can put them through? We’ll talk about that more here in a minute. But also, with all of these sales type videos, I’m gonna say something really ingenious, really smart, just buckle up, talk to your salespeople, and ask their sales process, right talk to your top salespeople and say, Hey, can we you know, break this down, create multiple videos for that those sales steps, not that you want to steal, you know, business from them, you want to automate part of the sales process. And a lot of people feel very complimented if they are the expert on camera, right. So you can kind of play into that by highlighting them people love to be highlighted, and we’ll talk about that here in a minute. All right. So training, right? Again, this is where I think a lot of manufacturers can benefit from is automating part of their training. So we’ll just kind of highlight oops, I’ll highlight a couple of those reps. That didn’t work. So here are some of the types of training you can do. And some of that might be video based. Some might be text based or quizzes. I mean, obviously, you know, product safety setup install, what about new hire orientation or employee certifications, or maybe it’s tied to their pay increases they have to go through some elearning and, and show that they understand the material. And then obviously, on the customer side, what can you create that would automate part of the customer service side of things on the setup, safety, install, wash down, tear down, whatever that looks like, what could you do to automate part of that process? We did this here. I’m just gonna play a few seconds of this. Midwest Fasteners is a they have a stud welding product. And we did a I think it was an eight part video series. One of their videos let me just click on this on YouTube. I think it’s didn’t work. I want to say it’s like 30 or 40,000 views right so so you know they’re getting a lot of traction from this one video.

33:35

At Midwest fast,

Jeff Long  33:37

I’m actually skip ahead a little bit. See?

33:43

Midwest Fasteners CD portable. A closer look at the finished CD weld we’ve made shows the advantages of capacitor discharge stud welding. Since easy hookup and maximum portability allow you to use it anywhere, we only need 110 volt readily available electricity. With this, the equipment produces low levels of heat or arc for the actual welding process.

Jeff Long  34:12

So a brief story about Midwest Fasteners, we did this eight part video series, it dramatically cut down on the amount of customer service calls they were getting for this product, because they had specific videos for each part of the process, right. And they would send that out as part of a post sale. The part of the post sale process, but it also helped them land one of their biggest clients to date. They were at a trade show, and they showed these videos. And the client I think they’re out of Dallas. Said hey, one of the reasons why we went with you is of course you’re one of the experts in the field. But we can tell that you’re forward thinking that you care about customer service and that you create you took the time, the effort the money II to produce these videos, you care about your product, right? And so we want to work with you. So they got a pretty easy, you know, ROI on that. It’s just so efficient.

Curt Anderson  35:11

You know, like, I mean, like, it’s, it’s beyond efficient, Jeff, and I want to be mindful of your time with your presentation, give me a little time check. I’ve got like, 23 of the be exact. So Jay says, Jeff, what is your process for doing or getting videos to your customer? These are great videos. Thank you, Jay. You produce them? That was a question. So two questions? What’s your process for doing or getting videos to your customer? And did you produce them?

Jeff Long  35:37

Yes, all the videos I’ve shown today we’ve produced. So either we will go physically and shoot the videos and produce them and all that sometimes will, if there’s budgetary constraints, or otherwise, will we have a pretty good partner network of other videographers and producers? So we’ll send somebody more local. And then also, there’s a time and a place for more zoom type of videos, and I’ll show those here in a little bit. Where it’s not, it’s not high quality. It’s more about the content. That’s the focus. Yep. Perfect. And,

Curt Anderson  36:14

and we’ve got a question here. Will the PowerPoint be going out? I believe we’ll be sending the replay out. I believe I’ll connect with Julie. It either comes from Purdue or myself. We’ll be getting the replay out to you. If not tomorrow. We’ll probably go out early next week. So we’ll get the replay to you guys.

Jeff Long  36:30

Yeah. So I’m gonna skip kind of go real briefly over this employee thing. You know, we talked about this, but I do want to say a lot of companies I talked with have a labor shortage, right? And so it’s like how do we how do we mitigate that So highlight your employees with videos you know, tell their success stories and and show why somebody would want to work at your company. And we don’t have time but I you know, obviously a lot of videos that that highlight this actually I do want to show one because it’s super quick. So this is Spielberg drives out of Kentucky and this is a short 36 second video that we made for them. They also run ran these I believe LinkedIn ads as well some other ads for new hires.

37:21

Are you looking for a job with free health insurance competitive bae and a family first environment, Stober focuses on work life balance. Our state of the art facilities are climate controlled with worker safety and comfort being our top priorities. You receive two weeks vacation starting out with endless on the job training and growth opportunities. Open jobs may include manufacturing, assembly, paint, shipping or warehouse, visit stober.com/jobs. For more information, come join this Stober team.

Jeff Long  37:53

So just a fun video again that they could use in different capacities. So be thinking again, how can we automate part of our sales marketing, but also employee new hire and retention through video content? And Jeff, let’s go ahead. Yeah,

Curt Anderson  38:12

great. People love the music. But you know, just for the record, Jay is for hire. So if you need music and your next video, I don’t know about that. But you know, so anyway, hey, I want to I want to segue real quick. And I love I have I have there’s a number of manufacturers that they’ve started shooting videos of their processes. And I’m sure this isn’t anything new. I’m probably being captain obvious. But it’s, you know, instead you get that new employee on the shop floor. And you know, you’re counting on somebody to train them over, you know, the same thing. And so like, you know, maybe that person is distracted, maybe they’re busy the trainer, so they’re not doing it the same way every single time. Well, now on video, now it is consistent. Now it’s exactly how you want that cut that employee trained. And that employee doesn’t have to feel like kind of like, you know, not so smart because like they can just keep hitting rewind, I might wait how do you do that again? How do you do that again, instead of me having to ask you over and over. So if you guys haven’t gone that route, man, I’m seeing like great results with clients just using an iPad. You take an iPad or a tablet go on the floor. shoot a video of a process doesn’t cost a thing. You could do it on your iPhone or your whatever but I’m seeing that’s getting great results.

Jeff Long  39:19

Totally, totally. And Jay Yeah, thank you. I’m glad you liked the video. Stober drives is one of my many clients where I always tell people I love the companies I work with many of them I’d want to work there myself. Like if I love what I did so much. stillbirth is one of those man. They’re just good people. Like, probably most of the companies here today are all of them. I would I would imagine.

Curt Anderson  39:42

So. So Jeff looks like we’ve got a few minutes. Let’s let’s do a quick recap here. Again, if we popped in a little bit late, you know, thank you guys for joining us. We’re here at the Purdue MEP Manufacturing Extension Partnership if you have not connected with somebody from the Purdue MEP, boy, I encourage you I invite you I welcome knew, I implore you, I believe Julie’s here, my buddy Jean is here. Michelle is here connect with a Purdue MEP. They are doing just wonderful work throughout the Great State of Indiana, helping manufacturers if you’re coming to us outside of Indiana, there is an M E P near you. So we’ve got somebody from Alaska, New York, Miami, so we have a couple of different states, different cities here represented, contact your local MEP. But again, we want to thank the Purdue MEP. Jeff has run through seven bullet points. So again, authority showcase marketing, sales trainee, deep dive on employees, which is fantastic. We just saw that. Now Jeff, my friend, is everybody sitting down for this negativity this like this, like we’re coming in? Like we’re rounding third right now, Jeff, we’re coming into home play video value bombs, my friend, what on earth are we talking

Jeff Long  40:49

about here? Yeah, so I’m really proud of this, these last two, especially I’m proud because, you know, they kind of develop them and, and over the past 20 years, I’ve just looked at it strategies and trends and patterns. And again, most companies, they think first we need to go the high quality video route, and they kind of just get stuck there. Again, that’s important. But here’s the other side of the coin is video value bombs and, and customer centric content is key. So later, you can go to Video value bombs.com and learn more. But the premise is 70% of buyers fully define their needs on their own before reaching out to a salesperson. So again, What content do you have to answer their questions, showcase the solutions and and demonstrate your expertise. And that’s why I created this video value bombs service. So it’s a three step process. So you know, well, I could talk endlessly about this. I’m really proud of it. And the results is God given companies, I want to give this to you and kind of simplify it in the three steps. So first of all, it’s content. roadmap, right? So we create a content roadmap about what should you talk about every month? Because the more content you’re putting out there, the better. So think about what questions are you already been asked? What are your top performing blogs and articles and case studies and white papers? What are the 10 problems or mistakes your ideal customers have? And then make a list of I mean, that alone should be like 30 to 50 different topics. And you can create 30 to 50 different short, customer centric videos. Right? So this is one we did for Greg Whitman at spun cast. And let me just play it. Actually, let me see if it’s linked. Yeah, let me so this is a video value bombs page here. So again, the goal for these are content. It’s not like Hollywood up here quality, but it’s more content focused. And so let me just click

42:58

on you ever found yourself needing a steel tube for your product design soom that maybe you have to take it to off the shelf at a warehouse versus looking at all your customization options. My name is Greg Whitman, and I’m from Suncast foundry and today I’d like to take a look at customization specifically with the steel tube and why it might be a better option and save you both time and money. First of all,

Jeff Long  43:20

all right, so that video is also tied to an article, or really in depth article. And that brings me to step number two, which is content multiplication, right? So with each video, we call them video value bombs, write a short article for each create graphics and quotes from each and even like what Kurt talked about, you know, each frame, you know, if it’s a visually appealing frame, export that out as an image, and you have multiple graphics there. And so from one piece of video content, you can create multiple different types of other content so that we multiply it in step number two. And then Step number three is distribution. Right? So where can you post and repost these videos every month? The more videos you have the almost the bigger that snowball gets as it rolls down the hill, right? So if you’re thinking, Hey, Jeff does our one video is that the video we should create? I don’t know. But if you have 10, or 20 or 30, then you can start to see patterns, look at your stats, and then apply the 8020 principle and create more. And then here’s kind of a bonus tip or whatever about videos attract 300% more traffic to nurture leads. Let me just briefly go over these. We help with distribution, right? So you want to put these videos where your ideal customers are. We have a list of like 42 different places. But here are just a few one of them. I just want to highlight your email signature. I don’t know how many emails you send out every day every week. Multiply that times your company. And what if you had a little blurb In your email signature, hey, check out our latest video value bomb or power tip or, you know, whatever you want to label it. And then that’s a place where you can promote that content. Jay, yeah, we we do come up with the topics. We have a content roadmap that we customize for each company. So great question. Yep.

Curt Anderson  45:24

And then real quick, I want to Trevor jump in another comment. Thank you for joining us, Trevor. We’ve got he’s been using loom videos for continuous education for their hires. And so loom is another I don’t use it. A lot of people are sending me loon videos for different situations. And so that is a great tool. So a great hack. Great tip. Thank you, Trevor, for sharing that with the crowd.

Jeff Long  45:43

Yeah, and thank you i That was a great comment. I love loom big fan, been using them for years. Love it. Yeah. And then also, now that you have all this video content, you can create automated email sequences, right. So you can follow up with people, you can put them in different pipelines and segment segmentations. So just an example, stillbirth drives here, we did 24 of these videos actually, right as COVID hit, we were pushing these videos out. And it was really a godsend because they have a lot of salespeople that couldn’t travel. But now they have this material that they could send out. And it was a huge, yeah, it was just very powerful for them. And then also with this, we have a custom video player, where at the end of the video, there’s a sign up, pop up there, where somebody can put their name and email. And now Stober or whoever knows exactly who is interested in that specific topic, because Stober drives is offered a bonus or a download specific to that type of video, right? So you can really, really go deep in this strategy. So it’s not just you know, you see a lot of people putting videos out there. And that’s great. But like, you can go even further with some of these additional strategies.

Curt Anderson  47:04

Jeff, let’s I know we’re coming to a time. Could you go back to that slide real quick. I just confirmed our SEO friends out there. I want to geek out for one second. So when if you’ve been hitting some of our other webinars go to the forward one yep, right there. So for we talk a lot about those and we call them our Rick’s are ridiculously important keywords for me and my friends here that catch our webinars. And so, you know, take a look here, gearbox motor installation, you know, like, that’s a great key word, putting that right into the title there, minimize reducer month mounting failures, you know, so with your video strategy, get, get those ridiculously important key words into the headlines, what we’re finding with our lives, like we’re being very intentional, attempting to be strategic with our keywords. So Jeff comes on our program, like I’m intentionally using, like video marketing for manufacturers, because like, I’m trying to come up on search, Jeff’s trying to come up on search, and boy, we tag team on things we don’t compete. So like we’re trying to collaborate together to get those Google rankings, if hopefully that made sense to you. If I’ve fired that off to fastest, you know, I’ll stick around the energy, let me know, but use your headlines get your keywords in your of your video headlines on YouTube, or robber outs that you’re sharing that content. I just wanted to throw that in there, Jeff?

Jeff Long  48:18

Yeah, yeah. So that’s the video value bomb thing. Let me just for probably two minutes, whatever. Lastly, talk about this, again, we’re kind of focusing more and more, this is a hyper focused video marketing strategy. It’s, there’s something I’ve just created recently called trade show TNT. And the goal is to explode your visibility before, during and after the trade show. So I always ask manufacturers like what happens when a trade when you’re at a trade show, and your ideal customer walks up? Maybe you scan their badge or whatever, and give them a business card? And, and maybe they go back later that night at their hotel and pull up your website or social or YouTube? Do they see the exact content that meets their needs? Because they’re at a specific trade show? Or is your website and social and YouTube isn’t more general? I find that most companies it’s more general, right? So let’s say you’re going to Fabtech or IMTS, or East tech or wherever, pre content for that exact type of person. It’s going to be at that trade show. Share why somebody should come to the trade show. And then talk about what are you showcasing at the trade show highlight even the benefits of the city, the venue, the keynotes and the influencers that will be there. And that’s like a superpower tip because if you talk about the trade show organizers, other keynoters influencers, they’re going to latch on to that promote you I’ve seen some like cool success stories because of that. So great hack here. Timmy

Curt Anderson  49:55

just got a question here. Timmy. Thank you for joining us today. Jeff. Do you have any tips on thumbnails

Jeff Long  50:01

for the videos. Yeah, that’s I mean, unfortunately, they have to be attention grabbing, a little hyperbolic and over the top, for the most part, you know, just statistically, I’m, I’m less of the, you know, over the top kind of guy, I’d rather be more simple. So we’ve experimented with all that it depends a little bit on you and your company and personality.

Curt Anderson  50:25

I think branding, you know, like, you know, if you want to create a consistency, like, you know, some of the companies that you’ve just shown, like, they’ve had great branding, the logo, the color, the look, the feel. So I mean, you know, if you’re in a more traditional, you know, you want to keep it more professional. So to me one thing to consider, like, you know, how can you have like a consistent branding where like, when I see that video, or that thumbnail, like, oh, you know, there’s a, there’s Timmies company, or there’s XYZ company, you know, so that might be one more of a conservative approach

Jeff Long  50:53

to them. Like we’re working with an abrasives company. We’re doing 12 videos of some of their key products. And so each thumbnail is the product, and then a big bold headline, very short, few words, right? So it’s not this person being crazy and weird, you know, it’s a professional thing. Yeah, so let’s couple things with this with trade show TNT, record a video podcast about the show, the trade show, and why you’re coming and promote the organizer. And then cut that up, create short videos about each topic, designed, quote, graphics, right SEO articles, even produce a trade show recap video. We don’t have time right now. But these are some of the videos we’ve produced for the trade show tn T service that we have, you know, sometimes people will will send us footage, we’ll, we’ll edit it, or we’ll do these, these interviews. We did that for Eddie Saunders Jr. at adaptdx. And so that’s something I’m just seeing more and more companies have to think about creative ways to use videos. before during and after a trade show. It’s not just hey, we’re here. What do we talk about? It’s a very strategic implementation. Yeah, Jeff, I

Curt Anderson  52:03

had you and I had the honor and privilege. We attended the industrial Summit, marketing digital marketing summit in Cleveland last year. And we had a great time where we did some live live streams and some videos, you know, right on site. And we were pulling in different different folks in our space. And I tell you guys, a lot of fact, I still have those video clips, I am repurposing those. And so you know, just gathering a bunch of people. We talked for about 1520 minutes had a great time. It was a good bonding, you know, session for a bunch of us that, you know, been longtime friends. Virtually, we came together finally through COVID Got to meet in person. And it was just a wonderful event. And so, you know, I’ve had the honor and privilege of going doing your video value bombs. We’ve done live streams, virtually we’ve done live streams in person. We’ve done videos in person, so there’s a lot there.

Jeff Long  52:53

Yeah, yeah, it’s been it’s been fun. Been more working with you there, Kurt. So lastly, I don’t know if we promoted this much. I’m doing a free audit or video audit. Feel free to email me your YouTube channel or specific video if you want input. I’m very complimentary. You know, it’s not just a tearing apart type of thing. It’s like, hey, how do we improve this? Or if you want, I mentioned it early on, if you want kind of my my DIY studio gear, shoot me an email and I’ll shoot you that checklist as well. And then connect it with me here. And then, and then yeah, so Jay, do you know how to monetize YouTube? Yes. That’s that’s not something we specialize in yet. That’s something that’s probably coming out here soon. But if you want to talk more details, we can we can chat.

Curt Anderson  53:49

Perfect. So okay, well, first off, how about voice that man? 30 minutes just fly by or what Jeff so if you guys have been hanging out sitting down, about a big round of applause for our dear friend, our presenter, our video expert, Jeff Long. So boy, Jeff, this was absolutely fantastic. I learned tons every time I’m on stage with you. And so guys, we’re gonna stick around for a couple of minutes. Feel free to drop any of your questions in the chat box. Like Jeff said, you know, what we could do is we could pop you off mute. If you want to take a deeper dive. If there’s something specific. You want us to take a look at anything. So again, we’re gonna stick around for a couple of minutes. But Mark, thank you, Caroline, and Alaska. Thank you Trish, my friend Alan. Thank you, sir. Appreciate you guys. Again, we know how busy you are. You are you’re running in 100 different directions. So we never take it for granted. When you take time out of your busy day to join us. We always are full of gratitude. And thank you guys. Thank you, Scott. Thank you, Audrey. Thank you, everybody. So I dropped Jeff’s LinkedIn in a chat about my LinkedIn and chat would love to connect with you guys. Connect with your friends in here. This is a great opportunity to get some new LinkedIn connections. You And again, if we have any questions, Jeff anything is we’ll wait for a minute or two to see if anybody wants to pop in anything. And again is a gene are you out there somewhere? Where’s gene is gene? So here?

55:12

Are genes here? Yeah, here.

Curt Anderson  55:13

Hey, there’s gene so got, hey, Gene, my, my favorite friend, how are you doing? Well, so Hey guys, this is Jane Jones from the Purdue MEP. So once again, any manufacturers if you have not engaged if you’ve not connected if you’re not taking full advantage of the Purdue MEP, Mr. Jean Jones as a man, Navy veteran, very love this guy, Julius here today, I think Michelle’s here, so connect with any of these guys through the Purdue MEP, Gene, anything that you want to shout out to everybody. There he is. Look at that guy.

55:44

No great content. Great session, as usual. You know, Jeff, you, you really did a nice job. With that. Thank

Jeff Long  55:52

you very much. Thank you. Thank you. Perfect. So,

Curt Anderson  55:56

Jeff, anything else that we want to cover? I know, we’ve read through a lot of everybody, right? So you’ve got the seven points out of all of them. I don’t know if like that authority might be like, hey, what do you mean by authority? You know, like, you know, that might be a little bit of a foreign word to manufacturers that are new to marketing. Let’s let’s go there for just for a minute. And when we when we talked about that authority, like you hear like, influencers, you might Yeah, like my kids, you know, watching somebody blowing it up on Tik Tok, or like, you know, talk a little bit about like, what what do we mean by authority? We know that’s really important with with Google and SEO, but talk a lot about that for a minute.

Jeff Long  56:32

Yeah, that’s great. And so most all companies have experts in you know, whether it’s their CEO, engineers, salespeople, and I mean, I actually knew a guy that wrote this amazing book called stop being the best kept secret, right? World. That’s my

Curt Anderson  56:49

eight. What a coincidence. That’s my mom’s favorite book right there stop being the best kept secret. So how about that one?

Jeff Long  56:55

So I think, I think, like I said, you know, there’s a lot of in internal expertise, that maybe your your customers know, and from a sales perspective, but like, how could you? How could you get that expertise out there? So with authority, you know, showcasing your authority? That’s all it is, right? It’s how can you teach somebody? How can you talk about industry trends and show that you are aware of, of where your industry is going? Because some some of us have a lot of competition. So how does your ideal customer weed through that? Well, if you’re always out there creating content, you and your company, showcasing your expertise, your authority, talking about stats, and patterns and trends and all that, they’re probably going to go with you, you know, more, if everything else is equal, they’re gonna go with the expert, or the perceived expert,

Curt Anderson  57:45

you know, and I’ll be honest, it works both ways. Because I, you know, though, my mom thinks I’m for everybody, Jeff, I am not for everybody. So sometimes by putting that video out there, it’s like, you know, what, like, you’re just not a great fit. Why go on the first date? You know, what I mean? Like, considered something, you know, like, Oh, I was looking for something that, you know, like, I was looking for a particular product, I was looking for a different service. You know, I’ve worked with the impact Washington, which is the state of Washington MEP, we had a large manufacturer, like their customer service was getting a lot of bad leads, you’re like, Man, why are we getting badly? Like what’s well, on our website? It made it very clear, like, you know, they were trying to like, there was a service. And it seemed like Captain Obvious when we discovered it, but it was like, you know, the customers were getting frustrated customer service was getting frustrated. So you know, again, it works both ways. It helps get, you know, when we use that word, sales reps, always love that word. quality leads, how do we get those quality leads? I did have one question that slipped past me, Mark, thank you for joining us today. Videos can get expensive. Do you recommend even low quality in house made videos? Rather than no video? Jeff, the expert is going to answer but my quick answer to mark dude, if you got one of these, you can do videos. Jeff Long. What do you think?

Jeff Long  58:55

That’s exactly what I was gonna say. Yeah, there are affordable tools these days from our own smartphones to our tablets or laptops or webcams, right? And so that’s where the authentic video content is, is, is is critical. Right? Again, there’s a time and a place for like high quality high end videos. That’s great. But there’s also a necessary need for authentic videos that maybe don’t look perfect. And you know what, you’re gonna get better with time, like nobody does their first video or their first five or whatever, and feels like they’re perfect. In fact, in all my videos I put out I’m like, oh, man, should I put this out? I’m my own worst critic. Everybody is

Curt Anderson  59:36

yeah, I you know, again, I’ve done hundreds and I still you know, I’ll get comments Hey Kurt, this or hey, you know, like, my hair was messy one day just kidding Jeff. But, you know, I get goofy comments like, you know, but I you know, I make goofy mistakes all the time, but it’s just you know, you the word that you jumped earlier, the big takeaway today authenticity. We have another question here from Adam. Adam. Thank you for joining us today. We Got 22nd Quick social real versus two minute pro web video, which will make the most impact, which will drive more leads? Great question.

Jeff Long  1:00:09

Yeah. So I don’t think it’s an either or question. Right? If, if, if that’s gonna blow your budget or whatever, then I don’t pick one and, and see what happens, right? Because I mean, every industry and, and stuff is different. So I can’t be like, Oh, definitely, you know, go this way. To me. It’s, it’s both and right, you should have the high quality. And more the, so I’ll kind of answer your question here, Adam. I think more companies should start with Helcom, lower quality videos, but these authentic videos, so the video value bombs, right, where it’s, it’s a people talking on their webcam or phone, you can dress that up with some different ways. And that’s what we do. But I would start with that, because more and more people are resonating with authenticity versus perfection. In fact, studies show, especially millennials and Gen Z ers, they almost distrust perfect content, whereas they trust more authentic content. So as as those ages get more, you know, older and more into the bind in decision making process. You know, that’s gonna be a big factor.

Curt Anderson  1:01:20

You know, the millennials now are well into their 40s. You know, I mean, put that in there. Like, there are bosses now, you know what I mean? Like, don’t do it, but like, you know, millennials are now well are in their 40s. Now, so the thing is, like, these are folks making buying decisions, they are executives, they are engineers, they are owners of companies. And Jeff, like, I don’t know if we could say that loud enough, strong enough that they, you know, they want to see the video, they want to see information, you know, and again, if you guys if you don’t take the time in it is hard to stop and say like, Hey, you know what I’m going to put out like, you know, you talked about like, sales videos, informational videos, like, oh, I don’t have time to do that. I’m too busy. Because I’m answering the same question 20 times over and over, and I just me, I get it. But to take that minute and stop and get that video, boy, you’re just really going to thank yourself. So just like, you know, it’s like sports. Just sometimes you just gotta get on the playing field and just play the game, you’re gonna get dirty, you’re gonna get tackled, you’re gonna miss a block, but just get on the field. Jeopardy, anything. I want to be mindful of everybody’s time again, thank you guys are cutting out. I know. We’re over overtime a little bit. But I want to make sure that we get every question answered. Thank you. Thank you. Thank you to all of our attendees today. We deeply appreciate you, you know, your trust coming to the Purdue MEP. We want to thank the folks at the Purdue MEP again, reach out to Jean Julie, I think Michelle was still here. Reach out to your art art Thomas was mentioned in the chatbox. Alan mentioned art boy, big shout out to our friend art Thomas, what they’re doing to Purdue MEP, they have a wealth of talent. The resources are just off the charts. They help you with all sorts of different things point and it’s kind of like you know, your friend, it has a guy, if they don’t have the internal resource, they have a guy that can definitely help you. And so Trish, thank you for joining us. She says great shout out here to the Purdue MEP. Jeffery, any words of wisdom parting thoughts that you want to close this out with?

Jeff Long  1:03:17

No, I love what you just mentioned a minute ago about just getting the game right. And so experiment have take the pressure off of perfection. Yeah, a lot your your smartphone, your webcam and just you know, 30 to 60 seconds, tell us what’s on your mind, tell us your expertise, or where you see your industry going or a question that a customer just proposed to you. A lot of times I’ll create content, right after a sales call or a customer call or you know, something like that, where it’s fresh in my mind. And that becomes gold. So just get in the game. And then you can see the data and move forward with maybe more professional type content as well. I’d say for folks that come into

Curt Anderson  1:03:57

our E commerce workshops, our little tagline we could close out in this is like how do you help your ideal buyer make a buying decision on a Friday night at midnight? Without having to wait for you to open up your doors on Monday? You know, people are in different time zones, maybe you’re dealing internationally are just you know, with people working remote like they could be working at all different hours of the day. But how can you just put out just so much great, wonderful content, that by the time they do call you on Monday morning, man, they are hot and heavy and ready to buy, you know, so boy, I really encourage you guys, you know great takeaway again, Jeff, thank you, my friend. I just you know, you and I have done tons of programs together and you just never cease to exceed expectations. You’re just such a blessing all of us appreciate you sharing your time, your passion, your expertise, guys, video value bombs. Where do you come up with that? Our dear friend Jeff Long he’s if you’re in Indiana, he’s a stone’s throw away. He’s right over the border in Dayton, Ohio. great family man. And just we’re very fortunate to have Jeff share with us today. So, guys, thank you. Thank you. Thank you. I’m going to shut down the pro Graeme, we will have the recording, I’ll connect with a Purdue MEP. It’s either going to come from me from Kurt or it’s going to come from Purdue. We’ll get the replay out to you guys and boy, just wish everybody just amazing day and great success to everyone. Thank you. Thank you. Thank