Digital Game Plan: RIQs (Ridiculously Important Questions from Soulmates)

What if we told you the secret to standing out online isn’t just keywords, it’s Ridiculously Important Questions (RIQs)?

At B2Btail, we believe your soulmates (aka ideal customers) are out there. They’re Googling. They’re scrolling. They’re searching. But if your website isn’t answering their most burning questions, they’re passing you by.

So let’s dive into what RIQs are, why they matter, and how they can turn your website into a lead-generating machine.

What Are Ridiculously Important Questions?

RIQs are the exact questions your dream customers are typing into Google right now. They’re not fluffy. They’re not vague. They’re ridiculously important.

Here are some real-life examples we’ve worked on:

• Are we missing leads because of poor online presence?

• What’s the best marketing strategy for OEM manufacturers?

When you answer these questions directly on your website, through blog posts, videos, FAQs, or case studies—you show customers that you understand their needs before they even pick up the phone.

Stop guessing. Start asking.

Your soulmate customers are waiting. They’re searching. And when your site finally answers their Ridiculously Important Questions, you stop being the best kept secret and start becoming the obvious choice.

Key Highlights 

• Discussion on Baseball and Personal Achievements 0:00
• Lessons from an International Athlete 2:02
• Introduction to the Digital Game Plan 4:21
• Case Study: Custom Chemical Feed System 5:06
• SEO Strategies for Manufacturers 6:07
• Focusing on Core Strengths and Opportunities 7:58
• Using the Digital Game Plan Tool 11:46
• Final Thoughts and Closing Remarks 13:30

Resources 

To learn more about SEO for Manufacturers, check out SEO for Manufacturers: Foundations, Strategy & Implementation. 

B2Btail – Helping Awesome Companies with Digital Sales Growth Solutions 

Click here for more resources and guides. 

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Stop Being the Best Kept Secret: Manufacturing eCommerce Strategies

Exit Your Way– Helping owners create businesses that make more money today and they can sell or succeed when they want. 

Damon on LinkedIn

Transcription 

Curt Anderson  00:00

Damon, happy Monday. Man, how are you I’m doing great. Curt, ready to roll all right. Welcome to stop being the best kept secret. How was your weekend?

Damon Pistulka  00:08

It was awesome. It was awesome.

Curt Anderson  00:11

So you know what was a special weekend in baseball this weekend? Do you know what was

Damon Pistulka  00:15

special? Well, let’s see Cal Raleigh’s at the record for catchers hitting home runs.

Curt Anderson  00:22

So that’s a big one, right? How about, how about your guy? Each room, yeah, each row went into the hall of fame. Hall of Fame. So you know what I caught? I just for you. I listened to I caught a replay of his speech. And I’ll tell you, it was so phenomenal. It was very inspiring. And you know, for a guy, he comes, he comes to the United States, and you know what he did, the whole speech in English. And whenever he did press conferences, he never spoke in English. Yes, he did his, he did his speech at the Hall of Fame yesterday at for Cooperstown, all in English. And I’ll tell you, he was absolutely hysterical. He was humble, funny, kind, gracious. And I’ll tell you the big thing, my big ticket, he came to the States at 27 Yeah, 27 years old. And made made the the Baseball Hall of Fame starting at 27 and I’ll tell you, just coming, doing things, consistently showing up every single day. And what he talked about is, how you do one thing, is how you do everything. And he talked about, like, how he had to, like, make sure his cleats were clean so he never stumbled when he was stealing a base, and how his bad, you know, everything was perfect, so he could give the fans and his teammates his best self,

Damon Pistulka  01:39

yeah, yeah. I mean, every everything, and you could tell it even when he, you know, I don’t know how many games I saw with him, lots, but when he was warming up to throw, it was like, it was like a production to get it. And he warmed up just like a pitcher warms up his arm. But that’s why he could play as long as he could and as well as he could, because he batted the same way. He did everything exactly the same, as much as he could to really be prepared for the opportunity.

Curt Anderson  02:08

Yeah. So 45 years old. So anyway, so I, for our non sports fans, what are you talking about? But the thing is, so here’s an international athlete who took it to the highest level possible. And so, you know, just takeaways of like, how can you be your best self? How can you give? I don’t care what you do for a living. How can you just be consistent and just exhaust your God given talents and be the best that you can be and do things with graciousness, kindness and humility? And I’ll tell you, it was just, it was just so inspiring to listen to him. It was wonderful. Yeah, awesome. Anyway, okay, so today we’re talking about our Damon. Our big thing is the digital game plan. We’re super excited. We have a new software coming out for folks, and it’s going to be a freemium version of it. So it’s going to be a wonderful, Blockbuster tool that you can use to help take your digital marketing to next level. And today, what we want to talk about from an SEO standpoint, so like SEO for manufacturers, is what we’re constantly talking about is, how do we focus on those ridiculously important not keywords? We talk about ridiculously important keywords. The other day, we’re going to talk about those ridiculously important questions that your ideal customer is asking, share a little bit. Why is that so mission critical, right here, those Ricks?

Damon Pistulka  03:26

Well, the better you understand the important questions that your soulmate customers are asking, the better you can answer them ahead of time with your with your information you’re providing with. You know, even if you’re in in a conversation with somebody already, if you know the questions they need that they probably are thinking of and you’re answering them before they ask them, they’re like, Wow, they really understand me. And even then, when you go back out to your marketing, someone sees you for the very first time. They can feel like you they know the you know them better, know their situation better by answering those questions as a normal part of your communications. Absolutely,

Curt Anderson  04:07

and it’s just, it’s a great way to be found, right? Just, yeah, great way. And so the thing is, now, you know is, you’re looking at search as a matter of fact, we, I, this is awesome. We had a client as a matter of fact, I’m, if I, I’m going to show because, yeah, let’s bring it up, because it’s pretty it’s public. I can show it if it’s public, right? It’s public. Yeah, let’s take a look here. So Alright, first off, let’s give a shout out to so here we have our digital game plan, and this is our software tool. Can you see my screen? Yes, again. So we’ve got our digital game plan here with the it’s a step by step guide to get you to the point that you can just create amazing, incredible, wonderful content. So again, like right here, man, just being fully transparent, we’re pulling up. We ran B2Btail. So what we do is we can process your website to gather all this information. And each of these little tabs here on the left are is just another step to build. Putting up that core key content to help you answer those questions for your ideal customers, those soul mates, as we like to talk about them, right? And secondly, like, just get that information and help you found right? And so let’s you know what I’m going to go over here. Let’s go here. Let’s do so. Jamin, have you ever heard of a chemical feed system? What is a custom chemical feed system. Alright. Do you see that search right there? Yep. Dude, this is phenomenal, man. So our dear friend, Theresa, she does an amazing, incredible job for our clients. And this is a this is a company, and they manufacture one of the top companies that are Inc, 5000 company. They produce and create chemical feed systems. Theresa on our team, put together a little blog post, working with the team at this client, what is a custom chemical feed system. And Damon, take a look over here to the right. See the two and right here, and you can see the date right here, like the blog just came out a week and a half ago. Yeah. So this is what we’re talking about. Is like, how can you dive into, like, what are those ridiculously important questions that your soulmate, your ideal customer, is asking? And so, you know, it could be, could be anything, right? Damon could be whatever your solution is, whatever product, your service base, your product base, whatever it might be. What questions are they asking about your product, right? I mean, how important is this?

Damon Pistulka  06:23

Yeah, it is. It is incredibly important, because they are looking for the answers to those questions, and if you can be the one that provides them, you are the one that starts the conversation,

Curt Anderson  06:33

exactly right. So we want to raise our hand to stop being the best kept secret and really dive in, especially for those SEO success strategies for you know, our friends here in the B2B, space, industrial marketing and manufacturing, how do we really just start getting those, those keyword results and Google results and now with AI, and it’s what our friend Dale Bertrand, I always reference Dale. He talks about, what’s the buyer intent, right? What is the buyer intent? That’s why they’re answering those questions. So just for again, just be fully transparent. So Damon, let’s take a look here. These are some questions for that we would be researching. I’m sorry that our ideal customers would be potentially researching or asking, and we would love to ask answer those questions. So do you know any smart manufacturers?

Damon Pistulka  07:23

I’ve seen some. Yes, we know

Curt Anderson  07:25

lots of smart I think everyone yet, right? Every, every client that we work with is, I don’t think you’re in business if you’re not anymore. Good point, my friend, good point. So every manufacturer is brilliant, as we like to say. So we have this ideal customer. We’re calling them the smart manufacturer. So David, let’s run through a few questions that they might be asking, right, like, right? Here’s a great one, okay, are we missing leads because of poor online presence, right? Are we missing leads? Now I’m going to shamelessly come back to our digital game plan. What’s awesome is, David, explain the so what? What do we mean by so what, when we have on our little digital game plan

Damon Pistulka  08:01

here. Oh, I really like this, because this is what you need, the clutter that you need to get off your website, out of your content that people don’t really care about. You know, might be too much wee. Wee might be just you’re you’re mentioning things that really don’t matter to them. But it, I think the so what is great? Because we go, Hey, let’s don’t talk about that, or let’s get that out of our stuff

Curt Anderson  08:25

exactly right. And so like, right here again, full transparency, like they’re telling us what you know. So what this tool does, it takes a peek at our website, after focusing on what our as a company, what are our core strengths and opportunities, and then it kind of gives a little constructive, healthy feedback, constructive criticism, if you will, on like, Hey, what are you not so good at? What are some things that maybe should come off your website? So the thing is, let’s come back to the questions. Are we missing leads because of of a poor online presence? And so this would be something that our target market might be typing. So now we want to get out there and maybe do a live stream, like we’re doing right here, answering those questions, or maybe you want to do a blog post, or maybe get that conversation going on LinkedIn or whatever social media. Damon, let’s take a look at this question right here, right? What’s the best marketing strategy for OEM manufacturers? That’s a loaded question, right? Yes, it is. And I think the short answer is, well, it depends, right? There’s a lot of factors that go into that. But in the same regard, if we could put out information here, because now, when I come down to this question, what are some proven content strategies for B to B manufacturing right now, if we just showed you an example of a client that’s coming up on AI search got that ranking within a week. Now, it’s a very, very, you know, long tail keyword, if you want, you know the long phrase, however, that’s something you know their units that they’re selling are, are not cheap, right? If they have one customer that types that phrase, one customer. Lands on their website, one customer, potential customer that finds trust by landing on their website. Man, this is an inc 5000 company. They have this. They do that. They must be someone I want to do business with. Is it worth it for them to put out one piece of content, attracting that customer? Right? Of course, it is right.

Damon Pistulka  10:18

Yes, yes, yep. And then it depends, you know, like you said, proper content strategies for B2B manufacturing. There’s many different things you can do as videos and blog written blogs and podcasts. There’s all kinds of ways to do it. I think we like to use the multi dimensional approach, just because you can meet people where they’re at, I’d say you’re you’re

Curt Anderson  10:44

hitting a radon ahead. And that’s so critical because I’m going to stop sharing now. That’s so critical now, because the thing is, like, focus, going back to that’s why your core strengths and opportunities are so important. Because, like, if your team, if you’re like, you know, hey, we’re just kind of camera shy, we’re not video friendly. We don’t want to be on, okay? Well, like, you know what, with all respect, like, that’s put that one aside. Like, that’s not going to be a direction that we’re we’re going to go, but let’s relentlessly go a different direction. If you’re targeting, if you’re an OEM, targeting consumers, if you’re charge, targeting teenagers, well, guess what? Like, you probably need to be on, you know, tick tock Instagram. You need to be aggressively on social media, showing your product how your product works, you know. And I know I’m being captain obvious with some of these things, but it’s just like getting that information out there that really fits your core strengths, your thoughts, yeah,

Damon Pistulka  11:34

well, I think just think that it is very advantageous to take the time to really think about the questions that your soulmate customers are asking and then start answering them. I mean that just that simple step is a huge thing, yep. And the thing is, if you’re like, Well,

Curt Anderson  11:51

geez, I’m just not sure what questions our soulmate would ask, our ideal customer might ask, Man, I hate the hate for a shameless plug our little digital game plan gives that spark. And by using this tool, what it does, you can go in and it’s just going to create, like, a whole robust list of questions, and it’s breaking it down by by that, by purchaser, I was going to say, by the buyer, right? Yeah, purchaser, it’s going to have that list of questions. So, you know, if you have a customer that’s maybe on the OEM side, and they’re, you know, it’s a consumer, they’re gonna buy ones and twos, you know, it’s going to target, what are those questions, if it’s more of a B2B, a distributor, that you’re trying to target, well, that’s gonna be a whole different set of questions. But this tool, this resource that we had, it helps you really get the juices flowing and get that spark of what those what those questions are,

Damon Pistulka  12:38

yeah, and I really like, how? How? If you focus on the different stages of the buying process, that’s what’s nice about it. You understand the questions at each stage that you can be answering for each of those, those different soulmates, because a lot of times in B2B, we have the specifier. We got the the actual purchaser, we got the decision maker, right? So we, we may have those kind of things that we need to consider as well, absolutely, you know what? And

Curt Anderson  13:04

as a matter of fact, coming up, we’re going to be diving into the buyer’s journey. We call it Damon the soulmate success path, right? How do we be, just, you know? How do we be? How can we dedicate ourselves to our soulmates success? And therefore, we’ve come up a little term. We call it the soulmate Success Path tied right in with the digital game plan, so we’re going to be hitting that up in another week or two. So Damon, we’re going to wind down for today, parting thoughts, words of wisdom that you want to share with our friends, as far as how to pursue ridiculously important questions when you’re going after your SEO for manufacturer strategy,

Damon Pistulka  13:38

yeah, I think the first thing is to, just to go to your your FAQs, right? The the sales people know what people are asking to start with great way to great way. To really start with that, and then, and then just keep expanding from there. But those questions are well worth it to investigate them and get them documented, and then start creating content around them. Yep, absolutely love

Curt Anderson  13:59

So, you know, you’re on the marketing side of things, or, you know, for a smaller company where you’re throwing on multiple hats, but, you know, dive into those questions with with the customer service team. Dive in those questions with your engineering team. Dive into those you know, questions from the sales team. Like, just sit down there and just, you know, get a recorder out and just record them. I’m like, what questions you get hit with all day, every day, on a repetitive basis. So anyway, okay, we’re going to wrap up. And so Damon, what do you want to close out with?

Damon Pistulka  14:32

Just have a great rest of your day. Have

Curt Anderson  14:34

a great rest of your week. So I guess thank you for stopping by at stop being the best kept secret. We appreciate it. My name is Curt. This is Damon, dear friends. We would love to connect with you on LinkedIn. Stop by our website. We’ve got a free newsletter, and if, yeah, hang out with us. Some two wacky guys. More. You can sign up for our newsletter, and we, we will catch you. We’re going to be back here Friday with more fun stuff for you. Have a great, amazing, incredible week. Keep crushing it. God bless you. And. Will catch you soon. Applause.