Summary Of This Social Selling Strategies Jam Session
Ready to take your sales game to the next level?
Check out this Hall of Fame Lineup
Damon Pistulka at Exit Your Way®
Hallie Haupt at IQ Manufacturing
Eddie Saunders Jr. at Speak Friend Consulting
HUGE Thank YOU to our sponsors
Nebraska Manufacturing Extension Partnership
Key Highlights
• Social selling strategies in manufacturing. 0:18
• LinkedIn marketing strategies for manufacturing businesses. 6:13
• LinkedIn marketing strategies and profile optimization. 9:59
• Hallie Haupt emphasizes the importance of consistency in building a strong
• LinkedIn marketing strategies and success stories. 13:59
• Social media usage and consistency. 15:37
• Optimizing LinkedIn profiles and career growth. 17:36
• Building a valuable business through education and leadership. 18:32
• Building a strong online presence. 21:17
• Social media growth for a manufacturing company. 22:46
• Social media marketing strategies and growth. 26:09
• Repurposing content for easier marketing efforts. 29:09
• LinkedIn marketing strategies and ROI tracking. 32:43
• Live streaming vs. video clips for business growth. 36:52
• Using YouTube shorts for business growth and sharing manufacturing processes. 41:49
• LinkedIn marketing strategies for manufacturers. 45:55
• Marketing strategies for manufacturers. 50:13
• Social selling strategies and branding. 54:54
Resources
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Exit Your Way– Helping owners create businesses that make more money today and they can sell or succeed when they want.
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Nicole Donnelly on LinkedIn
Presentation Transcription
Damon Pistulka 00:18
This meeting is being recorded. I don’t know if I want to be recorded. No.
Curt Anderson 00:22
Okay, man, is this gonna be good? I’m still letting people in. So guys happy Tuesday. October 25 is our 24th Damon. It’s October 24.. Like, is there a special day? What is there any significance on October 24? Does anybody know? United Nations day? Is it United Nations day? You know what? So Joe Roy from the Nebraska MEP by any chance? Do you know of anybody’s birthday today?
00:56
Not anybody of any importance?
Curt Anderson 00:58
How about anybody? That is how about anybody? It’s just important to have a
01:03
governor, the governor of New Mexico was born on this day in 1959. Well, thank you to dislike somebody else who’s on this
Curt Anderson 01:11
call. Joe. What do you Joe what day were you born? I was born
01:16
on this day in 1959. Also, oh, hey,
Curt Anderson 01:18
all right. Eddie. Are you kicking us off? Are you going to kick off a little birthday greeting for Joe?
Eddie Saunders Jr 01:23
Absolutely. Happy birthday to have happy birthday to you. Happy birthday. Dear Joe. Happy birthday to you.
Damon Pistulka 01:45
There we go.
Curt Anderson 01:47
Many, many more. So hey, Joe Roy, from the Nebraska meet up a very special Happy Birthday. So Joe, birthday, brother. Appreciate you dude. Thanks. So got that one coming. Joe, did you know that
02:02
you so I figured you’re probably in tune with that you’re usually in tune with those things, Kurt. So I was pretty. I wasn’t totally shocked by that.
Curt Anderson 02:10
But happy, happy birthday to you, brother. So guys, thank you for joining us today. Let’s just dive right in. So my name is Curt Anderson, what an absolute honor and privilege to be here today. And man, I hope you guys got a good night’s sleep because this is going to be just on fire. So let’s with no further ado, let’s get some introductions going here. So I’m going to go to the great state of Michigan. So hey, Hallie, happy Tuesday. How are you today?
Hallie Haupt 02:36
I’m doing great. How are you?
Curt Anderson 02:38
I’m doing fantastic. So guys, do me a favor. So I’m still letting people in here giant buyers in house stand. At least tonight right Joe? You’re rooting for the Phillies or who you got. You got sillies or Arizona.
02:49
I probably rooting for the Phillies, but Arizona it’d be okay. But I’m talking about
Curt Anderson 02:54
Diane’s a huge Phillies fan. So anybody ever friends in Philadelphia, and we’re rooting for Philadelphia for you. So guys, happy Tuesday, we are here to really dive into like social selling strategies, and we’re really gonna, we’re gonna be hitting LinkedIn super hard. And if we were all in person, we’d be high fiving we’d be shaking hands, we’ll be handing out business cards. I strongly encourage you welcome you. This is a great opportunity to meet some new best friends. Drop your LinkedIn profile in that chat box. Let us know where you’re coming from. You can jump your website in there let us know who you are, where you are, where you’re coming from. I just dropped in my LinkedIn in there at his job in his in their inhalers. It’s going to drop these guys are just absolutely on fire on LinkedIn. And these guys are manufacturers and so that’s why we brought them here today. Just to show you guys some great, wonderful strategies. So, Hallie, you’re with IQ manufacture. I’m going to come back to you one second. Let’s hey, let’s slip down to the Buckeye State. So we’ve got the great state of Ohio here represented. And Eddie Sanders Jr. Happy Tuesday. How are you? Dude, Happy Tuesday to you. Hey, it’s
Eddie Saunders Jr 03:54
a beautiful day to be in the great state of Ohio, my man.
Curt Anderson 03:58
Well, thank you. So appreciate you being here. And you’ve got some really exciting news that you’re gonna be sharing. We want to dig into like your, your journey and how you’ve been attacking LinkedIn and in your social strategies. You do a bunch of keynote speaking, we might even talk about the industrial marketing Summit coming up that you’re speaking at. So where I’m going to come back to you now, man, we’re going to slide over to the West Coast. out in Seattle, my co host with the most on our little livestream show for any of you that are follow us on our live stream show manufacturing economic success. I’ve got Damon Pistulka Damon. So morning time wherever you’re at my friend. Good morning. How are you today?
Damon Pistulka 04:32
I’m doing great Curt. Happy to be here today. Gonna have some fun.
Curt Anderson 04:36
All right, so let’s dive in. So hey, I see Whitney Whitney. Yeah, you’re saying We are sorry about the Astros my friend Diana. So for the I know sad face for root for the Phillies for Diane was the Texas Team. Hey, we’ve got Lisa is here for also from Michigan. Julie Charlie out Steve. Thank you guys for joining us almost here from Chicago. So guys, thank you for joining us. Let’s Get Started. Haley, my friend, you are with IQ manufacturing. Can you talk a little bit about yourself your background? How does IQ manufacturing make the world a better place? What’s going on there in Michigan? Sure. So
Hallie Haupt 05:12
for anyone who’s not familiar, I work for IQ manufacturing. We’re headquartered in Auburn Hills, Michigan. We do manufacturing for aerospace automation, automotive and defense industries. And we specialize in high mix low volume work. We also did just open up a prototype build department in our facility as well. So we’re making concept vehicles, which is really cool to see. Me personally here at the company. I’m the director of marketing. So I oversee and implement all the social media strategies, the website updates and designs, videos, photos, all that fun stuff. And then I also do some material purchasing and help in our quality department as well.
Curt Anderson 05:52
Actually, and hey, I just dropped IQ manufacturing jumped their website in the chat. So go ahead, click on that. Check it out. A couple more hellos and see that I see. Hey, David from Siemens is here today, guys, I’ve got Who else we got all sorts of people here. I said, Alma. We’ve got Adam. We’ve got Ashley, we got Hey, John from Nebraska, MEPs. Here, Matt’s here. So guys, thank you for joining us. Let’s go back down to the Buckeye estate, Eddie Saunders, Eddie, my friend, you longtime manufacturer, marketing guru, you are doing some great work, you have a new little exciting, not little new, exciting company that you’re launching, share a little bit about your background, how you make the world a better place, what’s going on in your world.
Eddie Saunders Jr 06:31
Yeah, so I appreciate it, man. So recently just launched my demand gen and content strategy entity in speak friend consulting, which is something that I’ve done previously. But I’m just really lucky and thankful to be able to really fill the gap because after being in manufacturing the last couple of years, and then with my previous extensive marketing and advertising experience, I just noticed that a lot of individuals are making noise the same way they did 2030 years ago. And with the resurgence of all this technology, with social content with all of this opportunity that’s in front of them, I’m trying to help fill that gap and noticing that there’s noise to be made, but some just don’t know how to make it. And that’s okay, that’s what I’m here for. So we’re over here just shining the light turning the volume up to 11 on manufacturing around the world. Well,
Curt Anderson 07:13
Edie, I know you’re a busy guy. And thank you for joining us today. How about a round of applause for Addy launching his new entrepreneurial journey. So Eddie, we wish you nothing but monster success and dude, you know, I’ve had the honor and privilege to meet you in person, we’re gonna get together again at the industrial marketing Summit. And so I’m just a huge fan, love what you’re doing. You do everything with integrity, you have a brilliant marketing strategies. So guys, I strongly encourage you welcome you connect with Addy follow his content on LinkedIn. absolutely crushing it. Let’s slide back over to the great state of Washington to our friend in Seattle, Damin Pustaka. My co host with the most my friend can you share a little bit who and what is exit your way? How are you making the world a better place? What’s going on with you?
Damon Pistulka 07:55
Well, we’re we’re setting owners up for exit success, that’s really what we do is, is partner with owners to be a be a long term piece of getting their business to the right value and prepared so they can exit the way they want, when they’re ready. And something that started out of out of being a investment banker slash business broker in realizing that there is this need that so many businesses come to market that don’t get sold, simply because they aren’t prepared. And that’s what we bridge that gap and help owners get that exit success. And we yeah, we can we can flip the odds in their favor. When they start out, it’s got about a 70% chance of not doing it and not getting sold, we can get him to 90% Chance plus percent chance of selling. So
Curt Anderson 08:45
well what’s fantastic a career in manufacturing. And so you’re bringing your expertise, your passion, your experience to entrepreneurs that are looking to, you know, take things to the next level. So many companies was at 80% Just kind of just they just go away, they just evaporated. There’s not a prodigal son or a product or daughter takes over the company. So again, you know, you come into things with integrity. You’re putting yourself all over the place on LinkedIn guys, I strongly encourage you I invite you welcome you follow the men on LinkedIn man, you will thank me later, Damon, you’ve got your LinkedIn in the chat, guys. He puts out great content, great value strategies on a daily basis. It just you are relentless. And is is really impressive of what you’re doing on LinkedIn and how you built your business. So let’s go there. Next, I’m going to talk all three of our panelists on Hallie, let’s start with you. How did you start your journey on LinkedIn and why? You know, hey, you’re you’re younger, you know, I’m an older dude, I’m a Gen Xer. And so for Baby Boomers, Gen Xers you know, I talk to younger folks and like all LinkedIn is for older people. You defy that as a young person. You are just relentless and just crushing it on LinkedIn. Talk a little bit about how did you start your journey? I’m LinkedIn. Why LinkedIn? Why manufacturing? Let’s dig into that please.
Hallie Haupt 09:59
So I think First of all the like, it’s super important to note that like, with the digital day and age that we’re in right now that that, like social media and marketing online is something that’s super important. And companies need to like recognize that I say this all the time, but like, if your competitors or are doing that, and you’re not, you’re gonna fall behind, and they’re always going to be one step ahead of you. So with LinkedIn, I just kind of, I wouldn’t say I started with anything, really, it was just kind of building blocks to almost nothing that IQ had, because they had left the marketing on the back burner as the company started to grow. So I had almost nothing to work with. But I’m that kind of person that’s like, once I accomplish something, I’m like, Okay, what’s next. And that’s something like a mentality, you have to have in business as well. If you want to grow your company within, you have to look at different areas in different departments that you want to grow as well. And marketing and social media strategies is one of those things. So when I jumped on LinkedIn, it wasn’t like a snap your fingers. And it was like something amazing, it was something you had to build that. And coming from someone who didn’t know anything about the industry, that was quite the learning curve for me. So I guess one of the things that I would like to suggest to companies who are looking to do this, or who are just starting is to be consistent with it. Like I told you, I posted every day for a year and a half every single day. And that consistency had grown some like interactions and some connections to the point where like, people were coming back to see the stuff that we were doing. And that branding that I was doing on the side of that was helping that as well, because people could see that I’m a person in the industry, and not just at work all the time. So that was something that really helped me as well build that brand. I think I sent you some screenshots of some things that we could pull up.
Curt Anderson 11:52
I did. So let’s start here. So guys, so again, here’s Haley’s company, IQ manufacturing. And what I have here, let’s go here. So I have Hallie, I have your profile here pulled up. And let’s go here. So you know what I’m going to start with let’s talk, let’s go, I wouldn’t, I wouldn’t, let’s do a round robin, let’s I want to go through each of your profiles, not super deep. Okay, I’m going to start with you at endgame. And I want to just kind of scratch on your, on your profiles, then let’s come back to those posts. I’ve gotten a bunch of posts pulled up in the industry here. But just talk a little bit about you know, see, there’s somebody out there, they’re, they’re newer to LinkedIn, or maybe they’ve been on LinkedIn for a while, but they’re just not seeing the results that they want to see. Just share a little bit about like maybe your headline profile, I’ve got your featured section. Next, I want to talk about that for a second. But just talking about how you set up your profile to to engage.
Hallie Haupt 12:40
Yeah, so I put like, I’ve noticed a lot of people don’t have header photos. And honestly, I’m not even sure if that really does anything. But having my title right up there. When you click on my page is something like it’s in your face, it’s bam, someone reads it, they may not always go down to your headline, but it’s right there in the header for them to see what I do. And then most of those, most of the time, those photos will grab my attention. And then I’ll be like, Oh, I’m going to scroll through the rest of their page. So the headline I have is Director of Marketing IQ, obviously, that’s my job. And I also run a committee, I’m an events committee chair for an aerospace Organization for Women. So I make sure I add that as well, so that other people see that I’m not just working at IQ, I’m involved in the industry and other ways as well. And then yeah, if we want to scroll down to the featured portion of it, I, some people may know that some people may not I have a hat wall in my office, when vendors or companies or people that I meet in the industry, they’ll bring me hats, and I just post them. And that was when I first started a way to get content out there because I didn’t really have much, and I was still learning about the industry. So I was like, oh, I’ll just thank them for bringing the hat by. So that’s what all those featured posts are the hats that I’ve gotten so people can scroll through. And it helps me with marketing. And it also helps the companies that give me those hats because they’re getting viewership as well from that. So I keep those up. They’re featured.
Curt Anderson 13:59
Well, I love that Haley. And a couple of things I want to point out here. So again, like you’re very clear and concise on who you are what you do. So if somebody’s looking for somebody in HR or operations, Hallie’s not your person, right? But boy, if you’re looking for marketing, this is what Hallie’s about she’s manufacturing. I love the street cred that you’re creating, by being part of, you know, representing yourself and the company at a trade association. That’s part of aerospace for women. So kudos to you super proud of you. That is awesome that you’re doing that. And again, guys, you look down at these posts, you know, 1400 Likes 320 Likes. So again, like, you know, not that we’re all about the vanity, make metrics, that type of thing. But you know, when you hear that, you know, there’s always success and clues, right clues and success and like, you’re laying that out, man, I post it every day for salt, you know, that consistency, that relentlessness and look at the friendships and the relationships that you’ve built through exclusively due to LinkedIn. Right, Hallie?
Hallie Haupt 14:57
Yeah, I’ve been able to connect with a lot of different people and and be like meeting them in person makes it so much better as well, because you see them here. And then you meet them in person. And it’s like a whole different experience.
Curt Anderson 15:08
Perfect. Alright, let’s go. Well, I’m gonna be back to you in one minute, I want to jump down to our dear friend Eddie, Eddie, you’re launching this brand new company absolutely love it. You’re huge on empathy. I saw you give your, your keynote or you’re at a panel discussion last year and on stage, you’re like guys empathy. You know, that’s one of the keys for marketing success. Talk a little bit about like how you punch into LinkedIn, kind of the strategy behind your profile, whatever you want to share her love for folks to dig in. Yeah, for sure.
Eddie Saunders Jr 15:37
The biggest thing that we can say going right into how to treat it is it reminds me of student athlete. People very much stress that the first word student athlete is student. That’s why you have to keep your grades up in order to participate in that specific point. And the reason I bring that up is because people forget that the first word of social media is social, they just rely on the media segment of it. So all they’re doing is they’re regurgitating media, they’re not treating it as a social tool. And so that’s the biggest thing. First and foremost, if you’re talking about things that that I’ve used it for, and leverage it really well, not just for conversational, but just again, using it for its purpose, which is a form of media. But it’s that social segment. And so I also tried to represent and kind of do walk the walk as well as talk to talk. So if I figured not just throwing empathy all around my, my profile, if you will, but I’m glad that you brought that up, specifically knowing that I had spoken about that previously, and that I’m still staying consistent, which is another big tip for individuals. Because as you’re putting all this media out there and being social, being consistent and persistent with your messaging is always going to be a fantastic tool, because you know, you’re going to say what you mean. And mean, what you say. And that’s right, when you get to consistency is key, I feel it’s the key to the castle, for lack of a better term. So and then as we move down, you’re checking out some featured for me, I don’t treat this as I’m having a professional come and scan my profile, and they’re judging me as if they’re going to work with me or not. I want them to think you know, this is just an interesting person. Right? I’m not trying to essentially impress people. And I think that if I remove the pressure of me having to impress other individuals, I can put enjoyment and I can put the fun back into it. And and I feel like if I put too much effort in my 20s, I tried to impress everybody I could in every means that I could, it was a lot of effort, and I failed miserably. But I noticed something funny when I stopped trying to impress everybody, and I really narrowed down to just being who I am and turning that up to 11. Not only did I start tracking the right people, but I tracked it significantly more from a quantifiable standpoint.
Curt Anderson 17:36
Do track the mic like you’re just so one beyond your years made? I absolutely love that. And so getting like what we’re talking guys, you know, focus on, you know, again, if this is a little bit new for you, your featured section on your LinkedIn profile, as Hallie talked about, like having that nice banner at the top, you know, Eddie ray here is putting out like his brand new companies, right? And that banner, nice handsome picture, and just really clear and concise, you know, like, Hey, I’m powered with human empathy. And this is exactly when you meet Eddie like this is, you know, he eats street drinks and breathe and sleeps this so I absolutely love it. So Damon, I wanted to come over to you, my friend, you are just doing such an amazing job. Just really impressed with what’s going on here. You started your journey, you know, I think you told me like 2015 ish is when you really started rolling up your sleeves like, hey, I really need to step up my LinkedIn game to build my professional business, my career, my entrepreneurial journey. Talk a little bit any tips, advice, kind of your path? What do you want to share here?
Damon Pistulka 18:32
Well, I think you know, as Hallie said, consistency, you know, I started 2015, I started to get more active and building, you know, connections and people in the in the industry and around the industries in the US. But really, it was 2018 that I started intentionally doing things like posting a few times a week and doing that. And then that led into posting five days a week, and that part led into posting seven days a week, and then when you start to do those things, and you just let yourself out, like Eddie said, I started out thinking I had to be somebody else, right? You gotta be this, you know? And that’s not me. I mean, yeah, I got a picture of me that I got a jacket on in that, but you’re gonna see that once in a while, maybe and it’s gonna be pretty special occasion because that’s people read my posts, they see that. Yeah, I’m me. I grew up on a farm. I like to get in the dirt, build stuff, do things, that’s fine. I like leadership and those kinds of things. I do really like to encourage people in and teach and just educate. And that’s why my profiles set up the way it is, is because I want people to see someone that’s going to be able to help them whether it’s educating or or if they want to talk about they can talk to me and we can you know, just talk so and I I’ve been blessed over time that that, you know, the featured section in mine is an educational piece for me. That’s what it is, is for people to be able to come and get FAQs. And we rotate this around with different things for our resource center on our website. And so people can get free information and answer questions about building a building a valuable business and selling them. So we just want to help people do that. Because I know by meeting great people and doing things, our business will be fine. And that’s, it’s just educating those customers. You know, we’ve I don’t know how many people have read what is Marcus Sheridan, they ask you answer that book. That’s really what we follow in all of our marketing is just educate, educate, educate, tell people about price, tell people about everything you can about your product and service. And and let them decide. And they’ll they’ll come to you have in this as the social part of it’s really fun because you integrate all these different pieces, right? You don’t talk about business all the time. You talk about other things like Edie, talking about empathy or or talking about leadership, in my case, and some of these other things. That’s what really brings people in are talking about the football game last weekend. Right? Which is awesome. By the way, Seahawks won. I’m just said, Hey, go see Hi.
Curt Anderson 21:16
So hey, congratulations, Damon. That was awesome. So in what’s great, it’s just it’s building relationships. How would you act if you’re standing at a trade show? How would you act if you’re sitting in an airplane next to somebody and you strike up and there’s a business opportunity? Or just maybe a friendship? You know, so like, that’s really all it is. Damon, you’ve had a great job you’ve shared like, you know, guys, you know, as you’re building out your profile, check right here. This is juicy real estate. Haley talking about like, hey, how do you get, you know, like a headline. I was gonna go old school, show my age, say a newspaper, but just say, you know, on a magazine, article, headline online, whatever, you know, hey, here’s the headline that caught my attention, Addy, what’s going on in your business? Then I come down, I want to learn more. What’s this empathy thing? Daymond, you’ve had a great job where you’re getting a lot of your, your Chiness is a call to action where people are like, Hey, here’s an educational piece. Here’s a checklist. Why don’t you check this out? And then we could potentially have a conversation, right? Yeah. Perfect. Let’s keep the party rollin. Haley, let’s dig in. You feel like you’re really like, you’ve got your you know, I don’t know, if you ever feel like you’ve really perfected your profile. It’s always a work in progress. But once you feel that you’re in a comfortable place with your profile. Now, I’m going to apologize if I went out of order of any of the posts here. But you’ve got a bunch of posts that you want to share. And guys, I encourage you welcome. You invite you drop any questions? Let’s get this conversational. You’d have questions for our student expert panel here chopped into chat. Let us know we’re here to help you, Haley, take it away? What’s going on with some of these posts that you have going on?
Hallie Haupt 22:46
Sure. So there is one in here somewhere with like a 3d printed part if we wanted to start there. That one Yep. So I think it’s super important to note that when I started in this industry, I didn’t know a single thing about it. I had come from a previous shop before working at IQ. And I learned a little little bit of stuff there. But when I came here, I really was dedicated to learning the industry, the products, the services that the company that I work for, provides. So when I first started posting on social media, these are the first post I ever had, these are like, I went way back on my profile to find these. But I didn’t know much about the industry. And this was my way of learning more about my company as well. Because when I was making these posts, I was having to go out on the floor and talk to our owners, and ask them questions about like, what is this material? Why do we use this material over this? And what is this department? What do we do here? So this is kind of what I started with. And I not that likes and follow or followers or everything, but the interaction on these posts was very low when I first started. And I think that a lot of people want to like snap their fingers and for it to blow up right like the next day. And that’s not how that works. This took me a while to get it to where it is now. And being able to share more about the company and who I am personally. And having those people come back to my page has really grown to that and branding myself on top of that has grown that as well as an employee and as me, me as a person. So if we go back to that one with amazing tech. I have been going to a lot of shows, and he knows I see him all the time. I’ve been attending a lot of shows and I think that people on social media like to see that I’m out there in the field meeting people and the main stack one the top the first one you went to the store. Yep, that one. You can see that the interactions on those posts have grown tremendously. And it’s not just it’s not just like posts about me anymore. I post a lot more about like the company and this photo on the bottom was from IMTS last year it was the first show I had ever gone to and people really enjoy Without seeing that stuff. So I was like, Okay, this is how I want to go. And this is what people want to see. So I started posting that. And I think that on LinkedIn itself, companies really struggle with getting their content pushed out there getting the interactions that they want. And because I branded myself first and got that underway, our company page, which is the next one down, the next slide down has really grown as well. So these posts get a ton of interactions now. And it’s not like our personal pages, like I brand myself, and we have a machinist on the floor that brands herself too. But our company page has been able to grow a lot because of that consistency, knowing what our target audience wants, and be being able to make those connections and have them come back and have conversations with us and have them talk with us about that. So I just want to make it know that it’s not going to be a quick process, it’s long, I’m going to be IQ, in a couple months, it’ll be three years. So it’s been a process. And don’t let not knowing the industry deter you from hiring someone who doesn’t know it. Because if you’re willing to teach, and you hire someone who’s willing to learn they could this could benefit you in ways that you wouldn’t even know.
Curt Anderson 26:09
Well, man, is this juicy or what? Holy cow, let’s go, I want to go back one. So again, look at the process of like you, it was a great way for you to educate yourself and understand the product, the company the process, what you guys do, the solutions that you provide. So now you can educate, you can be you know, the more of an educator you are, the better marketer you are. And then you get here and guys take a look at the you know, again, I know these are vanity metrics, but you know, she’s shown a picture, look at the process, 17,000 impressions 340 48 likes, you know, what if there was a buyer there from Boeing, or some other aerospace when that’s, you know, that’s a place that you want to be down here. 9000, almost 10,000 impressions, you know, you come over here, and I know I’m speaking for myself, hands down the best post, whenever I visit a manufacturer and you guys know, I love them, I will come visit any of you when I do and I’ll be like, hey, who loves visiting the manufacturer hands down bar nine, those are always my best posts, because that’s the you hit on the head, Hallie, it’s like that’s what your audience, your buyer persona. That’s like what they’re looking for. Right? We’ve got one more fun one here, what’s going on with this post,
Hallie Haupt 27:19
I forgot about this. So I post hats all the time. I mentioned that earlier. So this top one was the very first hat photo I ever posted. It was in a gym hat, I was just trying to be a little bit personal and be like, Hey, have conversation with people. I can’t really see that from here. But there was little very little interactions on that. And people were like liking the hat stuff. So I kept it going. And this bottom one was the most recent half photo I posted. And those have been blown up. So it’s, it’s really cool for me and for other people to see that it started from something little and it’s been able to grow to something that I never thought it would be. So just seeing that the difference in interactions in the two year mark to now is just insane. And just being able to have that consistency will give you that.
Curt Anderson 28:04
All right, man, that was good. Okay, little round of applause for Hallie just absolutely crushing it. And what about the persistence? You know, the consistency and just your persistence of like, not throwing in the towel. And you know, in the other big thing, Haley is like the ownership by it, you know, having like, you know, having a company supporting you do believe in you. I think that’s so critically important. Damon, I had the privilege, we did a live stream yesterday on site at a manufacturer and the president of the company was for the marketing sales team. And that’s, you know, it was it was a collective effort. And so like, everybody needs to be on the same page. And the let’s come to my friend, I’ve got your profile pulled up. Again, guys drop any questions, any comments, questions, anything that you want to put in the chat? Let’s see. I’ve got you. Oh, Hallie. I’ll come back to that one. That was a good one. Hey, dude, I love this post right here in the red pants. Yeah, talk about you are huge on social strategy you love working smarter, not harder. Talk a little bit about your process with your social strategy. How you tech, LinkedIn, what’s going on there?
Eddie Saunders Jr 29:09
Yeah, the biggest thing that I keep addressing kinds of mistakes that are currently made that I kind of capitalize on, it’s because I’ve made these mistakes. And in today, people think of they put so much work into a single piece of content. And then it just is that it’s only one piece. But me more I think that I’m going to really shine in where I’d have and where I’ve been able to work smarter, without working as hard if you will, just so I can focus on other things is scaling. So there’s no single piece of content that I create that is just one piece. If I can take anything and turn it to release four or five, sometimes 10 Plus pieces, um, it creates a really solid strategy. But again, people really underestimate how much that lessens the effort that’s put into creation because Haley can confirm this. And I’m sure we all know anyone who’s created or even tried to create content. It feels like a hamster wheel. Sometimes it’s difficult because we only have so much creative bandwidth. To come up with new ideas, but if we’re able to reduce, reuse and repurpose our specific content, um, that’s something that I’ve done extensively. Because as much as it seems like I’m super busy and doing a lot of stuff on LinkedIn, I think you will be relatively surprised at the amount of effort that I don’t put into it. Because I don’t need to. And I’m not saying because I have it all figured out. Because I have, I’m far from having it figured out just as my wife. But that being said, a lot of the strategy that I come up with is really bootstrapping, because I’ve worked in so many smaller, scrappy, or startup type of environments, where I’ve not been spoiled with these massive six, figure seven figure marketing budgets, or all these resources, or even more so a team. So I’ve been forced to really figure out a lot of these scrappy ways. And luckily, in 2023, we have an immense amount of tools. So not only leveraging that reverse engineering with intention, we’re scaling content. But another thing to consider as using all of the AI tools that are available to us, it’s kind of unreal, how I can take what used to take me or some people a couple hours to write a relevant SEO rich blog, but I can have Chet GPT, for example, do it and copy paste it in a matter of 30 seconds or less. It’s unreal. And it’s not just copywriting, it’s creation in general, the images that can be scaled, it’s, it’s pretty unreal. And I can confidently say that with all those tools and that mindset, it makes things way easier. And with all the data that’s baked into these platforms, you really can have a handle on the pulse without just posting and hoping that it works out well for you.
Curt Anderson 31:35
I absolutely love it. And so I want to recap, did I hear you say reuse or No? Would you say reduce?
Eddie Saunders Jr 31:41
Yeah, just like reduce, reuse, recycle. Right? You can reduce your effort, reuse your content and repurpose that message. It’s it’s it’s very scalable. It’s just kind of a play on the reduce, reuse, recycle, because I’m also pro recycling.
Curt Anderson 31:55
I absolutely love it. And again, guys, connect with me on LinkedIn here, go through his profile here and check out like these posts. You know, a lot of times a great way like I was with a group of folks, Damon, we did a live stream with a group of folks that are high level, they do high publications, Forbes, fortune, Harvard Business Review. And what they share is that they how they started their journey writing for Forbes or Fortune. They went and followed a bunch of articles. And those, those authors of those articles, just reengineered exactly what they did. And that’s exactly what Eddie’s describing. That’s what he’s describing, man go on their profile, just shamelessly just kind of follow what they’re doing. See, follow their posts, and just re engineer it. And I And again, Eddie, I just I love following your content, your fun, your funding, your snarky, great. And I say snarky the most sincere way possible, right.
Eddie Saunders Jr 32:43
I got to get right to the heart, man. Good.
Curt Anderson 32:46
I knew you’d love that one. So I’ve got a couple of questions in the chat box here. I want to first off Edie, where do we purchase the branded pants? Where do we buy the red pants? Is that a secret that you’re willing to reveal? Or is that just that just a part of the Saunders household? What is that?
Eddie Saunders Jr 33:01
No real secret? I’m good. All Amazon
Curt Anderson 33:05
on Amazon. So guys, you can get your red pants and your red microphone on Amazon. I’ve got another question that came through. Curious if anyone has tracked how many customers have come through LinkedIn efforts and or ROI. So Damon, before we jump over to your profile? Does anybody want to take a stab at that question? Any thoughts? Curious if anybody has tracked how many customers they have that have come through LinkedIn efforts or ROI Damon, you want to you want to you want to take a stab I know like you and I in our live stream. Man. I’m more than happy to talk about that one,
Damon Pistulka 33:39
right? Yeah, yeah. Go ahead, man. Go ahead. Start off.
Curt Anderson 33:43
Here’s a perfect example. So Hallie gave, you know tons of advice here guys, tons of advice. I’m gonna have to replay going out this week. So go back, hit the replay button or if you miss anything, building community if there’s any takeaway about building community, the only reason I know Damon is because of LinkedIn. I put out a little article it was my wife’s birthday in 2020. I think a little thing what was going on 2020 in March at the end, like, like little COVID thing was starting right. Well, disruption. Well, they were all sitting around the house. Damon connects to me. Damon we’ve done a significant amount of business. We’ve done hundreds of live stream shows together, all because I put out an article and he responded to it. We became immediate friends. I’ll never forget my wife came home. I’m like, Hey, honey, I think I met a buddy today. It was like I feel like I was in school. You know, I was like, I find a new best friend. And we’ve we’ve traveled together. We’ve got a Seahawks game together. We’ve been in Alaska together. I’ve stayed at his house. And we’ve done in bottom line, not only just an amazing lifetime friendship that we’ve created, but we’ve done business together. So Eddie, we become fast friends, Haley, we become friends. You know, I know a vast majority of my business, probably 90% is thanks to her due to LinkedIn. Here’s the last thing I’ll share. So Dave, and I do a live stream show on a weekly basis. We interview a lot of folks at MEPS if you As our manufacturer, you’re not familiar with your MEP. Boy, I encourage you welcome you invite you. Check out your local MEP. Joe and John are on the call today. And they are from the Nebraska MEP. There’s an MEP in all 50 states. That’s a manufacturing extension partnership. Damon, we’ve interviewed like maybe 5060. Folks from the me Yeah, livestream show. I went to their annual conference last month. And Joe, John, we all went out to dinner together appreciate you guys. And man, because of our livestream show, I easily knew 5060 Probably 70 people where I’m like, Hey, how you doing? And we’re hugging? We’re high fiving. And Haley, just as you described, we talked about that online relationship, in person in recruiting business relationships. So I don’t know if that was a specific answer that question I came in on private but anything that you want to chime in as far as ROI that you weren’t when you were at flex, or anything on your journey that you want to share to help answer that question? For sure.
Eddie Saunders Jr 35:52
A lot of people complain about the price of paid media, if you’re paid ads on specifically with LinkedIn. But given the fact that you can do extensive targeting not only geographically but contextually, that’s a fantastic way. And you can take those ads that I would recommend creating an a carousel form because they’re more engaging, and they’re going to be higher conversion. And you direct all of those back to your website. So not only you getting analytics from the built in platform of LinkedIn, as soon as they click that, and they go to your site, if you have analytics or G for plugged into the back of your website, you’re literally gonna be able to see everything they do from when they hit that that ad to when they leave your website and this data rich. So if you’re not doing that for yourself, you’re not only limiting how much attribution you can actually apply, but you’re limiting yourself in the educated and data driven decisions that you can make from those actions.
Curt Anderson 36:37
Well, I absolutely love it. So Damon, let’s let’s come in here, Hallie, I’m coming back to you. I think Damon, I’ve got you. Alright, Damon, hands down. I don’t know if this was this Hallie. This came out probably before you were born. But this hands down. This might be one of the best posts that
Damon Pistulka 36:52
you can’t go wrong with more cowbell. That’s all I gotta say. It’s all I gotta say.
Curt Anderson 37:01
Okay, if you guys are looking for if you need a little content, Damon, how on earth do you come up with Saturday Night Live and more cowbell? I don’t Eddie, you’re too young to remember that one. Do you know the cowbell?
Eddie Saunders Jr 37:14
Are you kidding me? Yeah, I gotta know this. And there’s only one cure. And it’s more cowbell. Yeah.
Curt Anderson 37:20
So, Damon, in all seriousness, like, Dude, you wonder if somebody one likes just 112 comments, you are posting on a daily basis, your business is helping people exit your way. This is not like, this is not an impulsive buy Daymond. This is a long sales process. Right? You’ve built you do your faces of business, which is livestream show on Tuesdays and Thursdays you and I have a live live streaming show on Mondays and Fridays. You are just relentless. On LinkedIn you built you love talking about building the relationships, building that long, trusting relationship. Can you go there talk a little bit about what LinkedIn has done for you your business and how you’ve tackled this.
Damon Pistulka 37:58
Yeah, it’s the thing for us in LinkedIn is, I may never, ever get a client off of LinkedIn directly. Right, we get all of our business from referrals, because a business owner of a say 510 15 $20 million manufacturing business is not going to walk up to me and go, Hey, I want you to do this without getting to know me, or without more likely, so being referred by a trusted advisor. So my journey on LinkedIn is to be able to give people a lot of information, both funny informational about me about things that we do, and then connect and meet and talk with as many people that we’re working with our kind of people so that they get to know us better. And that’s really our whole strategy. It’s not I mean, so yeah, we’re doing live stream with Weber Knapp. Well, I don’t know a Weber nap will ever be, you know, a client of mine, but at least my name is out there. I’m talking about I dig what they do I dig manufacturing. I mean, when Haley was talking about what they do there, I’m just like, cool. I’d like to go see it just because you know and and that’s really what I tried to do is just put myself out there and show who we are. And if people like us great. You don’t you don’t you know because in our business there’s not a you know, when you look at standing out like Haley was talking about or Eddie talking about in manufacturing. If nobody else in your industry is not on social media, get on. You’re the first one. You can you can corner your market. That’s what I’m really trying to do here because there’s not many people that are in our industry that are out here saying this stuff. I mean, I can count on a few. A few couple hands really that are people are doing it, other than just trying to push their stuff all the time. And this is this is how you build these relationships. And for us, it’s really about building relationships with people that could help us in clients. Take time Think all providers could be marketing could be accounting could be whatever, you know, lean manufacturing, cybersecurity, all kinds of stuff that we need help with. Our clients need help with. And then also people that are working with like minded people, like for us, it’s really EOS implementers, coos fractional people. That was a really the people that I connect with and talk with on a weekly basis to help build our business. So
Curt Anderson 40:25
absolutely. So I want to chime in. So David’s got a question here. So and I see Eddie gave a little answer. Question is how our live streams during doing versing versus posting interviews via video clips as post. Eddie wants, you’ve dropped a comment if you want it. You want to chime in anything there? Along with your comment there?
Eddie Saunders Jr 40:44
Oh, yeah, I mean, when I was hosting a podcast previously, it made me learn very, very quickly that like video casts are one of the most scalable and best rich pieces of content that you can originally create. Because so much can be pulled from it. I mean, just if you pull audio and video alone, the amount of things you can go just with audio as well as video creating graphics, creating talking head segments. I mean, looking at the data from what I’m seeing, So correct me if I’m wrong, but short form video is objectively crushing it right now online. Absolutely. crushing it. Hands down. I’m doing great. So you’re talking about one versus the other? I asked Why not both.
Curt Anderson 41:23
Damon, your thoughts? You’re doing your live stream machine?
Damon Pistulka 41:27
Exactly, exactly. The thing Eddie is take those long form because like with what we’re doing with our live streams, it turns into a blog post that also has our guests highlighted. It has their websites highlighted, it gives everyone backlinks back and forth, then the live stream audio turns into a podcast and gives us long term evergreen content. This thing just keeps on going. You know, and Curt and I both on the manufacturing ecommerce success, we’re doing it on both of our websites. And we’re linking back to like Ink Magazine and other things like that. So it’s it’s crazy. The only thing I admittedly don’t do is I don’t get the shark farm yet. But I’m in the process to do that. So in January, we’re going to start that because it is way, way more popular.
Curt Anderson 42:12
Yeah. And I’ll chime in real quick, we’ve started so David I if you’re not familiar, as he mentioned, we do our live stream show, which is you know, typically 4515 minutes every Monday and Friday. And then what we’ve started doing this we take like we have if you guys come on our show, we have all these wonderful drop the mic moments. Haley, you had tons of dropped the mic moments, Eddie, you had tons of jumped on mic moments when you were a guest on the program. So then what we do is we take like little 62nd clips, and we drop those on YouTube shorts. And those are doing exceptionally well, the clients, the folks that are coming down the show, they absolutely love it, and it opens up the door for relationships. Like Dana, we just had the editor in chief of Ink Magazine on on the show in September, Nicole and I just went had breakfast with him in Manhattan three weeks ago. So like that would have never heard that was like a dream come true. For me. I’d like a 30 year Ink Magazine fan. And so that would have never taken place if it weren’t for the live stream. So Whitney Houston says, hey, why not? Both right? And it depends on time. We don’t have an infinite amount of time. What a big takeaway, and I’m coming to you next, Haley is a big takeaway. Find a thing. Find your thing, find the thing that you find in like, Listen to how the cow Haley started her journey. It was palatable, it was manageable. She felt good about it, maybe was a little scary, maybe was a little bit out of her comfort zone. But she just kept at it. You know, Damon, you love talking about like the atomic habits that it’s a great book of like, you just gotta get started. Just gotta get started. Hey, let’s come back to you. Let’s say David, because I don’t trust my smees to be captivating and engaging on a live I can only do David that’s a great quote. You know what have Eddie come on and add people to Eddie will liven it up very much. So for you write it up.
Eddie Saunders Jr 43:58
He’s solid jazz hands looking
Curt Anderson 44:01
solid jazz hands. So Hallie, I’m gonna come over to your to your page. Two things I want to talk to you about what is it?
Hallie Haupt 44:11
What is that? Okay, so when I was at the Music facility like two weeks ago, most of the parts in a music machine all their music machines are made here in the US. So that was a casting and correct me if I’m wrong, but I’m pretty sure the term they use was boring. They were boring a hole into that casting. And I’ve never seen that before ever at any facility. So I captured that because I always learned something new at facilities when I go and this was it for that trip. So
Curt Anderson 44:39
why I love this why I wanted to share this is if you go on YouTube, I have I have a client that they manufacture circuit boards. And if you go on YouTube and you just Google like you know surface now circuit boards or whatever, you they’ll have a machine and it’s a pick and place machine where it’s just automatically put placing parts on a circuit board. There’ll be hundreds and And hundreds of 1000s of views. Yeah, like, this isn’t Taylor Swift doesn’t like a football game. It’s a machine. Exactly what Hallie has her post and check this out. You have 130 likes with 26 comments. If you’re an engineer at Boeing, Lockheed Martin, somebody in aerospace, and they are geeking out over this. This is valuable content. And you’re like, wait a minute, like this is just a machine running. But people aren’t doing that search, because they might be experts in the completed product. They don’t know your process. And so if you can share a video of your process or this example here, I absolutely love it. Hallie, you’ve built up the company page, I want to talk to you. I don’t know how we’re doing on time today. I’m having so much fun. Oh, we got time. Okay, good time. We’re doing good on time, like so absorbed in this this wonderful conversation. So Hallie, talk about the company page, how you’ve attacked that how you’ve approached it for IQ, please.
Hallie Haupt 45:55
So for our company page, on LinkedIn, we started with, oh, gosh, 94 followers, when I first started two and a half years ago, and there was almost nothing on the page. And I didn’t know like I said before much about the company itself and our services and what I could and couldn’t show because we have some ITAR regulations and certifications, and how so we can’t show a lot. So I was just trying to grasp what I could and couldn’t post. And once I started posting those things, I was able to look at like Eddie said, the Google Analytics, how many people it shows you how many people come from LinkedIn, or come from certain pages. And I was able to grasp what people liked seeing and what they didn’t like seeing. So we’ve been able to get a lot of partnerships in here. A lot of people like you see there, Tony Gunn with MTV. And then I like to do exactly what Eddie said, like I could not agree with that point more these videos, the small snippets that you’re seeing are taken from the larger pieces of content. The bulk of the content, like the larger videos are on our YouTube, but for marketing purposes, we always use these smaller portions of the video that grab people’s attention and bring them in and then they interact with it more. Hope that answers that question.
Curt Anderson 47:10
I hope Damon I hope you’re not hungry. So I don’t I want like nobody to look at the doughnuts. But look, guys look at this growth. And Halie I’m gonna be first summit. You know, a lot of manufacturers, they struggle with that company page. And we tried to encourage them all you got to post from your personal page. You took it from 94 to 4500. My goodness gracious, just relentless posting, what’s your Do you have a secret sauce? Do you have a silver bullet? How can our manufacturing friends out there they wanting to play catch up to our dear friend Haley? Any tips advice that you would have from their company page? How can we get the party rollin here?
Hallie Haupt 47:49
Honestly, the reason that our company page has been so successful is because there’s three of us here at this company who are on LinkedIn marketing. So they’re getting to know us. And like I said, it’s not all about followers. But those followers to me are connections, there are people that I’ve been able to gain significant like relationships with, and they want to see our stuff now because they know who I am. So a lot of those people that are on that page are in support of the three people who are on LinkedIn from our company, who are always marketing and branding themselves. And then they bring it over here. So it’s been able to trickle over. And I have gotten to a point where the stuff that I post on our company page isn’t posted on my personal LinkedIn page, so that it’s different content, and it’s not repetitive, and people are seeing the same things. So that’s how people are coming to the company pages. They’re seeing something different than what we’re posting on our personal pages as well.
Curt Anderson 48:37
Well, I love it. Gary, there’s the picture of the doughnuts for you, my friend. So Haley, thank you for Hey, how about Haley bringing doughnuts for the party today? Haley doughnuts, I was very kind of you. We appreciate you. And I just I love this. I absolutely love it. I know your dear friend, Sammy Burch. She’s doing a great job on her company page. And so there are opportunities for manufacturers really start crushing it. Let’s see. I’ve got a comment here. Whitney Houston says yep, having employees who are active on LinkedIn makes a huge difference. Thank you, Haley. Thank you, bunny. I see that disconnect all the time. Just posting on your company page isn’t going to get you there. You know what? And I think when you guys mentioned earlier, if you just you know when you’re just posting I was compared to like give her go to the little diner. They’ve got the little placemat in front of you and you got the local plumber, the local hair salon, like if you’re just posting without engagement. There’s nothing most of the basically there’s just like that little placemat on the on the diner table. And he let’s come here my friend. So our mutual friend Greg Michoud just put out a great report this past week. Gartner, the research firm says that 80% of the b2b buying process is going to be done online by 2025. If I had that stack, correct. 80% of the buying process is going to be done online. According to our dear friend Greg machine, he studied eight he started studying 400 made it Factoring websites or 100 manufacturing websites 75% of them do not have a blog. 88% of them do not have a YouTube channel, Eddie do small opportunity.
Eddie Saunders Jr 50:13
That’s exactly why I am doubling, tripling down on demand generation, specifically reverse engineering with empathy and leveraging data in order to develop this strategy because the gap is clearly there. I say this with all due respect, but it’s kind of embarrassing for the industry, because I see all these other industries out there just blowing it up doing great things. And it’s more than just a Facebook, Twitter, Instagram, it’s way more than that. And systems and processes that have been broken for a long time aren’t being recognized because those who are sitting in these boardrooms refuse to recognize them, because they’re just comfortable with doing it the way that they’ve always done it. And when we get comfy, doing things, the way we’ve always done it, reality happens in one way, shape, or form. And if we’re not responding to this appropriately ahead of time, and being proactive, like as you can tell, objectively, the vast majority of manufacturing is just sitting back waiting, the system is broken. And if we don’t identify these gaps, and people like me, don’t step in to fill them and fix them. You will be a step behind it doesn’t mean that people’s businesses are going to go out if they don’t change, but we’re keeping it really, really simple. Toys R Us. That’s all I gotta say.
Curt Anderson 51:22
Toys R Us. Edie? Can you you have a little bit. So first off, guys, everybody. I know we’re coming to the top of the hour. I can’t thank you enough for joining us. I can’t thank our panelists enough. If you want to one more time, drop your LinkedIn in the chat box. Drop your LinkedIn in the chat. I would love for everybody to hear to connect followed Damon connect with Eddie connect with Haley love for everybody. It’s a wonderful opportunity to earn some new friendships here. Take the conversation offline. This is what we’re doing this for is to help everybody on your journey. Eddie, you have a thing called the buddy system. Could you please I know we just have a few minutes left. Just enlighten people. What is the Eddie Saunders Jr. Buddy System?
Eddie Saunders Jr 52:02
Yeah, so when it comes like the buddy branding system, when we talk about scaling content, it’s really when I didn’t have resources, and I didn’t have a team, what I needed to do is take the concept of like when you’re a kid, you use the buddy system. When you go out at night with friends. There’s strength in numbers when you go swimming, swim with a buddy to avoid danger. Why do we not apply those specific things in marketing? So the strategy that I’ve leveraged is I took larger entities, larger brands, and if I provide them a synergistic Win Win, therefore, if I have a Google ad campaign where I want to pay $1,000, I say, hey, let’s either put $1,000 in together and double our output while we’re cutting our effort in half, or we’ll split that in half. And we’ll both spend $1,000. We’re reducing our initial investment. And the effort involved because we’re now collaborating. So it’s really a larger, deeper, more just enhanced version of collaboration, because it’s collaboration with intention of creating a synergistic Win Win, reducing the amount of input that needs to be provided the maximizing the output for all parties.
Curt Anderson 53:04
Well, absolutely love it. And so again, guys, I know we’re coming to the top of the hour, I’m going to be sticking around if you have any questions we would love to tackle, make again, we’re here for community. We’re here to help educate. We’re here to help you. And we’re here to learn. First off, I want to give a huge shout out thank you to our sponsors. How about the Alaska MEP are different than the north of Damond food and our friends at NW IRC. That’s one of the Pennsylvania MEPs. We appreciate our folks at NW IRC, and we’ve got birthday boy, Joe, and we got John Wilson on the program from the Nebraska MEP. We thank you guys. We appreciate your support. Thank you for sharing with us today. We appreciate you more. If whatever state that you’re coming from I see Alan dropped his LinkedIn in there. He’s in Indiana. He comes to us through the Purdue MEP, which is the great state of Indiana. Guys, you know, connect with your local and MEP they’re here to help you. Damon, what do you got? Comment thoughts?
Damon Pistulka 53:58
I was just gonna say one thing that we didn’t bring up today that I think every manufacturer has trouble with. Now, Hallie, look at how you’ve done with your company. How much has it impacted your recruiting?
Hallie Haupt 54:12
Oh, it’s been significant. There are people we have in the facility right now who found us through some some form of social media that we’re on.
Damon Pistulka 54:22
That is the biggest thing. We’re seeing improvements with our clients today. The people that are willing to go social is their recruiting is revolutionized. If you adopt this strategy, and you’ve got trouble hiring people and do something like Hallie or Eddie helps companies do, you can revolutionize your recruiting overnight and you can take that challenge off your whiteboard. I
Hallie Haupt 54:46
couldn’t agree more with that.
Curt Anderson 54:48
Rob the mic Damon, thank you for going there. Appreciate it. Big night job. Hallie, let’s we’re going to be coming in top of the hour. Take us home any parting thoughts, words of wisdom that you Want to share with folks as far as like their social selling strategies? What do you have for us?
Hallie Haupt 55:05
Just keep going, guys, I know that sometimes it may not seem the easiest. But if you just keep that consistency going, and are really here to learn and want to learn and keep obtaining that new knowledge, you guys are just going to keep rising.
Curt Anderson 55:19
What does your owner have to say about Hallie’s efforts on social?
Hallie Haupt 55:26
Well, we have two owners, but they are the most supportive people that I’ve ever worked for. If you know them, you know that they can be a little bit fun. And Eddie, yeah. But um, they are very supportive, and they are willing to put in the work to be able to make this department grow, which is significant, because a lot of owners don’t do that. So they tell me all the time, how much they appreciate the efforts that I make, and all the other things that I do here so it’s that boost of confidence really helps me personally and as an employee, so it’s great.
Curt Anderson 55:58
Love it’s branding, putting yourself out there consistency Damon thank you for bringing up the recruiting side what this does for employees and Haley, I’m glad you just reaffirmed that, Eddie, my friend parting thoughts, words of wisdom, that words of wisdom that you want to share with everybody as we close things out.
Eddie Saunders Jr 56:14
I’m gonna keep it super simple like I did at IMS last year, empathy plus strategy equals victory, not just with business, but in life empathy, plus strategy equals victory.
Curt Anderson 56:26
absolute love it, Damon parting thoughts, words of wisdom, my friend?
Damon Pistulka 56:31
No, I’m good. Just go out there and be yourself. You know,
Curt Anderson 56:36
go out and be yourself. So hey, guys, thank you for joining us today. How about a huge, huge round of applause for Hallie for Eddie for Damon for joining us here and sharing their truth, their passion, their experience, their expertise to help you on your socials, strategies and social selling mission here. So guys, I want to thank each and every one of you for joining us today. I know everybody’s super busy. We never take this for granted. We appreciate you join us a little jam session. We do these every month join us every time Gwen has a question. And when do you want to take yourself off mute? pinchy tendency so new
57:12
can she can she unmute asked to unmute.
Curt Anderson 57:16
I’m trying to have you going if you want to drop the ALMA, thanks for joining us today. Look forward to talking to you more. This was a great session. I’m glad you caught this. Any other questions? When are you off mute?
57:32
Yeah, I’m sorry. I was had another call of same time. I just wanted to say thank you so much, everybody. So you guys are just a wonderful group to deal with and so vibrant and up lifting. So I patient,
Curt Anderson 57:48
thank you when we appreciate you hope you’re doing amazing. Have a wonderful week to you, guys. Any any other questions that we have for our esteemed panelists. We’re saying go Phillies to our friend, Diane. Any. Sorry, Whitney. A Joe. Birthday wishes the Joe. And if you missed it, I think Diane you came in late we sang to Joe was so we St. Joe Happy Birthday. So Joe, we wish you an amazing, wonderful birthday today. And Ashley, Matt Alma, Lisa. Thank you, Lisa, thank you for joining us today. Who else did I see her Adam? Ellen? Ashley, Matt, any questions that you guys have? Please feel free to take yourself off mute. We’d be happy to address those. If not, we’re gonna have Eddie sing again. Please not mere Damon saying because then everybody would leave right in the crowd here. So if anybody I don’t want to hold up anybody if there’s no questions, we can wrap up. But please connect with these guys on LinkedIn. Hit them up for take the conversation offline. Andy, we wish you massive success with your new business. We’re just super excited. So proud for you and just can’t wait to see you. Dude. Sky’s the Limit man. Haley keep crushing it man. IQ is lucky to have you You’re such a blessing. so appreciative of you being in our network. Thank you for all that you do. Damon, love you brother. Appreciate you dude, thank you for everything. Thank you to our sponsors. And we will peace out so I’ll have the replay recording. guys reach out at any time and we wish you an amazing day. God bless and just be someone’s inspiration just like these guys are right. Have a great rest. See ya. Have a good day. Bye. Thank you, Hallie. Thank you, Damon.