Website Design for Manufacturers: Make a Great 1st Webpression

Curt Anderson 00:00
Well, good morning, good afternoon. Hello, happy Monday. Damon, how are you, dude, I’m doing great. Curt, it’s gonna be fun. How was your weekend? Man, it was awesome. Man, was it was just a great week. It was just, it was a great weekend. Have a great weekend, wasn’t it? Yes, it was, yes, it was so, alright, so you’re fully recovered. You ready to rock and roll here?

Damon Pistulka 00:19
Yeah, I am, I am. We’re going to be talking about website design for manufacturers. Going to have a little fun,

Curt Anderson 00:25
that’s right. So Damon, when you when we’re talking website design for manufacturers, what’s one of the first things what we want to do? Gotta make a great first webpression. Do we not? Yes, we do. Oh, alright. So we brought in two experts, man and Mike, fired up. So we’ve got Paola. Santana, Paula, how

Paola Santana 00:41
are you good? I’m good. Yeah.

Curt Anderson 00:44
Happy Monday to you. We got Jason. Deering, now, Jason, we just met a couple weeks ago. Great to meet

Jason Deering 00:49
you here, right? Just a couple days ago. Yep, yep, yep. So

Curt Anderson 00:53
yeah, this poor Damon, this poor guy, like he’s been stuck with me for 21 years. Can you believe that 21 years that we’ve been jamming together. So Damon or Jason, we’ve been working on websites for a long time. It’s I like, and I can’t even say like I had hair when I met Jason, because I didn’t, I didn’t have hair then I don’t have hair now. So it’s been a long, stressful, 2020, whatever, years for Jason, not for me, but So Jason, just talk a little bit about why. Let’s start with your website journey. And then let’s dive into then, I’m Paola, I’m going to jump over to you, but Jason, let’s start there, like, start with your website journey. Oh,

Jason Deering 01:27
yeah, for sure. So yeah, internet’s coming around, you know, it’s just starting to be a thing where people are starting to, you know, realize that it’s a new movement coming in the mid 90s, and I’m finishing up high school. My mind I want to be on that bandwidth and I want to make money on the internet. I had grand visions of what it was going to become. So, yeah, I went to college and started going into the computer science realm, then drifted off into the marketing and business management areas, and kind of mixed all that together. And when I came out, went off and jumped right into the World of Internet Marketing, web design, I was lucky enough to find a company called Buy American com, right off the bat here, pretty close to me. And with that website, we we sold American made products for manufacturers, and we were a drops, drop shipping site. So it’s in the very early days, 2000 2001 of drop shipping. And, you know, so it was that was a terrific experience just learning how to market products, how to build a website and set it up so that it was easy for the user to navigate. And, you know, working with relationships with the manufacturers that we were trying to sell their products for, it was a great learning experience for me, getting going with all that and dabbling in all kinds of different realms of marketing. And then I left there and kind of found my way to Curt. After a few years there, working with Curt, we went from a decent online business as I got there in beginning stages. I mean, we’re doing a couple 10s of 1000s. I think it was like 30,000 when I got there a month, something like that, which wasn’t too bad as a ago when I left. It was nice. Big numbers. I think one of our records, if I can say, was something like, I think it was close to 350,000 a month on one month. And I remember those little lunches that Curt bought us and everything was celebrating was fantastic, but that was a great you know, that was my next step up into that world of creating a really powerful website on powerful marketing strategies. In the middle of that stuff like social media was starting to blow up. So Facebook was starting to blow up, YouTube was starting to blow up, Twitter was starting to blow up. On that spell we were out of those days of Myspace, or just fading out of the days of MySpace and creating little music pages for our friends, getting out of that. And you know, YouTube was really starting to become a marketing tool, and we were quick to jump on that bandwagon back there in blogging also. So we started diving into all that kind of marketing techniques, pay per click, all those kind of things. I eventually decided I wanted to move out on my own and do some freelance work and create a business on my own, doing marketing and website design. And Curt helped me set myself up so I could step out, out of that business and start my own business, and which was fantastic experience to get started. That was 2009 2010 something like that. And, yeah, I’ve been punting pavement building I’ve built now probably close to 100 80 ish websites or worked on clients marketing projects since then, last five years, since just about, well, just just before COVID, just about COVID, we started working with manufacturers almost exclusively. And you know, we’ve been really getting into the depths of how, you know, manufacturers buy from manufacturers, and that whole B2Btail relationship, trying to get, you know, just helping manufacturers find other customers and helping each other build fantastic, American made products and and learn some so many different things in terms of, you know, getting leads and getting them to convert into clients and all that. It’s been fantastic last five years working with manufacturers.

Curt Anderson 05:55
Wow, man, my goodness gracious. Who needs a breather after that one? So, Paola, how do you how do you top that? So Jason, thank you. Thank you for sharing, and just what an honor and privilege to be on this journey with you. You’ve been my partner in crime for a long time, dude, my my respect, admiration for you off the charts, plus, on top of he’s just a great guy. He’s a good He’s a phenomenal dad and just a wonderful human being. Paola, let’s come over to you just share a little bit about, like, your background, your passion for marketing. You’ve been doing an amazing job helping manufacturers. Just walk us through a little bit of your journey and how you got into marketing.

Paola Santana 06:30
It’s not really as extensive. I mean, really my, you know, I’m a video editor, so it’s just one of those things that the way to explain it is that as a creative person, you kind of do everything for a really long time. You try everything that it entails, or that could use video editing. And so my history just started back when high school, I didn’t know what I wanted to do. I always wanted love movies, wanted to be in Hollywood. Thought I could work in Hollywood. Then some random guy told me that I was too old to be in Hollywood, even though I was only 21 I think, and just graduated college, or about to. And, yeah, I kind of just wanted to. I kind of got roadblocked a little bit, allowed it to roadblock myself, and then just started doing it on editing on the side for, like a church, for events, weddings, birthdays, graduations, funerals. That’s a big one. Helping just create some Memorial videos for loved ones who you know, who were lost and in a silly trickled into more business minded people, where they just knew they needed a little bit more to showcase their services, showcase their products, and find some creative way to express what they had and why would be a benefit to the their customers, and why, you know, just to sell that they existed so but it didn’t get into marketing until later on. Probably, I think it was about, oh gosh, it was a long time ago. Now, I feel like maybe six years ago, seven years ago. Let’s see how long ago was COVID? That was five so probably eight years ago. Now, wow, I got into an air filtration company who was just amazing. They had a really great product, but not a great product. It was a really great company. And first time, I actually was a part of a company that cared about its employees and showed you what a good employer manager leadership style really was, and started working with the marketing there, in helping them with their, you know, just creating videos, not only internal videos, for, you know, training purposes or to show how customers how to use the product or the President’s message. You know, bringing life to their website, bringing life and humanity, a little human touch, to the company itself. And so that’s really where I started to get into marketing. I wouldn’t say I would never call myself a marketer, until probably the last six years, where I saw the effects of what a video could do or and then on top of that, creating graphics and flyers and working for the local government highway district, helping them create posts for social media that would garner a lot of views and get their eyes on projects that were coming up in a fun way to help kind of release that tension you already have in government with, oh my gosh, you’re going to start working on our road again. Here comes the traffic. Here comes all of the, you know, all the problems. So, so, yeah, I just think it’s a marketing general is just a, it’s a, I think even now, if I feel like it’s not really well known to what it does, because it does so much and it touches so many areas. I. Of a business, and it’s hard to really pinpoint exactly what is anything can lead to marketing. And so just the last few years, I would say I’m more of a marketer and and being more strategic with the content that’s being produced and created for myself or clients. Yeah.

Curt Anderson 10:18
So, well, alright, man, two great answers, yes, you think dude. So hey, Diane Byers, in the house. We all know this wonderful woman. So Diane, happy Monday again. Drop us a note. Let us know you’re out there. Happy Monday to you. We’ve got Jason during we’ve got Paola. Santana, Paola, let’s stick with you. So today we’re so first off, what a blessing you are to us, everybody here on the stage, and you know, big shout out to Nicole Donnelly for connecting us many years ago. And so just, you know, you’re just such an inspiration, just a wonderful person. Love all the work that you do. And so today we’re talking about website design strategies for manufacturers. Okay, so, you know, you know, you want to make that great first webpression, that word that we love to use, what are some tips like you’ve working with all sorts of different we have a nice mix of clients, I want to say, from solopreneurs all the way up to, you know, decent sized manufacturers. What are some of the first tips or ideas strategies that you want to look for or that you want to provide for manufacturers are looking to do a makeover on their website.

Paola Santana 11:23
Oh, gosh, um, I wish I was a little bit more prepared.

Curt Anderson 11:26
Just casual conversation.

Paola Santana 11:29
Yeah, I think one of the things is the right now, the biggest thing for me that I’m looking at is there’s so much talk with AI and robots and chat bots and all that. And the first thing I’m really looking for is that that human element, that human touch, what makes this website feel like a human being or a group of human beings are behind the business that’s being promoted on this website, or the whatever it’s being broadcasted on this website. I want to know that there’s real people behind this company. It’s not some random company, or if you’re a solopreneur and you’re trying to, you know, wear all the hats, and you need AI help. AI’s help at a level, just to, you know, just help take on the parts of the business that AI can help you with while you’re trying to grow your business and grow your team. So I’m always going to be looking for videos about like showing the owner’s face or the employees, especially coming from from job roles that the where I’ve seen where leadership is so poorly poorly managed and so poorly cared about their clients. I’m not saying that very professionally or very articulately, but just poor management and seeing how all the employees behind it make a business work. And so that’s what I’m looking for, personally speaking, is like, I want to see where the human element is. So if you are using AI for your website, that’s I don’t mind that. I just want to see the human part of it, too. I want to see the personality of who I’m going to be dealing business with. So I always would go looking just to see, does this con this text, does this copy feel like you’re talking to me? Are you speaking my language and then going to your videos and looking your blog content? Are you really talking to me from your own experience and how you’ve helped people? Yeah, that will make sense. Well, we can all bring that all into what I’m saying. That was perfect.

Curt Anderson 13:25
Oh, yeah, phenomenal answer. Didn’t mean to put you on the spot, but Damon, you know, we just sent out an email last week, and the title was, you know, we’re talking about like, there’s a running joke of like, Hey, did you know every person listens to the same radio station every day? Same radio station. Jason, you know what that radio station is, W, i, i, f, M, right. They’re thinking, what’s in it for me? What’s in it for me, right? That’s my little Hey. That comes from Steve Alito, from futub, The New York MEP. Steve taught me that one years ago. So you know what’s in it for me. We want to flip the script. And I love what you’re saying, Paola. Is like, we want to speak exactly to that ideal customer. We call them soul mates and like, how do we speak to them and say, like, hey, soul mate, we have your back. We understand what you’re going through. It’s not all about us. It’s all about them. Damon, any What are your thoughts?

Damon Pistulka 14:13
Yeah, it’s exactly. The human element is so important in in business today, because anybody can spin up something with AI and and make it say the technical things, but really given the human element, and what I think is so cool about what we see in website design now is that it’s being brought more in when you talk about the origin stories we see, the backgrounds that you can share Now, and the things that are maybe not so much. Consider so much a part of the business, but so important to the people that are dealing with the business.

Curt Anderson 14:49
Yeah, I totally agree. So Jace, 180 plus websites, that number is just going to keep growing. I think you and I have, what, another 3040, years ahead of us. How many you’ll be, at least? Right? Be well over 1000 by then. So what do you want to add, like, when you start off with a client, and we want to make that great first webpression, Paola just did a home run with, you know, talking about that human element, personalizing it video. What are some things that you look for and or what are you suggesting? Yeah,

Jason Deering 15:15
just kind of building off of what Paola was saying, it’s important to know exactly who you’re selling to, and and, and so you can talk to them, you can build that relationship, right? So it’s like building a, you know, you’re out dating and you’re trying to find a significant other, right? You’re going to, you’re going to reach out, and you’re going to, you’re going to connect with people that have this similar thoughts as you believe, blah, blah, blah. And you’re you’re going to want to hang out with those people. You’re going to be come closer with the ones that are that show that they have an understanding of your your beliefs, your issues, whatever that is. It’s the same as in business. You know, people, all kinds of businesses have all kinds of issues. You shouldn’t try to tackle everyone’s issues as a manufacturer or as a business. You need to figure out a group of people that you can you you relate to the best, and try to reach out and build those relationships with that those groups, and provide solutions for those groups. A lot of manufacturers, have problems with a lot of job shops. They feel like they should be doing anything they can to make money, but but that direction, that marketing strategy is, is is wrong. It just causes so many issues in terms of just advertising and getting customers into your funnel all the way to operations. It could affect and so, you know, so being a large net trying to catch, you know, sharks, minnows, tunas, whales, all kinds of stuff, you’re not going to have the right equipment. It’s going to fall apart. It’s you’re going to have issues. Things are going to slip through. You’re going to it’s going to be a mess. It’s going to be a lot more difficult to deal with. So staying niche, understanding your customer, and providing great services to help those customers solve their issues. That’s what we got to do as manufacturers. And you know as manufacturers are starting to learn that more, I feel manufacturers are the ones that we’re working with. They have a better direction. They they they have, they have something to work for, and then a direction that’s much easier to follow than, yeah, you know, throwing at the law, and hopefully something sticks there. Yeah,

Paola Santana 17:40
a couple of comments you also have. I was just going to mention, just doing you have a, you have a really tiny or a really one person marketing that’s going to be really huge, because you can’t focus your department is small. You can’t focus on all of those topics. You know, corporations have dedicated marketing departments. They have several people working so they can tackle different audiences. So that’s really key, great

Jason Deering 18:06
point, if I can just add to that a little bit, and nothing says you can’t have multiple niches, but your marketing campaign needs to be siloed for that niche, you know, niche one, that niche two. Niche three has its own campaign, its own landing page. Everything its own language. It’s, you know, its own emails, its own campaign. And when you if you are a solo marketer, handling one campaign at a time is so much easier than you know, let’s put some money over here. Put some money over here. Put some money over here. In these directions. Just stay focused. Stay on a couple platforms. Just focus on that one pitch and nail it. I’d

Curt Anderson 18:43
say, yeah, great point. Jason and Paola, I love what you’re saying there. And I know I personally struggle with this kind of that shiny object syndrome. How do you do you guys have any tips, suggestions, advice for like, how do we stay in that niche? How do we stay disciplined to know, like, Hey, this is our wheelhouse. Let’s stay here versus, you know, like, hey, if we go over here, is this a new opportunity, or if we go over here, we’re just exhausting, you know, good resources, putting in a bad reason. You know, bad opportunity, Paola, anything that you want to add, as far as, like, any thoughts, suggestions on, like, how do we stay in our niche? How do we stay disciplined? Any thoughts there?

Paola Santana 19:18
Yeah, I mean, I, I’m not a firm believer in completely niching down, but you have to really know yourself, your product or your service, whatever it is that your business is providing, and it has to make sense. So you just have to get really intimate with your business. Take a hard look at it. Kind of one of the things that we do here, we have our digital game plan. I think I love it, because it really gets you intimate with your business, is you start diving into who you really want to sell to. You dive into your your product or your service specifically. And so I think the key first is to dig into yourself. It’s self reflection. It’s reflection on to you as a person, an individual, as a business owner, but also you. As your product or your service, getting really into your product and understanding what it is that you’re really trying to sell. So asking you questions of of your business that really make you take a hard look at yourself in the mirror and really take it, maybe even as from a point of view of your customer, and ask yourself those really hard questions. That’s all I that’s the only advice I could give, because then that’s going to allow you to either okay, maybe, maybe I stick to this group, and then I kind of maybe try to see if this does work, and being okay to that if it fails, that you just go back to and then you try again. Maybe you take a misstep, and it might cost you a little bit at the beginning, because I don’t want you ever not to try. You never know, for linen out, in and out. Their business model has worked for all those decades, so they don’t really need to change anything. It’s where people still buy their product. But maybe for a smaller company, they want to try a little bit something different, because they’re not in and out. So I mean, hopefully that makes sense, but makes perfect sense. Yeah, so it’s okay to take it’s okay to take chances, but you also gotta know yourself, and you gotta know your business. Yeah, I want to grab

Curt Anderson 21:08
a couple comments here real quick. So we’ve got, hey, Diane says, Use and Diane, I know Diane loves She’s always talking about holding the mirror up. You know, she does a phenomenal job. She does, you know, she’s my accountability buddy. So Diane, she says, using my baseball analogies, which we love, and baseball did start last week, Damon, first website. Impression is your tryout. You want to make the team and need to impress your coaches, or rather, clients in zabir, Happy Monday to you. Thank you for stopping by. I agree that the code written by human feels much better when you read and review it. So guys, thanks for dropping your comments. Bring on any questions, any questions, any comments that you have here. Connect with Paola on LinkedIn. Connect with Jason on LinkedIn, of course, connect with Damon and myself as as you’re while you’re at it, Damon, what are your thoughts? Well, I think

Damon Pistulka 21:52
you know, as as we talked about and Paola collaborated on, is it would be easy to fall prey that just using AI for everything, but you really do need to go back through as a bear said, You need to go back and give it the human touch, right? Because it can help you generate ideas. There’s no doubt about it, AI’s got some tremendous benefits for helping to generate ideas, helping to generate formats and things, but to connect like it really. You really want it to not and you need it to to evoke enough of an emotional response for somebody that they go, Wow, I want to read more. I want to learn more. That’s the that’s the kind of thing that you have to do. And I don’t think that, you know, it just as better when it comes from you and from from the person. And that is, yeah. So

Curt Anderson 22:46
let’s go. Hey, we’ve got Harry flourishes in the house. Harry, Happy Monday to you, my friend. So happy. God, I love when Harry stops by. It was, yeah, such an inspiration, isn’t he? He’s like when, God, he’s just a great human being. So Chase, let’s go here, 180 websites to make that. You know, we really have one chance to make that great first of oppression. I remember you and I had a client probably 10 years ago. I’ll never forget this. They were major, massive manufacturer. Their facility was like, they bragged, I can’t remember how many football fields they had. They had a client that came to visit them from Milwaukee. They flew in, took a tour of the facility, and they were like, Wowser. Like, this is phenomenal. Blown away. They do big naval defense projects. They landed the client. When the client got ready to leave, he goes, You know what? I’m really grateful I came here because, you know, your website was so bad, I almost didn’t come for the tour, because I thought, if your website’s this bad, what does a facility look like he’s like, your website’s doing you no favors. This was in 2014 I don’t remember what I’m talking about, Jason, but Jason, let’s talk about like you. You really got that one chance to like, show that opportunity that you’re a place of trust. Talk a little bit about that, that first one pressure, yeah,

Jason Deering 23:55
it’s all about knowing your soulmate, the person you’re trying to get to become a customer, the more you know that person, and the more you’re able to speak their language, when they land on that page, you’re going to have everything’s just going to speak better to them, your look, your colors, the structure, the very opening section that they see at the top of The website, your hero section has the proper headline and subtext in there that’s really stating who you are for and what you do for them. That’s super important. And so it really comes down to knowing who you’re, you’re, you’re trying to sell to and and you know when they it’s just like, again, if I can go back to the dating type of thing, right? You know, there’s, there’s certain, you’re going to dress a certain, a certain way you’re going to, you know, so if we’re doing speed dating or something like that, right? You know, you’re, you’re going to sit down with someone, you’re going to look at someone, and immediately you’re going to, if. Uh, Michelle, as it sounds, you’re going to scan them over, you know, people like nice dress button up, you know, some like casual hats and, you know, laid back a little bit. And those are your first impressions. But then when they speak, you know how they speak to you, right out of the bat is that it’s all part of that first impression, right? And if they are looking for someone like you. They’re going to say something, you know, similar, their tone, their their way they’re going to speak to you is going to be if I’m a little too professional and you’re not liking professional, and I come out and speaking professional like I’m a, you know, super high level, right, intelligent guy that reads books, programs, computers all day long and all that kind of stuff. I might not, I might be a turn off for you. You might like the lake back and casual person. So it’s the same type of thing. And when it comes to your website and when someone lands on it, you have to, if you have to look great. Sound great. Sound interesting, like someone that your client wants to build a relationship with, and that should be as quick as possible, with that top section above the fold section of your website that awesome people that we tend to call it the hero section.

Curt Anderson 26:13
Yeah, and Damon, you know, for the dating advice, this comes from a guy who has just a wonderful, amazing, beautiful wife, and so he knows what he’s talking about. Kelly Joe. God bless her for hanging out with Jason for all these years. But let’s not she’s one lucky devils in GGS. So let’s, let’s, let’s, let’s check out an example why we’re here, and then we’ll start winding down, because I know you guys are super busy, and I’m keeping everybody, but let’s talk about this is a dear friend of ours, apparel redefine and man, I just I best mustache here of all time. I love this video, Paola. You want to chime in and talk you’re good friends with our friend here, John at Apparel. What’s your opinion of what’s going on here on the website?

Paola Santana 26:52
It just catches your attention, really. I actually just started to build a relationship with John and his team, and they’re just trying to create really cool content, apparel for their their customers. And so that’s, you know, you get to see how cool they are from the get go, and you’re you’re immediately attracted to it. And you want to get to know this company a little bit more, just because you already see examples of their work, you’re seeing the social proof of the product that they’re producing, and help, or helping, partnering with the customers and producing from their behalf.

Curt Anderson 27:25
Yeah, I, I love that video, Jason. Just talk a little bit about, you know, kind of the breakdown of the website, and then we’ll start wrapping up, like, right here you’ve got, you know, trusted by Nike, Adidas, you know, just talk a little bit about the structure of the homepage.

Jason Deering 27:39
Well, you know, just if we’re talking about that trusted by section, that’s that’s okay. Back to the dating. That’s your blind date type of thing. That’s your friend or not blind date. That’s your friend saying, hey, so and so is a great catch, you know. And then you get another one that says, Oh yeah, she’s fantastic. Go, you know, have a couple days with her. Enjoy great, great match for you, that kind of thing. Those are those, those social proofs that you know you that a person needs to feel comfortable working with with someone, or having a relationship with someone. Yeah, so hugely important. And then as you’re coming down this, the site, we want to you know, help the help that visitor to the website, know that you understand their issues and what they need, and that you have solutions for them. So as we’re working down the page and up above, we’re kind of stating a little bit of the issue kind of stuff, and as we’re moving down the page, we’re showing how our services are solving those issues, how we how you can work with us. Again, some more social proof here, with some testimonials, and that’s what you’re as you’re going down the page, you just have to, you have to make those connections, right? You have to show them that you understand the issue that you have. You have services or products that will help them with those issues, and kind of let them know what that is going to look like while they work with you and again again. You want you want that help. You want people to tell you how how great you are. You don’t want to really say how great you are. You want others to tell you, to tell the visitor how great you are.

Curt Anderson 29:18
So Paola, this is a website project that you were highly involved with, anything that you want to share. As far as you know, we had the privilege of working with a high level entrepreneur. She’s going to be coming on the show Damon at the end of April. Can’t wait to have Dana Come on. She’s just a dear friend, someone I’ve followed for 20 years. We were very fortunate to have a project Paola. Any thoughts and comments, as far as you know, working on this website, making a great first impression. Um,

Speaker 1 29:43
the biggest thing for me was just like, this is someone who knows her business, and that’s kind of going back to what I said earlier, is that she really understands her business. She understands who she is trying to attract, who she’s speaking to. She really understands all the facets of. Her business, and she is humble enough to, like, say, okay, maybe it’s time for a pivot, because what we’ve been doing isn’t actually working anymore. And so I think for her in this particular project, she really understood what she needed, what she wanted, and was able to marry that, and able to create her this website, this new website that is fitting that need in that direction, that she wants to take her business too. So that my biggest takeaway from this one is customer who really are sorry for our point. She’s our client, but it’s just someone who really understands her business.

Curt Anderson 30:35
Yeah, actually Jason anything that you want to add. No,

Jason Deering 30:38
I totally agree with that. It’s it’s important, again, it’s very important to know who you’re selling to, so in how your business is solving those issues, and you know all the different ways that you have to help your clients and really understand that. And you know when you when you have that understanding your marketing is so much easier.

Curt Anderson 31:00
Makes a life a lot easier. Boy, just seeing discipline staying in your lane. Damon, any takeaways, thoughts that you want, want to share as we wrap up?

Damon Pistulka 31:07
Well, I think these are great examples and it all, I mean, thinking of the conversation here it comes back to really understanding your customer super well, understanding how you specifically help them, and then communicating that succinctly. I mean, I don’t know how many websites we visit now, where you go to the hero section of the homepage, and that what I mean is what you first see when you open it up on your phone, computer, whatever, and it doesn’t clearly articulate how the heck this, this company, this person, whatever, is really interacting with the world and How they’re making it a better place, right? And all the way down through what you guys talked about, but that simple. I mean, no one wants to hear you puke up about how you’re great at atomic physics and you can change the world with your molecular level. Because you lost me five seconds ago. We didn’t know that. Hey, we’re we’re creating new energy that’s going to solve world problems. All right, there we go. I understand what it is, and and as B to B, as manufacturers that we work with are typically a bit more technical, and what we see time in and time out is that it’s too technical, and it needs to be clear, you know? And it just gotta be

Curt Anderson 32:21
simple, right? Keep it simple. Alright, we’ll close out. Jason what we’re going to share as we close out. I

Jason Deering 32:27
was just going to say, you know, we’re talking about AI using AI as a tool. You know, we’re talking about, you know, getting a new website and and a lot of people want to scrimp on their website, and they want to save money on the website. And when the final outcome, you know, you could go to some of those free platforms and build a decent website, but if you don’t know how to speak to your customer that, or, you know, getting in depth and all that, you don’t know what to say in the hero what to say in the section and the problem solving section. You don’t know what to say on your website, right? So it’s I, I love that people want to take the initiative and make build their own website, take the cheaper routes, but you really need to put some effort into it. You really need to understand the customer, what you’re saying, even you know how it’s being displayed on the website, all that. So again, I just it’s so important. It’s so important to use your website as a marketing tool for your business, and think of it as an asset for your business, and not something that just sits there, hopefully just spit some lead at you. You have to use it as a vital asset of your business and spend some money to get a great one

Curt Anderson 33:43
drop the mic. Jason during that was fantastic. And so what we’d love to say is to make that great first of oppression, how do you help that ideal buyer make a buying decision on a Friday night at midnight without without having to wait for you to open up your door on Monday morning? Paula, take us home, my friend. Thoughts, words of wisdom. What would you about Harry says, you know, it’s, you know, it’s not AI when you hear puke up from Damon on Mondays. David dropped the mic on that one. So Paula, take us home. Parting thoughts, words of wisdom that you’d like to share about making a great first impression? Yeah,

Paola Santana 34:21
I think, you know, one of the things, like, kind of, just when David was talking was, is that, you know, it all comes really down to your branding, and how do you how are you showing, sharing your brand with your customer in the world? And it a lot of times, people confuse branding as just being visual assets, and that is part of it. But your website is part of your branding, because it’s the first step that if I’m interested in or I need something, I go to your website. It’s the first moment I’m going to be interacting with you, and it’s going to set the precedent of how our relationship is going to be, whether it’s on the website or I’m talking to you on the phone or there’s email. And so it brings that relationship. It starts to bring about, like, you know, one of the things I’ve been told as I was growing up using Jason’s dating dating structure is, you know, how does the man treat his mom? Is his mom treating him? What does you know? Does he treat his mom Well, right? Because, you know, that’s how he’s going to treat you. So website starts that process of like, Okay, does this is this website treating me well. First impression, are you communicating? Communicating well? And I would just say one thing, like, I do, like, I am not totally sold on AI for a number of reasons, as a creative person, as a artist, you know, I have my issues and concerns with it. So I would say this, like, if you are going to use AI, like to all, what we’ve all been saying is you do need to know your business, because even whether you or yourself are using AI or you’re having another company use AI for you, you still need to know that what they’re giving you is actually really what you need and want, and it is actually speaking to your customers. So you do have to have that accountability on your own, to have some education behind that, whether that’s self taught or a formal class or, you know, whatever, just taking that moment to self reflect. And if you have the opportunity, work with those human color parts first, before you start throwing in AI, you know, take the time to spend money. And that’s not just for websites. That’s just for in general, like, you know, talk to people. It’s okay to be

Curt Anderson 36:20
dropped the mic there, Paola and I absolutely love that. And so, you know, we just showed our dear friend John from apparel redefine. Encourage everybody. Check out the apparel redefine website. Check out Balodana website. Those are two great examples. We’ll have those in the show notes. But Paola, what John always talks about is, like, what’s your brand promise? And so he does apparel, and he’s always talking about, like, you know, that is your brand. That is your brand promise, and that is your website. Your website is your brand promise. You know, our, our, you know, we make the world a better place by doing X, you know. So, alright, David, parting thoughts, words of wisdom,

Damon Pistulka 36:53
my friend, anything you got target Titus daycare has been an awesome conversation. I

Curt Anderson 36:58
told, I told these guys, I will go 2030 minutes. And I think we went, Yeah, well, I’m keeping everybody on overtime. It’s like way over. So great, Jason, thank you, dude. Love you brother. Paola, thank you. You are amazing. Just you’re such a blessing to us. So everybody out there have a wonderful, amazing, incredible. Rest your day. Rest your week. Damon, we’re back here Friday. You know what’s happening on Friday?

Damon Pistulka 37:22
Yes, yes, I do. We’re getting

Curt Anderson 37:26
interviewed on our own live show. How’s that? The flip? The script is being flipped. We’ve got three women from the broadcast of manufacturers. It’s Aaron, Chris and Lori Highby. All three of them are going to be coming on the show. And they came out, and they’re like, we’re flipping a script. We’re interviewing. And so I’m studying, yeah, I’m studying. Alright, yeah, yeah. So, yeah. So, anyway, alright, we’ll close out. Paola Jason, hang out with us for one second. Thank you guys. We appreciate you. If you have any questions, please reach out to anyone of us on LinkedIn, drop us a note, we’re here for you. And hey, just go out and be someone’s inspiration, just like these two and you too will make the world a better place. So we’ll see you next. See you on Friday.

Damon Pistulka 38:06
Awesome. Thank you. Bye.