How Can You Get Soulmates (aka Ideal Buyers) to Say, “You Had Me at Hello”?

The topic for today, how can we get soulmates (aka Ideal Buyers) to say, “You Had Me at Hello”? 

Odds are that you are familiar with the line, “You Had Me at Hello”. 

In 1996, there was a classic romantic comedy called “Jerry Maguire”.

There’s a famous scene where main characters, Renee Zellweger and Tom Cruise are in a tense moment. 

Cruise is apologizing and pleading for her to forgive him. 

He goes on this huge rant and tirade trying to win her back (after messing up like most of us guys do along the way).

Spoiler alert!

When Cruise finally stops talking, Zellweger looks at him and says “You Had Me at Hello”.

Stop Being the Best Kept Secret

Now for any of you dudes out there from the 90s, who saw this classic movie, I know you’re getting a little choked up.

There’s probably a tear in your eye right now when you think about that scene.

C’mon, admit it! 

That movie is also known for another famous scene with Tom Cruise where he is screaming into the telephone “Show me the money”. 

It’s a great movie if you haven’t seen it.

Well, the goal today is how to win over your Soulmates (aka Ideal Buyers) with a “You Had Me at Hello”.

Then turn that connection into a long-term trusting and a mutual financially rewarding relationship.

Okay, I don’t know about you, but there is yet to for someone to ever knock on my door rang or my doorbell to say “hey, are you looking for work? Could I hire you? Can I please give you money?”

We have to get on the offensive to Stop Being the Best Kept Secret and put ourselves out there.

However, it can extremely vulnerable knocking on doors.

It’s not fun being rejected. 

However, as the saying goes, “Closed mouths don’t get fed”. 

Living in the digital age, we are incredibly blessed to easily make powerful connections with awesome peeps. 

Amazing opportunities exist everywhere we look. 

So how can we start connecting and resonating with these folks waiting for us, when we are the Best Kept Secret?

You Had Me At Hello with LinkedIn

A great way to connect in the B2B space is jumping on LinkedIn.

LinkedIn is no longer a nice-to-have, LinkedIn is absolutely mandatory.

At the time of this post, it will be interesting to see what competitor takes its place or what would make LinkedIn obsolete.

Every thriving powerhouse eventually meets its demise (Ex: Kodak, what happen?). 

However, right now at this juncture, it is hard to imagine LinkedIn no longer relevant. 

Let’s discuss how to get on the offensive to put yourself out there.

Get on the offensive with LinkedIn 

So how do you get an ideal customer to say, “You had me at hello?” 

You can drop a note on LinkedIn when you make a connection request. 

While exploring that person’s profile, share a genuine and authentic greeting.

Comment with extreme sincerity about their background and compliment them on their accomplishments. 

For example, check out their profile to see where they went to college, did they serve in the military, and what companies have the worked for in the past. 

In addition, see if you share any interests or hobbies that you can comment on. 

For a greeting, you might just say…

Hi there. Fantastic profile! You’ve built an amazing career. Awesome job!! 

It would be great to join your LinkedIn network. 

Especially since we both share a passion for helping our customers with Digital Transformation Strategies.

Wishing you continued success! 

With a positive greeting like that, you just might have made that person’s day or at least brought a smile to their face. 

Now you have opened the door

However, this is certainly not the time to go into full blown sales mode or smack them with your pitch deck. 

Put yourself in their shoes to see how you can deliver value to their life. 

 This could be an incredible opportunity to share a guide, a resource page, a helpful video, or some valuable piece of free information to let them know that you have their back. 

More importantly, you are someone to trust. 

You could say, “I see you’ve been doing amazing work in your industry throughout your fascinating career. Dropping this helpful free resource to you and would love to explore collaboration opportunities to help keep the fire burning.” 

Coming from a place of curiosity, empathy and trust certainly goes a long way and will have new and exciting soulmates saying “You had me at hello”. 

Wrapping It Up 

Thanks for reading this post. I deeply appreciate it! 

For additional info, check out these helpful posts: 

•  3 Step Approach To Scaling eCommerce for Manufacturers
• eCommerce Checklist: Manufacturing eCommerce Strategies
• 19 Tips for Curing “I Hate Change” (Plus a Healthy Dose of eCommerce)