Business Mission Statement: BECOME THE BLANKIE

BECOME THE BLANKIE!

What on earth does that mean?

So glad you asked.

As a child, did you have a favorite blanket (aka “Blankie”)?

Ah, the wonderful security blanket.

Holding tightly onto the Blankie each and every night.

Unable to sleep without that Blankie wrapped comfortably in your arms.

Sometimes throughout the entire day as well.

The thought of parting ways was unimaginable.

It helped guide you through tough times such as a sickness or recovering from hurt feelings. Especially after being scolded.

Fresh out of the dryer was the best.

Bringing back fond memories?

The Blankie defines security as well as a good night’s sleep.

Maybe your children possess one now.

Blankie (binkie, woobie or any other cool blanket name) forms an unbreakable bond.

To change gears, let’s compare this bond to business relationships.

In particular, with your customers.

Just think if your customers considered you THEIR Blankie?

It certainly sounds like an excellent goal to strive towards.

So let’s further discuss, “BECOME THE BLANKIE!”

Power of the BLANKIE

Security is about building trust.

A child trusts that their Blankie will provide a safe and secure experience.

Even with monsters under the bed or hiding in the closet, the Mighty Blankie will provide protection.

Do you offer that same safe and secure experience with your customers?

On the other hand, do you contribute to a restless and sleepless night for customers due to poor service and unreliability?

Sure, we all think that we don’t.

However, how would our customers honestly answer these questions?

The Adult Blankie

As adults consider all of the products and services that we use on a daily basis that serve as our own “Blankie”.

Your morning coffee. The gym. Your car.

However, the perfect example of the adult “Blankie is our cell phone.

Is your cell phone tucked under your pillow at night?

It is hard to imagine a moment throughout the day when you are not aware of the exact location of your phone.

Do you feel safe and secure knowing that your Blankie, um, I mean cell phone is right by your side?

When you misplace your phone do you quickly go into panic mode? Absolutely!

The “Adult Blankie” needs to be by our side 24/7.

In your pocket. Purse. Otherwise, somewhere safely within sight to put our mind at ease.

Cell phone companies created a true “Adult Blankie” experience for us.

Crazy, right?

Related Article: 12 Helpful Suggestions to “Give Value First”

Additional Daily Blankies

Additionally, think about all of the products and services (Blankies) that you use on a daily basis:

Mattress, pillow, sheets, soap, shampoo (not me), razors, dental floss, toothpaste, makeup, deodorant, coffee, breakfast, clothes, shoes, vehicle, insurance, gas station, radio station (local or satellite), favorite music or bands, podcasts, internet provider, search engine, internet browser, computer, what you eat for lunch, preferred social media platforms, dinner, favorite sports team, movies, hobbies……..(pant, pant)……..and the list goes on………

When you go through your entire day, you realize there are potentially dozens of products and services that we welcome into our lives on a daily basis.

In many cases, items that we have been brand loyal to for numerous years.

Additionally, with plenty of these brands, we have no interest in changing or giving up.

These products are cemented into our daily routines and habits.

Each product or service helps define who we are.

To change or breakaway would be like a divorce.

Think about how did you select or become loyal to any one of these items, to begin with?

For one reason or another, we invite these companies and their products into our lives.

We trust these products and services to make our day better.

To make us better.

However, let’s change gears.

Let’s look at our own businesses.

More importantly, as a business owner, how do your customers choose you?

Are you included in anyone’s routine or daily habit?

Do you have customers that consider you their “Blankie”?

14 Tips on How to “BECOME THE BLANKIE”

So let’s make it our business mission (or war cry): “BECOME THE BLANKIE!”

Becoming the Blankie by swaddling your customers (sorry, I couldn’t help myself).

Blankie benefits for your customers include:

Lower their stress
Reduce anxiety
Help Soothe
Deliver safety and security
Be trustworthy
Dedicate to contributing to their good night’s sleep

Below include 14 tips on becoming the Blankie:

Build Trust
“Take time to understand how you can help others….then go out and do it.” – Thank you Ben Baker
Choose Integrity first
Be authentic
Dedicate yourself to creating unique solutions
Uncompromising commitment to the success of others
Strive to ask exceptional questions
Healthy communicator
Challenge others on your team to be the best
LISTEN intently
Say what you do then do what you say
Overdeliver
Quality, Quality, Quality
Own mistakes & correct them quickly