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Category: Book

When a Mistake Occurs at Your Business, “It’s Never the Employee”

When a Mistake Occurs at Your Business, “It’s Never the Employee”

It’s Never the Employee. In other words, it is NEVER the employee’s fault. Are you thinking to yourself, “What on earth are you talking about that it’s NEVER THE EMPLOYEE?” How can it NEVER be the employee when a mistake occurs within a business?  Doesn’t make sense, right?  Business isn’t a tournament where everyone wins […]

No Goal + No Direction = Where on Earth are We Going?

No Goal + No Direction = Where on Earth are We Going?

No Goal + No Direction = Where on Earth are We Going?  “If you don’t know where you are going, you’ll end up someplace else.” ~ Yogi Berra – New York Yankees Hall of Fame Catcher Have you found throughout your career that there are times when you lack a clear and concise direction or […]

12 Helpful Suggestions to “Give Value First”

12 Helpful Suggestions to “Give Value First”

When searching for a new vendor or professional service provider, do you seek companies that “Give Value First”? As the saying goes, “it takes a village to raise a child”.  Well, it also “takes a village” to raise a business.  Partnering with the right company or individual delivers powerful results for your business.  Teaming up […]

Business Mission Statement: “BECOME THE BLANKIE”

Business Mission Statement: “BECOME THE BLANKIE”

BECOME THE BLANKIE! What on earth does that mean?  So glad you asked.  As a child, did you have a favorite blanket (aka “Blankie”)? Ah, the wonderful security blanket.  Holding tightly onto the Blankie each and every night. Unable to sleep without that Blankie wrapped comfortably in your arms.  Sometimes throughout the entire day as […]

“I’M DIVERSIFIED!” No, Actually You’re Doing Five Things Horribly

“I’M DIVERSIFIED!” No, Actually You’re Doing Five Things Horribly

Are you Diversified?  Hopefully, you are a much better multitasker than I am.  Diversification does not agree with me at all.  Case in hand, walking and chewing gum at the same time is a huge challenge for me:  Well, I have a funny story to share with you on my disastrous plan of being “DIVERSIFIED” where […]

The Definition of Entrepreneurtude: “Do Whatever It Takes”

The Definition of Entrepreneurtude: “Do Whatever It Takes”

Entrepreneurtude?  Huh? What is Entreprenuertude?  So glad you asked.  We hear about entrepreneurs, entrepreneurship, as well as having an entrepreneurial spirit.  Actually, how do you define entrepreneurship?  The godfather of Entrepreneurship Studies at the Harvard Business School, Professor Howard Stevenson says, “entrepreneurship is the pursuit of opportunity beyond resources controlled.” Entrepreneurship certainly takes a special […]

My Most Embarrassing Post: Playing “Fireman and Babysitter”

My Most Embarrassing Post: Playing “Fireman and Babysitter”

FIREMAN AND BABYSITTER, Really?!?! First, welcome to my most embarrassing post.  I am terribly humiliated to even share this article.  As the story goes, 100 years ago (well not quite that long ago but it sure feels like it), I used to describe managing my business with the following description: I was a “fireman and […]

10 Reasons Your Biggest Customer Decides to Breakup with You

10 Reasons Your Biggest Customer Decides to Breakup with You

The Breakup.  Does that word bring you back to your high school years? You know, the dreaded heartbreak.  Generally, no one feels good after a bad breakup.  Especially for the person who is being broken up with.  As you know, gossip flows like wildfire with teenagers.  “Did you hear so-and-so broke up?” “Really, who dumped […]

Niche Down Til it Hurts…So Good

Niche Down Til it Hurts…So Good

“Niche Down Til it Hurts…So Good” As the famous saying goes, the riches are in the niches.  Now if you pronounce niche as NEESH, then we can simply proclaim the “Niches are in the REESHES”.  Sheesh! Either way, you get the point.  When you laser focus on your core customer and ideal buyer, you create […]

Clean up the “WE-WE” in Aisle 3 

Clean up the “WE-WE” in Aisle 3 

Last week we introduced the concept from Allison DeFord with our post about the “Dreaded We-We Syndrome”.  Let’s dig a little further… You know who cares about us other than maybe Mom?  Not many.  Possibly a few other friends, family members and hopefully our pets.  How about with your business? Especially when it comes to our […]

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