AI Marketing Strategies for Manufacturers

Curt Anderson 00:04
So how? So, you know, checking the chat box again, guys, thank you for dropping note. If you’re just, I’m letting some more people in. If you’re just joining us, please drop your LinkedIn and chat box. Great opportunity meet some new friends, some new sole marketers taking a look. Lot of folks are on the beginning stage, uh, Steve and Nelson, a couple folks are in advanced stage looking for more higher level tips. Anna and a lot of folks here are solopreneurs. So again, you’re in the right spot. We’re going to dive in. We’re all in this together. So Lori, while you’re at it, let’s take it. Let’s, let’s take it one step further. Let’s go through the process of, like, you know, what’s a starting point for folks that are just starting out? We’d like to dive into, like, Who’s that buyer persona? Let’s go there.

Lori Tybon 00:43
Yeah, absolutely. Well, I go ahead and share my screen as well, because I cued some things up. So it looks like we do have a lot of middle of the road people and beginners. If you don’t have chatGPT, that’s what I use. There is a free version of it. I highly recommend that you get the free version just to start dabbling. If you haven’t used it and haven’t used it yet. But let me go ahead and share this screen,

01:08
right?

Lori Tybon 01:12
Always the most difficult part of sharing here he’s getting the screen going. There you go. So what I have here is a prompt. So with with chat GPT, or with Eddie LLM, it’s, it’s, you want to be able to feed it the cons good enough prompts to be able to return you very specific targeted information. So basically, if you just put garbage in, you get garbage out. And if you put more detail prompting in, you’re going to get more detailed responses back. So when it comes to the ICP, I actually have this prompt, and this is a prompt that I use, and I’m going to share this with everybody here as well. So it’s long prompt. I’m not going to read the whole thing, but I’m going to kind of start off with how I start off a prompt. So I just talk to it like it’s like my marketing assistant or something. And I just say today, I need you to need your assistance. As a master marketing analyst, I want you to create the ideal buyer persona profile for my product. To achieve this, please follow the following steps. So I tell them first what I wanted to do, and then I give it some steps. Here we’re going to, say, reference the information about the product, and then secondly, create a detailed list of information about our ideal buyer profile. The information should follow the structure. So now I want to tell it the structure, also that I wanted to provide me the information back and again, you’re going to have all this. I’m going to send this out in the in the chat to you. So what you come down to here is the highlighted session is where you’re going to be able to use this today or tomorrow whenever, to be able to put in the core problem, which is the central dominating issue in your business. So I actually created this for a client that I have who sells B to B, very similarly to manufacturing, selling B to B here, and it’s for dash cameras. So I put in the concern that they have. They don’t know where their drivers are. Fleet costs are high. They want insights on how to reduce costs, like fuel, small collisions or costly to the business. And really just see. What you want to do here is just write in the problem that your ideal customer faces and that your problem solves, and just write it like you’re speaking to someone. And then this all you just copy and paste and then go back into the yellow part here. And this is the information about the product, and you can input your target market. So for this example, again, I use the target market of being a fleet manager or business owner who has vehicles in their fleet, in their safety directors, and then the product B and the driver safety system of dash cameras with AI and driver behavior identification and GPS tracking. Okay, so now I’m going to go ahead and pop over to this activity, and this is I just copied and pasted this into here, and I’m just going to go scroll through and show you it created for me an ideal buyer persona profile for AI driven fleet safety system. So you could see us giving me, I buy our persona here. I’m Lee Johnson, aged 42 so I asked it to give me an actual persona. She’s the safety conscious fleet manager for a mid sized service company offering 50 vehicles. She balances operational efficiency, driver safety, cost control, while navigating mounting pressures from leadership for efficiency and compliance. I mean, this is, like, really good. I mean, do you think that this? You agree this is really detailed information from that generic prompt I gave it like it knew nothing else about the business other than those yellow sections that I filled in. And it’s giving me the core problem that Emily faces, the top five emotions that surrounds her. She can’t address problems and she doesn’t know they exist. What if an accident today spirals into a PR and financial nightmare? Every incident feels like it’s my fault for not being ahead of it. This is what my buyer, Emily, right, my target client here is actually feeling the emotion. So when we begin to have sales conversations and write marketing copy and create social policy. Posts or articles or blog, we can now dive into the emotions that that ICP is facing. It also will spit out the biggest fears that they have, major accidents resulting in something catastrophic, legal liability, and then how these fears affect the business. But also, I also have this prompt to include five interruptions to their day without a solution, also creates a little bit that sense of urgency and making it time bound when you’re talking to and creating marketing materials for your clients, it even goes into other solutions they’ve tried, and then, like little sound bits of what they might say. So you can go ahead and do this. I now, then, I don’t know, Curt, if you want me to take a pause. By now, we take and ask it to people of information and segment it further into three to five possible avatars with more information, and now they’re diving deeper into that buyer persona. And again, like, literally, this prompt I’m going to give it to you, it’s going to take you, like, 10 seconds to copy and paste it, um, and then you just fill in those two yellow sections of that are highlighted, and you can get all of this immediately available through AI and have usable content, usable information. Yeah,

Curt Anderson 06:16
that’s that’s fantastic. And so what we do with our clients is we always start with, dive into as matter of fact, I have a little I have a couple funny examples here. Lori, if you don’t mind, I’m going to share real quick you want to. And so, as a matter of fact, let me go here. Can you guys see my screen? Okay, yep. And so if I go here, and so, like anybody goes through our training, I don’t know, Lisa, you guys, what do we call them our ideal buyers. We call them our soul mates. And so, hey, where’s Lisa Bachman? So for our at our company at B to B TAIL, our soul mate is actually on the call here today. Where is Lisa? Lisa? Give us a little wave there. There she is in Michigan, yeah. And so there’s one of our soul mates right there for us that we’re targeting. And so, you know, she came to us through, she’s a solo marketer. She works with a wonderful steel company in Indiana. Came to us through the Purdue MEP and then Dr Alyssa Rodriguez up in Alaska, you’re going to love this one. Here’s our other ideal buyer, one of our soul mates, Lynn. Lynn is just a fierce, relentless entrepreneur in a great state of Alaska. And so again, you know, diving into understanding who that ideal buyer is is so important. And as a matter of fact, chat will actually even give you some images now. So this is funny. We’re working with a company, and I said, Hey, chat, could you give us a little image? So they created this guy in the left and like, Nelson, I don’t know about you, man, I’m like, This guy’s way too good looking. So I go, chat, could you make him a little less good looking? And the guy on the right came out, and he’s just as good looking as the other guy. Anyway. So Damon, how important is it to have that ideal buyer? What do you want to add here? From what Lori shared so far? Well,

Damon Pistulka 07:45
I think you know two things that that well, ideal buyer. If you don’t know who you’re talking to, you’re talking to no one, right? That’s that’s the big deal in the ideal buyer. You really the details that you showed there, Lori are very important. The kind of pressure they see every day, the challenges they’re facing. You know, you can speak towards those challenges. You can you can develop educational content around those challenges to help them solve some of those things that you know your company may help with, and that’s one of the big things. And the other thing, I think, if you’re the marketing person standing back looking at AI. AI is taken away 90% of my blank page syndrome, because you start going in and you go, Okay, I don’t know what to do here, but this is what I’m trying to do. Where do I start? And it gives you a starting point and and like you’re saying, like Lori showed it’s awesome example you get, you can just start by asking it a simple question. And as Lori showed there, when you went into get more detailed, more detailed, more detailed, you can the the evolution, you know, six, eight months ago, it wasn’t able to do like it is now, and remember what we’re talking about and continue that conversation and build on itself. So you can start simply, and like Lori has, that’s a great prompt, by the way, to start this out, and then you can keep asking questions so you really get detailed, take that information and then make some edits to it, so it’s really yours and fits the best way possible. And get you down the road so fast, because, like Lori said, you fill out the yellow section, it gives you all that information. How long would it take you to just come up with that? Right?

Curt Anderson 09:31
Right? So any if I’m going to pull you on stage here for a second, anything that you want to add, as far as, like, how important it is for that ICP, that soulmate understanding that you know, using chat. And then we’re going to dive into content here next. And I want to dive into keywords, that keyword strategy. So I know number of us on here, we’ve done a lot of keyword workshops together. You’ve been at our programs, aim anything that you want to add, as far as Laurie shared so far,

Amy Sariego 09:55
um, no, just along the lines of what Damon mentioned that. You know if you’re creating, if you don’t know who you’re talking to, you’re creating content for no one. And it’s once you have that late laser focus idea. You’re not just creating content for the sake of it. You can take that buyer persona like Laurie just created and say, like, Hey, today I want to create an article for you know, buyer persona Emily Johnson. This is like her description, blah, blah, you can give it the in our experience, it’s best to give it like true information, and then that you would get from an informational interview that you do with the subject matter expert. And say, you know, using this transcript, write an informational article targeting these keywords for the ICP Emily Johnson, and then tweak it from there, and it will give you the like Lori mentioned as well. The better the interview, the information that you’re giving it, the better the piece of content that you will have to start out with, yeah,

Curt Anderson 10:52
more specific and more specific out. Hey, I’m going to come to the chat. So my dear friend Anna in Connecticut. Anna, I see you’ve got a question. This detailed content is available in the free version. That is a question I’m going to pose that to. Lori, you want to grab that question?

Lori Tybon 11:05
Lori, yes, this prompt will work in the free version. I will say that if you have the paid version, you can take all all these things a step further, because the paid version, well, I don’t know all the specifics of the differences. I do know that one thing is that it’ll surf the surf the internet for you, so you can also then include your company’s URL. But the free version this prompt, I’ve tested this particular prompt out in the free version, and it’ll give you these results,

Curt Anderson 11:37
excellent. And then my dear friend Dr Lisa says, How can I ground How can I ground truth? The output from chat GPT, if I’m not a marketing expert, I say that right? Alyssa,

11:51
how can I ground truth? How can I ground

11:55
sorry if it I’m sorry if it doesn’t make sense. So, yeah, whenever I get output from chat. GPT, you know, I read it, I edit it, I make sure that it’s, you know, that it’s not nonsense. But if I’m not a marketing expert, but I’m trusting it to give me information as if it is one. How can you help me understand how I can, yeah, just I want to say, maybe make sure it’s accurate, or that sort of thing. Great

Lori Tybon 12:18
question. Yeah, do you want me to take that address? Yeah, please. Lori, that’d be great. Yeah, I love that you asked that question, and thank you for doing so, because I think that’s a big challenge and struggle that a lot of people have, because you don’t know what you don’t know, but you know who does is chat. GPT, so it’s really interesting if there’s so so what I would suggest you do. And what you can do is you could say, act as and if you notice, in that very first prompt, when I started this on, act as a expert marketing analyst. If I’m trying to create a blog for SEO, for keyword purposes, I’ll say, act as an expert SEO content writer with a decade of experience, and then it’s going to spit stuff out that like Amy would write, right? And so you want to tell it how you wanted to act. Now, having said that, you might not know, like, what type of marketing person? Is it a marketing analyst? Is it a content writer? Is an SEO you might not know that. But again, chat GPT knows what you don’t know, because it’s learned that. So what you can even do, and this is what I do. I say, I want to create X, and I will just very third grade language. I want to create x, y, z. What type of professional would I go to to have this created for me? And then chat GP, and I would say, Please give me the job titles of the individual that would be capable of producing professional results to achieve this. And then it’ll spit it back out and say, Oh, you would want to hire a creative director, or maybe a brand designer or a graphic artist if I was looking for something visual. So you can ask it, who do you ask? And now you know, okay, I want to expert SEO, content writer, and then you could put that in there for your next prompt. Does that help?

Curt Anderson 14:07
Yeah, I think. And the fun thing is, now, first off, anybody out there says that they’re AI expert, you know, I might, I might question that person, because, like, everything is so new. We’re all kind of, like, learning this, like, we’re all in this together, you know what I mean? And like, even like today, it’s like, like, you know, I don’t want to speak for anybody else, but I absolutely not an AI expert. We’re just a group of folks that are willing to just share, hey, this is what we’re doing. This is what’s working for us. And like, hey, let’s, let’s share tips and and again, we’re stronger together. Let me just show a little exercise. Michael, my friend, Michael Stone’s in the house, so I see he has a question. I’m going to show you guys a little tool. So this is a tool that we use with every one of our clients. Again, there’s my dear friend, Lisa. Look at that beautiful picture. Lisa, thank you. So we have this thing. It’s called the digital game plan, and so I’ll show you guys a blank copy. So what we do is every tab down here is what we’re doing, is we’re taking our clients through a step by step process on their marketing journey. Okay, and it’s really, it’s that buyer’s journey. And so what we do is we do a deep dive with that client. So again, like for the folks you know office are in manufacturing, I think you guys can attest, a lot of manufacturers new to marketing. They’ve built a wonderful business through word of mouth. Maybe they had a handful of customers, and now they’re things. Life has changed. So now they’re going after they need a marketing game plan. And so that’s exactly what this is. What we do with our clients, instead of the SWAT, right? Instead of like, hey, we don’t have any weaknesses, we don’t have any strength, any threats, we focus on their strengths and their opportunities. We did this field. We like, hey, it’s a big brag party. Like, tell us how awesome you are. We take that list and then what we do is we encourage them to bucket their customers into I’m a big baseball fan. I’m like, Hey, let’s drop our customers in buckets on as if baseball diamond. And I’ll tell you, Amy, you know, our customers love doing this, or at least, I for someone to love to do this. Lisa, you’ve gone through this with me before. We drop them like, who’s your singles? Who’s that customer is a single? You know? You know, the next step is like, Who’s that double? Who’s a triple? And then, like, Who’s that customer is just a complete home run, and the customers fill this out. And what we’ve been doing is we’ve been taking this our little baseball exercise. We take your core strengths, and a lot of times, we’re helping them create their buyer persona based on customers that they’re already doing business with, or prospects that they’re targeting and focusing on their core strengths. So anyway, I just wanted to show that real quick. Michael, I’m going to come back to your question here. Where did it go? Lori, the buyer persona and segmentation is partly on market data. How much did you load into chat? GBT, Is it writing the persona based on the data you loaded in? So Michael, I just want to give you a little tip on what we’re doing. Lori, do you want to chime in on that answer for Michael, on that?

Lori Tybon 16:45
Yeah. So in that particular example, I only loaded in that prompt. I didn’t load any additional information. Having said that, you’re absolutely right. And if you wanted to go deeper into it, you could, if you have market data that your company is done, you can attach that document in the chat as an attachment, like a document. You just click on the paper clip that’s in chat GPT and upload the document and then ask it to read the attached document, which is your market data report, and include that and use that in creating the ICP and the customer segmentation. Now, if you don’t have that, you can also find market data, information that’s available on the internet. So if I was an example this fleet customer, I could national transportation, Transportation and Safety Board, I can go to their websites. Now this is what the paid version allows you to do, is I could put the URL for different public access reports that are out there that include that market data, and ask it to scan that website and bring in that marketing data. So a lot of the prompting, again, is really designed for the conversation today is like that prompt is to get companies going, like, if you don’t have a marketing expert, you can’t hire a marketing firm. You can’t hire a marketing consultant to come in and spend, you know, hours. It gets you a lot of the way. But there is that additional layers where you can bring in more content, of course, add the and the human element, right? The human review piece of it. So I hope that answers your question. Please let me know.

Curt Anderson 18:20
Yeah, excellent. Keep the questions coming. Keep the comments coming. Damon, you got a comment? One

Damon Pistulka 18:25
of the things that I use a lot is is to help with this. Lori, is you can simply go to websites that have the information you want and print the web pages to PDF and then attach it. It’s, I mean, that’s so easy in a browser, just to print the page as a PDF, and then you can attach it, because chat will read a PDF. So if you don’t have the information, go to 3456, websites, download the pages that you want to help you put things together. And it’ll it’ll do that for you. Can

Curt Anderson 18:53
Damon, do you have to print? Can you? Can you just put a link, like, if there’s an About Us on a page? Or no,

Damon Pistulka 18:59
it yes, and yes you if you don’t have the paid version, it won’t read the Internet, right So, and there’s and if you’re building a custom GPT, sometimes it’s hard to do that. So if you want it rock solid, it’s easier to upload a file right now, eventually, I’m sure it’ll get there, but it really does work better just starting out to if you can upload a file with the data you want it to consider it. It works a lot better.

Curt Anderson 19:26
Perfect. Okay, I want to, I want to side into keywords real quick. Amy, you and I have done a lot of client tag team, a lot of client projects where, like, we totally geek out, and we’re leaning more. We’ve always used Google Keyword Planner. I’ve used it for 20 years, and now I’m leaning heavy, heavy, heavy on chat. Am Do you want to, can we dive in a little bit and like your thoughts on, like, you know, really zeroing in on that keyword strategy with chat? Any thoughts there?

Amy Sariego 19:54
Yeah, so, like you mentioned, we there are a lot of expensive tools out there. I’ve used some rush in the past, but that’s again, if you’re have a small marketing team that’s like 100 and something dollars a month, it can get expensive really fast the more that you want to do. There is a GPT that is for SEMrush. There’s plenty of other ones. Yoast is a big one. I know a lot of our clients use WordPress, and that is their main SEO platform, and there was a Yoast, GPT, I know I saw Laurie when you shared your screen. You had that and you that will help you feed your keywords right into there and say, give me a meta description for this blog article. You know, help me create, help me optimize this for SEO, for this keyword. Help me write a strong, SEO focused title, and it’ll do it all for you, to the point where you can just copy and paste it directly into your CMS on the back end and take it. Take it directly from there.

Curt Anderson 20:53
Excellent. Okay, I’m just going to show an example, and then I see Aaron’s got a great question. So again, coming back to like, this little tool that we use, what we do is we, we pull up people. We call them their risks. They’re ridiculously important keywords. So as matter of fact, I’ll just share some of ours. So like Damon, I have a course on our website. It’s for link for anyone who wants to do LinkedIn live. So like, keywords for us would be, you know, anything around like LinkedIn lives, live streaming. And so what we did is, we’ve got, I’ve got SEO, I’m sorry I’ve got Google Keyword Planner here, but, man, I’m telling you, I’m getting a lot more bang for my buck and more muscle with chat and helping out with keywords. So if you’re like, Nelson, you’re targeting. He do great job with chat boxes. You know, having a chat box for manufacturers, you know. So, like, he’s going to be going after very specific keywords for that manufacturer. It’s like, Hey, I’m frustrated that my customers aren’t communicating with me Hey, and so Nelson’s gonna be going after those types of keywords. So again, really thrown in niching down on your keywords is a great opportunity to take advantage of chat. I want to come back to Aaron had a comment here, and Damon, maybe this is for you on what you were saying. But Damon, you’re talking about downloading just like web pages, not not content. Yeah,

Damon Pistulka 22:03
I’m talking about public public information already, right? And honestly, it probably already has digested it, but I still think that the way that chat works, you need to give it specific examples, because it doesn’t. And then that’s, I think, what Lori was alluding to, too. When you tell it to act as something, it says, okay, and I need to be this, otherwise it just kind of takes more general approach at things. And you really can get it to, to narrow down its focus, but limiting what’s going in. I actually don’t, I know in the custom gpts, you can build them so they don’t, don’t share some of the information you upload, but other than that, is a good question, yeah.

Curt Anderson 22:45
So just if you guys check the chat, Aaron, that’s a phenomenal comment question, loading client data into an AI tool means we’re putting preparatory info in a third party system, and the AI is absorbing it. I agree with you 100% concerns about the AI and using that sensitive information when answering others inquiry queries, concerns about leaks. So safeguards. Agree with you 100% so yeah, you know, I don’t have any words of wisdom, like you’ve got the whole cyber security thing. I guess, like on AI, we probably have, like, a little cyber AI concern, right? So definitely be cautious. Alyssa says paid version says it won’t use your data for learning. But I don’t know, that’s a great question. So I you know, maybe, as we’re all new to this, we’re new together. Maybe lean on the air on a side of caution, you know, don’t be putting in your, you know, Damon, don’t be putting like, what you did in high school, because nobody needs to know what you did. That was not good, right? Yeah,

Damon Pistulka 23:35
I know that from, from the other applications that I’ve, I’ve tested have been a part of, I mean, they’re using this with HIPAA. HIPAA covered things in healthcare. They’re using a lot of different applications. And it could be that they’re building what they call, you probably heard AI agents outside of it, and somehow limiting data, but it does in the paid version, say that you can stop it from using the data you’re uploading, and that’s that’s what we do when we’re using it.

Curt Anderson 24:04
Hey, we got another great question from Anna, if we’re trying to create a useful data driven content, but the information that chat GPT kicks back does not jive with what you’ve seen in other websites. How do you get the truth? And you can’t handle the truth. I couldn’t help myself any, what movie was that? Guys? What movie was that? Lori, do you

24:23
remember? Uh, no, Jack

Curt Anderson 24:25
Nicholson and Tom Cruise, right? You’re good men. Thank you. Thank who got that answer? Somebody, somebody. Give them a prize, right? Few Good Men. So, uh, Lori, any do you want to comment on that for Anna? Or anybody want to grab that question for Anna? How do you get to the truth? So you

Lori Tybon 24:44
mean validating data, or you’re not just happy, like you want to make sure the data is true and accurate. Or do you mean it’s not in your is not in your brand voice, or it’s not true to your product? I’m not exactly clear on the question. So

24:57
we were trying. We’re trying to create useful content for what our customers and some of the things that we have found useful when it comes to like wire in particular, there’s a tons of wire. Is not just wire, right? There’s your and if you’re in the know, you know. So we are going to try and create a table of a chart that says, okay, here are some standard UL standards and what they kind of cover, as far as ratings and and stuff like that. And so as chat GPT got some content to spit out, we then looked at some of our suppliers that we’ve used in the past who also had content on their websites, and they don’t match. So what chat GPT gave us versus what they had on their website, versus and, and even a third website, like one would say 300 volt rating, one would say a 600 volt rating. And that makes a big difference when it comes to wire. So how do you discern who’s right?

Curt Anderson 26:02
I So, I so we have, we have an electrical, you know, manufacturer that we work with. And so my short answer would be, get a really good electrical engineer that knows the answer right. Like, you need, I think, I think they’re like, You need to source a truth, or you need to lean on the if I’m on, if I’m following you correctly. Anna, you know, the supplier, the manufacturer themselves, like you’re, are you? Are you the manufacturer of the wire? Are you or you’re, you’re purchasing wire, right? I would lean, so I don’t know if anybody else wants to chime in. I would lean super heavy, man. If you hang out with the electrical engineers, they’re, they’re like, at a whole different level of of knowledge. And so I would, I would really lean on your engineers to because, because, you know, that’s a major safety issue, like you can’t be off, on, on, right on those, on those issues. So

Damon Pistulka 26:50
anybody else definitely, as, as Lori said, you know, earlier, download the data from your supplier, or get it from them in a PDF format and upload it with your with your prompts, because then you just say, refer to this for wire specifications or whatever the right terminology is, because then what it’ll output, they’ll only use that and specifically say, don’t use other sources that you find. Just use this. And if it’s not known, simply state it’s not known. So it really limit what it can output, because it chat GPT or any of these will make up stuff try to get because that’s the whole thing, is try to think. And that’s where they really fall down, right?

Lori Tybon 27:35
I would, I would add that those are, that’s a great tip from Dave, and thank you. Yes, great for adding that in. And then I would also add that you can, you could tell it so you can also tell it that if it’s giving you any technical specifications or any statistics, you can also ask it to cite its sources. And that’s something that I’ve done in the past because, like, I like to do a lot of work with different clients that want to add statistics out there, or they use that data. And I’ll say, anytime you give me a statistic or technical information, cite the source, and then it’ll also include that source. And I’ll say, give me the source and the link, and then I can go and look at just click on the links really quickly on my browser, even right when I when it returns it in chat, GPT, and vet it out to see where is that source coming from? Is it coming from underwriter labs? Okay, cool. Is, or is it just coming from, you know, some, you know, kid who’s got a YouTube shadow who’s playing with electrical wires, and that way you can vet that out. But I that’s the first thing. But then secondly, I’d also just say chat, GPT and these AI tools are great, but they do always require the final touch of like the human touch. So even as a marketer who who knows quite a bit about my products that I represent and technology products with Christian Technologies. I’m not an RF microwave engineer, so a lot of the technical information that I’m producing and marketing content that I’m producing, I can get 90% of the way there, but I always have to have my engineers review the final content, make sure, because again, I could very easily make the same mistake that chat GPT could make. So and it’s a second tip is just have somebody who is a skilled person review it, but the AI is going to get you, like, you know, 80 to 90% of the way there, versus you giving a blank piece of paper to your engineer and saying, Hey, create me a brochure on these wires or go get it three years later, right?

Curt Anderson 29:43
That’s, that’s a great point. Amy, anything that you want to chime in on this conversation from your perspective, or what you what you guys are doing at your company?

Amy Sariego 29:50
Um, no. Lori covered it. I was gonna say you can ask it to tell you where it got the information from, specifically, like, even if you don’t, you know, you upload a bunch of your own stuff and you don’t recall, like, where a specific thing. Might have come from, like, you can say, like, which of the uploaded documents did this come from? I’ve definitely done that in the past, and it is, it is helpful, though, the more specific, like Curt you were mentioning, if you know an expert like to have that come directly from someone, then, yeah, just ask it. But yeah, I think, I think

Curt Anderson 30:16
maybe an overview, you know, that’s a great point. Amy is, you know, like Damon was saying, like, hey, this, you know, let’s get the party started, you know, like, you know, like, a buyer persona, you know, like, it takes, you know, we have an exercise. We’ve done it for years. Listen, we’ve done it for years with you, Melissa, Basa iMac and a bunch of MEPs, it take, you know, it’s time intensive, and clients, like, kind of kicking and screaming. Now, chat can, like, short, you know, we can speed that up. And then when we look at that buyer persona, we can tweak it, massage it. It’s nothing proprietary. This is strictly internal. You know, when we’re doing our keyword strategy, like, we’re really leaning on AI for keyword strategy, but I’m still going to Google Keyword Planner. I’m still doing the searches, like, does this keyword make sense? But it’s making my job so much easier faster. And now we’re going to slide into content so, like, it’s not the finished product for our football fans out there, maybe it’s helping us get into the red zone, but, man, that last 20 yards I like, Anna, in your case, like, I wouldn’t put a thing out there. You know, if we’re getting technical and, like, if you check out Lori’s, if you check out crescent, that is super sophisticated, what you what they’re doing. I know a lot of our manufacturers on a call, you guys are doing a lot of high level stuff. You know, maybe this is helping you get to a certain point. But then, you know, you need to take it into the end zone with a good, sharp Eagle Eye to make sure that this is, you know, reading what you want. Amy, I want to side in here. We’re talking about like we do what our process is. We call them subject matter expert interviews. Lori, I’m going to come back to you next. We do you. And I’ve done quite a few of those. Amy, just share a little bit of like we’re diving in once we understand that ideal buyer. Now we know those Ricks. We call them our ridiculously important keywords. Now we can start teaming, start team up questions. We call them the soulmate questions. You do a phenomenal job of, like, really, using AI to kind of lean into, like, what’s that ideal buyer looking for? Just share a little bit of about that process, please.

Amy Sariego 32:02
Yeah. So once we know, you know who the buyer is, what the topic is, we’ll say, like, Okay, we’re going to be interviewing, you know, your head engineer at Christian say, and we’ll say, what questions would I ask a subject matter expert at Christian about this topic that would be relevant to this audience, to inform a an article for this audience, and it will give you some pretty good questions. I think it usually gives me around 15 to 20, and then I go, you know, that’s like, that last like, 20% we were mentioning, like, you have to, kind of, like, go in and say, like, Okay, this one is, like, you know, maybe a little repetitive. This one is, might not be relevant. And then you have maybe around 10 to 15, like really solid questions that you can then ask your subject matter expert to answer. And I mean, typically, it’s like a 30 minute interview. You get about a five page transcript when if you’re recording their video, and then you can take that and feed it back into chat GPT, or I use a service called Claude AI that is for writing, and it will go through the transcript, and it will take the answers and really make it into an informational blog that is for exactly who your target audience is,

Curt Anderson 33:18
yeah, and I’d say, so perfect example. So Lori, you have doctor Ken on your team. We’ve got Doctor Alyssa. I’m never the smartest guy in the room, right? Damon, and so we hang out with all these wonderful, smart, brilliant people. They’re PhDs. They’re engineers. I don’t know what on earth their products. You know what they do, let alone how they do what they do. And so we don’t need to be the expert. Amy does an amazing job. She tees up all these SME and, you know, subject matter expert questions, leaning on chat because we don’t know the product. We don’t know the process. Chat helps us. All we’re doing is retrieving these questions. Then we’re turning to that expert, Lori. Let’s just share a little bit on that process that we did say, for example, like Dr Ken on your team,

Lori Tybon 33:57
yeah. And I would just like what I showed you, also that you queue up a chat and chat GPT just so sorry, bring it back one sec. And then you you have the your ideal client profile in that chat, use that same chat, then, like you can keep that chat. I call it like my seasoned chat. And if you saw when I shared my screen, I had, like, my personal brand, I have my crush on chat, and everything I do for like, for Crescent or for different client is in its own chat. So now, when you’ve gone in and you’ve opened up that chat, and you’ve had it create the ideal client profile, and you’ve done other work in there, now when you want to go ahead and ask it the questions like Amy just said about soulmate, questions like, what would what are the top questions might these ideal clients would have? Would it pertains to XYZ product or XYZ service, that is going to go ahead and have all those pain points and those emotions and all of that detailed information in that chat, and it’s going to draw from that so you’re going to get even deeper questions that are going to really resonate with your target audience. More. And then just generic product features you’re going to get into the how your product solves the pain points of your target customers.

Curt Anderson 35:09
Yeah, and if you want to share, feel free to share if there’s anything that you wanted to show you know, we’ve even done when we dive into that buyer persona or that little baseball exercise that I showed you guys, you know, we have clients. What we’re doing is we’re going into that customer’s website. We’re going into that customer’s LinkedIn profile. Like, say, Hey, this is a double. This is a customer. And, like, we have a lot of clients in you know, we’ll be on a call with a client. They’re like, we want more doubles. The home runs are great, but boy, we’d love the doubles. And like, Okay, well, let’s get the websites of your doubles. Let’s get the LinkedIn profiles of your doubles. That’s, what are some common threads? What’s some common information? Again, nothing preparatory, per se, we’re putting it in the chat and say, like, chat, give us what questions does this person need? You know, what? What challenges would they have? So again, like, think about the buyers. If, like, in Lori’s case, it might be a really sophisticated another engineer. Or how many of you are doing, like, no, it’s, it’s, it’s, it’s buyer Bob or buyer Betty. And they bought post it notes earlier. They bought, you know, the Christmas something. You know, they’re buying a bunch of things. Oh, and by the way, they’re buying your product. And so, like, they don’t have that high level they need, like, really simplistic information. So maybe on your website, you know, with the SME questions and answers, hey, this is targeting engineering Ernie or engineering Elsa. And then we have other content that’s at a different level, on more, you know, less sophisticated level, if you will. If that made sense. Hey, we’ve got a couple comments, I think, in the chat box that I miss. So what did I see here? I thought I saw somebody said something, um, Haley. Haley has a great comment. Haley, happy Thursday, happy Friday. Eve, everybody. I use chat GPT this week to create an entire quality manual. Man, is that impressive for a new product we are developing. All technical specs will be proof read by others on our staff, including engineers. I always highlight the items in the rough draft I’m questioning to make aware of research and confirm. Hey, how about a round of applause for Haley for crushing it. We’re good job, Haley. So Haley, make sure you drop your your LinkedIn profile so everybody connects with you. Anna, if we are trying to create a useful, data driven content, but the information that chat should be kicks back. We already. We did that one, right. Okay. Are there any other questions that I missed? Any other comments that I missed? I’m like, I’m trying to keep up here. Anybody, Aaron, did you have another question? And you guys can feel free to come off of mute if you want to ask, right? Loading client data and AI tool. Let’s grab Aaron’s loading client data in the AI tool means we’re putting proprietary info on a third party. No, I we read that one, right? Did we read that one? Okay, we did. No new questions,

37:39
but I got some great responses, which was very nice. So thank you guys for trying to talk me off the sky at ledge.

Curt Anderson 37:46
Aaron, why you’re why you’re off mute. How about drop the your, your, Mr. Mr. Weasley. Quote, what was your? Mr. Weasley, I thought I saw that earlier, right? What was

37:54
that? Yeah, yeah. Remember, we can have problems with the Creator, but love the creation. And yeah, Mr. Weasley, lives rent free up here because he always said that you can’t trust anything if you can’t see where they keep their brain, right? And we’re putting a lot of trust in these folks who we don’t see and who are programmed, you know, by a bunch of 23 year old bros that if you put a thing into chat, GPT and say, Tell me who helps at your house, it is an absolutely misogynistic stereotype. So I just, you know, I’m trying, trying to get over myself. I swear you guys are inspiring me. You guys are inspiring

Curt Anderson 38:28
me. Awesome. Well, hey, Aaron’s with the Rhode Island MEP Polaris John, you have a question? I see you have a hand raised, my friend. Yeah, I do. Can you hear me? Absolutely, dude, man, what a beautiful day. Where are you at? Yeah, I’m

38:39
in the on the Hudson River in Poughkeepsie, New York.

Curt Anderson 38:42
Oh, nice. Awesome. Alright, hey. Welcome Happy Thursday. What do you got first John?

38:46
So one thing I never heard anybody mention is that once you create a prompt, one of the things that I like to do before I run it is once it’s submitted to chat. GPT, I ask it in the same breath, please confirm your understanding of my instructions.

39:02
Mm, really good. Yeah, that’s

39:06
because, like, let’s, let’s say, for example, you just got a database of lottery numbers, and you’re running certain frequencies of numbers that are continuously repeating. You want to make sure that things are going to be output in the right format that you’re expecting. And you can usually ask chat GPT also to give give some examples of how they understand your instructions, so that you know that it’s coming the way you’re expecting, and if it’s not, then it gives you time to reanalyze your prompt and make it even better.

Curt Anderson 39:37
Excellent, great tip, yeah,

Amy Sariego 39:38
that’s I’m asking if it understands or if there’s other questions that it has before, especially if you’re creating content, like, Do you have questions about, you know, any of the documents uploaded, anything like that? Or if it gives you something and it’s like, not that great, you can ask it like, what else can I give you that would make this better, longer, stronger, more in line with, you know, this time. Good audience, and it will give you a whole list of things that you can then actually find and feed it.

Damon Pistulka 40:07
Yeah, I think that’s awesome. John, thanks. That’s that’s a great thing to do. And Amy to just to piggyback on that. If you get output that doesn’t look right or does is missing stuff, you can ask the questions, as Dave said, Ask chat, how, what do you need to develop this? Or develop this further, that further. And that’s been tremendously helpful for me, just understanding what the program does not understand, and answering those questions, like, if you don’t, if you’re like, if you’re creating something that just doesn’t have enough detail, ask it those questions, and it’ll, like Amy said, it’ll spit out 20 questions. You answer them and resubmit it, and it’s something completely different.

Curt Anderson 40:49
Yeah, absolutely. So in, I know we’re starting to come in at top of the hour. Do you have an example, or do you want to do a little demo? Is there anything that you want to show before we wind down? Aim,

Amy Sariego 41:02
I can upload a transcript into into Claude and see, I know you shared with me, Curt, a transcript from a different LinkedIn live transition.

Curt Anderson 41:12
So while Amy pulling that up, you know, again, let’s talk about, like, repurposing content again, like, you know, not super sensitive, you know, secret sauce information that we’re violating, or, you know, going to put our clients or ourselves. And so as many of you know, you guys been on, you know, Damon and I do a LinkedIn live show, and we have wonderful, amazing guests with tons of great content. Well, what a wonderful way to repurpose content. So if you’ve, you know, like I’ve written, you know, probably 100 blogs, I’m now taking blog posts and I’m converting those into email blasts. You know, we have a LinkedIn live show. I’m taking that content and now we’re converting it into blog posts. So again, it’s a wonderful opportunity to just really repurpose you can create them into social posts, LinkedIn posts. Nelson, happy holidays, my friend. Thank you for joining us. Guys. Connect with Nelson. He does an amazing job at manufacturing chats. So check with connect with Nelson. He’s a great dude, very fierce advocate for manufacturing. Amy, anything that you wanted to

Amy Sariego 42:08
share? Yeah, I can just pull it up. I’ll share my screen. There you go. So this is Claude. AI, I do use chat GPT as well. I like this a little bit more for if I’m doing something specifically written content. I’ve had some really good luck using this. And like we said, the better, the more information you give it, the more it knows, the better your output will be. And so this has something where you can choose your style right in here, and normal, concise, explanatory or formal. And you can also create an edit style. So you can go in here and say, like, create a custom style. So if you know Lori was like, This is my Christian profile, it’ll it’ll remember that for next time. And so everything that she adds will be in that style. And so this is just Curt past jam session, so understanding your soulmate. So you can say, like using, well, we can do this in real time. If no one minds using this transcript, please suggest a few ways to repurpose the information. And you can start off really, really simple. This is just a pretty straightforward transcript. And so here it comes, saying, understand the person. Curt, you’ll have to let me know I was not on this jam session. So if, oh, you’re

Curt Anderson 43:38
doing great. But I mean, this is a great example. So Damon, so this is public information, public knowledge, nothing preparatory, yeah, you know. So there’s, you know, it’s all over the place. So there’s nothing that we’re, you know, you know, anything privacy wise. And so here’s a case where Amy wasn’t there, didn’t know, you know, doesn’t know what we’re talking about. And so if I say, hey, aim, could you repurpose this for us? And so she’s going through that process real quick. Question. Dr, Lisa says, Do you need a paid version of Claude to get these results? Amy,

Amy Sariego 44:08
I don’t think so. I This is the paid version. I know there is a free version. I think you might just have fewer chats per session. I believe that’s the difference,

Damon Pistulka 44:23
yeah, I think that is,

Amy Sariego 44:26
but then we can say, we can, you know, pull out. I So another good way to repurpose something like this is, if you’re it’s already a video recording, and Curt is sharing some you know, good wisdom. You can say, I. To make video cuts of this. Can you pull out some timestamps and share that would make for good, short form video clips. Give me the time stamp and who is speaking this way, you can go back, if you have a video editor, if you’re using a different AI program, and say, like, you know, cut from here to here. This is who’s talking, and you can just double check it, like, you know, you know. You never know it could be pulling something that you something that you don’t necessarily want to share. But yeah, here we go. From here we have Curt saying one time I had a buddy at the workshop, blah, blah, and you could have a video of Curt saying that in a couple of seconds. This is just the quote you would need. Something else. This can’t review video, but there are plenty of programs. I think min vo Curt is another. Is an animal that can actually create the video,

Curt Anderson 45:47
yeah, if on our on our YouTube channel, for all of our YouTube shorts that we run. So we’re using a program. It’s called min VO, M, M, as in Mary i n, as in Nancy V, as in Victor o menvo. And it’s a great there’s a free version of it, and it and it grabs little time stamps. It puts subtitles in. It has like, fun emojis. And so we’ve been absolutely loving that tool. And so that’s a wonderful little AI video tool that we’re using. So Okay, excellent. Any questions we’re coming in. I like this, not proprietary, and still so valuable and fast. Thank you. And Aaron, you know exactly. So the thing is, we want to be super mindful of, like, you know, not putting any, you know, sensitive information in here, that that you’re not comfortable with use, you know, your own comfort level. But again, it’s the efficiency. It’s creating that assistant. It’s creating the efficiency things. Damon, we did an exercise this week, as matter of fact, Melinda, our dear friend, Melinda, I think, is on the call, we did an exercise. We call it the soulmate 100 creating our referral network. I did it manually. It took me probably 30 minutes to grab all these referral network partners that I wanted to suggest to Melinda that’s on the call today, I went to chat, and chat took about 30 seconds to do what it took me 30 minutes to do. And there was just, it’s just foolish for me not to, you know, to keep doing it myself, you know what I mean. So Damon, any thoughts that you have as we start winding down? Yeah,

Damon Pistulka 47:11
I think that these are great, that these are great tools, I mean. And obviously you want to keep your proprietary information, you know, I, I’ve, I’m a chat GPT person, and paid for it for a long time. And if you have multiple things that you need to do, I can tell you that, like Lori said, either using singular conversations and staying in those so those though they understand that, or a more older school method in chat terms, is building out the custom gpts. Because I’ve taken some of my gpts and uploaded everything you can think of from about me, about companies, about, you know, whatever, and develop them for specific companies as the marketing expert or the writer or the web designer or whatever you want for a specific application, for that specific company. And you can even upload your like she’s shown here, tone and how you like to speak. You know, we’ve got some people that have done it to the point where they say, Hey, we want you to talk like you’re in a, you know, in this kind of setting, you want to use a Yoast green writing, which means it’s easy to understand, and a fifth grade writing level, or 10th grade writing level, all these things you can keep doing in your prompts or in your setup to really make this sound well and work for you.

Curt Anderson 48:41
Yep, Amy, anything? Anything else you want to add there? No, I was just

Amy Sariego 48:45
going to say, jumping off of what Damon said. Like, I, you know, I create a lot of thought leadership for the leadership team at my company. And I don’t necessarily always know how my, like, a CEO would talk. I don’t know you know how she would phrase it, but you can put in like, if so, if it’s a person who has done a bunch of prior interviews, like, you can upload those interviews and say like, based on these responses, based on how she sounds here, like, how would she phrase, you know, this article, this LinkedIn post, something like that, especially if you do a lot of ghost writing that that comes in really handy, stuff like that.

Curt Anderson 49:19
Excellent. Okay, so we’re coming to the top of the hour. Lori, anything that you want to take us home with, thoughts that you want to have everybody part with today. Yeah, yeah, thanks.

Lori Tybon 49:28
So in the chat, I did share that prompt. You’ll have that you can copy and paste it. I did include a second prompt on that document. You’ll see it just is a white write to me three LinkedIn posts targeted specifically to each of those personas so that hope that is there for you. And then I just went and I didn’t like the hooks that it gave me when I put that prompt in there, so then I refined it and included Another prompt for you that would help you get a prompt. That is more attention getting so I love it, if you guys would, if you use those and they find them, and if you find them helpful, let me know. I’d love to, love to hear this results of it and how it works for you.

Curt Anderson 50:12
Excellent, excellent. So as we’re coming into the top of the hour, and we mindful, because I know some people might have a heart stop here at the top of the hour. I’m going to stick around for a few minutes, so if you guys, anybody that has any questions, but before you part, I would love for you to give, how about a big round of applause for our esteemed panelist who just absolutely crushed it today. So Lori Ty in Chicago. Lori, thank you. Appreciate you. Amy in New Jersey. Appreciate you. Damon out in Seattle. Thank you guys. I want to thank every single person that joined us today. We wish you from bottom of our heart, just a wonderful, magical holiday season. Man, just shut down from work for a little bit. Will you just enjoy your family, just like eat some good food. Just, you know, listen to music, watch a movie, whatever you need to do. Just go out and have a good time. Just enjoy your family. We’ve got plenty of work to do in 2025 right Damon, so we can plenty time ahead of us, but just really shut down. Enjoy your loved ones. Any questions that you guys have, please connect with Amy. Please connect with Lori. Connect with Damon. If you guys want to drop your chat, your LinkedIn and chat again, please do so. If you guys have any questions again? My name is Curt. We would love to hear from you. I have free versions, free copies of that digital game plan. Uh, we’re just super bullish, really excited. We’re getting that out to all of our clients. If you want a copy, I’d love to share that with you. No cost, no strings attached. Anybody else want Damon? Anything you want to part with? Anything any words of wisdom you want

Damon Pistulka 51:39
to share? No. I just think that, you know, if, if it helps you half as much as it’s helped me with blank page syndrome and refining ideas, it’s worth it. It’s worth it, just to do it and and just play with it and keep working with it. And now, too, we didn’t get to talk about it, but if you’ve downloaded on your phone, you can talk into it. It’s scary. It’s got the it has conversations with you, you know? And I find myself out walking, talking about random things and thinking about things, and it’s just, it’s crazy,

Curt Anderson 52:10
you know? It’s good. It’s good for guys like me that don’t have many friends. Damon, right? Like it makes me feel like I have a friend to hang out with. Lori, any parting thoughts, words of wisdom that you want to share as we close

Lori Tybon 52:20
out? Oh, goodness, just happy holidays. Everybody be safe. Have fun with chat. GPT, I guess is my thing, like, just don’t be afraid to ask it. You know what you need to know? Or just play around and get some results out of it, but it does save a ton of time.

Curt Anderson 52:33
Well, excellent. Thank you. Lori, wishing you and your beautiful family wonderful holiday. Amy, any parting thoughts, words of wisdom you want to share before we close out today?

Amy Sariego 52:42
Oh, I think just happy holidays. Yeah. Like Lori said, don’t be scared of chat. TBT, I was, I was once a naysayer myself, and now I, I use it every single day. So

Curt Anderson 52:51
can you imagine, Amy, how would we get by without it? Right? It’s like, it’s, it’s crazy. So, um, Alright, any questions? If you guys want to take yourself off on mute. Or if you want to drop a question in the chat, any, I’m going to stick around for a few any questions. If you don’t, I don’t know, I want to say hi. I see Jack in Buffalo. Andrew, Lisa, Joe. Is John? Azara? John? Are you still here? If you’re still here, come off on mute, will you, I don’t know if you can hear Yeah, yeah. Alright. Do me a favor. Alright? For our MEP friends again, let’s see all of our MEP, turn your cameras on. If you’re with the MEP, turn your cameras on. Give a wave. Melissa, Joe, right? So if you’re with the MEP network, John Azara has a hysterical story to share. Jack, he’s with insight in Buffalo. John, just share what you guys did with the MEP network with the podcast.

John Azara 53:38
Yeah, so to frame it up a little bit. I’m on a project team with three other MEPs. We are looking at how to increase market penetration for the MEPs using AI. So that’s our project. So we’re pointing out about to be give a midterm update on the project. So we’ve got five or six PowerPoint slides that we put together. I took those PowerPoint slides and dumped into co pilot and asked COVID to create talking notes for the for the for the presentation, so that we could share that and make sure it the key highlights of the presentation. One of my colleagues on the on the team, took those talking notes and put it into a tool called, think it’s called notebook LM, or LM notebook, she dumped in there, and from there, it created a seven minute podcast, two people, a male, a female, right? I assume they’re AI generated, talking about our project. And it was pretty accurate, and it took a matter of moments to create this seven minute podcast from five talking notes from five PowerPoint slides.

Curt Anderson 54:50
And so John shared it with me. So we met with John. Amy and I met with John this week. We’re geeking out about AI. I caught the podcast, and so like for our MEP friends Jack and Joe, it is. Hysterical. It’s two people, and they’re like, you know, well, hey, what is this MEP? Well, it’s the Manufacturing Extension Partnership, really. Well, let me tell you about it. Well, the MEP is a great resource for manufacturers, and he just keep going. And I’m like, if John didn’t tell me that it was AI, I don’t know that I would have, I would have picked up on it. And so it’s, it’s really as Damon with Sarah, it’s getting a little little it’s getting a little freaky out there. But anyway, John, thank you. John’s with iMac. Anybody manufacturers connect with John? Please. Any other questions, comments that you guys want to chime in at Hi.

55:33
Curt, it’s Andrew. So hey, Andrew, how are you brother involved in castings, extrusions and a GPT as well. But I’m also on the marketing division American foundry society, and I decided to put my hand in there and lead a project to try to bring AI tools to marketers and metal castings. So we haven’t really got into it yet, but is there a resource where I can go and find tools for video graphics. Certainly, I’m on the copy content side, but, but, you know, I there’s Google and there’s chat GBT, but is there a sort of a focal point of a venue you know about that’s really capturing the AI tools available for marketing?

Curt Anderson 56:20
Is there, like a one stop shop? Is that what you’re saying, like, one stop source for man, I don’t know. Does anybody have I guess I’m just kind of like, you know, I pick up one. I just picked up a new one this week. I think I don’t know if you’re on a call with me. Amy Apollo, I’m just randomly picking up different we use. So my short answer is, I’m not aware of a one stop shop. Does anybody know of like a one stop? Ai, that might be a business opportunity, right there. Andrew, maybe we need to talk. Maybe we should be the first to create that. But is there a one stop? Ai, send me the link. That’s sort of AI marketplace, right? Amy, you, yeah, yeah. Ai marketplace. Anybody is anybody aware of something? I don’t know of that. Lori, somebody

56:58
will have it done by time with call is over. Yeah,

Curt Anderson 57:01
somebody’s going to, Hey David, jump on AI and say, AI, help us create an AI marketplace immediately. So we’re first to do it right? So we use just kind of, if you guys, you know what, how about whoever’s still staying on. We’ve got a few people jumped off if you’re staying on, if you guys want to, we could have, like, a little AI share if you guys have a great tool that you love. Amy, shared Claude. We use. I couldn’t live without otter.ai. We talked about minbo. If you guys, John, I know you like you’re all in on AI. If you guys, you know what? We should have done that in the beginning. Damon, I didn’t think of that. If you guys have a tool that you’re using that you love, I just picked up a new one. I just was introduced to it yesterday, called Apollo. I haven’t even gone into it yet, what it’s exactly doing so John, My short answer is, I don’t know, but you and I need to talk as we’ll start that business right.

Damon Pistulka 57:50
There are some people I know, if you search LinkedIn for AI, there are some people that are self proclaimed AI gurus, and there are some people that actually have spent a bit of time working in it, and they’ll post these posts that have, you know, 20 or 30 AI tools in them, and they’re not marketing them. It’s pretty varied tools that those have come I’ve seen some pretty neat tools in those. But this, as Curt says, it’s evolving so fast, yeah, that, you know, as you said, too, and by the time we’re done with this call, it could be done. Yeah,

Curt Anderson 58:27
that’s right. Hey, Haley dropped one. She goes, I use doll E, so if I’m saying it right, D, A, L, L, dash, E, recently in chat to create some graphics, but not very customizable once you I had a client introduce me to Amy. Did you Dana, introduce us to a new she created a really cool graphic, and that was a new tool, and I don’t remember the name of it. She sent that email out earlier this week. So there’s anybody else, if you guys want to trap any other tools that you guys are using. Again, we mentioned Claude, Otter, minvo, anybody? Lori Amy, you guys have any

Lori Tybon 59:03
others I use? I mean, I know just what you mean, but I use Canva. And can’t canvas a design tool that’s very simple, very user friendly. It has a bunch of templates in there that it does have a bit of an AI component to it, and that might, I don’t know, I don’t know if that’s what you’re looking for, but you might want to try Canva. It was, does design,

59:24
yeah. So basically, what we’re going to do is, you know, a small team will put together resources, and so before we even have the meeting I was hoping to have, and I could scour the internet like anybody, but I’m just like, is there a portal out there that somebody says, I’ve tried this and it’s great, or, yeah, if you versions way better, or whatever the answer is, you know, you

Damon Pistulka 59:46
know, John, did you have something?

59:48
Well, you mean me, right? Yes, yes. So one of the things I like to do is make companies feel good. One of my first experiences doing this was when I went up to one. Is enough state New York, and there’s a gas station chain called, I’m going to say it wrong, but like mirabito, and they had this fantastic pumpkin coffee, and I tried to replicate it off of buying stuff from Amazon, and couldn’t do it. So then I looked them up on the web and told Jack chat GPT, you know, write me a letter that tells this company how good that pumpkin coffee was, and do they have the recipe, or can they tell me where I can buy it? And two days later, I get the voicemail from the Vice President of Marketing from this company to give him a call. And, you know, thank you. Thank you so much for that wonderfully written letter, letter. And you know, we’re going to take, take the liberty of sending you a whole case of the coffee. I really, I really, I got a kick out of that. So then I thought, well, you know, why don’t we try to make a company each week feel good, see if this, we can expand on this. And then one shout out I have to give is to Andrew Holloman, because it’s not too often I go on a Zoom meeting and see a fin.

1:01:11
Ah, thank you. I had no control of being a fin, but I’m a fin. Yeah.

1:01:16
Like me, yeah.

Curt Anderson 1:01:19
Awesome. Alright, any idiot. So I dropped, I dropped a couple links in there. I do a gram. Is that one we were introduced to this week, Amy from Dana, and then dropped me INVO in there. And Alright, any I know, everybody’s dropping off, happy holidays. Any other questions before we drop? And happy happy holidays to everybody. So thank you guys. Thank you for joining us on the of the replay on our website. So lots of love to everybody. Doctor, Alyssa, great to see you.

Amy Sariego 1:01:49
Happy holidays. Thank

Curt Anderson 1:01:50
you, yeah. Love to you and the family. Thank you Haley, thank you Joe. Thank you Amy, thank you. Damon, thank you Andrew. See you guys. Hey, great job. I.