Last updated: November 11, 2026
This Privacy Policy explains how B2Btail (“B2Btail,” “we,” “us,” or “our”) collects, uses, stores, shares and protects information when you visit b2btail.com or use the B2Btail Digital Game Plan app at app.b2btail.com (together, the “Services”). It also explains how the app accesses, uses, stores and shares data from your Google account.
1. Who We Are
B2Btail helps manufacturers and B2B companies build and run their marketing with the Digital Game Plan, coaching and related services.
B2Btail
118 Sunset Ave
Lakewood, NY 14750
Email: info@b2btail.com
2. Information We Collect
Information you give us. When you fill out a form, book a demo or strategy session, sign up for emails or events, contact us, or create an app account, we may collect your name, email address, phone number, company name, job title, website and anything else you choose to share with us.
Information about your business. When you use the app or our coaching, you may give us information about your company, your customers, your products and your marketing so we can build and update your Digital Game Plan.
Information collected automatically. When you visit our website, we and our service providers may collect standard technical information such as your IP address, browser type, device type, pages viewed and how you arrived at the site. We use cookies and similar tools, including Google Analytics, to understand how the website is used.
Google user data. If you choose to connect your Google account to the app, we access certain Google data with your permission. Section 4 explains this in detail.
Payment information. Payments are handled by our payment processors. We do not store full credit card numbers on our servers.
3. How We Use Information
- To provide, run and improve the Services, including the Digital Game Plan app and coaching.
- To create your account and let you sign in.
- To respond to your questions and requests.
- To schedule and hold demos, coaching sessions and events.
- To send you information about our programs, live shows and events. You can unsubscribe at any time.
- To send invoices and process payments.
- To keep the Services secure and prevent fraud or abuse.
- To follow the law.
We do not sell your personal information.
4. Google User Data
This section applies only to data the app receives from Google APIs when you connect your Google account. It is separate from the other information described in this policy.
4.1 What Google data we access
When you click to connect your Google account, Google shows you a consent screen that lists the permissions the app is asking for. You decide whether to grant them. With your permission, the app may access:
- Basic Google account information: your name, email address and profile picture, so we can identify the account you connected.
- Google Analytics (read-only): the list of Analytics accounts and properties you can access, and reports such as traffic, users, sessions, pages, traffic sources and conversions.
- Google Search Console (read-only): the list of sites you can access, and search performance data such as search queries, pages, clicks, impressions, click-through rate, average position and indexing status.
- Google Tag Manager (read-only): the list of accounts and containers you can access, and the tags, triggers and variables they contain.
The app only reads this data. It does not create, change or delete anything in your Google Analytics, Search Console or Tag Manager accounts.
4.2 How we use Google data
We use Google user data only to provide the features of the app that you can see and use, including:
- Showing your website and search performance inside the app.
- Building your monthly performance reports and progress tracking.
- Checking that your analytics, tracking and tags are set up correctly.
- Making recommendations in your Digital Game Plan, such as which pages to update or which buyer questions to answer next.
We do not use Google user data for advertising, including targeted, personalized or interest-based ads. We do not sell Google user data. We do not use it to decide whether someone is creditworthy or for lending. We do not use it to develop, improve or train generalized artificial intelligence or machine learning models.
Some app features use artificial intelligence tools to summarize your data and suggest next steps. When they do, your Google data is sent only to provide that feature to you, under agreements that do not allow the provider to use it to train its models or for any other purpose.
4.3 How we store and protect Google data
- Google data and the access tokens that let the app connect to your Google account are stored on Amazon Web Services (AWS) servers.
- Data is encrypted in transit using HTTPS/TLS.
- Access is limited to the systems and authorized team members who need it to run the Services.
- We never see or store your Google password.
4.4 How we share Google data
We do not sell, rent or trade Google user data. We share it only:
- With service providers that help us run the app, such as AWS for hosting and AI tools used to generate your reports, and only as needed to provide the app’s features to you.
- With your B2Btail coach, when you are a coaching or Accelerator client and ask us to review your data with you.
- When required by law, or to protect the security of the Services or the rights and safety of our users.
- As part of a merger, acquisition or sale of assets, in which case your data stays protected by this policy and you will be notified.
Our team members do not read your Google data unless you give us permission (for example, during a coaching session), it is needed for security reasons such as investigating abuse, it is required by law, or the data has been combined and anonymized for internal operations.
4.5 How long we keep Google data and how to delete it
- We keep Google user data for as long as your app account is active, plus 90 days. After that, we delete it.
- You can disconnect the app from your Google account at any time at myaccount.google.com/permissions. Once you do, the app can no longer access new data from Google.
- You can ask us to delete your Google data sooner by emailing info@b2btail.com. We will delete it within 30 days of your request.
4.6 Google API Services User Data Policy
B2Btail’s use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
5. How We Share Other Information
We do not sell your personal information. We share it only with service providers that help us run our business, such as website and app hosting, email and customer relationship management, scheduling, video meetings, payment processing and analytics. These providers may use the information only to provide services to us. We may also share information when required by law, to protect our rights and users, or as part of a merger, acquisition or sale of assets.
6. How Long We Keep Information
We keep personal information for as long as your account is active or as needed to provide the Services, plus 90 days, unless a longer period is required for legal, tax or accounting reasons. Contact information from forms and email signups is kept until you ask us to delete it or unsubscribe.
7. Your Choices and Rights
- You can unsubscribe from our emails at any time using the link in any email.
- You can ask to see, correct or delete the personal information we hold about you by emailing info@b2btail.com.
- You can block or delete cookies in your browser settings.
- You can disconnect your Google account from the app at any time, as described in section 4.5.
8. Security
We use reasonable technical and organizational safeguards to protect your information. No system is completely secure, so we cannot guarantee absolute security.
9. Children
Our Services are for businesses and are not directed to anyone under 18. We do not knowingly collect information from children. If you believe a child has given us information, contact us and we will delete it.
10. Changes to This Policy
We may update this policy from time to time. When we do, we will change the “Last updated” date at the top. If we make a material change to how we use Google user data, we will tell you in the app and ask for your consent where required.
11. Terms and Conditions
Use of our website is also governed by our Terms and Conditions.
12. Contact Us
If you have questions about this Privacy Policy or how we handle your information, contact us:
B2Btail
118 Sunset Ave
Lakewood, NY 14750
Email: info@b2btail.com