Manufacturing Website Call-to-Action Strategies That Work

Let’s talk about your CTA problem. Wait, what is CTA? So glad you asked. CTA = Call to Action.

As we continue our series on making that outstanding first Webpression, this post addresses the CTA on your website.

This is not a reference to the latest and greatest video war game.

A clear and strong Call-to-Action means the difference between a prospect leaving your site immediately versus the client intrigued enough to learn more about your company.

Barbara Corcoran of Shark Tank fame says attractive traits for investment include: “Save me time, make me money or make me prettier”.

Do you save your customers time, money, or at the very least make them prettier?

You solve problems every day for your customers. Your company brings years of experience and a seasoned staff ready to tackle any challenge.

Yet, how can you communicate a powerful message in 5 seconds or less on your website?

Think about your elevator pitch as you are actually riding an elevator with that true dream customer.

In other words, your soulmate.

How can you deliver a compelling website pitch, quick and effective in order to capture their full attention?

Strong Call-to-Action Buzzwords

Simply put, what action do you want a customer to take once they land on your website?

Browse? Buy? Call? Email?

As we all know, trying to be everything to everyone typically leads to being nothing to no one. It creates confusion and frustration.

Therefore, make sure your website offers a clear and concise direction.

Quickly guide potential customers to the necessary information on your website to help them make a buying decision.

The goal with your website should always be that a potential customer has enough information to make a buying decision on Saturday night at midnight without needing to wait for you to open on Monday morning.

Remember, your website serves as your 24/7 sales rep. Communicate as though you are at a trade show in a room full of potential leads.

Avoid confusion. I have a saying, if you have to explain a joke, odds are it is not funny (which describes a majority of my bad jokes).

If you need to explain to a prospect how to use your website, odds are it is confusing.

Healthy communication plays a vital role with your website. Be short and concise with guiding users.

Below includes a list of buzzwords in order to entice a potential customer to take action:

FREE TRIAL
NO COMMITMENT
LET’S GET STARTED
LIST OF BENEFITS INCLUDE…
CHECK OUT THESE CUSTOMER TESTIMONIALS
TO LEARN MORE CLICK HERE
DRASTICALLY LOWER COSTS WITH…
IMPROVE QUALITY WITH…
INCREASE PROFITS WITH…
LOWER COSTS BY….
DECREASE EXPENSES BY….
SUBMIT A DRAWING
CLICK HERE TO FIND OUT HOW TO……..
FAST QUOTE

Call to Action Headlines

Below includes several helpful examples of possible headlines to encourage users on your website to take action.

CASE STUDIES THAT WILL BLOW YOUR MIND: Check out these incredible case studies. The results not only blew away our customers, we were even taken back ourselves.

DOZENS OF OUR HAPPY CUSTOMER RECOMMEND THIS PRODUCT: Committing significant investments and resources to our proprietary processes delivers the highest quality products in the industry.

SAVE 18% WITH THIS POWERFUL TECHNIQUE: With our 30+ years of industry experience, we have discovered that your company saves you 18% on your Cost of Goods Sold with our state of the art equipment and unrivaled proprietary process.

ARE CUSTOMERS HAMMERING YOU ON PRICE? WE HAVE YOUR BACK!: Hopefully, you are sitting down for this. We converted our proprietary process into a custom product line offering the lowest prices on the market.

DRASTICALLY INCREASE INVENTORY TURNOVER & PROFITS: Inventory turnover improved dramatically for our customers joining our inventory management control system.

99.9% QUALITY CONTROL RATINGS: Learn more about our 99.9% Quality Control Ratings and how our expert staff manufactures and delivers superior products.

FREE QUOTES WITHIN 24 HOURS: Our team is deeply dedicated to your success. We know your time is extremely precious and at a premium. Submit your drawing here for a free quote. Turned around within 1 business day.

SIGN UP FOR OUR EMAIL NEWSLETTER (we will even throw in a few jokes for you as well): Receive powerful tips and guidance for your business during these challenging times.

RECEIVE OUR INDUSTRY RESOURCE GUIDE: With 30+ years of industry experience, our expert team created several Industry Resource Guides to improve throughput and workflow drastically increasing profits.

Take Action with Your Call-to-Action

Below includes an example of a clear Call-to-Action.

This a page for buyers at Falconer Electronics looking for a Braided Ground Strap.

Click here to view the Falconer Electronics Instant Ground Strap QuoteBuilder

The orange button drives the Call-to-Action, “Get A Quote Fast!”.

In addition, the video offers a guide to answer any questions.

Bullet points address other potential questions:

Are you fast and efficient? – Yes! NO RFQ Wait Time * Takes 60 Seconds or Less
Will you save me money? – Yes! Buy Manufacturer Direct! NO Middleman! NO Additional Markups!
Where is the product made & how long have you been in business? – Made in the USA Since 1985
Do you offer many options? – Yes! Wide Variety of Lengths and Sizes
Is the product guaranteed? – Yes! Lifetime Manufacturer Product Warranty

As a result, this page plays the role of a 24/7 sales rep.

The information provides a simple and clear message allowing a customer to make a buying decision completely on their own. At any time of day and any day of the week without help.

No waiting for a returned email or phone call. The customer creates their own product as well as receives pricing immediately.

Most importantly, customers find the tool fast, simple, and easy to use.

Fortune 500 companies, manufacturers, machine shops, and industrial businesses all utilize this extremely efficient and helpful software tool.

Wrapping It Up

Thanks for reading this post. Hopefully, you found this helpful.

For additional information to assist you with your eCommerce journey, please click links below: