Discover Your Soulmate: Yes, Those Ideal Buyers Are Waiting for You

Well, it’s now time to discuss your Soulmate. 

Wait, Soulmate? 

You’re most likely thinking, “I thought we were discussing business”? 

Yes, we sure are. 

So what on earth does it mean to discover your “Soulmate”? 

Well, there are different names when running this exercise such as your Buyer Persona, Target Market, Avatar or ICP (Ideal Customer Profile).  

What is the definition of your Ideal Buyer or Soulmate? 

So glad you asked! 

First, your Soulmate is a person (not a business, a title or a position).

It is an actual human being who LOVES you, your product, your service, and your solution SO MUCH that they are willing to part with their hard earned money. Just to capture a slice of the magic that you deliver. 

Furthermore, your true soulmate is THE PERSON who has a concrete identifiable problem and you possess the passion, expertise and ability to fix that problem. Additionally, that person has a check, credit card, cash or virtual payment burning a hole in their pocket eager to actually pay you. 

Call that person what you like. 

Moving forward, we are going to refer to your ideal buyer as your Soulmate. 

Understanding Your Soulmate 

Many business owners fail to fully uncover and truly understand their ideal buyer. 

Typically, a culprit with this process consists of focusing on the position but not the person. 

Case on point, targeting a department such as Purchasing, HR, Finance, or Engineering leads to focusing on the position or the department only, not the actual person who seeks your solution. 

This unfortunately leads to completely missing the point. 

 Say for example, you are targeting the buyer of a large corporation, your goal is to discover the gatekeeper and decision maker. 

Then hopefully close the deal. 

However, let’s take a deep dive into the buyers of your product or service. 

What does their day actually look like? 

If you have ever served in purchasing, or maybe still play that role, what responsibility comes with that position? 

Before we take a peek into a buyers daily life, ever go to the grocery store or drug store, then upon arrival at home you discover you bought the wrong item? 

Especially when a loved one is at the door to “kindly” remind you of your blunder. 

You purchased the wrong brand, the wrong size, the wrong flavor, or the wrong quantity. Even the wrong color bananas. Too ripe or not ripe enough.

You get the point. 

We have all been there. 

As the buyer, we feel deflated and unappreciated in our attempt to perform a task for others.  Just to be informed that we totally struck out. 

Now everyone is unhappy. 

As the buyer, our feelings are hurt, the person who we purchased the product for is also frustrated. 

Well, just think what life is like for someone who is in purchasing for a profession. 

Buyers get beat up all day, every day. 

A professional in purchasing encounters these comments on a daily basis, “You bought too much. Too little. Paid too much. Bought the wrong size. Too big or too small. Purchased the wrong brand.”

On top of it all, you also bought the wrong kind of toilet paper, again. Oh the humanity!  

Buyers have the thankless position of making no one happy while constantly facing sharp criticism.

Then as a salesperson, here we come along trying to sell them our products and services. 

When that buyer is simply trying to keep their job as well as make their boss or supervisor pleased. 

Additionally, they are potentially facing a great deal of stress at home and tying to make it to their child’s soccer game on time that afternoon. 

Define  Your Soulmate 

So as you define your Soulmate and work on the Buyer Persona, define a true human being. 

Give that buyer a name. An identity. 

Take a deep dive into their demographics. 

A couple quick Soulmate examples: 

• Debbie, 52, White, married, 2  kids, urban, bachelors degree, active on LinkedIn  
• Zachary 27, Black, single, rural, engineering degree, enjoys hanging with friends, active on Instagram 

This is going to make your life so much easier as well as make your job much more effective. 

Therefore, get to know your Soulmate. Deeply and intimately. 

Understand their goals, frustrations, challenges, and motivations. 

Create a strong bond and emotional connection. 

Demonstrate that you understand their challenges on a deep level. 

Show your Soulmate that you have their back. 

You are ready and raring to go. Eager to guide them on their journey. 

Dedicated to helping them SMASH their Goals. 

For more fun thoughts, check out this post on Niche Down Til it Hurts…SO Good!