Get Your Free Digital Game Plan Click Here
Get Your Free Digital Game Plan Click Here
Think of it as a personal trainer for your marketing. You get a clear strategic plan, one-on-one coaching every week and someone in your corner. Your team does the workouts, builds real marketing muscle and keeps it going for years.
Digital Game Plan Coaching
$1,500
per month Start Your PlanBuilt for the owner or solo marketer who does the marketing. You get the plan, the tools and a coach. Your team does the work and keeps the skills.
You're wearing every hat. What moves the needle is a clear strategy for sales growth and the coaching to carry it out, so you can work on your business instead of in it.
Competitors with weaker work show up first when buyers search. Good opportunities go to companies that just look bigger online.
Random posts with no plan behind them. Maybe an agency burned you before. You can't tell what's working or what to do next.
You haven't had the time to build a strategic marketing plan and a way to carry it out. It's time to get more intentional.
Never been through a strategic planning process? This is a great way to get your feet wet.
Been a few years since your last one? It's the perfect time for a refresh.
Build the plan, put it to work, and let the results pull you forward.
Give your marketer a game plan and a coach, and watch what they can do.
Your Digital Game Plan
Customized for your business. In ten stages, you step back from working in your business to work on it: your strengths, your best customers and exactly what to say to them. Your team does the work with a coach beside them.
Get laser focused on what you do better than anyone, and find the time wasters, profit killers and energy drainers holding you back.
Segment your customers into singles, doubles, triples and home runs, so your effort goes where the profit is.
Get crystal clear on the one buyer you want more of: what they need, what worries them and why they would trust you.
Map how your buyer goes from first search to purchase, and what they need to see from you at every step.
Check out the bad guys and discover where you can beat them, starting with the questions they leave unanswered.
Name the associations, partners, media and people who influence your buyers, and build a robust and vibrant referral network.
Pinpoint the words your buyers type into Google and ask ChatGPT, Gemini and Claude, so you get found in AI search.
Speak your customers' language. Know the questions they ask, and answer them clearly to quickly earn trust and win new business.
Organize your expertise into content pillars, so every piece has a purpose and builds on the last.
A practical publishing rhythm that keeps you 8 to 12 weeks ahead, so you always know what to post next.
Your team builds the foundation and the weekly process, with one-on-one coaching every step of the way.
You don't need to outspend them.
Engineers and buyers want to learn, and they want to be successful. The company that answers their questions first, clearly and generously, is the one they trust and call.
Your team already has the answers. The Digital Game Plan turns that know-how into a steady stream of education that makes you the go-to expert in your market.
One marketer. The work of three or four. Get a plan built on your buyers' real questions, the tools to execute it and a coach who works with you every week.
You know your business better than anyone. Learn a simple process that turns what you know into content buyers find, without becoming a full-time marketer.
Owners, marketers and sales leaders, in their own words.
Trusted by Manufacturing Extension Partnerships including IMEC, Purdue MEP, Impact Washington, Montana MEP and the New York State MEP network.
Gain a strategic marketing system and habits your team keeps running long after the program ends, with help whenever you want it.
A strategic plan your whole team understands, so every hour spent on marketing pulls in the same direction.
A simple process that turns your team's expertise into content, week after week, without starting from scratch.
Strategy, buyers, keywords and content plans live in one place, ready for your team, your board or your banker.
Your team learns how it all works. Your content, data and Digital Game Plan stay yours, no matter what.
Digital Game Plan Coaching is like hiring a personal trainer: you get the plan and the coaching, and your team does the workouts. The Accelerator does the heavy lifting for you while your team learns the moves.
| Digital Game Plan Coaching $1,500/month Your personal trainer You are here | Digital Game Plan Accelerator $3,000/month for 90 days The heavy lifting done for you | |
|---|---|---|
| Strategy and Coaching | ||
| Your 10-stage Digital Game Plan | ✓Built with you | ✓Built with you |
| Weekly one-on-one sessions | ✓ | ✓ |
| Weekly office hours and email support | ✓ | ✓ |
| Digital Game Plan software | ✓Included | ✓Upgraded, with advanced AI content tools |
| Visibility and Measurement | ||
| Google Analytics, Search Console and Tag Manager | ✓Coaching to set them up | ✓Set up for you |
| Google Business Profile | ✓Coaching to set up and post | ✓Set up and posted for you |
| Monthly performance report | ✓What changed and what to do next | ✓Baseline, competitor view, reviewed with you |
| Website performance review and optimization | ✓Clear recommendations on what to fix first | ✓Review, optimization and help making your site easy to change |
| Channels and AI Readiness | ||
| LinkedIn, YouTube and Google Business Profile coaching | ✓ | ✓ |
| AI readiness: put AI to work in your marketing | ✓Coaching | ✓Hands-on setup and coaching |
| Content Production | ||
| Your expertise turned into blog and social posts | ✓Your team creates them with the Digital Game Plan tools | ✓Produced for you |
| Hosted video interviews with your experts | – | ✓ |
| Blog writing and editing | – | ✓ |
| Video editing | – | ✓ |
| Short video clips for social | – | ✓ |
| Social post production | – | ✓ |
| Publishing to LinkedIn and Google Business Profile | – | ✓ |
| Ownership | ||
| Your content, data and Digital Game Plan stay yours | ✓ | ✓ |
Doing nothing is the most expensive choice you can make.
Manufacturers kicking off their marketing with a solo marketer or an owner who does the marketing. If you'd rather have content produced for you, look at the Digital Game Plan Accelerator.
Weekly one-on-one sessions focused on your next steps, weekly office hours you can drop into with questions, and email support in between.
Plan on a few hours a week. Your team records what it knows, finishes and publishes the content, and joins a weekly session. Like working with a trainer, the results come from the reps.
Yes. If you've never been through a strategic planning process, the Digital Game Plan is a great way to get your feet wet. If it's been a few years, it's the perfect refresh. Either way, it helps you step back and work on your business instead of in it.
Like you. 100% of your content comes from your own subject matter experts. AI helps curate it, and everything gets a final human edit.
Yes. Your keywords and buyer questions are built for both Google and AI search, and every piece of content answers a real question your buyers ask.
Learning to put AI to work in your marketing and your business: better prompts, the right tools and simple workflows that save your team hours every week. Coaching shows you how. The Accelerator also helps set it up.
A weekly session where you can bring questions about your Digital Game Plan and moving your marketing forward. Send your questions ahead of time if you like.
No. You get up and running, and your team learns to keep it going. Stay as long as it's helping, and keep everything when you're done.
You keep everything. Your content, your data and your Digital Game Plan are yours.
Come to a live jam session, meet Curt and Damon, and see how manufacturers like you are turning their expertise into marketing that works.