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Does Marketing Feel Like Guesswork?

Your team knows more about what you make than anyone. The Digital Game Plan turns that know-how into a clear strategy for sales growth and the content your buyers are searching for, so the right companies can find you.

Business owner thinking about common marketing frustrations

One Home for Your Marketing

Your Digital Game Plan is your marketing hub. No more scattered docs or starting from scratch. Your strategy, best customers, keywords, buyer questions and content plan live in one place, ready to share with anyone on your team.

You own it all. Your content, your data and your Digital Game Plan stay with you.

Digital Game Plan app showing the Hub and Spoke content topics screen

What Your Digital Game Plan Helps You Do

Find Your Best-Fit Customers

Know exactly who you want more of, and spend your time where the profit is.

Create Content Buyers Search For

Answer the real questions your buyers ask in Google, social media and AI search.

Build Lasting Visibility

Every piece of content builds on the last, so your presence grows stronger month after month.

Attract the Right Buyers

Bring qualified buyers to you with a plan built on your strengths and their questions.

Your Digital Game Plan

Get Clear on What Sets You Apart

In 10 guided stages, you'll step back from the day-to-day to define what you do best, who you serve best, and how your buyers search. The result is a clear strategy your whole team can work from.

1

SO vs SO WHAT

Know what truly sets you apart.

2

Rounding the Bases

Focus your effort where the profit is.

3

Your Soulmate Customer

Know the buyer you want more of.

4

The Success Path

See how buyers find you and decide.

5

Competitive Analysis

Find where you can win.

6

The Soulmate 100

Grow the network that sends you buyers.

7

Ridiculously Important Keywords

Get found in Google and AI search.

8

Ridiculously Important Questions

Answer what your buyers are asking.

9

Hub and Spoke Content Plan

Give every piece of content a purpose.

10

Content Calendar

Always know what to publish next.

See all 10 stages, built around your business.

What Happens After Your Plan Is Built

Once your plan is built, it guides your week: what to create, who it's for, and how to see what's working.

Measure What Matters

Google Analytics, Search Console, Tag Manager and Google Business Profile, tied together in a monthly performance report.

Publish With Purpose

Expert interviews become videos, blog posts and social posts that answer your buyers' real questions.

Show Up Everywhere

LinkedIn, YouTube, Google Business Profile and AI search, all working from the same plan.

Get AI Ready

Learn to put AI to work in your marketing and your business, with simple tools and workflows that save hours.

Choose Your Path

Start on your own with the free Digital Game Plan and take it as far as you like. When you want someone in your corner, coaching helps you put it to work.

Start on your own

Free Digital Game Plan

$0

Get started today

  • Your strengths and where you can win
  • Your best customers, defined
  • The keywords and questions they search
  • A content plan built around those questions

Work With a Coach

Digital Game Plan Coaching

$1,500 per month

Coaching while your team does the work

  • Your 10-stage Digital Game Plan, built with you
  • Weekly one-on-one sessions and office hours
  • Coaching on Google Analytics, Search Console and Business Profile
  • Monthly performance report and website review
  • AI readiness coaching

The heavy lifting done for you

Digital Game Plan Accelerator

$3,000 per month

For the first 90 days

  • Everything in Coaching, plus:
  • Hosted video interviews with your experts
  • Videos, clips, blog and social posts produced for you
  • Google tools, tracking and website optimization done for you
  • Hands-on AI readiness setup
Curt Anderson and Damon Pistulka of B2Btail

Meet Your Digital Game Plan Coaches

Curt and Damon have spent decades as entrepreneurs and business owners, and years consulting with hundreds of manufacturers. The same story kept coming up: great companies, real expertise, and buyers who didn't know they existed.

The Digital Game Plan is how they help owners change that. Their mission is to take the pressure of sales growth off your plate and stand behind you 100% of the way as you build the business you've been dreaming about.

Manufacturers Like You Share Their Experience With the Digital Game Plan

One of the biggest eye-openers was realizing that a five-minute conversation could become 30 different pieces of content. More importantly, we started having people call and say, 'I found you online.'

Carl Stroud, Sales Manager, Niagara Specialty Metals · Watch the video

Definitely one of the best grant funded projects that we've done, and certainly one of the best marketing projects.

Ryan Bankel, CEO, Imago Manufacturing · Watch the video

I learned so much about LinkedIn, SEO, and how AI fits into all of it. I also learned how to interview people, turn those conversations into blogs, and build a content process that really works.

Matthew Pittelkau, Marketing Director, Se-Kure Controls · Watch the video

You checked a lot of boxes. It seems like people are finding us, and business has been solid over the past few months. We'll just keep building and keep it going.

Bob Shabala, President & CEO, Niagara Specialty Metals · Watch the video

Theresa and the team were incredibly helpful throughout the process, making what initially felt overwhelming much easier to understand. I learned so much about LinkedIn, ChatGPT, websites, and Google Business Profiles.

Becky O'Connor, Truco Machine · Watch the video

This was a great opportunity for us to have a third-person point of view on what we are dealing with as a business, and then we were able to redefine who our customer is clearly, and then learn how to approach those people.

Yukie Huebner, Co-owner, DOCKSTAR LLC · Watch the video

Their expertise allowed us to focus on what was unique about Niagara Specialty Metals and our business, while they showed us how to use the tools, create the content, and put everything into action.

Jeffrey Marshall, CFO, Niagara Specialty Metals · Watch the video

We knew we needed to get out there and market ourselves online, but we didn't know how.

Melinda Marks, Director of Sales and Solutions, Pedoc Power Solutions · Watch the video

The amount of strategy, content, and planning already in place is impressive. Our roadmap is built out months in advance, giving us confidence in where we're headed.

Dave Hanitz, Business Development Manager, Insyte Consulting · Watch the video

Your Questions, Answered

What is the Digital Game Plan?

A 10-stage strategic process that defines your strengths, your best customers, how they buy, who influences them, the keywords and questions they search, and a content plan built around all of it. It becomes your marketing hub and the map for everything you publish.

Is the Digital Game Plan really free to start?

Yes. You can start your Digital Game Plan for free. When you want coaching or help putting it to work, Digital Game Plan Coaching and the Accelerator are there for you.

Who is it for?

Owner-led industrial and B2B companies, whether the owner does the marketing, there's a solo marketer on staff, or nobody has had time for marketing at all.

Do I need marketing experience?

No. The Digital Game Plan walks you through every stage in plain language. Your business knowledge is what matters most.

How long does it take to build?

Most companies work through their Digital Game Plan in the first 30 to 45 days of a program. From there, it guides your content and marketing every week.

Which program is right for us?

If you have someone to do the work and want a coach, Digital Game Plan Coaching fits. If you want the interviews, videos and posts produced for you while your team learns, look at the Accelerator. Still unsure? Join a live jam session and ask.

Will the content sound like us, or like AI?

Like you. 100% of your content comes from your own subject matter experts. AI helps curate it, and everything gets a final human edit.

Will this help us show up in AI search like ChatGPT?

Yes. Your keywords and buyer questions are built for both Google and AI search, and every piece of content answers a real question your buyers ask.

What happens if we stop?

You keep everything. Your content, your data and your Digital Game Plan are yours.

Stop Being the Best-Kept Secret

Start your free Digital Game Plan today, or join a live Jam Session to meet Curt and Damon and see how manufacturers like you are getting found.