Get Your Free Digital Game Plan Click Here
Get Your Free Digital Game Plan Click Here
You're wearing every hat: HR, finance, operations and putting out fires all day. Growing sales keeps getting pushed to tomorrow. The Digital Game Plan Accelerator gives you a clear strategic direction and does the heavy lifting for you: the setup, the expert interviews, the videos, the posts and the reports that show what's working.
Done for you while your team learns to keep building your success.
Digital Game Plan Accelerator
$3,000
per month for the first 90 days Start Your PlanAfter 90 days, your Digital Game Plan is built and your foundation is set up and measured. Keep the content production going as long as you want, or step down to $1,500/month Digital Game Plan Coaching once your team is running it.
You need a clear strategy for sales growth and someone to help carry it out, so you can work on your business instead of in it.
Competitors with weaker work show up first when buyers search. Your website doesn't come close to showing what your team can do.
Lost. Maybe an agency burned you before. Maybe it's random posts with no plan. You can't tell what's working or what to do next.
You haven't had the time to build a strategic marketing plan and a way to carry it out. It's time to get more intentional.
Never been through a strategic planning process? This is a great way to get your feet wet.
Been a few years since your last one? It's the perfect time for a refresh.
Build the plan, put it to work, and let the results pull you forward.
You built something great. You shouldn't have to become a marketer to let buyers see it.
Your Digital Game Plan
Customized for your business. In ten stages, you step back from working in your business to work on it: your strengths, your best customers and exactly what to say to them. Curt and Damon guide every stage with you.
Get laser focused on what you do better than anyone, and find the time wasters, profit killers and energy drainers holding you back.
Segment your customers into singles, doubles, triples and home runs, so your effort goes where the profit is.
Get crystal clear on the one buyer you want more of: what they need, what worries them and why they would trust you.
Map how your buyer goes from first search to purchase, and what they need to see from you at every step.
Check out the bad guys and discover where you can beat them, starting with the questions they leave unanswered.
Name the associations, partners, media and people who influence your buyers, and build a robust and vibrant referral network.
Pinpoint the words your buyers type into Google and ask ChatGPT, Gemini and Claude, so you get found in AI search.
Speak your customers' language. Know the questions they ask, and answer them clearly to quickly earn trust and win new business.
Organize your expertise into content pillars, so every piece has a purpose and builds on the last.
A practical publishing rhythm that keeps you 8 to 12 weeks ahead, so you always know what to post next.
While your Digital Game Plan is being built, the foundation goes in. By the end of 90 days, you know exactly where you stand and your expertise is going out every week.
You don't need to outspend them.
Engineers and buyers want to learn, and they want to be successful. The company that answers their questions first, clearly and generously, is the one they trust and call.
Your team already has the answers. The Digital Game Plan turns that know-how into a steady stream of education that makes you the go-to expert in your market.
The best marketing you have is already in your building. It's in the heads of the people who quote, engineer and build your products. Expert interviews help you show the world what you can do.
Every team is different. Some have a line of people ready to talk. Some have one or two. The interview schedule is built around your team, and your marketer learns to run interviews along the way.
Most manufacturers think changing their website is hard and expensive. Call the web designer, wait, pay the bill. So nothing changes, and new products, industries and projects never make it online.
In the age of AI, updating your website is no longer cumbersome or challenging. When your site needs it, you get help making it easy to update by simply describing the change. Your monthly report says which pages buyers need next, and building them takes minutes.
Owners, marketers and sales leaders, in their own words.
Trusted by Manufacturing Extension Partnerships including IMEC, Purdue MEP, Impact Washington, Montana MEP and the New York State MEP network.
Gain a strategic marketing system and habits your team keeps running long after the program ends, with help whenever you want it.
A strategic plan your whole team understands, so every hour spent on marketing pulls in the same direction.
A simple process that turns your team's expertise into content, week after week, without starting from scratch.
Strategy, buyers, keywords and content plans live in one place, ready for your team, your board or your banker.
Your team learns how it all works. Your content, data and Digital Game Plan stay yours, no matter what.
Digital Game Plan Coaching is like hiring a personal trainer: you get the plan and the coaching, and your team does the workouts. The Accelerator does the heavy lifting for you while your team learns the moves.
| Digital Game Plan Coaching $1,500/month Your personal trainer | Digital Game Plan Accelerator $3,000/month for 90 days The heavy lifting done for you You are here | |
|---|---|---|
| Strategy and Coaching | ||
| Your 10-stage Digital Game Plan | ✓Built with you | ✓Built with you |
| Weekly one-on-one sessions | ✓ | ✓ |
| Weekly office hours and email support | ✓ | ✓ |
| Digital Game Plan software | ✓Included | ✓Upgraded, with advanced AI content tools |
| Visibility and Measurement | ||
| Google Analytics, Search Console and Tag Manager | ✓Coaching to set them up | ✓Set up for you |
| Google Business Profile | ✓Coaching to set up and post | ✓Set up and posted for you |
| Monthly performance report | ✓What changed and what to do next | ✓Baseline, competitor view, reviewed with you |
| Website performance review and optimization | ✓Clear recommendations on what to fix first | ✓Review, optimization and help making your site easy to change |
| Channels and AI Readiness | ||
| LinkedIn, YouTube and Google Business Profile coaching | ✓ | ✓ |
| AI readiness: put AI to work in your marketing | ✓Coaching | ✓Hands-on setup and coaching |
| Content Production | ||
| Your expertise turned into blog and social posts | ✓Your team creates them with the Digital Game Plan tools | ✓Produced for you |
| Hosted video interviews with your experts | – | ✓ |
| Blog writing and editing | – | ✓ |
| Video editing | – | ✓ |
| Short video clips for social | – | ✓ |
| Social post production | – | ✓ |
| Publishing to LinkedIn and Google Business Profile | – | ✓ |
| Ownership | ||
| Your content, data and Digital Game Plan stay yours | ✓ | ✓ |
Doing nothing is the most expensive choice you can make.
Coaching is pure coaching: weekly one-on-one sessions, and your team does the work. The Accelerator adds implementation. Your expert interviews are hosted for you, and your videos, clips, blog posts and social posts are produced and published, while your Google tools, tracking and website get set up and optimized. Your team learns the whole process either way.
Your Digital Game Plan is built and your foundation is set up and measured. Keep the content production going as long as you want, or move to $1,500/month Digital Game Plan Coaching once your team is running it.
The interview schedule is built around you and your team, and your marketer learns to run interviews too.
Yes. The Accelerator is built for owners who don't have the time or the team. Your experts talk about the work they know, and the rest is handled for you.
Yes. If you've never been through a strategic planning process, the Digital Game Plan is a great way to get your feet wet. If it's been a few years, it's the perfect refresh. Either way, it helps you step back and work on your business instead of in it.
Like you. 100% of your content comes from your own subject matter experts. AI helps curate it, and everything gets a final human edit.
Yes. Your keywords and buyer questions are built for both Google and AI search, and every piece of content answers a real question your buyers ask.
Learning to put AI to work in your marketing and your business: better prompts, the right tools and simple workflows that save your team hours every week. Coaching shows you how. The Accelerator also helps set it up.
A weekly session where you can bring questions about your Digital Game Plan and moving your marketing forward. Send your questions ahead of time if you like.
No. You get up and running, and your team learns to keep it going. Stay as long as it's helping, and keep everything when you're done.
You keep everything. Your content, your data and your Digital Game Plan are yours.
Come to a live jam session, meet Curt and Damon, and see whether the Digital Game Plan Accelerator is the right fit for your team.