The Team Behind Your Plan

Real people who have built, marketed and grown B2B businesses, working together to help manufacturers stop being the best-kept secret.

Our Story

How We Got in the Game

Curt Anderson learned what it takes to get found online by growing his own eCommerce company into a three-time Internet Retailer Top 1000 business. After selling it, he spent the next decade helping U.S. manufacturers and industrial companies get found and chosen, and wrote the book on it: Stop Being the Best Kept Secret.

Damon Pistulka brings more than 25 years of building, scaling and selling industrial and manufacturing businesses. Together, they built the Digital Game Plan to help manufacturers out-teach the competition.

It started as a simple Google Sheet, refined client by client. Today, the Digital Game Plan is a software platform that uses AI to help teams turn their expertise into a clear strategy. Its suggestions and drafts make it easier to create the content buyers are searching for.

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Our Mission

Unapologetically dedicated to

Helping manufacturers stop being the best-kept secret.

Our Values

How We Play the Game

Radical Gratitude

Grateful for every client's trust, and honored to be part of their journey.

Contagious Enthusiasm

Real energy, real encouragement and a raging optimism that rubs off.

Integrity Always

Every decision made with humility and the best interests of clients and partners at heart.

Value First

Help comes before any sale. Free live shows, Jam Sessions and honest advice, with no strings attached.

Meet the Team

Meet the Lineup

Your Coaching Staff

Curt Anderson

Curt founded B2Btail and wrote Stop Being the Best Kept Secret. After growing his own eCommerce company into a 3x Internet Retailer Top 1000 business and selling it, he has spent the last decade helping U.S. manufacturers and industrial companies get found and chosen online.

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Damon Pistulka

Damon has spent 25+ years building, scaling and selling industrial and manufacturing businesses, from $5M to $30M and beyond. He helps owners fix how they show up during the buying process and clear the bottlenecks that hold growth back.

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Your Bench of Experts

Theresa Mintzer

Theresa blends content strategy, digital marketing and writing instruction to keep B2Btail clients visible where their buyers spend time. She builds the consistent, on-brand social presence that turns expertise into attention.

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Paola Santana

Paola turns raw expertise into clear, watchable video, connecting clients' stories to the audiences that need to see them. She handles the editing, motion and craft that make content worth watching.

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Jason Deering

Jason helps manufacturers put their marketing to work, building online strategies around LinkedIn, YouTube and customer nurturing, and training teams to run the systems that keep them findable and chosen.

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Efeoghene (Efe) Ogar

Efe keeps B2Btail running behind the scenes. With more than 7 years in administrative management and customer service, Efe supports website updates, social media engagement, show scheduling and the workflow automation that keeps client work moving.

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Ready to Step Up to the Plate?

Find the program that fits where you are, or join us live to meet Curt and Damon and ask your questions.

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