Get Your Free Digital Game Plan Click Here
Get Your Free Digital Game Plan Click Here
You're wearing every hat, and growing sales keeps getting pushed to tomorrow. Your team knows more about what you make than anyone. The Digital Game Plan turns that know-how into a clear strategy for sales growth and the content buyers search for, so the right companies find you, trust you and call.
For a lot of industrial companies, marketing is brand new. The work spoke for itself and referrals kept the shop busy. Today, buyers research online before they ever call, and they call the companies they find first.
The Digital Game Plan gives you a strategic direction and the specific steps to get there, so you can work on your business instead of in it.
Never been through a strategic planning process? This is a great way to get your feet wet.
Been a few years since your last one? It's the perfect time for a refresh.
Build the plan, put it to work, and let the results pull you forward.
Your Digital Game Plan
Customized for your business. In ten stages, you step back from working in your business to work on it: your strengths, your best customers and exactly what to say to them.
Get laser focused on what you do better than anyone, and find the time wasters, profit killers and energy drainers holding you back.
Segment your customers into singles, doubles, triples and home runs, so your effort goes where the profit is.
Get crystal clear on the one buyer you want more of: what they need, what worries them and why they would trust you.
Map how your buyer goes from first search to purchase, and what they need to see from you at every step.
Check out the bad guys and discover where you can beat them, starting with the questions they leave unanswered.
Name the associations, partners, media and people who influence your buyers, and build a robust and vibrant referral network.
Pinpoint the words your buyers type into Google and ask ChatGPT, Gemini and Claude, so you get found in AI search.
Speak your customers' language. Know the questions they ask, and answer them clearly to quickly earn trust and win new business.
Organize your expertise into content pillars, so every piece has a purpose and builds on the last.
A practical publishing rhythm that keeps you 8 to 12 weeks ahead, so you always know what to post next.
Know exactly who you want more of, and spend your time where the profit is.
Answer the real questions your buyers ask in Google, social media and AI search.
Every piece of content builds on the last, so your presence grows stronger month after month.
Bring qualified buyers to you with a plan built on your strengths and their questions.
Your Digital Game Plan is your marketing hub. Your strategy, best customers, keywords, buyer questions and content plan live in one place, ready to share with your team, your board or your banker.
You own it all. Your content, your data and your Digital Game Plan stay with you.
Start on your own, work with a personal trainer, or have the heavy lifting done for you while your team learns.
Start on your own
$0
Get started today
Your personal trainer
$1,500 per month
Coaching while your team does the work
The heavy lifting done for you
$3,000 per month
For the first 90 days
Not sure which path fits? Join a live jam session and ask Curt and Damon.
You don't need to outspend them.
Engineers and buyers want to learn, and they want to be successful. The company that answers their questions first, clearly and generously, is the one they trust and call.
Your team already has the answers. The Digital Game Plan turns that know-how into a steady stream of education that makes you the go-to expert in your market.
Owners, marketers and sales leaders, in their own words.
Trusted by Manufacturing Extension Partnerships including IMEC, Purdue MEP, Impact Washington, Montana MEP and the New York State MEP network.
Curt and Damon have spent decades as entrepreneurs and business owners, and years consulting with hundreds of manufacturers. The same story kept coming up: great companies, real expertise, and buyers who didn't know they existed.
The Digital Game Plan is how they help owners change that. Their mission is to take the pressure of sales growth off your plate and stand behind you 100% of the way as you build the business you've been dreaming about.
A 10-stage strategic process that defines your strengths, your best customers, how they buy, who influences them, the keywords and questions they search, and a content plan built around all of it. It becomes your marketing hub and the map for everything you publish.
Yes. You can start your Digital Game Plan for free. When you want coaching or help putting it to work, Digital Game Plan Coaching and the Accelerator are there for you.
Owner-led industrial and B2B companies, whether the owner does the marketing, there's a solo marketer on staff, or nobody has had time for marketing at all.
No. The Digital Game Plan walks you through every stage in plain language. Your business knowledge is what matters most.
Most companies work through their Digital Game Plan in the first 30 to 45 days of a program. From there, it guides your content and marketing every week.
If you have someone to do the work and want a coach, Digital Game Plan Coaching fits. If you want the interviews, videos and posts produced for you while your team learns, look at the Accelerator. Still unsure? Join a live jam session and ask.
Like you. 100% of your content comes from your own subject matter experts. AI helps curate it, and everything gets a final human edit.
Yes. Your keywords and buyer questions are built for both Google and AI search, and every piece of content answers a real question your buyers ask.
You keep everything. Your content, your data and your Digital Game Plan are yours.
Start your free Digital Game Plan today, or join a live jam session to meet Curt and Damon and see how manufacturers like you are getting found.