Circle the Bases with Your Soulmates (aka Your Ideal Customers)

Ready to Circle the Bases with Your Soulmates? 

Wait, what the heck does that mean? 

So glad you asked. 

Let’s dig in.  

By chance, are you a baseball fan? 

Good, same here! 

Ok, so now let’s circle the bases with your Soulmates (your ideal buyers).

How?

By placing your Soulmates/ideal customers into buckets on each base. 

Where to start? 

Picture a baseball diamond. 

Then start running the base paths and drop each particular Soulmate (Buyers) at each base. 

Who are you singles, doubles, triples and home runs?

Let’s take a look…

Related Article: Discover Your Soulmate: Yes, Those Ideal Buyers Are Waiting for You

Scoring Runs as You Circle the Bases 

Singles – Solid customers who you would take all day, every day. 

Having lots of singles in your lineup helps maintain a diverse customer list. 

Especially when you avoid relying too heavily on one particular customer or even a handful. 

Additionally, hitting a home run with every at bat is highly unlikely. 

However, hit over .300 (3 out of 10) and you are ending up in Cooperstown NY at the baseball Hall of Fame. 

Hitting for average plays perfectly into creating dynamic results for your long game. 

Additionally, a high batting average means you have built a stellar reputation as a clutch hitter. 

Doubles – How about those stand up doubles?

Hitting ground rule double is so rewarding.

A double means you are officially in “scoring position” when you land on 2nd base.

Sales from your doubles are significantly higher than your singles.

They are still relatively low maintenance.

Serving your “doubles” costs you virtually the same as your singles from an expense standpoint.

Therefore your doubles drive so much more to your profitability and success. 

In addition, those blessed doubles help you reach your goals so much quicker. 

Let’s say it together, “We Love the Doubles”!! 

Triples – To hit a triple, you need to hit the ball deep in the gap. Get a lucky bounce off the wall. Then run like hell.  It’s an absolute thrill when you make it to 3rd. 

Especially when diving head first, safely.  

Phew! That was exhausting.

You jump up to High five the 3rd base coach. Then you start wiping off all of the dirt on your uniform trying to catch your breath. 

Hoping someone can bring you home.

Lots of time, energy and hard work involved involved with landing a triple. 

Doesn’t happen often but certainly exciting and exhilarating when you find yourself standing on 3rd with a customer. 

Home Runs – Everyone LOVES a home run.

Brings the crowd to their feet.

You stand at the plate after a sweet swing admiring the shot flying out of the park.

You round the bases as the fans go wild.

The competition looks at you in disgust.

The opposing pitcher kicks the dirt and curses you out.

Your team greets you at the plate with hugs & high-fives. 

However, the crowd just sees the final result.

People don’t realize all of the hours at the gym hitting the weight room.

The hours of batting practice and thousands of swings that it took to hit that one particular home run.

How about the dozens of strike outs, pop ups and ground outs behind each home run? 

Tons of blood, sweat as well as tears. 

In business, this equates to all of the unanswered emails and ignored phone calls that led to the home run customer. 

Yet, as the ball clears the fence (contract is signed, order is complete, credit card is processed) it’s time to celebrate.

Embrace the victory. 

Running Home as You Circle the Bases 

Awesome job! 

All of your hard work is paying off. 

Treating your business as a baseball game helps simplify the process. 

Breaking customers into these buckets allows you to visualize each type of customer. 

Now you can focus on the amount of time, energy and strategies required to attract and nurture each type of customer. 

Most importantly, it’s time to Play Ball!!