BECOME THE BLANKIE! What on earth does that mean? So glad you asked. As a child, did you have a favorite blanket (aka “Blankie”)? Ah, the wonderful security blanket. Holding tightly onto the Blankie each and every night. Unable to sleep without that Blankie wrapped comfortably in your arms. Sometimes throughout the entire day as […]
Are you Diversified? Hopefully, you are a much better multitasker than I am. Diversification does not agree with me at all. Case in hand, walking and chewing gum at the same time is a huge challenge for me: Well, I have a funny story to share with you on my disastrous plan of being “DIVERSIFIED” where […]
Entrepreneurtude? Huh? What is Entreprenuertude? So glad you asked. We hear about entrepreneurs, entrepreneurship, as well as having an entrepreneurial spirit. Actually, how do you define entrepreneurship? The godfather of Entrepreneurship Studies at the Harvard Business School, Professor Howard Stevenson says, “entrepreneurship is the pursuit of opportunity beyond resources controlled.” Entrepreneurship certainly takes a special […]
Like it or not, your company website is your 24 hours a day, 7 days a week sales rep. With that in mind, if your website is not an absolute top priority or even worse, an afterthought, an extremely important question to ask yourself: WHY? Your website serves as the face of your business as […]
Scaling eCommerce for the first time can be daunting. Intimidating. Frustrating. However, it doesn’t need to be that way. Once you have made the outstanding decision to jump into the eCommerce arena, it’s now time to roll up your sleeves and get started. Yet, where do you start? For example, how do you make a […]
You have only one chance to make an outstanding first Webpression. Wait, what is Webpression? So glad you asked. Webpression is defined as “The judgment one makes when viewing a website for the first time”. Actually I just made that up. Well according to stats, studies, surveys, tests, as well as Ivy League researchers, high […]
Sometimes you need to leave the sideline and just “GET IN THE GAME!” A Minimum Viable Product helps you do just that. It offers an incredibly powerful strategy to help you “Get in the Game”. Quickly and efficiently. Even when not fully prepared or completely ready. Whether contemplating a new product, a new website or […]
Seeking soulmates. Isn’t that basically the goal or function of a business website? Most websites play the role of matchmakers in some capacity or another. Not in the sense of an actual date, but a website matches you with a solution to the problem you face at that moment. For example, searching for clothes, a […]
Another tremendous benefit for manufacturers embracing eCommerce: eCommerce allows you to stay in your wheelhouse. As a manufacturer, ever find yourself stumbling out of your wheelhouse? Drifting down a path that falls outside of your strengths and core capabilities. Especially for custom manufacturers. If you do not know what I am referring to, God bless […]
Another powerful benefit available with embracing eCommerce for manufacturers: eCommerce allows you the opportunity to explore the market by testing new products and ideas. In other words, eCommerce enables you to create your very own R & D department (Research and Development). Cheaply…oops…I mean, inexpensively! Related Article: Another Incredible eCommerce Benefit: No Major Capital Expenditures […]
Another incredible benefit that comes with embracing eCommerce for manufacturers: No major capital expenditures. For the record, I am CHEAP. Extremely cheap. Feel free to ask my wife, friends, family or even my 140 LB Rottweiler. Actually, I spoil my Rottie so he might not be the best to ask. Anyway, with that in mind, […]
One of my absolute favorites on the list of eCommerce Benefits: No Receivables! Well, truth be told, trying to pick a favorite eCommerce benefit is like trying to pick a favorite child. However, can you imagine a life with NO receivables? Sounds like heaven, right? I am pretty sure I would still have hair if […]
