Once again, eCommerce Saves the Day! No More Cold Calls

So you hate making cold calls?

Join the club.

Well, eCommerce perfectly suits the individual who loathes spending their time making cold calls.

Especially for those manufacturers who are introverts.

In many cases, a manufacturer or business owner is the widget expert.

They thrive on operations and production.

Give them a problem to solve, they are on it. No one tackles these issues better than a manufacturer.

Let them speak freely about their business, no problem.

They could talk for hours about the solutions they provide.

However, hand them a phone and ask them to start making cold calls, this leads to a completely different story altogether.

Yet once again, eCommerce saves the day!

Embracing an eCommerce strategy delivers another powerful benefit for manufacturers, no more cold calls.

Dreaded Cold Calls

It certainly takes a rare breed that welcomes making cold calls for a living.

For example, think about all of those reasons that people dread making cold calls anyway:

Time restrictions
Uncomfortable
Unproductive
Fear
Nervous
Rejection
Humiliation
Lack of confidence
Inability to locate the gatekeeper or decision-maker
Discouraging
Poor sales pitch

Cold call success becomes a numbers game.

For example, take all of the cold calls that you receive in a week or even in a single day.

Cold calling industries typically include stockbrokers, insurance, and payroll services.

These cold callers represent interruption.

Not many of us sit around longing for an unscheduled caller to sell us something.

On the other hand, can you think of an actual cold call that did indeed convert you into a customer?

The sales reps that you currently work with at some point in time were new to you.

How did they break through to earn your business?

An introduction had to be made somewhere, by someone, at some time. Maybe even a cold call?

Though some industries still utilize cold calls to drive sales, it is different for manufacturers.

For example, every business needs insurance and most likely payroll services as well.

However, only specific businesses or industries need your product.

Reaching your dream customers comes with challenges.

Therefore, this is where eCommerce steps in to make your life easier by replacing those dreaded cold calls.

Stay on the Radar

Though you add massive value, you need to discover methods to land on the radar of potential customers.

Otherwise, you simply remain as the “Best Kept Secret”.

Most importantly, implementing an eCommerce strategy narrows your focus and allows customers to find you.

Especially companies that would greatly benefit from unearthing your incredible product line.

Executing a coordinated eCommerce strategy combined with an aggressive online marketing campaign helps eliminate the need for making those dreaded cold calls.

With an eCommerce website, you immediately create the opportunity to attract warm leads.

However, as important as it is to locate quality leads, your eCommerce strategy also helps prevent bad leads as well.

Google plays the role of a matchmaker as well as also helps screen customers that just do not fit your formula.

Targeting your keywords and your specific core capabilities open lines of communication for healthy engagement with business owners and buyers seeking your products.

It creates a conversation. Breaks the ice. Gets the party started.

Remember, your eCommerce store also serves as your 24/7 sales rep.

Dreading making cold calls certainly serves as a strong motivator to go full throttle with eCommerce.

Kind of ironic, isn’t it?

With eCommerce, customers cold call YOU!