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Marketing That Finally Runs

Without you becoming a marketer.

The Digital Game Plan Accelerator takes the heavy lifting off your plate: the setup, the expert interviews, the videos, the posts and the reports that show what's working. Your team stays involved, sharing what they know, while we do the rest.

Done for you, while your team learns to keep building your success.

You Don't Need More on Your Plate.

Whether you run the business or run the marketing, you need a clear strategy and a team you trust to help carry the load. Not an agency that disappears with your content, but a partner that does the heavy lifting while your team learns the process.

We Handle

  • Google tools and Business Profile setup
  • Hosted video interviews
  • Videos, clips, blogs and social posts
  • Publishing to LinkedIn and Google
  • Monthly reports, reviewed with you

Your Team Brings

  • Your experts' time for interviews
  • Quick reviews and approvals
  • Weekly one-on-one sessions
  • Decisions on what's next

Set It Up. Measure It. Keep It Running.

While your Digital Game Plan is being built, the foundation goes in. By the end of 90 days, you know exactly where you stand and your expertise is going out every week.

Set Up the Digital Game Plan Foundation

  • Google Analytics, Search Console and Tag Manager set up
  • A baseline to measure every month against
  • Google Business Profile done right
  • Website review and optimization

Your Experts Talk. Content Gets Made.

  • Hosted video interviews with your experts
  • Videos edited and short clips made
  • Blog posts written and edited
  • Social posts published to LinkedIn and Google

See What's Working

  • Performance report against your baseline
  • How you compare to your competitors
  • A review of what the numbers mean
  • New content ideas from what buyers search

Your Experts Talk.
Your Content Gets Made.

The best marketing you have is already in your building. It's in the heads of the people who quote, engineer and build your products. Expert interviews help you show the world what you can do.

  1. Your team receives the topic and questions ahead of time.
  2. Curt or Damon hosts and records an interview.
  3. That one conversation becomes video, video clips, blog posts and social posts.
  4. Everything is finished and published in your voice, while your team learns the process.

Every team is different. Some have a line of people ready to talk. Some have one or two. The interview schedule is built around your team, and your marketer learns to run interviews along the way.

Curt Anderson and Damon Pistulka recording a subject matter expert interview

Digital Game Plan Accelerator

$3,000

per month for the first 90 days Start Your Plan
  • A clear strategic direction. Your 10-stage Digital Game Plan, built with you.
  • A dedicated coach for your team. Weekly one-on-one sessions, plus weekly office hours and email support.
  • A monthly performance report, reviewed with you. Where you stand against your plan and your competitors, and which direction to move next.
  • Laser focus on your best customers, the markets worth chasing and the ones to say no to.
  • Get found in Google and AI search. Know the exact keywords and questions your buyers use.
  • Google Analytics, Search Console and Tag Manager set up for you, with a baseline to measure from.
  • Show up on Google Maps and local search. Google Business Profile set up and posted to for you.
  • Website performance review and optimization, plus help making your site easy to change.
  • Your experts on camera. Hosted video interviews, scheduled around your team.
  • Video editing and short social clips from every interview.
  • Blog posts written and edited in your voice.
  • Social posts produced and published to LinkedIn and Google Business Profile.
  • AI readiness. Hands-on help putting AI to work in your marketing and your business.
  • Upgraded Digital Game Plan software with advanced AI content tools.
  • You own it all. Your content, data and Digital Game Plan stay with you.

Hear What Manufacturers Like You Are Saying About the Digital Game Plan

Owners, marketers and sales leaders, in their own words.

One of the biggest eye-openers was realizing that a five-minute conversation could become 30 different pieces of content. More importantly, we started having people call and say, 'I found you online.'

Carl Stroud, Sales Manager, Niagara Specialty Metals · Watch the video

Definitely one of the best grant funded projects that we've done, and certainly one of the best marketing projects.

Ryan Bankel, CEO, Imago Manufacturing · Watch the video

I learned so much about LinkedIn, SEO, and how AI fits into all of it. I also learned how to interview people, turn those conversations into blogs, and build a content process that really works.

Matthew Pittelkau, Marketing Director, Se-Kure Controls · Watch the video

You checked a lot of boxes. It seems like people are finding us, and business has been solid over the past few months. We'll just keep building and keep it going.

Bob Shabala, President & CEO, Niagara Specialty Metals · Watch the video

Theresa and the team were incredibly helpful throughout the process, making what initially felt overwhelming much easier to understand. I learned so much about LinkedIn, ChatGPT, websites, and Google Business Profiles.

Becky O'Connor, Truco Machine · Watch the video

This was a great opportunity for us to have a third-person point of view on what we are dealing with as a business, and then we were able to redefine who our customer is clearly, and then learn how to approach those people.

Yukie Huebner, Co-owner, DOCKSTAR LLC · Watch the video

Their expertise allowed us to focus on what was unique about Niagara Specialty Metals and our business, while they showed us how to use the tools, create the content, and put everything into action.

Jeffrey Marshall, CFO, Niagara Specialty Metals · Watch the video

We knew we needed to get out there and market ourselves online, but we didn't know how.

Melinda Marks, Director of Sales and Solutions, Pedoc Power Solutions · Watch the video

The amount of strategy, content, and planning already in place is impressive. Our roadmap is built out months in advance, giving us confidence in where we're headed.

Dave Hanitz, Business Development Manager, Insyte Consulting · Watch the video

Which Program Fits You Best?

Two programs, two ways to grow. With Digital Game Plan Coaching, you get the plan and a coach, and your team does the workouts. With the Accelerator, we do the heavy lifting while your team learns the moves.

Digital Game Plan Coaching
$1,950/month
Work with a coach
Digital Game Plan Accelerator
$3,000/month for 90 days
The heavy lifting done for you
You are here
Strategy and Coaching
Your 10-stage Digital Game Plan✓Built with you✓Built with you
Weekly one-on-one sessions✓✓
Weekly office hours and email support✓✓
Digital Game Plan software✓Included✓Upgraded, with advanced AI content tools
Visibility and Measurement
Google Analytics, Search Console and Tag Manager✓Coaching to set them up✓Set up for you
Google Business Profile✓Coaching to set up and post✓Set up and posted for you
Monthly performance report✓What changed and what to do next✓Baseline, competitor view, reviewed with you
Website performance review and optimization✓Clear recommendations on what to fix first✓Review, optimization and help making your site easy to change
Channels and AI Readiness
LinkedIn, YouTube and Google Business Profile coaching✓✓
AI readiness: put AI to work in your marketing✓Coaching✓Hands-on setup and coaching
Content Production
Your expertise turned into blog and social posts✓Your team creates them with the Digital Game Plan tools✓Produced for you
Hosted video interviews with your experts–✓
Blog writing and editing–✓
Video editing–✓
Short video clips for social–✓
Social post production–✓
Publishing to LinkedIn and Google Business Profile–✓
Ownership
Your content, data and Digital Game Plan stay yours✓✓

Where Will You Be a Year From Now?

Doing nothing is the most expensive choice you can make.

If Nothing Changes

  • Buyers keep finding your competitors first, even when your work is better
  • Referrals keep drying up, with nothing to replace them
  • Sales growth stays on the someday list while you put out fires
  • Good deals go to companies that just look bigger online
  • A year from now, you're having this same conversation

With the Accelerator

  • A digital presence that shows the world who you really are
  • Your experts' knowledge working for you every week
  • A monthly report that shows what's moving
  • A team that knows exactly what to do next
  • More at-bats with the buyers you want

Your Questions, Answered

How is this different from Digital Game Plan Coaching?

Coaching is pure coaching: weekly one-on-one sessions, and your team does the work. The Accelerator adds implementation. Your expert interviews are hosted for you, and your videos, clips, blog posts and social posts are produced and published, while your Google tools, tracking and website get set up and optimized. Your team learns the whole process either way.

What happens after the first 90 days?

Your Digital Game Plan is built and your foundation is set up and measured. Keep the content production going as long as you want, or move to $1,950/month Digital Game Plan Coaching once your team is running it.

How many expert interviews do we get?

The interview schedule is built around you and your team, and your marketer learns to run interviews too.

We don't have a marketer. Can this still work?

Yes. The Accelerator is built for owners who don't have the time or the team. Your experts talk about the work they know, and the rest is handled for you.

We've never done strategic planning. Is this for us?

Yes. If you've never been through a strategic planning process, the Digital Game Plan is a great way to get your feet wet. If it's been a few years, it's the perfect refresh. Either way, it helps you step back and work on your business instead of in it.

Will the content sound like us, or like AI?

Like you. 100% of your content comes from your own subject matter experts. AI helps curate it, and everything gets a final human edit.

Will this help us show up in AI search like ChatGPT?

Yes. Your keywords and buyer questions are built for both Google and AI search, and every piece of content answers a real question your buyers ask.

What does AI readiness mean?

Learning to put AI to work in your marketing and your business: better prompts, the right tools and simple workflows that save your team hours every week. Coaching shows you how. The Accelerator also helps set it up.

What are office hours?

A weekly live Zoom, just for clients, where you can bring questions between your one-on-one sessions. Come when you need it, skip it when you don't.

Is this an agency retainer?

No. You get up and running, and your team learns to keep it going. Stay as long as it's helping, and keep everything when you're done.

What happens if we stop?

You keep everything. Your content, your data and your Digital Game Plan are yours.

Stop Being the Best-Kept Secret

Book a free demo, or watch us live to meet Curt and Damon, and see whether the Digital Game Plan Accelerator is the right fit for your team.