Make it as Easy as Humanly Possible to do Business with You
Make it as Easy as Humanly Possible to do Business with You.
The less confusing the better.
Especially since you know your product, service or solution better than anyone.
On your journey, you developed a skill, talent or trade that people are willing as well as eager to pay you for your expertise.
In other words, you know your solution inside out.
Like the back of your hand.
You could even do it in your sleep.
You get the idea…
People come to you for answers, solutions, as well as help and assistance.
One thing to keep in mind, on the first point of contact, customers do not know your system. Your process. Your “thing”.
By making it as Easy as Humanly Possible to do business with you helps your customers feel like a rock star.
Making it as Easy Possible to business with you also drives powerful results.
Helps to create raving fans.
Let’s flip to a different perspective.
Does it drive you crazy when people ask “Dumb” questions?
Wouldn’t you love to say, “Sir, did you read the sign”? “Ma’am did you read our website?”
Odds are they did not.
On the other hand, maybe your website is just confusing.
Possibly they have heavy issues on their mind, way beyond the moment where your stars cross.
However, make them feel like a genius, and you have a customer for life.
Think of the wonderfully refreshing and rewarding customer service experiences that you encounter.
When the person on the other side of the counter or other end of the phone, simply made your day.
On the other hand, think of those “I’d rather have a root canal than go there” moments and experiences.
Don’t you love when you walk into your local mobile phone store?
Wait in line for an hour just to be told what an absolute idiot you are for not understanding or memorizing their 30 page contract that you signed 3 years ago?
Ahhhh! Just gives me warm fuzzies even thinking about it (not really).
How about when you stand in line at the DMV?
Another awesome example, when you call your insurance company for a claim, only to discover your policy doesn’t cover your claim?
That’s right Sir/Ma’am, did you not memorize that the 173 page contract that you signed five years ago? The one that looks extremely similar to your mobile phone contract?
Call the IRS in response to a “super friendly” letter with the word Audit across the top.
You get the idea.
Dealing with those dreaded occasions where the person on the other end gets beat up all day.
So by nature, they take an extremely defensive, maybe even offensive and condescending stance.
More warm fuzzies (not really).
What if we once again, let’s flip the script?
Eliminate assumptions. Especially since we all know what happens when we assume.
Let’s make a pact.
How about dedicating our very existence to making our customers lives as easy and pleasant as possible?
What if we dedicated ourselves to making their lives smooth and stress-free when engaging and while making a transaction with our business?
Regardless of what is taking place in their lives at that moment, what if we create an environment, culture, and business that pours out positivity and simplicity?
Just think if you provided a customer experience base on excellence. Grace and poise.
Like the most graceful figure skater. Poised Ball room dancer. That smoothest shortstop. Sweetest free throw shooter. You get the idea.
Doing business with you is seamless, effortless, stress-free, as well as rewarding and refreshing.
New customers simply can’t wait to come back again and again.
Thinking to themselves, “WOWZER! That was an awesome experience!!”
Check out this article: Walk Up to the Line of Scrimmage & Reveal the Play
Stop Being the Best Kept Secret
