Like It or Not, Your Website is Your 24 Hours a Day Sales Rep

Like it or not, your company website is your 24 hours a day, 7 days a week sales rep.

With that in mind, if your website is not an absolute top priority or even worse, an afterthought, an extremely important question to ask yourself:

WHY?

Your website serves as the face of your business as well as the ambassador of your company.

Most likely the first contact or engagement with a new customer comes from your website.

Especially if you are a small business.

Regardless of your legacy, reputation, or number of years in business, new prospects who are unfamiliar with your business judge you by your web presence.

This can be a tough pill to swallow, particularly for those in manufacturing.

Your website actually plays the role of company sales rep out in the field, 24/7/365.

So how are your sales rep performing?

24 Hour Sales Rep

When my wife was in college, she lived across the street from a store called, “We Never Close”.

A business that never closes certainly is convenient when you need something at 3:30 AM.

It’s ironic how in college I could stay up until 3:30 AM, now I find myself waking up at 3:30 to start my day.

Ah, the joys of getting old.

Anyway, a major benefit with eCommerce and a strong online presence, you never close.

Your website serves as your 24 hours – 7 days a week – 365 days a year sales rep.

Another benefit, a website never calls in sick or takes a vacation.

However, if your website is not an absolute top priority, you could be severely depriving yourself of new opportunities.

How do you judge a place of business?

For example, while searching for a hotel, restaurant, vacation spot or even a new vendor, odds are your first point of contact with a business is on their website.

Well, let’s say your dream buyer is online conducting a search for the exact product and service that you provide.

This buyer has a huge problem to solve with an extremely tight deadline.

Operationally, you have everything in place to hit the ball out of the park and solve this customer’s problem. Right now.

However, is your website ready for the task?

Can this dream customer find your website and if they do find it, do they like what they see?

What Impression Does Your “Sales Rep” Make?

Click on your website right now. How does it look?

Do you provide valuable information to help a new customer make a buying decision?

Your website plays a critical role and goes far beyond a simple online business card.

Your website represents YOUR COMPANY.

When conducting eCommerce workshops, I like to use the example, “your website should allow the viewer to make a buying decision on Saturday night at midnight” (or 3:30 AM for those still able to stay up that late).

Make it a top priority to provide all the necessary information so that a potential customer doesn’t have to wait until you open on Monday morning.

Just remember, you have ONE chance to make an outstanding 1st impression.

In other words, you have one chance to make that great first Webpression!

Let’s put this in perspective.

Would you allow a salesperson represent your company in a poor fashion?

Disheveled. Outdated. Uniformed. Unenthused. Bored. Delivering partial or even wrong information.