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Univ. of Nebraska MEP eCommerce Workshop Presented by B2Btail

The University of Nebraska MEP and B2Btail teamed up to present the “Manufacturing eCommerce Success” workshop which features Falconer Electronics as a case study.

This exciting program takes place on November 5th at 10:00 est.

Click here to register: Manufacturing eCommerce Success Workshop

Nebraska MEP eCommerce Workshop

Sense of Urgency

With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a discussion on the necessary steps to implement an eCommerce strategy for your business including:

Receive an eCommerce checklist as well as additional resource guides
Also Capturing 1st page rankings on Google
Creating effective landing pages that convert into RFQ’s as well as sales
Targeting customers with Google Ads as well as Google Shopping
Taking advantage of online marketplaces including Amazon as well as Alibaba
In addition, explore a step by step eCommerce success story with Falconer Electronics

First, topics discussed during the eCommerce workshop include:

In addition we cover:

Persona Exercise
Creating consistent content: (Ex: Wire Harness Wednesdays)
Google Snippet – Wire Harness Manufacturing – Electrical Ground Straps

Nebraska MEP Mission

Transforming Nebraska manufacturers through continuous improvement, innovation, sustainable practice as well as technology acceleration services.

Nebraska MEP is part of the National Institute of Standards and Technology’s Hollings Manufacturing Extension Partnership (MEP) program. Residing within the U.S. Department of Commerce, MEP was created in 1988 with the intent of enhancing the productivity as well as the technological performance of U.S. manufacturers. Today, the MEP program consists of 51 centers in every state as well as Puerto Rico with over 400 service locations as well as 1,300 technical experts working together to advance and strengthen U.S. manufacturing.

Nebraska MEP is headquartered on the University of Nebraska’s flagship campus in Lincoln. University service providers as well as facilities are split between the Lincoln and Omaha campuses. Additional staff are also housed in central Nebraska.

Central Community College—with campuses in Grand Island, Hastings, as well as Columbus—services a 25-county region in central Nebraska which includes the manufacturing dense tri-cities. The Central Community College region, combined with the Lincoln as well as Omaha MSAs, represents 32 of Nebraska’s 93 counties and collectively account for nearly 70% of the state’s manufacturing base.

The Nebraska Department of Economic Development (DED) is the lead economic development agency for the state. As the previous cooperative agreement holder with NIST, DED is uniquely positioned to augment Nebraska MEP’s efforts statewide. DED has six field offices across Nebraska in addition to their main office in Lincoln.

Wrapping It Up

Finally, thank you for reading our blog post on Manufacturers Digitizing.

For additional information, please check out these helpful posts below as you continue your eCommerce journey:

March 16, 2025/by Curt Anderson

The Reshoring Initiative Stresses the “Return-Manufacturing-Home” Message

B2B Marketing

The Reshoring Initiative!

If you are a U.S. Manufacturer, the words “Reshoring Initiative” brings music to your ears.

For example, reshoring certainly looks to play a critical role moving forward following COVID-19 pandemic.

Especially since most companies encountered significant supply chain disruptions during this challenging period.

Well, the team at the Reshoring Initiative welcomes this exciting trend and opportunity for U.S. manufacturers.

For information on the Reshoring Intiative click on these links: Reshoring Initiative Background and Accompishments and Goals.

In addition, to learn more about the Reshoring Initiative check out this video:

About The Reshoring Initiative

With reshoring gaining momentum throughout the country, this initiative certainly supports an extremely valuable and worthy cause.

Many companies have already repatriated some of their manufacturing efforts. The Reshoring Initiative is continuing to spread the “return-manufacturing-home” message to help other manufacturers realize America offers tremendous advantages to produce quality goods:

The mission of the Reshoring Initiative^® is to bring good, well-paying manufacturing jobs back to the United States by assisting companies to more accurately assess their total cost of offshoring, and shift collective thinking from offshoring is cheaper to local reduces the total cost of ownership. We are a nonprofit organization and offer a number of free tools to advance our mission.

Reshoring Initiative Founder Harry Moser

Harry Moser, founder of the Reshoring Initiative and former president of machine tool maker GF Agie Charmilles, grew up experiencing manufacturing glory.

However times changed. Watching many American manufacturing plants close due to decades of offshoring, Moser decided to take a stand.

Not wanting to see any more U.S. manufacturing jobs disappear, Moser found it critical to start an industry-led initiative to prove offshoring is not always the best economical decision for companies.

In fact, American companies considering sending their manufacturing offshore often don’t consider all of the costs, e.g. inventory carrying costs, travel costs to check on suppliers, intellectual property risks and opportunity costs from product pipelines being too long.

The Reshoring Initiative, founded in early 2010, takes action by helping manufacturers realize that local production, in some cases, reduces their total cost of ownership of purchased parts and tooling.

The Initiative also trains suppliers on how to effectively meet the needs of their local customers, giving the suppliers the tools to sell against lower priced offshore competitors.

Why Reshore?

There are many reasons for American manufacturers to reevaluate offshoring and consider reshoring. Companies are increasingly recognizing that costs, risks as well as strategic impacts previously ignored are large enough to overcome the shrinking emerging market wage advantages.

They are seeing the benefits of proximity as well as producing in the market.

Especially when the home market in the United States still serves as the world’s largest.

The top reasons that companies reshore include:

Lead time
Higher product quality as well as consistency
Rising offshore wages
Skilled workforce
Local tax incentives
Image of being Made in USA
Lower inventory levels as well as better turns
Also better responsiveness to changing customer demands
Minimal intellectual property as well as regulatory compliance risks
Improved innovation as well as product differentiation

Why Reshoring Makes Sense for America

Reshoring is the fastest and most efficient way to strengthen the U.S. economy because it:

Helps balance the trade and budget deficits
Reduces unemployment by creating productive jobs
Additionally reduces income inequality
Furthermore, motivates skilled workforce recruitment by demonstrating that manufacturing is a growth career
Also helps maintain the broad industrial capability required for national defense

Stop by the Reshoring Initiative today to learn about this extremely exciting trend: https://www.reshorenow.org/

Wrapping It Up

Finally, thank you for reading our blog post on the Reshoring Initiative.

For additional information, please check out these helpful posts below as you continue your eCommerce journey:

March 16, 2025/by Curt Anderson

Alibaba Taps B2Btail for Digital Sprint Webinar Series for Manufacturers

B2B Marketing

Alibaba Group is hosting a free seminar, the Digital Sprint. This program targets US based small as well as medium (SMB) size manufacturers. Starting dates begin in November and wrap up in December 2020. The lecture series has been named Digitization Sprint For US Manufacturers. Alibaba has teamed up with B2Btail to select the industry professionals to teach the courses.

John Caplan, President of Alibaba North America & Europe remarked in his recent Forbes article “Harnessing the power of digitization and making eCommerce a priority for your manufacturing business, no matter its size, is critical.”

With the desire to help US based SMB manufacturers take the digital plunge, Alibaba partnered with Curt Anderson, eCommerce Consultant for Manufacturers as well as founder of B2Btail. This extremely exciting program helps manufacturers pave the path with their Digital Transformation. Curt is also the author of “Stop Being the Best Kept Secret: Manufacturing eCommerce Strategies” which is an eCommerce Resource guide for custom manufacturers.

Alibaba Digital Sprint eCommerce Webinar Series

Alibaba’s Digital Sprint program includes a powerful line up of high-level Manufacturing as well as B2B digital marketing experts including:

Ira Bowman, Founder of Bowman Digital Media – with over 250K social media followers. Ira is an expert in social media marketing and combines it with 20+ years of B2B sales experience.

Allison DeFord – Founder of FELT Marketing as well as a veteran Marketing expert for manufacturers.

Jeff Long – Founder of True Focus Media – an eCommerce as well as video marketing expert for manufacturers.

Josh Curcio – Founder as well as Co-owner of protocol 80 an Inbound Marketing Expert for Manufacturers.

Brian Beck – An eCommerce pioneer, author of Billion Dollar B2B eCommerce as well as managing partner at Enceiba.

Curt Anderson from B2Btail kicks off this exciting program with the eCommerce 101 for US manufacturers on November 24 at 1:00 EST.

Anderson will show case an eCommerce success story on how U.S. custom manufacturer, Falconer Electronics made the digital transformation by embracing eCommerce.

In addition this session will also feature how U.S. firm, Voice Express is utilizing Alibaba. Not only to drive new business to their website as well institute as an aggressive content strategy. All thanks to Bowman Digital Media as well as Steve Melito at Thunderbolt Business Services. For additional assistance with your eCommerce journey, join B2Btail and Exit Your Way / every Friday at 1:30 EST for their FREE Manufacturing eCommerce Success webinar series.