Get on the Offensive to Escalate Your eCommerce Strategy

Today, we are going to discuss: “Get Offensive” to escalate your eCommerce strategy.

Not the same type of offensive as your Uncle Charlie at a cookout.

As well as the drunk co-worker at the annual Christmas office party (hopefully we’re not talking about you).

Rather, this “Get Offensive” refers to you aggressively letting the world know you offer amazing products and solutions.

Remember, “This ain’t no party!” (My shout out to the Talking Heads).

Our 3 prong approach to Scaling Your Proprietary Process with eCommerce includes:

Make a great 1st Impression (aka Webpression)
Dominate Search
Get Offensive

So this post addresses the 3rd step with the Scaling eCommerce Strategy at B2Btail: Get Offensive.

Start connecting with companies that NEED your product who unfortunately at the moment simply do not know that you exist.

We are eliminating the “Best Kept Secret Syndrome” as well as the “Job Shop Blues” with eCommerce.

So, let’s tie everything together.

You now have a website that makes an incredible Webpression (aka: a fantastic first impression).

In addition, your team is also working diligently to Dominate Search.

Well, the time has arrived to go on the offensive with these new tools.

Keep in mind, an explosive offense hits home runs, makes plenty of baskets, puts the puck in the net, and scores lots of touchdowns.

Therefore, we need to do the same.

Get Offensive

Parlay your “Dominate Search” strategies to escalate your “Get Offensive” attack.

With a narrowed focus for your business, eCommerce plays the perfect partner for you to go out and start seeking new customers.

Above all, let’s think about any and every industry imaginable that needs your expertise and solutions.

In particular, companies facing a serious void where your area of expertise perfectly fills the gap.

On your quest to Scale Your Proprietary Process, landing on the radar on buyers of your products plays a critical role.

How?

Connecting, engaging as well as delivering value offers a winning hand to both parties.

For example, a number of “Get Offensive” strategies include:

Send out product samples
Share blog posts
Email out a white paper that you created
Connect with buyers on LinkedIn
Follow dream customers (aka “Soulmates”) on social media platforms
In addition, engage with these dream clients social media posts
Put out How to Videos of your products and proprietary processes
Also share videos of your machinery and equipment

As a result, the expert who commits themselves to solve problems builds trust as well as realizes huge dividends.

Offensive Teammates

Part of your Get Offensive approach includes analyzing companies ranking for your keywords.

As you recall from our Dominate Search strategy, your keywords represent your proprietary processes and core capabilities.

This is a fantastic opportunity to team up with these “competitors” and potentially turn them into customers.

For example, when you conduct a search for your products, do any online companies or brick and mortar companies appear?

Partnering with online retailers supports your cause on both fronts of our Dominate Search strategy as well as Get Offensive.

These particular companies certainly play their part with Dominating Search.

As you go on the offensive by partnering with these companies, your business tremendously benefits by possessing real estate on Google search results as well as on these websites.

The goal is when a buyer conducts a search for your product, they find your product regardless of which website they land on.

This strategy supports the opportunity to Dominate Search simply by listing products on as many valuable partner sites as possible.

Below includes a number of companies that are prime targets to team up with on your quest to Get Offensive and also Dominate Search.

Online Marketplaces (the 800 LB Gorillas)

First, let’s Get Offensive with the 800 LB eCommerce Gorillas:

These companies need no introduction, yet offer incredible opportunities for your business.

Placing your products on these online marketplaces brings instant credibility as well as millions of shoppers.

In addition, these companies potentially already bid on your keywords which provides you with another avenue for customers to find you quickly.

Auto Retailers

In the case that you manufacture parts or components for the auto industry, plenty of amazing options exist for you to pursue.

Below includes a list of national auto parts retailers:

Also, start exploring all of the thousands of car dealerships, auto repair shops, and mechanics who would greatly benefit by connecting with you.

Electronics Suppliers

Manufacturers of electrical parts, products or components also participate in a vast market that includes a host of companies to partner with on your Get Offensive quest.

Prominent players in electronics include:

Industrial Suppliers

Do you manufacture industrial parts?

Hopefully, you’re licking your chops at the enormous number of industrial suppliers that offer great potential as well.

Of course, the 800 LB Gorillas here include Home Depot and Lowe’s.

However, PLENTY of other options play on this field.

Ocean of Opportunity

This list simply represents just a tiny sampling of the wealth of opportunities available to you.

Most likely, your mind is swirling with ideas, industries as well as potential customers that need your solutions, NOW.

There is truly a huge ocean completely full of options waiting for you.

However, fish typically fail to jump out of the water on the hook or right into the net.

It takes effort. Tremendous effort.

Yet, it is up to you to throw the first cast.

Your “Get Offensive” strategy with eCommerce helps land plenty of fish and you never know, you might even land a whale or two.

Wrapping It Up

Thank you for reading this post.

Hopefully, you found this helpful.

For additional helpful information as you begin your eCommerce journey, please click on the links below:

Get on the Offensive to Escalate Your eCommerce Strategy

Get Offensive

Offensive Teammates