The Industrial Marketing Summit 2025

Curt Anderson 00:00
Oh, oh, thank you. Yeah. So alright, there’s a camera up there. Hey, guess what? We’re live. Hey, Industrial Marketing Summit in Austin, 2025, I’ve got Wendy Covey. Wendy, what like look at. This is chaos. What’s going on? It’s

Wendy Covey 00:14
good. It’s controlled chaos. So tell us what’s happening over 300 industrial sorry, I didn’t hear you over 300 300 industrial marketers all together right here, right now at the Industrial

Curt Anderson 00:27
Marketing Summit, yes, right in Austin, you throw a wonderful party. Thanks. So what’s been a highlight? What’s been going on? Well, we

Wendy Covey 00:33
just got out of a really interesting session by Dale Bertrand on how SEO is completely changed, as we all know, and what our content strategy should be. So that’s just like, one of many examples of just mind blowing practical advice. But also, let’s not do things 2024 right? Let’s do things 2026 right? It’s kind of scary, wasn’t?

Curt Anderson 00:53
It? Was like, you know, keywords are so 2024 I’m like, Man, that’s all I preach. I like keywords like, I’m 20 Hey, now this has become a family affair. It has, right is, hey, hey, Lauren, Lauren. So I find out today that not only do you have a Lauren, I have a Lauren. So Lauren, what’s going on? Please tell us. Who are you? Hey,

Lauren Covey 01:16
I’m Wendy Covey’s daughter. I’m here volunteering at the summit today. Um, I’m a master’s student mental health master student at Texas State University.

Curt Anderson 01:27
Man, there’s a lot of mental health pieces here today, so we need your help, right? Is that that’s the right? Is that right? Absolutely awesome. Well, hey, thank you for joining us. Let’s get hey, let’s get your partner in crime, Joe, let’s get over here. Jeff, hop in. Getting an hour here. So alright? Joe Sullivan, Gorilla, 76 what’s going on? Dude? Like, how did you pull this thing off two years in a row? Tell us what happened. I just

Joe Sullivan 01:49
had Wendy do all the work, and just came along for the ride. No, it was. I mean, I feel like we started planning this. Like, literally, we kept our standing weekly meeting right, with our agencies, and, like, when last year’s ended, we just started working on this year. So it’s been, yeah, a long time coming. But yeah, I think Wendy said it, we went from like, 200 last year to 315, three, 20% increase. Yeah, yeah, yeah. So that’s been, it’s, you know, last year it was just tons of positive feedback. Like, you know, people were really excited about it, and it was a no brainer to do it again. So we now, this time around, it’s like we had resources from last year to help us market it. And, like, lots of people talking about their experience, and it’s sort of, you know, lot of organic marketing that just sort of happened to get people back here. A lot of people came, brought three more people from their company, and, yeah, so, and we, you know, we learned from the little things that we knew we could do better, and we’ll do so again next year. So,

Curt Anderson 02:47
right? Lot of light of familiar faces that came from last year, yeah? So, a lot of excitement. What’s been your

Jeff Long 02:53
takeaway? Yeah, I think part of it is like the wealth of content, right from the speakers, but also the one two punch is the people, the community, you know. And so it’s not just Hey, come here to learn. It’s great. But it’s also like, come here to hang out, meet new people, see friends you’ve seen, maybe online and things like that. So this has been fantastic. Thank you both for putting this on. I’ve been impressed how just cool chill you guys are, like, you’re not running around all crazy. So that’s been very impressive, just to see the excitement you have. You’re sitting in on the sessions yourself, you’re taking notes, you’re learning like, that’s so cool. Yeah, yeah, hire, hire good

Speaker 1 03:31
people, and then Yeah, no kidding. Now for

Curt Anderson 03:36
a shameless plug, and I’ll let you go, because I know you’re busy. You’re doing a big research presentation tomorrow. We’re going to be doing it together at Purdue University. Next month. We will what’s tell us. This gives a little insight on tomorrow your research project,

Wendy Covey 03:47
yeah, so it’s the state of marketing to engineers report. This will be our eighth year we published this, and the AI findings on how technical buyers are using generative search are pretty darn interesting. We asked some questions about what they value in brand, yeah. So what types of brand attributes do they care about? So that’s a good one. And we asked a little bit about something you’ll care about, which is, what type of interactive elements for self service do they want to see in your website?

Curt Anderson 04:16
Nice, awesome. Yeah, I can’t wait. So guys, man, if you’re not here, you gotta come next year. Now they can catch us online. Is that correct? Can they catch we have digital passes. We have digital passes. So you can catch us online. And, man, I got a few people are going to be coming on. Thank you for everything. Congratulations, another wonderful industrial marketing Summit. Yeah, appreciate you guys. This is the best. So alright, thank you guys. Hey, Jay, call Chris Luecke. Let’s Luecke. Let’s get in here. Let’s get over here. Let’s get over here. Alright, Jake, just no introduction needed. What’s going on? What do you think you’re the industrial marketing man, I am loving it here, because people are so passionate on how they can drive their brands better on social media, on the internet, through marketing. So just it’s great to see that the. Industry specifically, is really engaged on what they can do better to to bring more awareness from their companies. What are you talking about tomorrow? Man, tomorrow we’re talking about LinkedIn practices. What you should be doing on LinkedIn, what type of content you should be making? How do you best format a post where the strategy is to beat Lincoln’s algorithm that’s constantly changing and having a great stuff, but this guy just nailed a great presentation earlier today. Now, two questions for you, you know, LinkedIn like, Do you do anything? See Gabby, okay, that was my first question. Secondly, cubs, what’s the prediction for 2025 we’re gonna make the playoffs, but losing the first round. Okay, all right. Well, go COVID. Which is a win, which is a win, which is a win. I am very optimistic if you make the playoffs this year, knock off the Cardinals. It’s a great year. Awesome. All right, Chris, let’s talk about what you had a grand slam today. Speaking of baseball, your presentation, just

Chris Luecke 05:53
Yeah, so we were talking about how to host excellent live events that translate into months worth of digital content. Alright, come on. Alright, to do a little more like, you know, I’ve been talking to some folks every anytime I give a talk for the first time, I always want to figure out what was the biggest takeaway, right? What resonated the most? And the comment has been, it just made me realize I need to be hosting more events, right? It’s like, it’s one thing to say, hey, we’re going to have a trade show booth here. It’s another thing to create, even, let’s say, a mini extravaganza, if you will, that puts emphasis on your company, your brand, as well as partners that I always recommend folks link up with, because it’s one thing to try to take it on single handedly. It’s another thing to have a gang of folks hosting an event together people that fit in your ecosystem, you know, all that good stuff

Jeff Long 06:44
and and obviously a lot of everyone knows Chris, but like, if you haven’t been to one of his live events, like, to me, this is one of your superpowers is like gathering people together, making it memorable, making the community be a part of it. So help tell the viewer. You know, maybe for an industrial company that’s that’s still doing some of the old school stuff, and they’re like events, like, what? Why? How? Like, you know, why should they consider events as part of either them going to one or maybe even sponsoring or hosting one?

Chris Luecke 07:15
Yeah, great question. And, you know, Jake actually made me think of this earlier. But one of my philosophies in life is life is too short to spend a night at a hotel bar. You gotta pick memorable venues. You gotta pick memorable partners. You need to make it something that people are going to come back from the trade show and be talking about, right? If you’re throwing an after party, pick a cool venue, right? Don’t do it in the conference ballroom or something like that. Do it in a brewery. Do it in a dive bar, like, pick something that’s going to stand out. Like we’ve done anything from concerts to Comedy Nights, things that are unconventional. And the reason we’re able to do those things is we also do events that are more traditional, right? Live podcasts, panel discussions. It’s good to mix it up if you’re doing and this is very doable, and it doesn’t require the biggest budget in the world. If you do it, right, you can do three to four events throughout the year, right? Think about it. If you’re creating some content at the event, engaging your community there, you’re, you know, creating something that you can share digitally after the fact. And then people see that, they’re like, Oh man, I wish I was there. And then you can be like, Well, you’re in luck roasting another event in three months or four months, right? It’s that cycle that creates the FOMO. It’s not too frequent, right? Because then, you know, might, you might run into the opposite problem. But you know, those are some of the reasons why I think people should be doing events, and maybe the biggest reason is it gets people to see your brand in an approachable light. At the end of the day, it’s, it’s important to talk about your product, to talk about insights in an authentic way. But it’s another thing, just to come off as human, and events are a great way to do that,

Curt Anderson 08:48
absolutely just building relationships. Thanks guys. Yes, today. Can’t wait for tomorrow. Thanks. Curt, thank you. Hey, Chris,

Jeff Long 08:55
we got more people coming. Hold on, everybody. More people are coming.

Curt Anderson 08:59
All right, man, hey, we’ve gotta look at this killer panel right here. Man, there’s like, there’s a dream team. We got the Dream Team right here. So, alright, I’ll start on the end. Matthew, what are we talking about tomorrow? We got a great panel discussion. What are we talking

Matthew Sciannella 09:14
about? We’re talking about reducing friction in your buying process, and there’s a ton of ways to do that for your company, depending on how your company conducts business. But we’re going to bring a lot of different compelling points of view from the area, from the spears of genius that we come from, and we’re going to talk about that for 45 riveting minutes, I promise you. Now, okay, wait, so

Curt Anderson 09:33
I can’t be on the panel. He just said, spears of genius. Did I hear that? Greg, like, like, man, that’s don’t I? Kris, no, I know about that. Kris Harrington, my soul sister, what? What are we talking about tomorrow? Oh,

Kristina Harrington 09:47
we are talking about customer experience. And you know, really that fine journey and making sure we’re getting rid of the noise and we’re making it easier for people to buy from you. That’s what we’re doing. We gotta remind people you. You know, to look at their current state process and say, where is, where are all the friction points so we can get rid of that stuff and just make it easy to buy from. So, yeah, that’s it. And

Curt Anderson 10:10
I can’t believe how many virtual events have you and I done together? Too many to count. We’re going to be on stage tonight. Are you kidding me? I gotta take my heart pills. Alright? Nelson, dude, like, this guy, like, Man, I like, Do you ever play rugby? Like, we get like, I was a rugby player back in the day. I got like, I’d like to play rugby. I gotta be but, alright, Nelson Brewton the fourth, what are we talking about tomorrow?

Nelson Bruton 10:31
Um, she’s, she nailed it. Make make it easy for your customers to give you money right, or to at least start the process to give you money right? And we do. We’ve been practicing and talking, and we’re going to all just give super practical insights, things you can take back immediately to improve your lead flow, your customer experience. It’s going to be fun. Yep. Jeff, what

Curt Anderson 10:51
do you think is E commerce? Guy, what do you think of this panel here? Well, I’m

Matthew Sciannella 10:54
just honored to be here. I feel like a fish out of water. Odd Man, out whatever illustration you want to use. But I have a question. So for Matthew, let’s say, What’s one of the bigger problems you’re seeing in relation to e commerce, and kind of, the whole topic that your panel is about, oh, relation to e commerce, that’s a good question. I would I would say, in E commerce, first up, it’s making yourself super findable. It’s having like, it’s reducing friction in terms of how you can buy. So, I mean, just think about almost everyone here is an E commerce consumer, right? I mean, how annoyed you are when you don’t have, like the Apple button click to pay, or like how you can’t get your car payloader on Google. So for me, it’s for me, it’s payment options, it’s a fast, responsive website, and it’s easy search, ability to go to find what you’re looking for, just like what Dale was talking about, right with, like, semantic search and things like that, where you’re looking for certain topics and you’re wanting to find the right thing. You’re looking for, maybe parts of a part number, and being able to find what you want as well. So again, it’s having visibility with your search engine internally. Alright, that’s great. Anybody else what’s a common problem you’re seeing on the E commerce side? Maybe they’re they don’t get enough data or information or schematics or something, yeah,

Kristina Harrington 12:02
so I would just say compliment what he’s been saying the documentation. So, you know, a lot of times, users of products, they need to figure out what’s wrong. It doesn’t matter if it’s a complex piece of equipment or my ice machine is broken on my refrigerator, right? So identifying the the part it really comes down to do I even know what the problem is to get to the right part. So that’s a big challenge that companies have to overcome as well. Yeah,

Jeff Long 12:31
that’s good. Nelson, how about you? What problems are you seeing these days? Yeah. I

Nelson Bruton 12:36
mean, I’ll talk to really keep it real simple, and I’ll tease a little bit about what we’re going to talk about tomorrow, but you know, repetition is the mother of all learning, right? Make sure you’re paying attention to your customers preferences when they’re on your website, because when they’re on your website, your your marketing’s worked. They’re there, right? So if they want to reach out to you, make it easy. Some people want to use contact forms. Some people want to pick up the phone and call. Some people want to use chat. So if you’re not offering all three options for communication with your company, you’re missing out on a big set of opportunities. Yeah, yeah. So good.

Jeff Long 13:08
That’s so good. Well, I’m excited for your panel. Like I said. I don’t know how I got pulled up here to hold the mic. It’s just an honor. It’s Curt fall. Tomorrow

Curt Anderson 13:20
we’re going to wind down. Thanks, guys. All right, hey, Eddie Dude, we got Eddie Saunders here. Oh, my God, are you kidding me? Eddie Saunders. All right, we got Eddie Saunders here. We got my friend, Samuel. Miss you. So Samuel, you, you’ve been on the show before, right?

Eddie Saunders Jr 13:34
I have repeat offender. I am. I’m back. Well, you’re

Curt Anderson 13:37
back. You know what? I miss your mom. Tell Sharon that I want her, you know, she should be here with us. Tell, tell Sharon that we miss her. Eddie, what’s going on? Dude, it is.

Eddie Saunders Jr 13:46
Well, with my soul, I’m around my people, and I’m learning all the things that I need to know from individuals smarter than myself and more. Do you want barbecue away? Check.

Curt Anderson 13:53
Dude, you are the best. So what’s been going on the past year, man? Uh, the business

Eddie Saunders Jr 13:57
has been expanding. I’ve been super lucky. There’s so much need in the industrial space, so just to be able to provide just a platform for that has been cool. It’s been really, really cool. Making more noise than I ever have. Um, maybe annoying a couple extra people, but the friends are coming in, so I’m just super thankful. Most Blessed guy on the planet might be

Curt Anderson 14:14
a little biased, you are blessed. God bless you. So how’s the kids?

Eddie Saunders Jr 14:18
They’re great. Um, they won’t stop growing up, regardless of how much I tell them to I have a 13 year old. I got to meet my first daughter’s boyfriend for the first time ever. Yeah, my son and I were cleaning our guns when he entered the door. So check, but no, it’s humbling business and life is humbling. But I was put on this earth to help guide others, make others happy, and then be a father and husband. So I’m just practicing with the good Lord taught me what to

Curt Anderson 14:41
do. Well, new entrepreneur this past year, right? So I remember you came on the show. You were relatively new, and so you’re crushing it. Congratulations, Greg. You joined dad at windbound, and you’ve had a wonderful year. What’s been going on since, since a marketing conference last year?

Samuel Mischio 14:55
Oh gosh, we have done a little bit of everything. We’ve tweaked a bunch of. Content approach. We have launched new offers. We have definitely we I mean, we’re looking at everything from strategy all the way down, and now we’re really excited for what’s to come in 2025 learning so much about AI and what that’s going to do for our approach. We’ve met so many new people, especially at this conference, between last year and this year. It’s just been mind blowing. Awesome.

Curt Anderson 15:21
Hey. How’s the conference going? Your thoughts? I love

Eddie Saunders Jr 15:24
it. You think, oh, how they going to get better year over year, and they’ve just grown these rooms are full. The topics are hot. I couldn’t ask for anything more, besides maybe another day of it. But we gotta get home at some point. Gotta get home at some

Curt Anderson 15:35
point. What are your thoughts here? Oh, it’s been

Samuel Mischio 15:36
i I’m right there with Eddie. I didn’t know how last year could be tapped, but they pulled it off, and looks like it’s just, it’s just going to be an upward trajectory from here on out. So

Curt Anderson 15:46
all right, and I’d be remiss if I So Jeff, I know we have a couple questions, but I got to give a no age

15:54
I want to. So

Jeff Long 15:57
let’s get real practical here for a minute. I know there’s a lot of you know, really good sessions going on, but you guys are experts in your own field. So you know what’s working these days in marketing that you’re seeing? Just simple question, what are you seeing? What’s working? Yeah,

Eddie Saunders Jr 16:12
honestly, cross platform content. We talked about buyers intent and how it’s spreading across platforms, and it’s not primarily on Google, so recognizing that and responding to it and planning ahead for it, I’m just so many ideas right now that I can’t wait to take home, but it just further validates where things are and where they’re going.

Samuel Mischio 16:32
Two words human stories, content that features humans always plays better and when people share their stories, especially like we’ve seen a lot more of like, employees of companies being allowed to share their stories, explain how they got to where they are. It just humanizes the brand that much more, and the companies benefit from it.

Jeff Long 16:52
Yeah, that’s so good. That’s so good. And I’ll give kind of my tip here. It’s been really interesting. So many of the sessions I’ve sat in on talk about how important video is. I’m, you know, video marketing expert, so I’m, like, preach it. But even in the AI session, he was saying how, like, you know, some content can be easily replicated with AI, but like, video can’t be especially if it’s like a real person giving the real expertise. And so that’s just been fun, uh, hearing the other experts talk about, like, you know the importance of video, the the benefits of video. So, alright, well, guys, I think, I think Curt rounding up some other people, so I’m going to kick you out of here. Thanks so much for hopping on. Eddie Samuel, thanks so much. I appreciate

Eddie Saunders Jr 17:34
it. Keep on making noise. Y’all,

17:37
alright, we got more. We got more.

Curt Anderson 17:42
All right? Little introductions here. So who are we speaking to?

Peyton Warren 17:47
I’m Peyton Warren. I’m marketing director over at girl 76 and

Curt Anderson 17:51
I think you kind of part of, you’re part of throwing the party

Kasey Tyring 17:53
here. Yeah. Her title is only organizer. She’s organizing the whole thing now.

Curt Anderson 17:59
Now you more behind the scenes this year than last year. Yeah,

Peyton Warren 18:02
yeah. A little bit more behind the scenes running around, a little bit more. It’s a bigger event. You know, we grew by like over 50% from last year. Yeah. So how’s it been going from your perspective?

Kasey Tyring 18:13
So good. So I handle all the speakers and sponsors. Everyone’s been really receiving the sponsors really well. They’re very valuable. And the speakers are doing phenomenally well, like everyone’s asking questions or taking photos of all the slides. So it’s been really good, very engaging.

Curt Anderson 18:28
I tell you guys, phenomenal job. What’s your perspective of what do you contribute the growth and success from last year to this year? Well, I think

Peyton Warren 18:36
that it’s really important that we continue to like put content first. You know, folks want to be here because the message of what we have going is actually valuable to them. And they’re taking practical tips back to their companies. Everyone that I’m talking to that’s here, like the only person from their company this year, they’re like, Oh, my whole team needs to come. And then folks who have come back for the second year now are saying this is even better than last year. I’m happy that I’m seeing familiar faces. The folks who are here for the first time are like, I can’t believe I missed it last year. So it’s just like, positive from all angles, which makes me feel good. You know, I’m really happy about it. It’s it’s really nice that we’re building a community here, and like this little niche of the marketing worlds. And, yeah, I couldn’t be happier that we’re doing it with like manufacturers. So very, very

Curt Anderson 19:27
rewarding. What are your thoughts? Well, you said it

Kasey Tyring 19:31
like our whole goal is to add value, like you don’t want to go to a conference and not learn anything. No pitches, yes, and so they’ve been, everyone’s been taking notes and actually learning things they’re gonna re listen everything on a digital pass. So, yeah, it’s been good. Jeff,

Curt Anderson 19:45
what are your thoughts? Well,

Jeff Long 19:46
yeah, so talk about the digital pass, right? Last year I was somebody who wasn’t able to make it. This year it was like a must attend, yeah? But for people that can’t make it, what’s this digital pass you speak of?

Kasey Tyring 19:57
So I forgot the cost, but there is. The Digital it’s affordable, yes, and and they’ll get all the sessions recorded, the the PowerPoint decks, almost all of them will be available for the summaries of every presentation, and that’ll happen about three weeks after the event, so we can package it up nicely. Yeah, it’s you’ll get the whole experience. Yeah, that’s fantastic.

Jeff Long 20:15
Yeah. So definitely, if you’re not here, if you’re watching, you know, office or wherever, definitely check out the digital pass, probably at industrial marketing summit com, I would imagine, right? You know, we

Peyton Warren 20:26
we’ve updated the registration link, so you just go there, hit register, and you’ll be able to see the digital pass right there. So good. And actually, one of the session recaps is already up on the website in our blog. So because we had a great sponsor flow send, they are helping us with some AI content. So let us know what you think about this AI content that we’ve got out there.

Jeff Long 20:45
We proved it. We did prove it good. And one more thing, so I’ve talked about how the content is fantastic here, the community is also impeccable. But the one thing that I think hasn’t been said as much is the food is great. I mean, so thank you. Was there any thought into that? You know? Alright,

Peyton Warren 21:03
yeah, yeah, no, we’re super happy about the food. It’s like, just falls from the sky. It’s like, you pack up breakfast and all sudden there’s great snacks. And we’ve all been at conferences where you go hungry, yeah, yeah, no. Last year, when we when I planned this, I was pregnant, we needed, we needed

Curt Anderson 21:18
food. And 10 month old little boy. What’s his name? Thomas? Yeah. So Thomas is 10 months already it came. You did an amazing job last year. So I want to thank both you for just putting together an awesome party. What a great job. Congratulations. Big round of applause. Thank you guys can’t wait for next year. So hey, we’re going to pull up last, last, but not least, man, we’re bringing in the muscle for last we got we got Megan Ziemba in the house here. So Megan, how are you? I’m great. How are you? I’m doing phenomenal. How what your thoughts of the industrial marketing Summit? I really

Meaghan Ziemba 21:50
like it this year because there’s a huge focus on AI, and I’m just curious about that all the way around, especially for writing for AI. I actually asked Paul about the positions he has. So yeah, so I was just like, because he mentioned that they’re looking so I think it’s going to change the way that we’re doing things. And then the last conversation that just happened where you know, search is changing, so how people are searching for information is changing. So I really enjoyed the line where he’s like, I’m sick and tired of hearing about keywords. Let’s stop using keywords, because I’m that person too. I am too. I hate keywords. I’m glad they’re kind of going out the door. And we’re Yeah, we’re changing things up a little bit.

Curt Anderson 22:35
Yeah. I love it very it’s kind of very powerful of the changes that are happening. Yeah, and we finally thought that we had it all figured out. Hey, this is how you do SEO, and it’s completely disrupted, right?

Meaghan Ziemba 22:46
Yeah. But some of the things that Paul was showing, like with the podcasting, that was kind of creepy, and then we were making jokes at our table about it, because he was like, Oh, we forgot to tell them to be nice to humans. And immediately I thought of Iron Man, and when Ultron got mad about how humans were being and he, like, destroyed Jarvis, so like, my whole comic book nerd came out of me yesterday during the conversation. Well, I

Curt Anderson 23:10
absolutely love it. As we close out, where can people find you’ve got a wonderful live podcast that you do tell us about, uh,

Meaghan Ziemba 23:16
go on YouTube is where all the episodes are mostly updated. Yes, I’m on Spotify, but that’s not updated. So that’s on me, and then LinkedIn, I’m on LinkedIn, Facebook, Instagram, that you can email me as well too, or just contact me and say, Well, hey, great

Curt Anderson 23:31
to see you. Thanks. Did an amazing job your panel. Thank you for joining us. Enjoy the rest of week to great seeing you in person. So awesome. Alright, guys, hey, we’re going to close out. Hey, Nick, get in here. Come on, get over here. Man. Like, look, he’s got it. Like, Mr. Show off with a camera, Mr. Show off with a straight head of hair. So, Nick, what’s, how’s your week been? It’s

23:51
been incredible. Yeah,

Curt Anderson 23:52
what’s been, what’s been the highlight?

Speaker 2 23:53
Um, honestly, the keynote, the AI, stuff that he was talking about, mind blowing, right? I mean, a lot of crazy stuff. And the stuff specifically with video was, I wasn’t aware. So that was

Curt Anderson 24:03
being a video guy, you’re in good position. I mean, yeah, right place at the right time, I think. So hey, thanks, dude. Hey, always great to see you every year. So appreciate it. All right, Jeff, we’re going to close out man. So what do you man, was this amazing? This was great. I

Jeff Long 24:16
mean, you can tell the energy here just from the, you know, the people just kind of popping on here, and you see that energy throughout the sessions and the breakouts and the hallways and all that. You know, people are excited to be here. They’re excited about the content, the community, the food, all of that. It’s been fantastic, awesome.

Curt Anderson 24:32
Well, hey dude, thank you for CO hosting. Man, sorry we didn’t have Damon today. So all right, we thank you guys. And hey, we got some comments from Diane. So hey, Diane, happy Thursday to you. Miss you. I’ll see you on Monday. So Alright, everybody, if you missed it, check out industrial marketing Summit. Go to the website. Check it out. You can get other replays. And man, if you miss it this year, you gotta come back next year, because this thing is really it’s the place to be for all B to B industrial marketers. This is just a wonderful you. Spectacular event, just high energy, high integrity, just the camaraderie and just the the enthusiasm and passion, just off the charts, right, absolutely. All right, dude, thank you. Jeff Long, thank you guys out there, appreciate you. God bless. We will see you soon. All right. You.