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DiAnn Beyer’s Thoughts About the Digital Game Plan

DiAnn Beyer, Business Improvement & Growth Specialist, highlights how the Digital Game Plan creates clarity and alignment by showing manufacturers exactly what’s working, what needs improvement, and what’s missing from their digital presence. She emphasizes that the framework bridges the communication gap between manufacturers and web experts, fostering collaboration, better decision-making, and a shared roadmap for growth.

 

Transcript 

I absolutely love your digital game plan, and I think it’s huge, because I’ve worked with you with it. I see the benefits of it. I love how you streamline and show what’s working on a website, what needs to be enhanced, and what’s missing, I have experienced both professionally within my own organization and working with other organizations, where we hire a website designer or somebody, and there’s a disconnect with the conversation, and they’re trying to find out what we want and need, and we’re trying to like rely on them on an expert. One of the things I love about your digital game plan with those three columns of this is what’s working, this is what needs to be fixed, and this is what you’re missing entirely. It gives a blueprint that everybody understands, it creates a conversation that both parties can come to an understanding, understanding each side, and I think that’s so critical right now, because I think that’s where manufacturers are, right? They know they need digital marketing, they know they need a good website, they know they need to maybe have e-commerce or quote capabilities on the website, but that’s not where we’re experts in, we’re experts in making widgets, and that’s where I say, get your circle of experts. We are better together. No man is an island, and no man should be an island. If we want to be successful, we must work together and collaborate, work on the problems, have the difficult discussions, have the hold the mirror moments, hit the bull’s eye and do it together.