Stop Being the Best Kept Secret Inspired Niagara Specialty Metals

Stop Being the Best Kept Secret and B2Btail inspired Niagara Specialty Metals to rethink its digital strategy, leading to e-commerce capabilities, a stronger online presence, and new opportunities for growth.

“I got the e-commerce idea from reading Stop Being the Best Kept Secret. It got me thinking about making it easier for people to buy our steel. I handed it off to Leah and Jeff, and they took it and ran. Leah updated the website, Jeff integrated e-commerce, and now with AI and a stronger website and social media presence, I think we have a lot of potential that we never would have recognized before.”

— Bob Shabala
President & CEO, Niagara Specialty Metals

About Niagara Specialty Metals

Niagara Specialty Metals manufactures specialty tool steels, high-speed steels, stainless steels, powdered metals, and custom alloys. The company specializes in hard-to-find metals, providing custom orders with fast, factory-direct delivery for manufacturers across a wide range of industries.