How B2Btail Helped DOCKSTAR Turn AI Tools Into Action

Through Impact Washington, DOCKSTAR LLC connected with B2Btail to strengthen its digital marketing capabilities. They also learned how to put AI to work more effectively. The B2Btail Digital Game Plan helped Tom and Yukie Huebner turn that opportunity into a practical, repeatable approach to AI and digital marketing.

Using B2Btail’s Digital Game Plan, Tom and Yukie developed a stronger understanding of brand voice, AI prompts, consistency, AI models, and plug-and-play templates. They learned how to create a repeatable marketing rhythm.

Most importantly, they learned not simply what tools to use, but how and why to use them.

Tom compared the experience to woodworking:

“Now we have a better understanding of the wood. We have a better understanding of what the cabinet looks like, and we also have a much better understanding and capability with the tools to turn a chunk of wood into a cabinet.”
— Tom Huebner, Co-owner, DOCKSTAR LLC

For Yukie, B2Btail Digital Game Plan Strategist Paola Santana’s ability to simplify complicated concepts made a significant impact.

“She’s such a professional, but she came so many steps down for us to stand on the same ground with us and explain with the terms we can understand and try to show difficult things easy.”
— Yukie Huebner, Co-owner, DOCKSTAR LLC

The result was more than another marketing plan. DOCKSTAR gained greater confidence with AI, a clearer process, and the knowledge to put B2Btail’s Digital Game Plan technology into action.

As Tom summed it up:

“That A to B to C to D and so forth is invaluable.”

The Power of Partnership

DOCKSTAR’s work with B2Btail was made possible through Impact Washington, part of the MEP National Network, helping Washington manufacturers access resources and expertise to strengthen their businesses.

Together, Impact Washington, B2Btail, and DOCKSTAR demonstrate the power of the right partnership. The right technology also makes a difference. Hands-on guidance helps bring it all together. These resources help small manufacturers build new capabilities. They also help manufacturers confidently move forward.