How B2Btail Helped Apparel Redefined Build Digital Trust
John LaRoy, CEO of Apparel Redefined, shares how B2Btail helped transform the company’s digital presence, strengthen its website and SEO strategy, and better communicate what makes Apparel Redefined different.
Taking Apparel Redefined Out of the Digital Dark Ages
Apparel Redefined knew exactly what it wanted to deliver: quality, speed, customer service and a different type of solution for its niche.
There was just one major challenge.
Its digital presence wasn’t telling that story.
“Specifically for B2Btail, you took us out of the dark ages.”
John LaRoy explains that for years, Apparel Redefined didn’t have a strong website or digital presence. That created a disconnect between the experience the company delivered and what potential customers could discover online.
Creating a Digital Welcome Mat
Today’s buyers often research a company online long before starting a conversation.
That makes digital trust essential.
John describes a company’s online presence as its “digital welcome mat.” It gives prospective customers a chance to validate who the company is, what it does and whether it can deliver on its promises.
“You might be committed to quality, might be committed to speed and customer service and all those things. But if people don’t know about it, especially in today’s marketplace, and you don’t present yourself well digitally, you’re going to lose that shot.”
That’s where B2Btail came in.
Competing with SEO, Website Strategy and Digital Marketing
Building digital trust requires more than simply launching a website.
Businesses need to compete across multiple digital channels.
John points specifically to SEO, website development, inbound marketing, and outbound marketing as critical pieces of that strategy.
B2Btail helped Apparel Redefined strengthen these areas and, more importantly, communicate what the company does and how it does it.
“Curt, you and your team have been absolutely phenomenal in taking us out of the basement and bringing us up to the second floor.”
That transformation has helped Apparel Redefined better project its capabilities and value to a much larger audience.
Helping Apparel Redefined Stop Being the Best Kept Secret
A company can deliver exceptional quality and customer service. However, those strengths only create new opportunities when prospective customers can find and understand them.
That’s a central goal behind the B2Btail Digital Game Plan: helping companies clearly communicate their strengths, build digital trust and connect with the customers they are best equipped to serve.
John summed up the impact simply:
“We’d be nowhere without you. I appreciate it.”
For Apparel Redefined, building a stronger digital presence wasn’t about simply looking better online.
It was about making sure the company’s digital presence finally reflected the quality of the company behind it.