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Owners, sales leaders and marketers from manufacturers and MEP partners share, in their own words, what changed when they put a Digital Game Plan to work.
Short conversations with the leaders who went from unclear and invisible to organized, consistent and found online.
Apparel Redefined
"Specifically for B2Btail, you took us out of the dark ages."
John LaRoy, CEO, Apparel Redefined
Read the Full StorySe-Kure Controls
"I got to learn a lot of how LinkedIn works, how SEO works, how AI works with all that."
Matthew Pittelkau, Marketing Director, Se-Kure Controls
Read the Full StoryImago Manufacturing
"Definitely one of the best grant funded projects that we've done, and certainly one of the best marketing projects."
Ryan Bankel, CEO, Imago Manufacturing
Read the Full StoryNiagara Specialty Metals
"We started having people call and say, 'I found you online.'"
Carl Stroud, Sales Manager, Niagara Specialty Metals
Read the Full StoryThree results come up again and again: buyers start finding them, their own people learn to run the system, and they finally have a clear plan.
One of the biggest eye-openers was realizing that a five-minute conversation could become 30 different pieces of content. More importantly, we started having people call and say, 'I found you online.' That's when you begin to see how digital marketing can impact sales.
Carl Stroud, Sales Manager, Niagara Specialty Metals
▶ Watch the videoYou checked a lot of boxes. It seems like people are finding us, and business has been solid over the past few months. We'll just keep building and keep it going.
Bob Shabala, President & CEO, Niagara Specialty Metals
▶ Watch the videoIt's that organic traction that you just can't pay for.
Ryan Bankel, CEO, Imago Manufacturing
▶ Watch the videoIt was a fantastic experience. I learned so much about LinkedIn, SEO, and how AI fits into all of it. I also learned how to interview people, turn those conversations into blogs, and build a content process that really works.
Matthew Pittelkau, Marketing Director, Se-Kure Controls
▶ Watch the videoThe Digital Game Plan gave us the building blocks to get started. Everything became organized and integrated, making it easy to plan, distribute, and build on our content months in advance.
Leah Wengender, Marketing Specialist, Niagara Specialty Metals
▶ Watch the videoWorking with the B2Btail team has been a great experience. Theresa and the team were incredibly helpful throughout the process, making what initially felt overwhelming much easier to understand. I learned so much about LinkedIn, ChatGPT, websites, and Google Business Profiles, and it was fascinating to see how everything works together.
Becky O'Connor, Truco Machine
▶ Watch the videoWe knew we needed to get out there and market ourselves online, but we didn't know how.
Melinda Marks, Director of Sales and Solutions, Pedoc Power Solutions
▶ Watch the videoThis was a great opportunity for us to have a third-person point of view on what we are dealing with as a business, and then we were able to redefine who our customer is clearly, and then learn how to approach those people.
Yukie Huebner, Co-owner, DOCKSTAR LLC
▶ Watch the videoB2Btail really held us accountable and guided us throughout the process. Their expertise allowed us to focus on what was unique about Niagara Specialty Metals and our business, while they showed us how to use the tools, create the content, and put everything into action.
Jeffrey Marshall, CFO, Niagara Specialty Metals
▶ Watch the video"The amount of strategy, content, and planning already in place is impressive. Our roadmap is built out months in advance, giving us confidence in where we're headed."
Dave Hanitz, Business Development Manager, Insyte Consulting
▶ Watch the videoMany of these engagements were delivered alongside Manufacturing Extension Partnership centers that connect manufacturers with grant funding and trusted experts.
Every testimonial, success story and partner video in one place.
See where you stand today and how a Digital Game Plan would help the right buyers find you.